Edifian

BACKGROUND

Introduce your business and what you do there.

I am a sales manager at Style Canopies and Auto Accessories, an auto parts company specializing in four-wheel drive-related accessories.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Edifian?

We were looking for a digital marketing partner to help us attract more clients via Google Ads. 

SOLUTION

What was the scope of their involvement?

Edifian handles all of our digital marketing, including our Google Ads campaigns. Their team has revamped our WordPress website, which they now manage, adding photos and product listings. We’ve provided them with some documentation for the site, but Edifian’s team has led the website redesign. They’re also in charge of rectifying website issues. 

Edifian also runs our SEO efforts; their team has added new site pages with a wide variety of keywords to improve our Google search rankings. They’ve taken the time to learn about our major products and written summaries highlighting each to post on our site. 

What is the team composition?

We work with a rotating group of five teammates from Edifian. 

How did you come to work with Edifian?

When I first started looking for an e-commerce developer, I saw that Edifian had great reviews. We set up a call and had an in-person meeting where they displayed their offerings. In the end, we hired Edifian because they offered more services than their competitors.  

How much have you invested with them?

We’ve invested $8,000–$10,000 NZD (approximately $5,400–$6,700 USD) with Edifian. 

What is the status of this engagement?

Our engagement with Edifian began in December 2020, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since working with Edifian, our sales have increased a lot because we’re getting a lot more site visitors. The time that users are spending on our site has also dramatically increased. The original website developers have provided us with a very basic website, and Edifian has done their best to optimize and transform it to meet our needs. Edifian performs to a very high standard, and we only have positive feedback for them — Edifian’s entire team is fantastic. 

How did Edifian perform from a project management standpoint?

Edifian has excellent project management and provides monthly marketing reports — they’re delivering as best they can within the budget we’ve allotted. Typically, we communicate through emails and text messages. Whenever we relay site bugs or other issues, Edifian rectifies them quickly. 

What did you find most impressive about them?

Edifian has excellent customer service and their team is available to us at any time. If I need something done quickly late at night, they’ll do it immediately. ​​Edifian has sorted out a lot of problems we’ve been having. 

Are there any areas they could improve?

I have nothing for Edifian to improve. 

Do you have any advice for potential customers?

I’d advise customers to have in-depth conversations with Edifian to explain their goals for their online platform. Everyone involved in the partnership needs to be on the same page regarding project goals.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of an online membership-based meditation course. I’m also a meditation teacher and spiritual wellness advisor.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Edifian?

I needed help with creating a logo, copies, and just overall streamlining my brand.

SOLUTION

What was the scope of their involvement?

Edifian designed my logo and website. I provided them with information about my school and the industry that my company is built around. They also did some market research to understand what our competitors are doing and guide the design. 

Their team then went into providing me with ideas on what to post across different social media platforms. They coordinated with a photographer and relayed our vision for the brand. We’re now working on building my school’s brand awareness and possibly working with influencers in the future. 

What is the team composition?

I work with three people from their team: the creative director, a copywriter, and a designer.

How did you come to work with Edifian?

I had been searching online for months to try and find a good marketing agency, but I kept running into trouble. Finally, I looked through Clutch where I was matched with about five different agencies. One of them was Edifian.

How much have you invested with them?

Thus far, I’ve spent $2,600.

What is the status of this engagement?

We started working together last December 2021, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Edifian has helped so much. The web design work could’ve taken months, but it only took their team weeks to optimize my website and improve its overall appearance in line with my brand. 

How did Edifian perform from a project management standpoint?

They’re very efficient, and they give great advice in terms of what direction I can take for my business. I also appreciate that they provide sample designs and photos to help me decide on what vibe I want for my brand. We share folders via Google Drive, and it’s very collaborative. If I have any questions, they will respond within 24 hours. 

What did you find most impressive about them?

I’m quite impressed by their billing structure; I like how they charge me monthly depending on what services they’ve provided in that time and how they lay out the tasks and costs that we have ahead of us. Their services make me feel confident that I’m investing in the right things with the right people. 

Are there any areas they could improve?

No, I can’t think of anything. 

Do you have any advice for potential customers?

Go for it; you’ll be in good hands with Edifian. They have a great team that you can be honest with about your company’s goals, strengths, and weaknesses. 

