Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 87 projectsRiver + Wolf is a branding agency specializing in brand naming, strategy, and corporate identity development. With a 100% positive feedback rate, clients consistently praise their linguistic expertise, creative depth, and meticulous approach to trademark viability and branding. Approximately 70% of reviewers highlight their exceptional project management and ability to deliver on time, often exceeding client expectations.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 72 projectsTUNGSTEN is a branding and corporate identity development company specializing in brand strategy, logo design, and visual identity design. The company consistently receives positive feedback for their professionalism, creativity, and responsiveness, with 100% of reviews praising their ability to deliver timely and impressive results. Clients particularly appreciate TUNGSTEN's alignment with company values and their collaborative approach in creating memorable brand identities.
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$10,000+$300+ / hr2 - 9Mesa, AZ
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See all 1 projectsHotcano is a marketing agency specializing in account-based marketing, demand generation, and lead nurturing campaigns. The company received positive feedback, with 100% of reviewers highlighting their efficiency and organization. Clients noted significant improvements, such as a 25% increase in lead volume within 30 days. Reviewers consistently praised Hotcano's effectiveness and collaboration, and no areas for improvement were identified.
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$1,000+$50 - $99 / hr2 - 9Atlanta, GA
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See all 1 projectsDuoDynamiks is a comprehensive marketing agency specializing in digital marketing, social media management, SEO, PPC, and project management for software development. Review feedback indicates a high level of satisfaction, with 100% of clients appreciating their personalized approach and effective communication. Clients reported significant improvements in marketing metrics and operational efficiencies, highlighting DuoDynamiks' commitment to quality and business success.
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Featured
What are Featured Providers?
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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$5,000+$150 - $199 / hr2 - 9Montebello, NY
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See all 1 projectsActive Social is a marketing agency specializing in brand development and social media marketing. The company receives overwhelmingly positive feedback, with 100% of reviewers highlighting their creativity, professionalism, and insightful brand strategy. Clients specifically praise their effective project management and ability to deliver impressive marketing outcomes swiftly.
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$5,000+$200 - $300 / hr2 - 9Indianapolis, IN
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See all 7 projectsMonumental is a specialized e-commerce development company known for its expertise in Shopify and web optimization. Across their reviews, clients consistently praise Monumental for their seamless project management, effective communication, and strategic problem-solving capabilities. Remarkably, 100% of reviewers express satisfaction with Monumental's services, highlighting their ability to meet client needs efficiently and creatively without unforeseen costs.
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UndisclosedUndisclosed2 - 9Colorado Springs, CO
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See all 1 projectsNeon Pig Creative is a web development company specializing in WordPress and HTML projects. They are known for their exceptional customer service, responsiveness, and collaborative approach. Approximately 90% of the feedback is positive, emphasizing their expertise and project management skills, although there were minor issues with draft accuracy. They are highly recommended for website redesigns.
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UndisclosedUndisclosed10 - 49Davie, FL
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See all 1 projectsDentalHook is an SEO agency specializing in enhancing online presence and lead generation for the dental industry. The reviews indicate that they have achieved measurable success, such as increased organic traffic and improved Google rankings. All reviewers positively highlighted their dental industry expertise, effective project management, and consistent communication, resulting in significant business growth. Approximately 100% of reviews are positive, with no areas for improvement noted.
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$10,000+$100 - $149 / hr2 - 9Miami, FL
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See all 1 projectsChain Gang Labs is a branding and marketing agency specializing in brand development, logo design, and corporate identity. Clients consistently praise their professionalism and expertise, with 100% positive feedback highlighting improved brand image and user engagement. Key strengths include responsive design and effective project management.
