Edifian

Introduce your business and what you do there.

I’m an owner of a self-adhesive manufacturer.

What challenge were you trying to address with Edifian?

We employed their services because we needed to optimize our website for search.

What was the scope of their involvement?

Edifian incorporated organic search into the backend of my website. They’re still optimizing my website for organic search. Their team manages our SEO, Google Analytics, and Google Ads efforts.

What is the team composition?

I primarily communicate with one person who sends and discusses the Google Analytics reports with me.

How did you come to work with Edifian?

I found them through a referral and chose them based on how easy it was to cooperate with them. Edifian was proactive and took an interest in my business.

How much have you invested with them?

We spend about $1,000 NZD (approximately $720 USD) a month but used to spend more.

What is the status of this engagement?

We started the engagement around July 2019, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

I can’t fault them for anything because they do a great job. My marketing spend is half of what it used to be because of their work. They send us reports every month that detail the website's bounce and conversion rates as well as how long people stay on it. The project involves ongoing metrics.

How did Edifian perform from a project management standpoint?

We communicate via email and phone calls. We use Microsoft Teams too. I couldn’t fault them on anything. If anything, I’m the issue because I’m not always there.  

What did you find most impressive about them?

Edifian’s a relatively small company, so it’s quite easy to work with them. They want to make a difference for my business. Whereas when you’re dealing with a larger company, you’re just another number. They’re technologically savvy too.

Are there any areas they could improve?

No, I couldn’t give them any constructive feedback.

Do you have any advice for potential customers?

If you’re going to them for help, you need to know what you want to achieve. If you give them the right scope of work, they can deliver it for you. Although they’re technologically savvy, they’re not necessarily business savvy. You need to give them your business goals.

Introduce your business and what you do there.

Auto Prestige Performance Accessories NZ supplies a variety of items for Utes and SUVs. We sell and install products such as Bull/Nudge Bars, Tow Bars, Running Boards, Bumper Replacements, Grilles and much much more.

I work as the Marketing Manager responsible for working with our Digital Partner, Edifian to grow our sales and online presence.

What challenge were you trying to address with the vendor?

We needed a modern, fast and SEO optimised website that would clearly drive our sales and increase our online revenue. The challenge was to thrive online as we didn’t have a strong presence previously. 

What was the scope of their involvement? 

Edifian built a website with a sleek design that represented our brand and resonates with our target audience. The website has significantly increased our online revenue to more than 500% in less than a year. They also strengthened our online presence and increased our website visitors to more than 10k a month.

What is the team composition? 

The team comprises web developer, marketing specialist and project manager.

How did you come to work with the vendor?

We were looking for someone to develop a digital strategy and we found Edifian through referral of our developer.

How much have you invested with them?

We have invested around $30,000 plus so far.

What is the status of this engagement?

The project is still ongoing as our sales go strong from month to month. They helped us through the Covid lockdowns boosting our sales online.

What evidence can you share that demonstrates the impact of the engagement?

The website built by Edifian can be seen here: https://autoprestige.co.nz/

The chart below demonstrates the growth of our online presence since August 2019 when we implemented their digital strategy. [From Clutch Team]: The chart provided showed substantial growth in online sales with over $160,000 since August 2019. That included about a 500% growth in monthly sales since March 2020. 

How did the vendor perform from a project management standpoint?

Edifian is very efficient and responsive when it comes to getting critical tasks done. They also have a more collaborative approach wherein they drive a lot of the strategy we do and constantly access and suggest how we can improve our website and our presence online.

What did you find most impressive about them?

We have been approached by rival agencies pitching us online strategies and offering to improve our results. When we discuss with them the rate of growth which we have at the moment, they tell us it’s phenomenal growth that they are hesitant to match. We have had this experience twice, which has made us also give them the build and management of our Australian business.

Are there any areas they could improve?

None that I can think of at the moment.

Introduce your business and what you do there.

Our team at Crescendo supply laboratory equipment to education and other small laboratories.

What challenge were you trying to address with the vendor?

Making our website more user friendly, up to date and compeditively placed on the internet.

What was the scope of their involvement? 

We have fully taken Edifian’s guidance as to how to improve our website.

What is the team composition? 