BACKGROUND

Introduce your business and what you do there.

I’m a partner at an e-commerce company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Edifian?

We decided to sell some of our inventory to the US. We had an agreement with Edifian to run ads in the US market so that we could sell our product there.

SOLUTION

What was the scope of their involvement?

Edifian promised they’d run my digital campaigns and fix issues on my website. We worked on Google and Facebook ads. To do that, we had to target relevant keywords. On Facebook, the team ran brand awareness campaigns, which we didn’t necessarily need. 

What is the team composition?

I worked with only three people from their team, although they said there were other people working for them. 

How did you come to work with Edifian?

I found Edifian on Clutch and thought that they were an honest digital marketing company that knew what they were doing. They represented themselves that way, so I hired them.

How much have you invested with them?

I invested around $3,000. 

What is the status of this engagement?

Our engagement lasted from October 2021–January 2022. However, I’m still in contact with them since they still have my digital properties.

RESULTS & FEEDBACK

How did your relationship with the vendor evolve?

I didn’t know if they were being honest with me in the beginning, but as we started working together, I realized that Edifian was lying about the time they spent on the project. Even when I sent all the necessary information and documents to them to market my product, they seemed to be either incapable of doing the campaigns correctly or intentionally prolonging the process so they could increase the amount they were billing me.

Apart from that, the brand awareness campaign they ran on Facebook wasn’t necessary; we only had to run a certain number of ads to know whether we could sell our products effectively on Facebook or not — brand awareness wasn’t relevant to that. In the end, they wasted my time and budget. 

They also hijacked my digital property. To run ads on Facebook, we needed to verify our website. It turned out that they verified it on their own Business Manager account. As a result, I couldn’t make edits to our ad campaigns, and that created many losses for me. I wanted them to remove my website from their Business Manager account, so I contacted them on WhatsApp. However, they blocked me. They weren’t willing to do it for some reason. We were also in dispute at the bank because I started a chargeback process. 

Overall, I truly regretted working with them; they were a dishonest company. I paid them, and they deceived and insulted me for it.

How did Edifian address the challenges that arose?

I addressed the issues with Edifian, and they only came up with excuses that had nothing to do with the reality of the situation. 

To be fair, it was possible that our product wouldn’t sell in the US market and people might not show interest. If Edifian had done ads decently and in a trustworthy manner, I would've thanked them, moved on, and thought of something else. However, that wasn’t the case for this engagement.

Moreover, they told me that if there were issues on my website, they wouldn’t be able to fix them until January 2022. Simply put, I had to fix some issues by myself because they wouldn’t do it. Then, they charged me for it — they charged me for the work that I had done as a customer. 

Is there anything that the vendor did well or that you would consider a strength?

Edifian helped me migrate my site and write copy for it. However, their main task was to run digital ads in an efficient and target-oriented way, and they didn’t do that. The campaigns weren’t done in a way that allowed us to sell our products. 

In what specific areas can they improve?

They seemed to lie about their capabilities of running Google and Facebook ads. They only ran conversion ads and brand awareness campaigns, 

What advice do you have for clients with similar needs to yours?

Edifian won’t show you real results. If you plan to work with any agency, ask them to show you real results and what they’ve been doing through screenshots and images. Check what they’re truly capable of doing. A good digital marketing agency should be able to prove their abilities. 

Company Responses

The vendor responded on January 20, 2022.

We will address this individuals claims below:

1. All the statements by this individual are baseless and non factual which we will address below for clarity 
    
2. Throughout our engagement, the individual has been nothing but disrespectful and threatening and as a result we canceled the agreement with them
    
3. The individual has not paid us for any of the work we did for them and has breached the contract they had signed with us.As a result is being legal pursued by us and this review is a last ditch attempt to be further unprofessional and a general lack of decency towards our agency that helped them get their business setup.
    
4. The engagement was actually from August 2021-November 2021, so the first statement itself is a blatant lie.
    
5. The individual claims they hired us for Google & Facebook Ads. That is incorrect as the individual wanted us to help with their website which was riddled with viruses and abandoned by their old developer. They asked us to do a lot of things that were not agreed to. We still decided to do 3 times the amount of work they paid for. 
    
