Full-Service Marketing Agency

We are a full-service marketing agency with offices in New York City and Boston. We specialize in brand and website development. Our service offerings include:

  • Brand Development
  • Marketing Collateral
  • Signage & Billboard Design
  • Website Design & Development
  • App UX and UI 
  • Packaging Design
  • Floor Plan Creation
  • Photo Shoot & Editing
  • Video Productions 
  • Digital Ads
  • Social Media Ads
  • Research
  • Content Creation
 
$5,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2004
Show all +
New York, NY
headquarters
  • 79 Madison Ave.
    New York, NY 10016
    United States
other locations
  • Boston, MA 02111
    United States

Reviews

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Web Design & Branding for Seafood Supplier

“They cared about our mission and provided a lot of value.” 

Quality: 
4.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.0
The Project
 
Confidential
 
Aug. 2016 - Ongoing
Project summary: 

Dark Roast Media redesigned a website and developed an e-commerce store. They also assisted with creating a new brand and marketing materials.

The Reviewer
 
11-50 Employees
 
New York Metro Area
Manager, Seafood Supply Company
 
Verified
The Review
Feedback summary: 

The brand received favorable feedback, and the internal team is happy with the customer service they received. Despite not having much experience with e-commerce development, Dark Roast Media brought excellent ideas to the table and went above and beyond to meet all needs.

BACKGROUND

Introduce your business and what you do there.

I'm a manager of partnerships and e-commerce at a seafood supply company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dark Roast Media?

We were moving from selling exclusively to wholesale customers to launching direct-to-consumer e-commerce business. We needed a company to help us redesign our website, build an online store, and rebrand our company.

SOLUTION

What was the scope of their involvement?

We started with rebranding, so they provided recommendations on changing our logo and came up with a brand aesthetic, color scheme, and marketing materials. Then, they designed our website and worked with a developer from Ukraine to develop an online store for us. They acted as a project manager in that process. It was a very collaborative project, and we spoke several times a week. They continue to do graphic design work for us.

What is the team composition?

I usually work with our project manager.

How did you come to work with them?

I was considering a few design firms in New York City. Dark Roast Media didn't have much experience with e-commerce sites, but they had affordable rates. In addition, we liked the vibe of their team and felt they were a culture fit for us.

What is the status of this engagement?

We started working with them in August 2016, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We're happy with the visual aesthetic they created for us. We now have a beautiful and compelling website and packaging. We've received very favorable feedback, which is important in the e-commerce business because boxes are traveling through transit and can influence the brand awareness strategy.

In addition, the website they created is very user-friendly. It was a new experience for us because it was our first customer interfacing website, but we're very happy with the results.

How did they perform from a project management standpoint?

Our project manager is very responsive and easy to work with. We usually speak via email and Google Chat, and we also use Asana for project management.

What did you find most impressive about them?

They're willing to take feedback and creative direction even though they're a creative firm themselves.

Are there any areas they could improve?

We felt we had to drive a lot of the process when it came to creating a new brand and aesthetic. That was the first e-commerce website for Dark Roast Media, and it took them a little while to understand our business goals and modernize their design strategy.

Do you have any advice for potential customers?

Have clear goals and a specific project outline. Also, let them know what design projects your company liked and what things you've already tried.

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We didn't always meet the deadlines, but they were very communicative and let us know where they were in the process and what might expedite it.
  • 5.0 Cost
    Value / within estimates
    They cared about our mission and provided a lot of value.
  • 4.0 Quality
    Service & deliverables
    We're happy with the end result, but there were a few unexpected hiccups in the development process.
  • 4.0 NPS
    Willing to refer