Sellozo

BACKGROUND

Please describe your company and position.

I am the Director of Ecommerce of Atlantic Inc

Describe what your company does in a single sentence.

We sell media storage across all Marketplaces and Omni-Channels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sellozo to accomplish?

• Gain more sales
• Learn more about Ads
• Fix our current advertisement campaigns

SOLUTION

How did you find Sellozo?

Online Search

Why did you select Sellozo over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Sellozo were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

When I first joined my current company, the ad campaigns on Amazon were very messy and confusing. I searched around for help and after several demos with competitors, I chose Sellozo as I liked how their platform worked and they were able to work with Vendor Central. The prices were fair and Sellozo doesn't charge you the whole % commission based off ad spend. Imagine another competitor spending more of your budget, then getting a 2-3% commission based off the spend. What if they didn't provide the right results but overspent? Then you end up spending more than what you wanted to invest. I'm glad I chose Sellozo out of others.

Kyle has been our account manager since day 1, including the demo and we've been working great together. He's able to accomondate everything that I want along with pitching ideas to A/B test. We were able to scale the business and I don't think I can ever run Amazon Ads on my own in the future after using Sellozo's platform and having their team help.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They were able to bring my ACOS down to a decent % and keep the ROAs at a fair good ratio. I've learned alot as well from Sellozo and our account manager and they were very patient with everything. Trust me, I've made alot of changes throughout our relationship together due to company's budget and upper management decisions but Sellozo was always patient with it and willing to do/help with whatever we wanted. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our account manager has always delivered on time along with attending our meetings with data ready to present. 

What was your primary form of communication with Sellozo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I think it's the team that makes it more enjoyable and at ease (less overwhelming) with the whole ads. We all know Amazon's a big monster in Ecommerce and imagine running advertisement to try and compete with millions of sellers. 

Are there any areas for improvement or something Sellozo could have done differently?

To be honest, no. I'm happy with everything that Sellozo has done for me.

BACKGROUND

Please describe your company and position.

I am the Owner of an ecommerce company 

Describe what your company does in a single sentence.

We sell private label via direct to consumer on online channels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sellozo to accomplish?

• Amazon PPC optimization
• Managed Amazon PPC

SOLUTION

How did you find Sellozo?

Online Search

Why did you select Sellozo over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Sellozo were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

At the time we started working with Sellozo, we had an established private-label brand having launched in 2015. We had good photos/listing content, an accumulation of marketplace reviews, and a small established customer base. We attempted to manage our Amazon ads on our own at first, and also explored other third-party options, with little success. With everything else in place, we found that optimizing our PPC was our missing link. We saw massive and continued growth in 2022, 2023, and 2024. Not only is Sellozo's software package excellent, but our account manager is an experienced professional on Amazon PPC and leverages the Sellozo software package to great effect. We meet once per week with our account manager to review the Amazon ad performance and make any necessary adjustments. There are many pieces to the puzzle when operating a private-label brand, and our managed Sellozo account was the final piece to our puzzle and has been leaps and bounds better than any other Amazon PPC solution we tried prior.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Massive growth on our Amazon selling channel at a controlled, reasonable ACOS. We've had growth on Amazon every year since bringing on Sellozo.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sellozo everything we had hoped for and more in terms of optimizing Amazon PPC. 

What was your primary form of communication with Sellozo?

Virtual Meeting

What did you find most impressive or unique about this company?

The way their software integrates with Amazon and automatically adjusts keyword bids, amongst other features, paired with our account manager who knows the in's-and-out's of the software to utilize it to it's full potential.

Are there any areas for improvement or something Sellozo could have done differently?

None that come to mind. They've truly solved our Amazon PPC management conundrum.

BACKGROUND

Please describe your company and position.

I am the VP of marketing & product developement of a healthcare company.

Describe what your company does in a single sentence.

Marketing and Product developement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sellozo to accomplish?

• Lower ACOS
• Higher Sales
• Understand reporting

SOLUTION

How did you find Sellozo?

Online Search

Why did you select Sellozo over others?

• Pricing fit our budget
• Referred to me

How many teammates from Sellozo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Needed to lower my ACOS while keeping my sales growing. We got our ACOS down and didn't have a large drop in sales. Which is much harder then it sounds.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

My ACOS was lowered by 20% and our sales are still moving in a good direction. So all my goals have been achieved.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was a pleasure dealing with their management team. I have worked with other software companies that disappeared the second I signed the contract, but not Sellozo. They helped me truly understand how to get best our of their software. Which is excellent at reporting. Helps me keep track of what is working and what isn't. I highly recommend Sellozo to anyone who wants to learn how to grow their business on Amazon.