6. Every month the client was given the report of things that were done and they acknowledged all of these items. 
    
7. They claim we own their Facebook account which is a lie as Facebook confirmed that they own their account. Despite showing this individual they own the account, they continued to threaten and harass our employees and the founder. We blocked them after repeated warnings.
    
8. The issues their website has are their own doing as they started adding plugins without consulting with us and then their website got malware a few times because of this.
    
9. Facebook disabled their account due to inadequate business proof for operating in the US and they decided to blame us for this. 
    
10. The individual then proceeded to disable our access to all their platforms and run away with roughly thousand dollars worth of tools that we set up only on our monthly paying clients. 
     
11. All the above statements are factual and can be backed via emails and conversations with this individual while they have no evidence for any of the statements they made and as a result are being pursued legally for their unprofessional and hateful conduct.

BACKGROUND

Introduce your business and what you do there.

I’m one of the board members at an opera studio.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Edifian?

We needed to grow our social media following so we hire Edifian.

SOLUTION

What was the scope of their involvement?

The remit was for Edifian to grow our social media following on Facebook and Instagram and increase the number of ticket sales for a particular event that we were working on. We also had their team drive more traffic to both our website and the ticket agents’ site. 

We provided the team with a brief idea of our commercial objective and they went on to create the social media posts. They also designed our website and copies. 

What is the team composition?

I work directly with Bhrushank (Founder) and he coordinates the tasks and details with the rest of his team. He’s my single point of contact. 

How did you come to work with Edifian?

I’ve worked with Edifian on a couple of projects in the past. Given that experience, we thought that they would be a natural fit for this project as well. 

How much have you invested with them?

This project would have cost around $5,000 but it was done pro bono since Edifian wanted to demonstrate their capabilities to the opera studio for possible future work.

What is the status of this engagement?

We started this project in April 2021, and our partnership with Edifian is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen our online engagement triple since working with Edifian. Our tickets sales have also increased by 70%. Overall, our community has grown by 15%.

How did Edifian perform from a project management standpoint?

Edifian has been fantastic at sticking to deadlines. Their management of the project has been awesome as well. They’ve really overperformed in terms of meeting our target expectations. 

We typically communicate through WhatsApp and email. 

What did you find most impressive about them?

There is a personal touch to Edifian’s service. The founder could have easily passed us on to an account manager, given the size of the opportunity, but he stayed with us and took all the tasks upon himself. It makes us feel like we are important to the team. 

Are there any areas they could improve?

No, there’s nothing they could do differently. 

Do you have any advice for potential customers?

It’s okay not to know the intricacies of digital marketing because Edifian will help you unpack the metrics into business or even laymen’s terms. They will ultimately ensure that what you want is delivered digitally.

BACKGROUND

Introduce your business and what you do there.

I’m an owner of a self-adhesive manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Edifian?

We employed their services because we needed to optimize our website for search.

SOLUTION

What was the scope of their involvement?

Edifian incorporated organic search into the backend of my website. They’re still optimizing my website for organic search. Their team manages our SEO, Google Analytics, and Google Ads efforts.

What is the team composition?

I primarily communicate with one person who sends and discusses the Google Analytics reports with me.

How did you come to work with Edifian?

I found them through a referral and chose them based on how easy it was to cooperate with them. Edifian was proactive and took an interest in my business.

How much have you invested with them?

We spend about $1,000 NZD (approximately $720 USD) a month but used to spend more.

What is the status of this engagement?

We started the engagement around July 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I can’t fault them for anything because they do a great job. My marketing spend is half of what it used to be because of their work. They send us reports every month that detail the website's bounce and conversion rates as well as how long people stay on it. The project involves ongoing metrics.

How did Edifian perform from a project management standpoint?

We communicate via email and phone calls. We use Microsoft Teams too. I couldn’t fault them on anything. If anything, I’m the issue because I’m not always there.  

What did you find most impressive about them?

Edifian’s a relatively small company, so it’s quite easy to work with them. They want to make a difference for my business. Whereas when you’re dealing with a larger company, you’re just another number. They’re technologically savvy too.

Are there any areas they could improve?

No, I couldn’t give them any constructive feedback.

Do you have any advice for potential customers?