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$1,000+Undisclosed2 - 9Irvine, CA
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See all 2 projectsV-Factor Social is a digital marketing agency specializing in social media strategy, SEO, and content creation. Reviewers commend their ability to enhance brand visibility and drive measurable results, such as a 20% increase in organic traffic and significant social media growth. The company is praised for its creativity, personalized service, and effective project management, with 100% of reviews highlighting their exceptional client support and outcome-focused approach.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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See all 1 projectsPromotion LA Digital Marketing Agency is a digital marketing firm recognized for its extensive industry experience. The company receives predominantly positive feedback, with strengths in consistent communication and effective project management. However, some suggest improvements in their ticket request system. Most clients appreciate their professional approach and ability to enhance digital marketing efforts.
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$5,000+$50 - $99 / hr2 - 9San Francisco, CA
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See all 1 projectsSapiens Growth Marketing Agency specializes in web design, rebranding, and content development, offering services that align with clients' strategic objectives and budgets. Their reviews indicate overwhelmingly positive feedback, with clients appreciating their attentiveness and adaptability, resulting in unanimously positive public reactions to project outcomes. However, some suggest earlier implementation of project management protocols could enhance efficiency.
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$25,000+$150 - $199 / hr10 - 49Houston, TX
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See all 15 projects5+8 is a branding and marketing agency renowned for its comprehensive approach to brand identity development and strategy. With a strong focus on brand positioning and corporate branding, they've consistently received high praise, with over 90% of reviewers highlighting their exceptional project management and creativity. Approximately 85% of feedback emphasizes their holistic and personalized brand strategy, ensuring alignment with clients' corporate identities and visual identity design needs.
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$1,000+$50 - $99 / hr2 - 9Denver, CO
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See all 1 projectsKriya Collective is a branding and marketing agency renowned for delivering best-in-class brand and marketing strategies, emphasizing brand development and corporate branding. All reviews reflect positively, highlighting their expertise and collaborative approach, with 100% of clients appreciating their strategic insights and effective communication. The firm excels in brand strategy and identity development for mission-driven clients.
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$1,000+$25 - $49 / hr2 - 9Davis, CA
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See all 1 projectsVisions to Visuals is a web development company that specializes in creating user-friendly websites. Feedback indicates that they are professional and knowledgeable, with 100% of reviewers mentioning their expertise. However, 100% also noted concerns with time management, suggesting a need for scheduling improvements. Overall, their services align well with clients' values and budgets.
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$50,000+$150 - $199 / hr10 - 49Rochester, NY
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See all 1 projectsHelen + Gertrude is a social media marketing company known for their expertise in developing content and strategies to enhance online presence. Based on the reviews, 100% of clients noted impressive social media marketing knowledge, and all feedback was positive, highlighting effective collaboration and impactful community outreach.
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UndisclosedUndisclosed2 - 9Charleston, SC
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See all 4 projectsClick Communication Arts is a branding and marketing company specializing in brand development, corporate identity, and visual identity design. Reviews highlight their exceptional creativity, project management skills, and ability to align with client needs. Approximately 100% of reviewers emphasize their unique team dynamics and award-winning work, though a minor critique suggests they could improve on confidently advocating for their creative visions.
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Undisclosed$50 - $99 / hr2 - 9Newport Beach, CA
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See all 5 projectsBusiness Catalyst Consulting is a comprehensive branding agency specializing in Brand Strategy, Corporate Identity, and Visual Identity Design. Their services have significantly increased social media presence and client referrals for their clients, as evidenced by a testimonial reporting a tripling in caseload. With 100% positive feedback, clients consistently praise their client-centered, flexible approach and effective communication.
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$5,000+$200 - $300 / hr2 - 9Bayside, WI
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See all 2 projects51Group is a branding agency specializing in brand development and visual identity design. Reviews highlight their strategic approach and creativity, with 100% of feedback noting timely project management and effective communication. Their ability to define and differentiate brands is consistently praised, with no areas for improvement mentioned.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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See all 2 projectsWebratek is a web development company renowned for its responsive and adaptable approach, specializing in creating fully functional, SEO-optimized websites. All reviews highlight their outstanding project management, timely delivery, and clear communication, with 100% positive feedback noting their efficiency and professional service with no areas for improvement mentioned.
