Piper Marketing, LLC

BACKGROUND

Please describe your company and position.

I am the CFO of HelloFresh

Describe what your company does in a single sentence.

We aim to provide every household with wholesome, homemade meals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Piper Marketing, LLC to accomplish?

• A new website was required. Ours had not been updated in 7 years and was extremely antiquated.

SOLUTION

How did you find Piper Marketing, LLC?

Referral

Why did you select Piper Marketing, LLC over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Piper Marketing, LLC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Piper Marketing completely rebuilt our WordPress website. They exploited our unique information and the photographs that we provided. They created the layout with Visual Composer. On the website, they put a number of calls to action. On the backend, they put a lot of effort on text and image SEO. They changed the URL to the new name after the business was sold and transformed into a new one. They had to create a brand-new website and transfer everything.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The redesigned site received rave reviews from the management. Improved SEO was evident, as seen by better search ranks. When we started making marketing efforts, we saw a rise in website traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were quite competent and good. I liked the business owner, the web developer, and the project manager who saw to the effectiveness of the project, the timeline and deliveries. Overall, the company handled it nicely.

What was your primary form of communication with Piper Marketing, LLC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are quite receptive. Recently, I wanted something to be adjusted. Through the pop-up box on their website, I messaged them, and the owner promptly responded.

Are there any areas for improvement or something Piper Marketing, LLC could have done differently?

They corrected the issues we encountered, so I wouldn't propose any changes.

BACKGROUND

Please describe your company and position.

I am the Co-Founder & Managing Director of Flink SE

Describe what your company does in a single sentence.

Flink is a company that creates an online platform for selling and delivering multi-category food items.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Piper Marketing, LLC to accomplish?

• For assistance with our attempts at digital marketing, we brought in Piper Marketing. We lacked the capacity and the necessary expertise to carry out the plan on our own.

SOLUTION

How did you find Piper Marketing, LLC?

Online Search

Why did you select Piper Marketing, LLC over others?

• Pricing fit our budget
• Great culture fit

How many teammates from Piper Marketing, LLC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

After discovering weaknesses in our PPC campaign, they developed a thorough plan that took into account social media. Since then, we have experienced tremendous development and have discovered a great deal about the worth of particular keywords.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

By focusing on new keywords, we enhanced the performance of our paid advertising efforts. We also boosted our Social Media spending and approached it with new approaches. When their digital strategy was put into practise, the results were fantastic, with quality leads seeing the highest benefit.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our teams' communication has been excellent. Piper Marketing, LLC is always available to take our call or assist us with last-minute requirements.

What was your primary form of communication with Piper Marketing, LLC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They care about our achievement and have evolved into our real partner.

Are there any areas for improvement or something Piper Marketing, LLC could have done differently?

Competitor bidding in SEM is the one thing I would want to see increase. In comparison to non-branded terms, we may bid less on the keywords of our competitors. They have been excellent except from that.

BACKGROUND

Please describe your company and position.

I am the President of Slice

Describe what your company does in a single sentence.

We believe local pizzerias deserve all the advantages of big chains without compromising their independence. That’s what fuels our mission to keep local thriving. Through specialized tech, data insights, targeted marketing, and collective buying power, we empower pizzerias to better serve digitally-minded customers and build thriving local businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Piper Marketing, LLC to accomplish?

• We serve a specialised customer base and operate in a specialised market. Since our outbound sales tactics weren't working, we've started focusing more on inbound sales. Through marketing, we aimed to boost website traffic and generate inbound leads. Making it simpler for potential buyers to locate our items was one of our main objectives in search engine optimisation.

SOLUTION

How did you find Piper Marketing, LLC?

Online Search

Why did you select Piper Marketing, LLC over others?

• Good value for cost
• Company values aligned

How many teammates from Piper Marketing, LLC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Piper assisted us with keyword research throughout the proposal stage and provided us with 135 keywords. Additionally, they looked at the top 10 listings for nine of our important keywords to see who their competitors were. They carried out a content gap study once we decided to proceed with the cooperation. We discussed our target market and offered information about our website. 

Additionally, we discussed our key product categories. Three of our landing pages were examined, they provided comments, and updates were made. They collaborated with us to develop campaigns for organic SEO. They updated and added to the material on our website and added backlinks. They'll continue to assist us with SEO as we extend our commitment for another six months.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our website traffic has increased by 70% since we started working with Piper. Even better, conversions have increased by 233%. The amount of visitors that phone us or fill out an interest form on our website is how we measure conversions. We are now experiencing one of our greatest years, therefore we not only notice an effect in traffic but also in money. 

