Richard Allan Marketing

BACKGROUND

Introduce your business and what you do there.

I'm the managing director of Voxcellerate LLC, a management, marketing, and strategy consulting company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Richard Allan Marketing?

We were planning an event to generate demand in the digital therapeutic space. 

SOLUTION

What was the scope of their involvement?

Richard Allan Marketing helped us with exhibit design and booth staffing. We are a small organization with a lean team, so when events arise, we need additional support to prepare for, execute, and follow up on them. We hired them for one campaign with multiple events. They worked remotely beforehand to get ready, then sent their staff to support us at the booth during the event.

What is the team composition?

I was mainly in contact with the founder.

How did you come to work with Richard Allan Marketing?

I had worked with Richard in the past and knew the quality of his work. We were looking for trade show preparation and execution skills and expertise in the healthcare industry.

How much have you invested with them?

We spent around $10,000.

What is the status of this engagement?

We worked together from March–October 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The support from the team enabled us to dramatically increase our lead capture and demand generation from our target marketing events. The team's work results exceeded our expectations.

How did Richard Allan Marketing perform from a project management standpoint?

They performed exceptionally well in terms of project management. We communicated via email and phone calls.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I want to give a shout-out to Richard; he provided phenomenal support and flawless execution.

What did you find most impressive about them?

I loved that they knew marketing inside and out and had strong best practices to draw from that integrated easily with my business and best practices. I was impressed with their ability to execute with high quality under tight deadlines. 

Are there any areas they could improve?

No, there weren't any.

Do you have any advice for potential customers?

They have tremendous expertise in marketing strategy and execution. They’re a highly strategic partner who offers tactical support and thoughtful and valuable insights for improvement.

BACKGROUND

Please describe your company and position.

I am the Director of Operations of Eden Park Illumination, Inc.

Describe what your company does in a single sentence.

Award-winning start-up founded at the University of Illinois at Urbana-Champaign (UIUC), specializing in the design and manufacturing of Far UV-C disinfection lighting solutions to enhance public health and safety. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Richard Allan Marketing to accomplish?

• Richard Allen strengthened our overall marketing strategy by leading website design, creating compelling product collateral, and managing trade show planning and participation.

SOLUTION

How did you find Richard Allan Marketing?

Referral

Why did you select Richard Allan Marketing over others?

• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Richard Allen played a key role in shaping our overall marketing strategy. He began by strengthening our brand image, which included creating lifestyle images showcasing our products in use, refining our website, and developing detailed marketing collateral tailored to each of our target markets. Additionally, he managed the printing and setup of marketing materials at various sales sites.

Most importantly, Rich was instrumental in organizing and planning our attendance at the Consumer Electronics Show (CES) in Las Vegas for two consecutive years. He designed our booth, incorporating our input to create an effective and cost-efficient display. During both events, Rich attended alongside our team, helping drive sales growth and meticulously tracking the contacts we made.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We measured the success of Rich's contributions using two key metrics: first, the sales revenue generated from the marketing projects he worked on, and second, the number of contacts we established at various trade shows.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rich is highly responsive, always getting back to us in a timely manner. Additionally, every project we collaborated on with him was completed on time.

What was your primary form of communication with Richard Allan Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Rich delivers clear and concise marketing recommendations rooted in his extensive industry experience, all while prioritizing the customer’s vision. He is highly respectful, consistently completes projects on time and within budget, and communicates transparently if additional costs are expected.

Beyond his professionalism, Rich is a pleasure to work with and talk to. I look forward to continuing our collaboration for years to come.

Are there any areas for improvement or something Richard Allan Marketing could have done differently?

I have no recommendations for improvement at this time.

BACKGROUND

Please describe your company and position.

I am the Global Operations Manager of a medical company 

Describe what your company does in a single sentence.

Our company provides data-driven insights and performance optimization solutions for cardiovascular care programs to improve clinical and financial outcomes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Richard Allan Marketing to accomplish?

• Create Content
• Podcasting

SOLUTION

How did you find Richard Allan Marketing?

• Referral
• Other

Why did you select Richard Allan Marketing over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Richard Allan Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Objective:
Promote a single podcast episode hosted by us to maximize reach, engagement, and audience growth among cardiovascular professionals.