What was your primary form of communication with Sellozo?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

i feel like they are a true partner with me. I didn't feel alone, stuck not knowing what their software could do and no one to ask. They are the best!

Are there any areas for improvement or something Sellozo could have done differently?

Honestly no. Like I have stated before I worked with 4-5 other software companies and they are the best. I wouldn't change a thing.

BACKGROUND

Please describe your company and position.

I am the E-Commerce Manager of a board game distributor

Describe what your company does in a single sentence.

Board Games Distributor and Brands

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sellozo to accomplish?

• Increase our sales
• Lower our ACoS
• Broaden our customer reach

SOLUTION

How did you find Sellozo?

Referral

Why did you select Sellozo over others?

Referred to me

How many teammates from Sellozo were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Manage our Amazon Sponsored Product, Sponsored Video, and Sponsored Brand advertising campaigns on the Amazon.com platform. 
• Restructure our campaigns to build efficiency through automations 
• Lower our ACoS below target through innovative low-budget approach
• Expand our customer reach 
• Eliminate wasted spend
• Increase our overall sales

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Our sales for this one-month period are up 13% over prior year for same period, while prior to Sellozo's partnership, we were trending down -16%.
• Our average ACoS went from 22% to 11.5% translating to higher profit margin on sales
• Ad impressions increased from 5 M to 17 M (compared to same period prior year) increasing our brand awareness across Amazon

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always delivered on-time and exceeded our expectations.

What was your primary form of communication with Sellozo?

Virtual Meeting

What did you find most impressive or unique about this company?

We have worked with other Amazon advertising companies in the past. We were blown away by Sellozo's low-cost and common-sense approach. It really feels like they want you to be successful and want to save you money. With other companies, it feels like they just want you to increase ad spend so they can make more money. We love their imaginative and innovative approach to saving us money and plan to continue with them for the foreseeable future.

Are there any areas for improvement or something Sellozo could have done differently?

I cannot think of any area of improvement. We are very pleased with their performance thus far.

BACKGROUND

Please describe your company and position.

I am an E-Commerce Specialist of Crafted by Catherine

Describe what your company does in a single sentence.

At Crafted by Catherine, we love tradition, modern ideas and all things handmade. We are makers of beauty and creators of coziness.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sellozo to accomplish?

• Manage and optimize Amazon PPC Advertisement Campaign

SOLUTION

How did you find Sellozo?

Online Search

Why did you select Sellozo over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Sellozo were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Sellozo provides a comprehensive suite of Amazon advertising automation tools and managed services designed to optimize PPC campaigns, increase profitability, and reduce manual workload for us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sellozo has demonstrated measurable success through significant improvements in ad profitability, campaign efficiency, and seller growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sellozo provides timely delivery of services, and proactive client support, as well as strong communication and strategic alignment throughout the engagement.

What was your primary form of communication with Sellozo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What makes Sellozo stand out is its powerful combination of AI-driven automation, visual campaign design, and deep profitability insights. All tailored specifically for Amazon sellers. 

Are there any areas for improvement or something Sellozo could have done differently?

Limited customization in certain features. A learning curve for beginners.

BACKGROUND

Please describe your company and position.

I am the CEO of Visibly Toxic

Describe what your company does in a single sentence.

Clothing brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sellozo to accomplish?

• Lower PPC ACOS
• Strategize PPC Campaigns

SOLUTION

How did you find Sellozo?

Online Search

Why did you select Sellozo over others?

Pricing fit our budget

How many teammates from Sellozo were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Came in and looked at ppc campaigns to see where we were bleeding $. Optomized campaigns through knowledge and tech. Came up with strategy in and outside of amazon to generate sales

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Lower ACOS higher sales :)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Heck yes I consider kyle a great friend now. We always get our stuff done.

What was your primary form of communication with Sellozo?

Virtual Meeting

What did you find most impressive or unique about this company?

Their knowledge of PPC is impressive.

Are there any areas for improvement or something Sellozo could have done differently?

inventory management

BACKGROUND

Please describe your company and position.

I am the Executive Assistant of an other industry company 

Describe what your company does in a single sentence.

