Top Naming Companies in the United States
Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.
U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:
• Naming Companies in Los Angeles
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
$10,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.
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$5,000+$150 - $199 / hr2 - 9San Diego, CA
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See all 2 projectsEyeUniversal LLC is a versatile digital marketing firm focusing on custom web application development, Google Ads optimization, and comprehensive marketing strategies. Approximately 100% of reviewers praise their professionalism, flexibility, and client-first approach. Clients specifically highlight their effective project management and rapid results, such as improved ROAS and streamlined reporting, without noting any areas for improvement.
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$5,000+$100 - $149 / hr2 - 9Berkeley Heights, NJ
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See all 2 projectsBusiness Boosters is a branding and marketing agency specializing in brand development, corporate identity, and visual identity design. Their exceptional ability to create cohesive brand strategies that align with client expectations is consistently praised, with 100% of reviewers highlighting their impressive design skills and timely project delivery. Their work has successfully strengthened brand positioning and enhanced online visibility.
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$10,000+$100 - $149 / hr2 - 9Easthampton, MA
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See all 1 projectsCider House Media is a branding and web design company praised for its comprehensive services, including logo design and brand identity development. Reviewers consistently commend their prompt, supportive service and personal touch, with 100% of feedback highlighting their heartfelt approach and artistic sensibility. The company excels in effective project management and client engagement.
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$1,000+$100 - $149 / hr2 - 9Hastings-on-Hudson, NY
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See all 4 projectsMiLK&BULL Creative is a branding and marketing firm known for its comprehensive brand identity development and strategic marketing solutions. Reviews indicate a 100% positive sentiment, emphasizing their effective logo design and detailed reporting. However, communication delays have been noted. The firm's ability to provide clarity and direction is consistently praised by clients.
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$1,000+Undisclosed2 - 9Meridian, ID
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See all 1 projectsPhvntom Inc. is a web development company noted for its exceptional quality of work and expertise in modern technical issues. The company was hired to create a website for Reilly Construction, resulting in successful online visibility and facilitating financial transactions. Feedback reflects a 100% positive sentiment, emphasizing efficient project management and client satisfaction with the team's dedication and professionalism.
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$25,000+Undisclosed10 - 49Matthews, NC
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Brandsymbol is a Matthews, North Carolina-based branding company. Their services include Branding.
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$10,000+$150 - $199 / hr10 - 49Phoenix, AZ
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See all 1 projectsHAPI is a boutique agency specializing in branding and brand identity development. Their work in rebranding and brand positioning garnered positive feedback, increasing consumer trust and brand awareness. Clients value their in-depth approach, with 100% mentioning their thorough project management and collaborative partnership. HAPI's commitment to understanding client brands results in cohesive and impactful visual identity designs.
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$10,000+$150 - $199 / hr2 - 9Wilmington, DE
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See all 4 projectsDeSight Studio® GmbH is a branding and marketing company specializing in Corporate Identity and Visual Identity Design. They received positive feedback for delivering projects on time and increasing web traffic, with reviewers noting their intelligence and value for cost. However, there was a suggestion for faster service.
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$5,000+$100 - $149 / hr10 - 49New York, NY
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See all 2 projectsDark Roast Media is a creative agency specializing in rebranding, web design, and graphic design. Clients commend their professionalism and effective project management, with 100% positive feedback highlighting their ability to deliver aesthetically pleasing and functional results. Notable themes include their responsiveness and willingness to adapt, although initial acclimation to new project types may require guidance.
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$5,000+$50 - $99 / hr10 - 49San Francisco, CA
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See all 2 projectsBe Unicorn is a versatile digital agency specializing in mobile app development and UI/UX design. Feedback from clients is overwhelmingly positive, with 100% satisfaction expressed for their design expertise and effective communication. The agency is praised for its ability to integrate modern technology and design, leading to functional and visually appealing applications. Project management improvements were noted but ultimately resolved.
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$1,000+$50 - $99 / hr10 - 49St. Petersburg, FL
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See all 4 projectsBovsi Studios is a highly regarded digital agency specializing in SEO optimization, web development, and user interface design. The reviews reflect overwhelmingly positive feedback, with over 90% of clients praising their efficiency, communication, and technical expertise. Clients frequently mention their impressive ability to enhance user experience and increase web traffic, with one noting a significant 25% increase in customer lifetime value.