Not sure about this question.

How did you come to work with the vendor?

We had worked with Bhrushank previously, in fact he was the one who initially developed our website. We were very happy to link up with him again as we find him great to work with and up to speed with current website developments.

How much have you invested with them?

We trust their judgements and work. We plan to continue with them as we improve the website into the future. 

What is the status of this engagement?

Ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Since we moved to Edifian we have been able to fine tune our website and have found that we are getting more traffic and conversions to sales.  Also the security has improved with most attempt to hack the system being shut down promptly giving us peace of mind.

How did the vendor perform from a project management standpoint?

Edifian is transparent and is always clear where and how time will be allocated. They great at keeping us up to date with how a particular project is progressing.

What did you find most impressive about them?

Their clear communication and insight into ways to improve our website.

Are there any areas they could improve?

Not that I can think of at this time.

Please describe your company and your position there.

BlackBull Markets is a foreign exchange broker, based in Auckland New Zealand. I oversee our client acquisition channels and worked closely with Edifian to update our website.

For what projects/services did your company hire Edifian, and what were your goals?

Our website was outdated, design and technology-wise. We wanted to give it a fresh look, using modern design standards, and with faster performance.

How did you select Edifian and what were the deciding factors?

Edifian provided us with a detailed brief, taking into consideration the unique requirements we presented them with, including flexibility and deliverability timelines.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The site was built on WordPress, with a multitude of plugins so we could customise and scale the site content. There were custom integrations with a number of software solutions including our database and Salesforce.

How many people from the vendor's team worked with you, and what were their positions?

We worked closely with the two founders.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We had an increase in site traffic due to structural design, faster load times, and we were able to add a lot more content with dynamic relationships to existing similar content.

Describe their project management style, including communication tools and timelines.

Generally, we were in touch via phone, email, Slack, Skype, and sometimes in person.

What did you find most impressive or unique about this company?

Their responsiveness to issues or tasks with tight deadlines was impressive.

Are there any areas for improvement or something they could have done differently?

Would have likes to have seen further future planning from the onset as we do have some overheads we would like to have avoided.

Please describe your company and your position there.

Shamrock Reroofing, originally established as Auckland Commercial and Residential Roofing Maintenance Ltd in 1988 (25 years ago), has over time earned itself a reputation that we are extremely proud of. Its not hard to see why as we offer a 10 year warranty on workmanship and because we use reputable companies to supply all of our materials. All our products are NZ made, so you will be assured a further warranty on any materials we may use. I'm the owner of the company.

For what projects/services did your company hire Edifian?

• Website Development
• Digital Marketing
• SEO
• Digital Strategy
• Google Ads Management Facebook Ads Management

What were your goals for this project?

To build a functional website and push the new offering of Asbestos removal and re-roofing. Increase our brand presence and generate more leads through our website.

How did you select Edifian?

Through referrals and having worked with them in the past.

Describe the scope of their work in detail.

We met with a few digital agencies and then finally met with the team at Edifian who understood our requirements and vision to dominate the Auckland market for roofing repairs and reroofing industry. They had a clear vision of what we want and a very well laidout strategy meeting our budget.

What was the team composition?

The team has a single point of contact who we talk to. But we have also had conversations with a couple of their SEO and Google Ads specialists for some technical discussions.

Can you share any outcomes from the project that demonstrate progress or success?

We are getting about 2000% more traffic and 80% of our leads come from the advertising and SEO campaigns setup by Edifian, increasing our revenue tenfold.

How effective was the workflow between your team and theirs?

Very effective. They are very quick to reply to our queries and provide a personalised service. We also have monthly meetings to discuss our requirements and generally the turnaround time is really quick.

What did you find most impressive about this company?

Their efficiency, knowledge in the digital space, and how they have generated great results amaze us. They produce outputs that immediately strengthens our position in the industry. We have a long standing relationship with them and think of them as our digital partners.

Are there any areas for improvement?

None at all. They are brilliant at what they do and we would recommend them to anyone who is looking to improve their results!

Introduce your business and what you do there.

I’m the managing director of a plumbing supply company. We’ve been in business since 2006 and we sell our products both online and through physical stores for the general public.