Online sales of Hair Loss Products and Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sellozo to accomplish?

• Optimize spending to improve efficiency across Amazon campaigns.
• Maintain consistent oversight of the Amazon advertising account to ensure effectiveness.
• Conduct weekly meetings to review performance and identify opportunities for optimization.

SOLUTION

How did you find Sellozo?

Other

Why did you select Sellozo over others?

• Good value for cost
• Company values aligned

How many teammates from Sellozo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This project focuses on optimizing Amazon advertising campaigns, ensuring consistent monitoring and performance improvement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Enhancements in key performance indicators, such as:
ROAS (Return on Ad Spend): Increased, reflecting better ad performance.
TACoS (Total Advertising Cost of Sales): Lowered, indicating improved overall efficiency by linking ad spend to total sales, including organic growth.
Conversion Rates: Enhanced by refining keywords and ad placements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our rep Thilan consistently brings enthusiasm and adaptability. He is always eager to explore new ideas and adjust his approach to meet our unique needs.

What was your primary form of communication with Sellozo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The seamless integration into our Amazon store. It is timely and accurate data, which provides more insights that are actionable and versatile compared to the standard data generated by Amazon.

Are there any areas for improvement or something Sellozo could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am an Executive of Grant Investment Mgmt LLC

Describe what your company does in a single sentence.

Sells products on Amazon via wholsale and private label brand ownership

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sellozo to accomplish?

• Improve pay per click profitability
• Improve pay per click campaign scaling

SOLUTION

How did you find Sellozo?

Referral

Why did you select Sellozo over others?

Good value for cost

How many teammates from Sellozo were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Creation of "test marketing" campaigns for new products

Scale learnings by launching other profitable campaigns

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Dramatically increase adspend, improved profitability, lead new product launches

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bi-Weekly update meetings addressing all key performance metrics and status updates

What was your primary form of communication with Sellozo?

Virtual Meeting

What did you find most impressive or unique about this company?

My account manager (Tommy) is a great asset to Sellozo. Sellozo's software is powerful but only if you are a subject matter expert and very experienced in PPC.

Are there any areas for improvement or something Sellozo could have done differently?

It seems there could be a path for Artificial Intelligence to proactively identify campaign optimization

BACKGROUND

Please describe your company and position.

I am the Owner of CORAD Healthcare

Describe what your company does in a single sentence.

Manufacturer of antiperspirants

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sellozo to accomplish?

• To increase sales on amazon
• reduce costs
• increase profits

SOLUTION

How did you find Sellozo?

Referral

Why did you select Sellozo over others?

• High ratings
• Pricing fit our budget

How many teammates from Sellozo were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

To optimize pay per click on amazon

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sales have increased and costs have decreased. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

absolutely, killed it! 

What was your primary form of communication with Sellozo?

Virtual Meeting

What did you find most impressive or unique about this company?

Kyle Marik is incredible to work with. Sellozo is reliable, consistent, and persistent! 

Are there any areas for improvement or something Sellozo could have done differently?

Not really

BACKGROUND

Please describe your company and position.

I am the Marketplaces Manager of Rareelectrical

Describe what your company does in a single sentence.

Rareelectrical is a full line supplier of Alternators, Starters, DC motors and related components. Our vast inventory and technical knowledge enables us to help any customer with their needs. Our customer base ranges from the do-it-yourself consumer all the way up to large distributors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sellozo to accomplish?

• Marketplace Insights
• Drive Amazon Advertising Sales
• Advertising Budget Management

SOLUTION

How did you find Sellozo?

Online Search

Why did you select Sellozo over others?

Pricing fit our budget

How many teammates from Sellozo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sellozo manages all of our Amazon PPC campaigns as well as our manual campaigns. They always make themselves available for strategy dicussions and offer key insights as to what is going on in the Amazon marketplace ad space.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sellozo has managed to keep our Target ACoS over the years and has maximized our sales and PPC.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sellozo has always delivered and our account manager Scott has always made himself available to hop in to a quick virtual meeting to hash out issues.

What was your primary form of communication with Sellozo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Sellozo automation removes many of the pain points associated with researching keywords and calibrating campaigns to stay within the budget. Sellozo's tool is invaluable in our e-commerce business.

Are there any areas for improvement or something Sellozo could have done differently?

I am hoping Sellozo expands their offerings to other online marketplaces because we would love to use them for all of our online marketplaces.