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$1,000+$100 - $149 / hr2 - 9Central Point, OR
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See all 1 projectsCreative Conspirator is a branding and marketing agency specializing in corporate identity, logo design, and brand strategy. Clients praise their attention to detail and timely delivery, with 100% of reviewers noting improvements in website traffic and lead generation. The agency's cost-effective services and responsive communication contribute to their positive reputation.
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$5,000+$150 - $199 / hr2 - 9San Diego, CA
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See all 9 projectsBarrel O'Monkeyz is a marketing agency excelling in brand strategy and corporate identity development. They have a 100% positive feedback rating, with clients noting their impressive communication, minimal staffing efficiency, and significant business growth, such as a 2,600% revenue increase for one client. The agency's customer service and depth of knowledge are frequently highlighted by reviewers.
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$5,000+Undisclosed2 - 9Austin, TX
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See all 3 projectsMonster Pile Creative Studio is a branding and design company specializing in brand identity development, logo design, and packaging design. They have received overwhelmingly positive feedback, with reviewers noting their creativity, professionalism, and effective communication. Approximately 100% of reviewers highlighted their impressive ability to understand and execute clients’ visions, further showcasing their expertise in brand development and corporate branding.
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$25,000+Undisclosed10 - 49Minneapolis, MN
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See all 4 projectsIdeas that Kick is a branding and marketing firm specializing in brand development, corporate identity, and visual identity design. Reviews highlight their strategic approach, creativity, and partnership-focused service, with 100% of clients praising their understanding of brand dynamics. While feedback is overwhelmingly positive, a minor suggestion is to present fewer, more refined design concepts for client consideration.
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$5,000+$300+ / hr10 - 49Orlando, FL
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See all 4 projectsAMZ Aces is a specialized company offering comprehensive Amazon FBA automation and private label services. The majority of feedback (approximately 95%) highlights their impressive project management, ability to customize solutions, and effective communication skills. Reviewers frequently commend their dedication to delivering measurable results, such as increased sales and enhanced product visibility, while noting areas for improvement in reporting and training resources.
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$5,000+$150 - $199 / hr2 - 9Austin, TX
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See all 1 projectsmixtape marketing is a creative agency specializing in brand awareness projects, including video production and interactive UX design. The company receives overwhelmingly positive feedback, with 100% of reviewers praising their ability to integrate seamlessly with clients and deliver distinctive, high-impact experiences. They are particularly commended for their creativity and expertise in conveying complex technical concepts to broader audiences.
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$5,000+$100 - $149 / hr2 - 9Portland, ME
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See all 1 projectsMaine Creative is a branding and marketing company specializing in brand identity development and corporate branding. They consistently deliver impressive results, as reflected by the overwhelmingly positive feedback from clients. Notably, 100% of reviewers highlight their ability to manage projects with limited resources while maintaining effective communication and adaptability.
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$5,000+$150 - $199 / hr10 - 49Atlanta, GA
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See all 4 projectsPartners Marketing Group is a versatile digital marketing agency that specializes in SEO, PPC, web development, and branding. The company consistently receives positive feedback for its personalized and responsive service, with over 90% of reviewers praising its approachable team and effective project management. Clients highlight significant improvements in lead generation and search rankings, with many noting a strong alignment between Partners Marketing Group's strategies and their unique business needs.
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$25,000+$300+ / hr10 - 49Santa Monica, CA
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See all 1 projectsReformat Agency is a branding company specializing in brand identity development, logo design, and corporate branding. The reviews highlight their exceptional ability to translate visions into cohesive brand identities, with 100% of reviewers praising their strategic brand development and visual identity design. The agency's project management is commended for its effective communication and adherence to timelines. Reformat Agency is distinguished by its unparalleled taste and understanding of client needs.
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$1,000+$25 - $49 / hr10 - 49Houston, TX
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See all 2 projectsTechTitans is a digital marketing and web development company that excels in SEO, content creation, and website design. With 100% positive feedback, clients appreciate their technical expertise, industry knowledge, and effective project management. However, some clients suggest improved status updates during project milestones. TechTitans consistently delivers increased website traffic, enhanced branding, and higher user engagement.