Scope of Work:
Strategy Development

Define target audience and key messaging.
Develop a promotional timeline.
Identify key performance indicators (KPIs) for success.
Content Creation

Identify and coordinate with relevant industry influencers and partners.
Provide social media kits for easy sharing.
Performance Tracking & Reporting
Deliverables :
Website/landing page copy (if applicable)
Creative Assets:3-5 social media graphics
1-2 audiograms or teaser videos
Execution & Distribution:Social media scheduling and posting
Partner outreach coordination

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had the pleasure of working with Richard Allen on the promotion of our podcast episode, and his expertise in marketing strategy, content creation, and audience engagement exceeded our expectations.

From the outset, Richard developed a well-structured promotional plan that effectively targeted our key audience. His efforts led to increased visibility, strong engagement across social media, and meaningful connections with industry influencers and partners. His well-crafted email campaign helped drive interest, and his ability to create compelling content ensured our message resonated with the right audience.

Beyond the results, Richard brought creativity, professionalism, and a data-driven approach that ensured every aspect of the campaign was optimized for success. His ability to adapt and refine the strategy in real time was invaluable.

We highly recommend Richard for any organization looking for a skilled, results-driven marketing professional. His work made a significant impact, and we look forward to working with him again!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Richard Allen demonstrated exceptional project management skills throughout our podcast marketing campaign. From the initial planning stages to execution, he maintained clear communication, set realistic timelines, and ensured that all deliverables were met on schedule.

Richard was highly organized and proactive, keeping us informed at every stage of the project. He structured the promotional rollout efficiently, ensuring that emails, social media content, and outreach efforts were executed in a timely manner. His ability to juggle multiple tasks while staying focused on our objectives was impressive.

Beyond meeting deadlines, Richard was also highly responsive to our needs. He was receptive to feedback, quickly implemented changes when necessary, and consistently provided thoughtful recommendations to enhance the campaign’s success. His collaborative approach made the process seamless, and his ability to adapt to shifting priorities ensured that our goals were met effectively.

We greatly appreciate Richard’s professionalism, reliability, and strategic mindset. He was a valuable asset to our team, and we highly recommend him for any marketing project requiring strong project management and execution skills.

What was your primary form of communication with Richard Allan Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about working with Richard Allen was his strategic mindset and ability to blend creativity with data-driven decision-making. He didn’t just execute tasks—he took a proactive approach, identifying opportunities to maximize engagement and improve outcomes.

His attention to detail and adaptability were particularly impressive. Whether adjusting the promotional strategy in response to analytics or refining messaging to better resonate with our audience, Richard was always one step ahead. His ability to craft compelling content, manage timelines seamlessly, and optimize campaign performance made a tangible impact.

Additionally, his collaborative and client-focused approach set him apart. He was always responsive, open to feedback, and willing to go the extra mile to ensure success. Working with Richard felt like having a true partner invested in our goals.

We highly recommend Richard for any marketing initiative—his expertise, professionalism, and results-driven approach make him a standout in his field.

Are there any areas for improvement or something Richard Allan Marketing could have done differently?

Nope

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of Eden Park

Describe what your company does in a single sentence.

Manufacture and design Far UV-C 222nm devices to inactivate viruses and bacteria.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Richard Allan Marketing to accomplish?

• Trade Show Design & Implementation
• Marketing

SOLUTION

How did you find Richard Allan Marketing?

Referral

Why did you select Richard Allan Marketing over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Rich was absolutely essential for our success at the Consumer Electronics Show in Las Vegas, January 2025.  His planning and strategy began mid 2024, ramping up throughout the fall, making sure we stayed on schedule.  His firm was able to support us in everything we needed, from product strategy to booth design.  In addition, Rich attended the actual CES 2025 week-long event, and worked our booth with knowledge and charisma!  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased sales of our consumer products, and increase in strategic partner meetings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rich and his team are incredibly responsive. The expertise and experience Rich brings to a project keeps everyone calm and confident the effort will be a success.

What was your primary form of communication with Richard Allan Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Rich provides concrete, tangible solutions and follows through!

Are there any areas for improvement or something Richard Allan Marketing could have done differently?

n/a