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$5,000+$150 - $199 / hr50 - 249New York, NY
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See all 17 projectsCommon Thread Collective is a digital marketing agency specializing in social media management, media buying, and creative advertising solutions. The company has a strong focus on e-commerce, delivering measurable results such as increased revenue and efficient ad spend management. Approximately 90% of reviewers express satisfaction, highlighting the agency's expertise and proactive project management. However, some note areas for improvement in creative execution and team consistency.
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$50,000+$150 - $199 / hr2 - 9San Diego, CA
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See all 1 projectsDO NOT DISTURB is a creative agency specializing in comprehensive consumer-facing campaigns, including in-restaurant collateral, merchandising design, and digital media. The reviews highlight their exceptional flexibility, strategic insights, and project management skills, which have greatly contributed to their clients' success. Clients appreciate their ability to adapt team composition to project needs, with 100% positive feedback on their adaptability and strategic support.
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$1,000+< $25 / hr50 - 249Newark, NJ
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See all 4 projectsDesign Eminent is a web development company providing services such as website design, e-commerce setup, and online shop technical integration. Feedback is polarized; approximately 67% of reviewers express satisfaction due to responsive customer service and effective project management, while 33% report significant project delays and contractual breaches, describing their experience as negative and unprofessional.
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UndisclosedUndisclosed2 - 9Paducah, KY
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See all 1 projectsHorizon Media Group is a branding agency specializing in visual identity design and brand development, offering services such as newsletter layout and design. Reviews indicate a 100% satisfaction rate, highlighting their flexibility, affordability, and effective communication, which have notably eased project management and reduced costs for clients.
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$10,000+$100 - $149 / hr10 - 49St. Petersburg, FL
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See all 1 projectsHype Group is a branding and marketing agency that excels in brand positioning, marketing strategy, and corporate identity development. Reviews indicate a 100% positive feedback, with clients praising their strategic approach and effective communication. Approximately 90% of reviewers highlighted their impactful brand development and visual identity design, contributing to significant client acquisition and market visibility.
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$10,000+$200 - $300 / hr50 - 249Arlington, VA
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See all 2 projectsHinge is a branding and marketing company specializing in brand strategy, corporate branding, and brand identity development. Their reviews highlight their professionalism and effectiveness in enhancing brand positioning and visibility, with successful outcomes such as the redesign and launch of websites. A notable 100% of reviewers praised their project management and strategic expertise.
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$25,000+$150 - $199 / hr10 - 49Houston, TX
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See all 1 projects11/11 Media is a marketing firm specializing in internet marketing, website management, and advertising, with a focus on the Hispanic market. Clients commend their professionalism, flexibility, and Spanish advertising expertise. Feedback is overwhelmingly positive, with 100% of reviewers appreciating their adaptability and commitment, especially under challenging circumstances like the pandemic.
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$25,000+$300+ / hr10 - 49Lake Oswego, OR
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Branding agency and video production agency Undnyable was founded in 2016. The team provides Branding and Video Production.
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$10,000+Undisclosed2 - 9New York, NY
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See all 1 projectsPS212 Naming & Branding specializes in creating memorable and strategic brand names through industry research and collaborative processes. Reviews highlight their expertise, creativity, and effective communication, with clients praising their ability to understand business nuances and deliver impactful naming solutions. Overall feedback emphasizes successful outcomes and a positive, responsive working relationship.
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$1,000+$100 - $149 / hr2 - 9Detroit, MI
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See all 10 projectsHexagon Creative offers services in brand development, logo design, and corporate identity, as well as website redesign and marketing strategy. Reviews highlight their strong project management, effective communication, and ability to understand and execute client visions. Clients appreciate their hands-on approach and expertise, resulting in successful project outcomes such as trademark progress and increased web traffic.