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UndisclosedUndisclosed10 - 49Peabody, MA
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See all 4 projectsRichard Allan Marketing is a seasoned marketing agency specializing in brand development and corporate branding. They excel in trade show design and implementation, as evidenced by their successful project at CES 2025. Reviewers commend their proactive strategy, responsive communication, and tangible outcomes, with a flawless 100% positive feedback, highlighting their dedication to client success in brand identity development and strategic marketing efforts.
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$10,000+Undisclosed2 - 9New York, NY
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See all 1 projectsPS212 Naming & Branding specializes in creating memorable and strategic brand names through industry research and collaborative processes. Reviews highlight their expertise, creativity, and effective communication, with clients praising their ability to understand business nuances and deliver impactful naming solutions. Overall feedback emphasizes successful outcomes and a positive, responsive working relationship.
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$10,000+$150 - $199 / hr10 - 49Owings Mills, MD
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See all 1 projectsDevaney & Associates is a marketing and social media management firm known for its effective marketing campaigns, social media management, and website development services. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their professionalism, creativity, and dedication. Clients appreciate their strategic insights, clear communication, and collaborative approach.
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$1,000+$200 - $300 / hr2 - 9Tomball , TX
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See all 1 projectsThe Harmonious is a consultancy specializing in sales system optimization and digital resource management. With 100% positive feedback, reviewers highlight their efficient workflow and personalized service plans. Clients commend their expertise, with one noting significant improvements in team organization, lead generation, and sales delegation.
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$1,000+$100 - $149 / hr2 - 9Huntington, NY
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See all 3 projectsTesori Digital Marketing is a versatile digital marketing agency specializing in web development, SEO, and strategic brand enhancement. Their clients consistently praise their innovative approach, project management skills, and excellent customer service, resulting in 100% positive feedback. A notable 80% of reviewers commend their proactive communication and ability to exceed expectations in delivering cohesive digital and traditional marketing solutions.
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$1,000+$50 - $99 / hr10 - 49Miami, FL
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See all 2 projectsNexlatino is a branding and marketing company specializing in corporate branding, visual identity design, and brand strategy. Reviews highlight their professional approach, with praise for their communication and the alignment of concept development with business strategy. Notably, 100% of reviewers express satisfaction with their results, despite minor delays.
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$10,000+$150 - $199 / hr2 - 9Seattle, WA
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See all 1 projectsWatchmaker Marketing is a full-service marketing firm known for its collaborative approach to website development projects. The company is praised for its excellent project management, responsiveness, and a down-to-earth, results-based work ethic. With 100% positive feedback, Watchmaker Marketing effectively meets client needs and delivers attention-grabbing websites.
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$5,000+$200 - $300 / hr2 - 9Indianapolis, IN
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See all 7 projectsMonumental is a full-service web development company specializing in custom Shopify solutions for e-commerce businesses. With a strong focus on communication and expectation-setting, they have received overwhelmingly positive feedback, with 100% of reviewers praising their seamless project management and problem-solving capabilities. Clients highlight their professionalism and commitment to delivering high-quality, innovative solutions tailored to specific business needs.
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$1,000+Undisclosed2 - 9Irvine, CA
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See all 2 projectsV-Factor Social is a digital marketing agency specializing in social media strategy, SEO, and content creation. Reviewers commend their ability to enhance brand visibility and drive measurable results, such as a 20% increase in organic traffic and significant social media growth. The company is praised for its creativity, personalized service, and effective project management, with 100% of reviews highlighting their exceptional client support and outcome-focused approach.
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$10,000+$100 - $149 / hr2 - 9Encinitas, CA
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See all 1 projectsVivo Creative is a marketing agency specializing in graphic design, social media content, email marketing, and video production. Reviewers overwhelmingly praise their responsiveness and commitment to brand consistency, with 100% positive feedback noting their client-focused approach and effective communication. Clients attribute significant sales growth to Vivo Creative's impactful content and solutions.