Significantly more traffic has been directed to the landing pages that we gave Piper at the start of the project. Before we began using Piper, these pages were essentially undeveloped; now, they have witnessed gains of 187%, 150%, and 433%, respectively.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Every day, Piper sets a goal for herself. At the end of the day, they send me an email that details exactly what they did to accomplish that goal. Piper is excellent.

What was your primary form of communication with Piper Marketing, LLC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have a wide range of internal talent, which has been useful. They provide specialised resources, for instance, for research, copywriting, SEO, and other things. It was fantastic to hear other points of view, and we might not have gotten that at other organisations.

Are there any areas for improvement or something Piper Marketing, LLC could have done differently?

We've had consistent upward outcomes, so I haven't observed anything yet. There is nothing to report at this time.

BACKGROUND

Please describe your company and position.

I am the Co-Founder & CEO of isendu

Describe what your company does in a single sentence.

isendu is the center of the online sales and delivery ecosystem. Thanks to its functionality, it allows you to simplify the functions you perform by hand today, which require an enormous amount of time and energy and sacrifice competitiveness and efficiency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Piper Marketing, LLC to accomplish?

• I hired Piper Marketing to create a website for my company.

SOLUTION

How did you find Piper Marketing, LLC?

Online Search

Why did you select Piper Marketing, LLC over others?

• Good value for cost
• Company values aligned

How many teammates from Piper Marketing, LLC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WordPress was utilised by Piper Marketing to create our website. It contains menus and rudimentary functionality. The landing page includes a contact us page and a video. Currently, the team also offers hosting and maintenance services to us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have recently established the website, so there aren't many numbers yet. However, given what I've heard from other individuals, the website is straightforward and simple to use. It has a contemporary appearance and looks excellent on mobile screens. It uses typefaces effectively, and overall, I like it.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Piper Marketing adhered to our budget and fulfilled our deadline. They make use of Monday to handle the project. We utilise a combination of Teams, Zoom, Slack, and email for communication.

What was your primary form of communication with Piper Marketing, LLC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are adaptable and offer helpful commentary on writing, editing, and content. They have good skill in that area. We gave them a tonne of paragraphs, and they used those paragraphs to produce a tonne of great content.

Additionally, Piper Marketing obviously has a strong sense of how to use fonts. They are proficient with UX and have a thorough knowledge of the data that informs UX designs. The website wasn't created at random as a consequence. Everything has been purposefully organised based on data.

Are there any areas for improvement or something Piper Marketing, LLC could have done differently?

Communication would be improved by scheduling in advance weekly communication meetings.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Mushlabs

Describe what your company does in a single sentence.

Mushlabs is a biotech business that uses fermentation to develop the next generation of sustainable foods made from mushroom roots.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Piper Marketing, LLC to accomplish?

• As we branched out into other keyword groupings, we wanted them to oversee our PPC advertising. Our key objective was to have a capable staff oversee that growth so that I could utilise them as a platform for the numerous ideas we already have.

SOLUTION

How did you find Piper Marketing, LLC?

Online Search

Why did you select Piper Marketing, LLC over others?

Good value for cost

How many teammates from Piper Marketing, LLC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They received the keyword groups we wanted to target from us. Then, we gave them access to landing pages. They conducted their own keyword research and then returned with suggestions. They have the option of writing every ad themselves or, if necessary, we may do it for them. We began advertising once we approved each of the terms they selected. After that, they oversaw account optimisations and day-to-day operations. As often as necessary, we met twice a week. evaluating past campaigns' results and determining whether I had any fresh ideas for promoting new assets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They undoubtedly performed a fantastic job. They helped us drastically cut our CPLs and weekly optimized the account. They greatly assisted me in brushing up on my PPC knowledge, and I had complete faith in their competence. They deliver and are quite receptive to new difficulties. It was a privilege to work with them.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We can depend on them. really communicative. I believe they are highly responsive to the demands of each client. They would respond quickly to a call if it were essential. They had a really relaxed PM style, and I felt secure knowing that they wouldn't abandon me in the dark.

What was your primary form of communication with Piper Marketing, LLC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are highly skilled experts. My account manager kept up with the latest developments in the digital world. Outside of the success of our campaign, I felt that they had helped me improve as digital marketers. They were fantastic, and I wholeheartedly endorse them.

Are there any areas for improvement or something Piper Marketing, LLC could have done differently?

Not really.

BACKGROUND

Please describe your company and position.

I am the Chief Executive Officer of Onfido

Describe what your company does in a single sentence.

Onfido's AI-based identity verification evaluates whether a user's ID is authentic before comparing it to their facial biometrics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Piper Marketing, LLC to accomplish?

• We employed Piper Marketing as an extension of our email team to handle our SEO and occasionally assist with marketing automation chores.

SOLUTION

How did you find Piper Marketing, LLC?

