What was the scope of their involvement?
The first project was web development for our first site. We produced our own photography and collaborated on a multi-day photo shoot; our team did most of the logistical planning, for talent, props, location, and permissions. Partners did the architecture, navigation, and copywriting. We then held that site for seven years before a revamp to make it mobile-friendly. During that interim, our brand also evolved and Partners created a tagline and new print collateral. The team then created a microsite for employee engagement that included the same logo, color palette, and rebranded design as the main website.
The team completed the redesign about three years ago and has since done ongoing SEO and SEA. They set up the Facebook campaign and we currently handle employee advertising on that platform. Partners design ads to stay current with Facebook’s policies in addition to other print ads and pop-up displays.
What is the team composition?
I work with the principal, a project manager, and an SEM practitioner. I’ve never met the marketing specialist, but she sends me the SEO/SEA rankings reports.
How did you come to work with Partners Marketing Group?
We looked at a few different agencies, but felt most comfortable with Partners, especially given their Atlanta location. In addition to price, we felt their people, style, and smaller size matched our 2,500-person team well. The team was very engaged and creative, and also willing to work with a company of our size and budget.
How much have you invested with them?
We’ve spent about $200,000.
What is the status of this engagement?
We started working together in June 2007 and the partnership is ongoing. They completed the second redesign approximately two years ago and have continued to do SEO/SEA.