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$10,000+$300+ / hr2 - 9Mesa, AZ
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See all 1 projectsHotcano is a marketing agency specializing in account-based marketing, demand generation, and lead nurturing campaigns. The company received positive feedback, with 100% of reviewers highlighting their efficiency and organization. Clients noted significant improvements, such as a 25% increase in lead volume within 30 days. Reviewers consistently praised Hotcano's effectiveness and collaboration, and no areas for improvement were identified.
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$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
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See all 3 projectsThe Favorite Co. is a versatile branding and digital solutions company offering services such as website design, SEO analysis, and branding strategy. Clients consistently praise their creativity, efficiency, and professionalism, with 100% of reviewers impressed by their ability to adapt and deliver personalized solutions. The company's founder, Laurie Heller, is particularly noted for her exceptional project management and effective communication skills.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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See all 1 projectsPromotion LA Digital Marketing Agency is a digital marketing firm recognized for its extensive industry experience. The company receives predominantly positive feedback, with strengths in consistent communication and effective project management. However, some suggest improvements in their ticket request system. Most clients appreciate their professional approach and ability to enhance digital marketing efforts.
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$1,000+$50 - $99 / hr2 - 9Atlanta, GA
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See all 1 projectsDuoDynamiks is a comprehensive marketing agency specializing in digital marketing, social media management, SEO, PPC, and project management for software development. Review feedback indicates a high level of satisfaction, with 100% of clients appreciating their personalized approach and effective communication. Clients reported significant improvements in marketing metrics and operational efficiencies, highlighting DuoDynamiks' commitment to quality and business success.
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UndisclosedUndisclosed10 - 49Davie, FL
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See all 1 projectsDentalHook is an SEO agency specializing in enhancing online presence and lead generation for the dental industry. The reviews indicate that they have achieved measurable success, such as increased organic traffic and improved Google rankings. All reviewers positively highlighted their dental industry expertise, effective project management, and consistent communication, resulting in significant business growth. Approximately 100% of reviews are positive, with no areas for improvement noted.
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$5,000+$150 - $199 / hr2 - 9Montebello, NY
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See all 1 projectsActive Social is a marketing agency specializing in brand development and social media marketing. The company receives overwhelmingly positive feedback, with 100% of reviewers highlighting their creativity, professionalism, and insightful brand strategy. Clients specifically praise their effective project management and ability to deliver impressive marketing outcomes swiftly.
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$5,000+$50 - $99 / hr2 - 9San Francisco, CA
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See all 1 projectsSapiens Growth Marketing Agency specializes in web design, rebranding, and content development, offering services that align with clients' strategic objectives and budgets. Their reviews indicate overwhelmingly positive feedback, with clients appreciating their attentiveness and adaptability, resulting in unanimously positive public reactions to project outcomes. However, some suggest earlier implementation of project management protocols could enhance efficiency.
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$5,000+$150 - $199 / hr50 - 249Alexandria, VA
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See all 1 projectsForum One is a web development company specializing in comprehensive website design, development, and maintenance, particularly for organizations seeking robust online platforms. Reviews emphasize their expertise in collaborating effectively with clients, delivering on complex projects, and enhancing user experience and information architecture. Notably, 100% of feedback highlights positive collaboration and successful project outcomes, with recognition for their work, including a Webby Award.
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$10,000+$100 - $149 / hr2 - 9Miami, FL
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See all 1 projectsChain Gang Labs is a branding and marketing agency specializing in brand development, logo design, and corporate identity. Clients consistently praise their professionalism and expertise, with 100% positive feedback highlighting improved brand image and user engagement. Key strengths include responsive design and effective project management.
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UndisclosedUndisclosed250 - 999Baltimore, MD
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See all 1 projectsFlywheel is a branding and marketing agency known for its strong focus on brand identity development and strategy. Clients frequently praise their effective communication and helpful guidance, with 100% of reviews highlighting these attributes. While generally positive, some feedback suggests room for improvement in clarifying deliverables and maintenance costs.
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UndisclosedUndisclosed2 - 9Charleston, SC
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See all 4 projectsClick Communication Arts is a branding and marketing agency specializing in logo design, brand development, and visual identity design. Reviews highlight their award-winning creative work and strong project management skills, with 100% positive feedback emphasizing their curiosity and ability to align closely with client needs. Their unique team dynamics and comprehensive approach to brand strategy are frequently praised.