Referral

Why did you select Piper Marketing, LLC over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Piper Marketing, LLC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We trusted Piper Marketing to create a comprehensive and tactical plan to enhance our SEO performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

From overall traffic and revenue growth at the macro level to improvements in particular keyword rankings at the micro level, our SEO results have continued to considerably improve.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Piper Marketing, LLC excels at planning, communicating, and adhering to timetables and schedules, as well as providing weekly updates and outcomes. They proactively offer QBRs to reflect on past performance as well as look ahead and make plans for the upcoming quarter.

What was your primary form of communication with Piper Marketing, LLC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Taking action - Piper Marketing excels at proactively providing historical performance and keeping us on track for information we need to supply them in order to fulfil what they have committed to do, all without having to ask.

Are there any areas for improvement or something Piper Marketing, LLC could have done differently?

Nothing occurs to mind.

BACKGROUND

Please describe your company and position.

I am the Founder, Chairman & CEO of Flow Alkaline Spring Water

Describe what your company does in a single sentence.

Flow Water is a social water brand aiming to offering the greatest quality water in the world while pursuing a positive experience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Piper Marketing, LLC to accomplish?

• Our goal was to build a website that would increase the number of leads coming into our company and highlight how valuable our products are. From the standpoint of lead generation, we want a website that was refined. In order for visitors to keep visiting our website, it has to be done well.

SOLUTION

How did you find Piper Marketing, LLC?

Online Search

Why did you select Piper Marketing, LLC over others?

• Great culture fit
• Good value for cost

How many teammates from Piper Marketing, LLC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Piper Marketing to develop our corporate website. We received assistance from the team in determining the framework for the WordPress-powered website. The message was the responsibility of our group, while their team developed a number of landing pages and ensured that our brand's look and feel were uniform and unified throughout the website. They also made sure we could modify things on the backend.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our site's traffic has greatly grown since it was began. Our natural search outcomes have also increased. Additionally, we've heard compliments on the website's polished appearance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Piper Marketing performed admirably overall. Even though we had to finish quickly, Piper Marketing was eager to meet the deadline. Even after we launched, they added some final touches. We held weekly meetings and occasionally spoke through email with the project manager.

What was your primary form of communication with Piper Marketing, LLC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

When we had any queries, the personnel was receptive and fast to respond. Piper Marketing, LLC was quick and efficient while yet delivering excellent outcomes. They were always open to our suggestions and cooperative.

Are there any areas for improvement or something Piper Marketing, LLC could have done differently?

The line between what we assumed would be part of the project and what was an add-on was occasionally a bit hazy. When that happened, everything was resolved quite fast.

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of Bistroo

Describe what your company does in a single sentence.

Bistroo is a peer-to-peer marketplace for food & beverages.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Piper Marketing, LLC to accomplish?

• We had to adapt our brand and how we conducted business. My team understood that we needed to improve our content, but we weren't comfortable creating it. Piper Marketing conducted exploratory research as a consequence to assist us in determining what we needed to accomplish. Then, we hired them again to oversee our company's content generation initiatives.

SOLUTION

How did you find Piper Marketing, LLC?

Online Search

Why did you select Piper Marketing, LLC over others?

• Good value for cost
• Company values aligned

How many teammates from Piper Marketing, LLC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Stakeholder interviews were initially conducted by Piper Marketing with both long-time employees and more recent hires. This made it clearer to them where we were trying to go. They then created a report card for us that summarised those research sessions and offered suggestions for what we should do going forward.

In addition, the team provided us with excellent, better, and best-case possibilities based on our spending limit. We also visited Piper Marketing's facilities and participated in a branding session. There, we discussed how we may be perceived differently and came up with the language we ought to employ when discussing our company and location. We are currently developing our content marketing strategy.

Our team meets with Piper Marketing every two weeks for fact-finding sessions to make sure the content they produce accurately represents us. They have the opportunity to query us and find flaws in our study, and vice versa. In general, they assist us in developing strategies and producing content, placing it in locations where our audience may view it. Even though we don't use a content calendar, we do publish a lengthy piece once a month.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've begun promoting Piper Marketing's first content for our company, and it has some solid material. We've been trying to make sure they convey the proper message and tone. The majority of the advice I give them concerns the ramifications of employing a particular tone or voice; I want to be edgy without upsetting anyone.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management at Piper Marketing is outstanding. The Senior Account Executive makes sure to cross all of the t's and dot all of the i's. Normally, emails and Zoom are how we interact.

What was your primary form of communication with Piper Marketing, LLC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

When we discuss budgets, they have been quite patient with us. The staff is aware that because we are a tiny company, we are unable to just borrow money from anyplace. They take the time to get to know our staff so that when they write, they sound like us. They also recognise and share my attitude towards the business.

Are there any areas for improvement or something Piper Marketing, LLC could have done differently?