If you’re going to them for help, you need to know what you want to achieve. If you give them the right scope of work, they can deliver it for you. Although they’re technologically savvy, they’re not necessarily business savvy. You need to give them your business goals.

BACKGROUND

Introduce your business and what you do there.

Auto Prestige Performance Accessories NZ supplies a variety of items for Utes and SUVs. We sell and install products such as Bull/Nudge Bars, Tow Bars, Running Boards, Bumper Replacements, Grilles and much much more.

I work as the Marketing Manager responsible for working with our Digital Partner, Edifian to grow our sales and online presence.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with the vendor?

We needed a modern, fast and SEO optimised website that would clearly drive our sales and increase our online revenue. The challenge was to thrive online as we didn’t have a strong presence previously. 

SOLUTION

What was the scope of their involvement? 

Edifian built a website with a sleek design that represented our brand and resonates with our target audience. The website has significantly increased our online revenue to more than 500% in less than a year. They also strengthened our online presence and increased our website visitors to more than 10k a month.

What is the team composition? 

The team comprises web developer, marketing specialist and project manager.

How did you come to work with the vendor?

We were looking for someone to develop a digital strategy and we found Edifian through referral of our developer.

How much have you invested with them?

We have invested around $30,000 plus so far.

What is the status of this engagement?

The project is still ongoing as our sales go strong from month to month. They helped us through the Covid lockdowns boosting our sales online.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website built by Edifian can be seen here: https://autoprestige.co.nz/

The chart below demonstrates the growth of our online presence since August 2019 when we implemented their digital strategy. [From Clutch Team]: The chart provided showed substantial growth in online sales with over $160,000 since August 2019. That included about a 500% growth in monthly sales since March 2020. 

How did the vendor perform from a project management standpoint?

Edifian is very efficient and responsive when it comes to getting critical tasks done. They also have a more collaborative approach wherein they drive a lot of the strategy we do and constantly access and suggest how we can improve our website and our presence online.

What did you find most impressive about them?

We have been approached by rival agencies pitching us online strategies and offering to improve our results. When we discuss with them the rate of growth which we have at the moment, they tell us it’s phenomenal growth that they are hesitant to match. We have had this experience twice, which has made us also give them the build and management of our Australian business.

Are there any areas they could improve?

None that I can think of at the moment.

BACKGROUND

Introduce your business and what you do there.

Our team at Crescendo supply laboratory equipment to education and other small laboratories.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with the vendor?

Making our website more user friendly, up to date and compeditively placed on the internet.

SOLUTION

What was the scope of their involvement? 

We have fully taken Edifian’s guidance as to how to improve our website.

What is the team composition? 

Not sure about this question.

How did you come to work with the vendor?

We had worked with Bhrushank previously, in fact he was the one who initially developed our website. We were very happy to link up with him again as we find him great to work with and up to speed with current website developments.

How much have you invested with them?

We trust their judgements and work. We plan to continue with them as we improve the website into the future. 

What is the status of this engagement?

Ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we moved to Edifian we have been able to fine tune our website and have found that we are getting more traffic and conversions to sales.  Also the security has improved with most attempt to hack the system being shut down promptly giving us peace of mind.

How did the vendor perform from a project management standpoint?

Edifian is transparent and is always clear where and how time will be allocated. They great at keeping us up to date with how a particular project is progressing.

What did you find most impressive about them?

Their clear communication and insight into ways to improve our website.

Are there any areas they could improve?

Not that I can think of at this time.

BACKGROUND

Please describe your company and your position there.

BlackBull Markets is a foreign exchange broker, based in Auckland New Zealand. I oversee our client acquisition channels and worked closely with Edifian to update our website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Edifian, and what were your goals?

Our website was outdated, design and technology-wise. We wanted to give it a fresh look, using modern design standards, and with faster performance.

SOLUTION

How did you select Edifian and what were the deciding factors?

Edifian provided us with a detailed brief, taking into consideration the unique requirements we presented them with, including flexibility and deliverability timelines.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The site was built on WordPress, with a multitude of plugins so we could customise and scale the site content. There were custom integrations with a number of software solutions including our database and Salesforce.

How many people from the vendor's team worked with you, and what were their positions?