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$1,000+$50 - $99 / hr2 - 9Denver, CO
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See all 1 projectsKriya Collective is a branding and marketing agency renowned for delivering best-in-class brand and marketing strategies, emphasizing brand development and corporate branding. All reviews reflect positively, highlighting their expertise and collaborative approach, with 100% of clients appreciating their strategic insights and effective communication. The firm excels in brand strategy and identity development for mission-driven clients.
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$1,000+$25 - $49 / hr2 - 9Davis, CA
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See all 1 projectsVisions to Visuals is a web development company that specializes in creating user-friendly websites. Feedback indicates that they are professional and knowledgeable, with 100% of reviewers mentioning their expertise. However, 100% also noted concerns with time management, suggesting a need for scheduling improvements. Overall, their services align well with clients' values and budgets.
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Undisclosed$50 - $99 / hr2 - 9Newport Beach, CA
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See all 5 projectsBusiness Catalyst Consulting is a branding and marketing firm that excels in brand strategy and visual identity design. They have received overwhelmingly positive feedback, with clients highlighting their client-centered approach and effective communication. Notably, 100% of reviews emphasize their capability in enhancing brand identity, leading to significant growth in social media engagement and client referrals.
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$5,000+$150 - $199 / hr50 - 249New York, NY
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See all 17 projectsCommon Thread Collective is a marketing agency specializing in social media management, paid advertising, and media buying, with a focus on e-commerce brands. Reviews are predominantly positive, with approximately 90% of clients noting satisfaction with their expertise and project management skills. Common themes include their professionalism, deep industry knowledge, and ability to drive growth and ROI, though some reviews noted areas for improvement in creative strategy and consistency during rapid growth phases.
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$5,000+$200 - $300 / hr2 - 9Bayside, WI
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See all 2 projects51Group is a branding agency specializing in brand development and visual identity design. Reviews highlight their strategic approach and creativity, with 100% of feedback noting timely project management and effective communication. Their ability to define and differentiate brands is consistently praised, with no areas for improvement mentioned.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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See all 2 projectsWebratek is a web development company renowned for its responsive and adaptable approach, specializing in creating fully functional, SEO-optimized websites. All reviews highlight their outstanding project management, timely delivery, and clear communication, with 100% positive feedback noting their efficiency and professional service with no areas for improvement mentioned.
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$50,000+$150 - $199 / hr2 - 9San Diego, CA
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See all 1 projectsDO NOT DISTURB is a creative agency specializing in comprehensive branding and marketing solutions, particularly within the food service industry. They received positive feedback for their flexible and adaptable approach, with 100% of reviews highlighting their ability to integrate seamlessly into existing processes and enhance brand strategy. Clients praise their strategic insights and project management capabilities, emphasizing their scrappiness and global experience.
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$1,000+< $25 / hr50 - 249Newark, NJ
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See all 4 projectsDesign Eminent is a web development company providing services such as website design, e-commerce setup, and online shop technical integration. Feedback is polarized; approximately 67% of reviewers express satisfaction due to responsive customer service and effective project management, while 33% report significant project delays and contractual breaches, describing their experience as negative and unprofessional.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding10% Naming20% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding10% Naming50% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
A full-service naming agency typically offers services encompassing:
- Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
- Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
- Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
- Trademark prescreening — initial searches to identify clear conflicts before legal review
- Domain and digital availability — confirming the name can actually live online
- Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist
The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.
Based on Clutch pricing data, clients can expect rates to go:
- Tactical product or feature naming: $5,000 – $25,000
- Full company or brand naming engagement: $25,000 – $100,000
- Strategic naming with positioning work attached: $75,000 – $250,000+
- Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+
Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.
According to data we’ve gathered through different client reviews and case studies, typical timelines go for:
- Tactical product naming: 3–6 weeks
- Full company or brand naming: 6–12 weeks
- Naming with strategy work attached: 10–16 weeks
The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.
Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:
- Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
- Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
- Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.
Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.
- No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
- Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
- No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
- Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
- Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.
Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.