There's none.

BACKGROUND

Please describe your company and position.

I am the Vice president at Happy Hippo LLC of Happy Hippo

Describe what your company does in a single sentence.

Happy Hippo Herbals is an e-commerce company specializing in botanicals, supplements and alternative herbs that is based out of Boise, Idaho.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Piper Marketing, LLC to accomplish?

Our collaboration with Piper Marketing, LLC has commenced, focusing on multiple eCommerce projects built upon the Magento 2 and Shopify platforms.

SOLUTION

How did you find Piper Marketing, LLC?

• Online Search
• Clutch Site

Why did you select Piper Marketing, LLC over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Piper Marketing, LLC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have been involved in two eCommerce projects recently. The initial project revolved around the Magento 2 platform and encompassed a sophisticated online store with multiple third-party integrations. For the engineering aspects, we collaborated with Piper Marketing, LLC, and together, we successfully delivered the project within the designated timeframe. 

The second project centered on Shopify, where Piper Marketing, LLC contributed by providing a skilled software engineer who seamlessly integrated into our team. This engineer took charge of implementing the frontend part, and we are delighted with the outcomes. As the project continues to evolve, Piper Marketing, LLC continues to assist us in implementing new and exciting features.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Piper Marketing, LLC's team of software engineers played a crucial role in the successful and timely implementation of both projects, meeting a high standard of quality. We are truly delighted with the final products and the overall partnership experience. Their commitment to fulfilling our technical requirements and adhering to the agreed-upon timeline has been exceptional. As a result, we eagerly look forward to sustaining our collaboration in the future.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Piper Marketing, LLC prides itself on its adaptable and agile project management processes. We maintain constant awareness of project progress and adhere closely to our well-defined plans, enabling us to effectively track all aspects of our projects. Moreover, fostering a smooth and amicable communication environment within our team is a priority, particularly when undertaking intricate ventures.

What was your primary form of communication with Piper Marketing, LLC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team at Piper Marketing, LLC possesses extensive expertise in eCommerce engineering, with a keen focus on attention to detail. They prioritize building strong relationships with their clients, fostering trust as a core value. We truly appreciated their commitment to maintaining a friendly and fair work dynamic and their consistently responsive and highly professional approach.

Are there any areas for improvement or something Piper Marketing, LLC could have done differently?

I believe maintaining the status quo is the best course of action. Our current progress is on track, and everything appears promising.

BACKGROUND

Please describe your company and position.

I am the Creative Director, Global Branding of AVB marketing

Describe what your company does in a single sentence.

Digital Marketing, Website Development, Google Adwords, SEO, Ad Campaigns, Website Content, Social Media, Video, Strategic Planning, and Media Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Piper Marketing, LLC to accomplish?

• SEO
• Web traffic

SOLUTION

How did you find Piper Marketing, LLC?

• Online Search
• Referral

Why did you select Piper Marketing, LLC over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Piper Marketing, LLC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our engagement commenced with a discovery phase where I diligently responded to numerous inquiries about my objectives. At that juncture, my primary focus was simply to increase traffic significantly. They requested my top 3 competitors and proceeded to conduct a thorough analysis of them. Based on this assessment, Piper Marketing, LLC implemented on-site modifications to existing pages, crafted a new page each month, and diligently targeted the crucial keywords specific to my industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ever since Piper Marketing, LLC SEO strategies, we've achieved first-page rankings for approximately 25 keywords. Moreover, our onsite traffic has been steadily increasing. It's worth noting that my industry is highly saturated, with over 25 cleaning company websites operating within my service area, not to mention numerous freelance house cleaners—posing quite a competitive landscape. Despite this challenging environment, I am delighted with the positive outcomes we've achieved.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their management of my expectations has been outstanding. The client dashboard they provide is exceptional, offering a wealth of information and extensive statistics on my campaign. As I prefer email communication, they have accommodated this preference remarkably well, always responsive and available for a conversation when needed. Additionally, they proactively schedule monthly calls to keep me updated and inquire about my requirements, improving the whole experience.

What was your primary form of communication with Piper Marketing, LLC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Higher Visibility exhibits exceptional levels of professionalism and approachability and sets a remarkable standard for customer service. Their stellar support is commendable; they consistently followed through and demonstrated a strong commitment to delivering beyond expectations. I genuinely value their dedication and willingness to go the extra mile.

Are there any areas for improvement or something Piper Marketing, LLC could have done differently?

I would appreciate their effort in presenting additional ancillary SEO services to me. Considering the competitive nature of my field, I am eager to explore the potential costs for further enhancing the effectiveness of my SEO strategy. It's important to acknowledge that our professional relationship is still relatively new, spanning over the past months. Nevertheless, I am hopeful that an upsell opportunity is on the horizon.