We worked closely with the two founders.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We had an increase in site traffic due to structural design, faster load times, and we were able to add a lot more content with dynamic relationships to existing similar content.

Describe their project management style, including communication tools and timelines.

Generally, we were in touch via phone, email, Slack, Skype, and sometimes in person.

What did you find most impressive or unique about this company?

Their responsiveness to issues or tasks with tight deadlines was impressive.

Are there any areas for improvement or something they could have done differently?

Would have likes to have seen further future planning from the onset as we do have some overheads we would like to have avoided.

BACKGROUND

Please describe your company and your position there.

Shamrock Reroofing, originally established as Auckland Commercial and Residential Roofing Maintenance Ltd in 1988 (25 years ago), has over time earned itself a reputation that we are extremely proud of. Its not hard to see why as we offer a 10 year warranty on workmanship and because we use reputable companies to supply all of our materials. All our products are NZ made, so you will be assured a further warranty on any materials we may use. I'm the owner of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Edifian?

• Website Development
• Digital Marketing
• SEO
• Digital Strategy
• Google Ads Management Facebook Ads Management

What were your goals for this project?

To build a functional website and push the new offering of Asbestos removal and re-roofing. Increase our brand presence and generate more leads through our website.

SOLUTION

How did you select Edifian?

Through referrals and having worked with them in the past.

Describe the scope of their work in detail.

We met with a few digital agencies and then finally met with the team at Edifian who understood our requirements and vision to dominate the Auckland market for roofing repairs and reroofing industry. They had a clear vision of what we want and a very well laidout strategy meeting our budget.

What was the team composition?

The team has a single point of contact who we talk to. But we have also had conversations with a couple of their SEO and Google Ads specialists for some technical discussions.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are getting about 2000% more traffic and 80% of our leads come from the advertising and SEO campaigns setup by Edifian, increasing our revenue tenfold.

How effective was the workflow between your team and theirs?

Very effective. They are very quick to reply to our queries and provide a personalised service. We also have monthly meetings to discuss our requirements and generally the turnaround time is really quick.

What did you find most impressive about this company?

Their efficiency, knowledge in the digital space, and how they have generated great results amaze us. They produce outputs that immediately strengthens our position in the industry. We have a long standing relationship with them and think of them as our digital partners.

Are there any areas for improvement?

None at all. They are brilliant at what they do and we would recommend them to anyone who is looking to improve their results!

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of a plumbing supply company. We’ve been in business since 2006 and we sell our products both online and through physical stores for the general public.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Edifian?

We were having issues with our website’s set up and gaining traction.

SOLUTION

What was the scope of their involvement?

Edifian fixes the issues on our site and mainly works on its backend. The team initially solved the glitches of our website and managed to sort out some bugs. Aside from that, they also work on our advertising needs and are working to target the correct people now.

What is the team composition?

We directly keep in touch with Brushank (Co-Founder).

How did you come to work with Edifian?

I’ve known the owner for a while now because he previously worked for the agency that created our website. I heard that he was starting his own company, then I tracked him down for this project.

How much have you invested with them?

We spend roughly $560 a month on maintenance and advertising.

What is the status of this engagement?

The ongoing engagement started in November 2019. We’re constantly communicating with them and they’re currently working on some ideas to improve our site, so our engagement is definitely ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to Edifian, we’ve seen a steady increase in traffic and sales in the last 12 months. We’re getting more daily phone calls and queries about our product. They’re doing an absolutely fantastic job. They’ve been able to weed out all of the previous problems we had and fixed them. I can’t speak highly enough of them.

How did Edifian perform from a project management standpoint?

Communication mostly goes through phone calls and emails. The team will contact me whenever they have ideas and will send screenshots of what they’re doing. They show me changes they make on the website and make suggestions for how to improve the site, like plugins.

What did you find most impressive about them?

The team is easy to work with and very easy to deal with. Edifian is always available, trustworthy, and is able to find solutions really quickly.

Are there any areas they could improve?

There are no complaints. They should keep it up. We just hope that even if their business grows, they will continue to pay attention to us.

Do you have any advice for potential customers?

I definitely recommend Edifian. They have innovative ideas and they’re one of a kind. I wish I had found them sooner because they know how to fix problems.