What challenge were you trying to address with Edifian?

We were having issues with our website’s set up and gaining traction.

What was the scope of their involvement?

Edifian fixes the issues on our site and mainly works on its backend. The team initially solved the glitches of our website and managed to sort out some bugs. Aside from that, they also work on our advertising needs and are working to target the correct people now.

What is the team composition?

We directly keep in touch with Brushank (Co-Founder).

How did you come to work with Edifian?

I’ve known the owner for a while now because he previously worked for the agency that created our website. I heard that he was starting his own company, then I tracked him down for this project.

How much have you invested with them?

We spend roughly $560 a month on maintenance and advertising.

What is the status of this engagement?

The ongoing engagement started in November 2019. We’re constantly communicating with them and they’re currently working on some ideas to improve our site, so our engagement is definitely ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to Edifian, we’ve seen a steady increase in traffic and sales in the last 12 months. We’re getting more daily phone calls and queries about our product. They’re doing an absolutely fantastic job. They’ve been able to weed out all of the previous problems we had and fixed them. I can’t speak highly enough of them.

How did Edifian perform from a project management standpoint?

Communication mostly goes through phone calls and emails. The team will contact me whenever they have ideas and will send screenshots of what they’re doing. They show me changes they make on the website and make suggestions for how to improve the site, like plugins.

What did you find most impressive about them?

The team is easy to work with and very easy to deal with. Edifian is always available, trustworthy, and is able to find solutions really quickly.

Are there any areas they could improve?

There are no complaints. They should keep it up. We just hope that even if their business grows, they will continue to pay attention to us.

Do you have any advice for potential customers?

I definitely recommend Edifian. They have innovative ideas and they’re one of a kind. I wish I had found them sooner because they know how to fix problems.

Please describe your company and your position there.

We are a startup law firm in India. I work as an associate.

For what projects/services did your company hire Edifian?

Website designing and development.

What were your goals for this project?

A user-friendly website with a hint of the traditional legal architecture and on par with the 2020 era features.

How did you select Edifian?

While there are a lot of companies and freelancers who take up web designing and development projects, I was looking for someone who is able to offer me something different and unique. While I relied upon a few reviews I came across through my R&D, it was the Edifian team that stood out from the rest.

Describe the project in detail.

A simple, yet unique website.

What was the team composition?

Initially, I spoke to a team member of Edifian and provided him with a general idea of what I was looking for. What impressed me a lot was how patiently the team heard my points and noted all my requirements. Later that day, the team contacted me again and provided a few insights and concepts for my idea which really helped me making some right decisions.

Can you share any outcomes from the project that demonstrate progress or success?

It's still ongoing.

How effective was the workflow between your team and theirs?

The workflow was very smooth. The team handles all the communications aptly. Despite the CoVid situation across the globe, the team was able to deliver its targets as promised.

What did you find most impressive about this company?

Edifian was brilliant in conceptualizing and providing a unique concept. The team is very patient with its customers and does provide valuable insights. The ideas and concepts are very unique and tailored-made to suit your needs. Very friendly staff, easy to approach, and happy to help. Not very commercially inclined and believes in providing results.

Are there any areas for improvement?

Nothing in particular. Although, hoping to see Edifian expand its base internationally soon.

Please describe your company and your position there.

I'm the owner of the business to arrange weddings, events to manufacture artificial flowers of real size and huge ones.

For what projects/services did your company hire Edifian, and what were your goals?

Edifian Digital built a beautiful website for us, great design and user friendly. They also helped us ramp up our SEO results. Amazing job. Highly recommend.

How did you select Edifian and what were the deciding factors?

They've presented their design, and they justify their vision.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Hmm, as far as I know customized wordpress with ecommerce

How many people from the vendor's team worked with you, and what were their positions?

Two: one web developer and a project specialist

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Through web site we've got several customers with differrent size of projects.

Describe their project management style, including communication tools and timelines.

They've organized two video mettings at the begginning and then we communicated using emails and chat

What did you find most impressive or unique about this company?

We were impressed with their professional suggestions and the way they arranged our SEO.

Are there any areas for improvement or something they could have done differently?

Right now we agreed to redevelope web site, not too much. Some key improvance.