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$5,000+$100 - $149 / hr2 - 9Austin, TX
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See all 4 projectsBig Gorilla Design offers comprehensive branding services, including brand development, logo design, web design, and marketing. The overall feedback highlights their creativity, professionalism, and ability to transform clients' visions into unique and compelling corporate identities. Clients particularly appreciate their organized workflow and innovative approach to brand creation.
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$1,000+$100 - $149 / hr2 - 9Denver, CO
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See all 1 projectsWigwam Creative is a web development company that excels in crafting customized websites with a focus on design and functionality. Reviews highlight their interactive and collaborative approach, with 100% of clients praising their ability to listen and integrate feedback. The company is noted for its creativity and professionalism, significantly improving clients' web traffic and online presence.
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$1,000+$100 - $149 / hr10 - 49Los Angeles, CA
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See all 39 projectsKobe Digital is a marketing agency specializing in brand development and brand strategy, including visual identity design and brand identity development. The company is praised for its culture fit, responsive communication, and effectiveness in generating leads and increasing revenue, with one client reporting a 300% increase within six months. Approximately 100% of the reviews mention improved marketing outcomes and alignment with company values.
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UndisclosedUndisclosed2 - 9Margate, FL
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See all 4 projectsHepcatsMarketing.com is a branding agency specializing in Brand Development, Corporate Branding, and Brand Identity Development. In their reviews, 100% of clients expressed satisfaction, highlighting exceptional communication and project management skills. Their expertise in marketing and data analytics was also commended, with no areas for improvement noted by clients.
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$5,000+$50 - $99 / hr10 - 49Los Angeles, CA
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CROING is a branding agency launched in 2015. Based in Los Angeles, California, the team offers Branding and Marketing Strategy.
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$25,000+$200 - $300 / hr2 - 9Morgantown, WV
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Stewart Design is a branding company based in Morgantown, West Virginia. Their services include Branding and Marketing Strategy.
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$1,000+$100 - $149 / hr10 - 49Charleston, SC
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See all 13 projectsLaunchpeer is a company that specializes in app development, design, and marketing services for startups and emerging businesses. Reviews on Clutch.co highlight a mixed reception: while 50% of clients commend their design and communication skills, others express dissatisfaction with project outcomes and management, with some mentioning issues such as delays and product quality concerns. Overall, Launchpeer’s expertise in design is acknowledged, yet their development and project management aspects have room for improvement.
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$25,000+Undisclosed2 - 9Tampa, FL
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Mission Control Brands is a branding agency founded in 2024. The firm provides Branding and Product Marketing, and is small.
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$1,000+$100 - $149 / hr10 - 49Pasadena, CA
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ICON Creative Agency is a branding agency. They are in Pasadena, California. Their team offers Branding and Packaging Design.
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$10,000+$150 - $199 / hr10 - 49Pensacola, FL
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Idgroup is an Advertising company. The Pensacola, Florida-based team specializes in Advertising and Branding.
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$25,000+$150 - $199 / hr10 - 49Plano, TX
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Headquartered in Plano, Texas, AOE Creative is an Advertising company. Founded in 2018, the team provides Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Carmel, IN
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Marketing Strategy company Element Three specializes in Marketing Strategy and Branding. They were launched in 2005.
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$250,000+$200 - $300 / hr10 - 49Columbus, OH
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Studio Freight is a Columbus, Ohio-based Advertising company. They provide Advertising and Branding.
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$25,000+$150 - $199 / hr10 - 49Mandeville, LA
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Established in 2012, Fridge is an Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Des Moines, IA
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Idea Rocket Labs Website Design & Digital Marketing is a Des Moines, Iowa-based web design agency. They provide Web Design and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49Morristown, NJ
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Branding agency Kraus Marketing is in Morristown, New Jersey and New York, New York. Their services include Branding and Social Media Marketing.
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$50,000+$150 - $199 / hr10 - 49Dallas, TX
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Branding firm The Matchbox Studio is headquartered in Dallas, Texas. They offer Branding and Web Design and were founded in 1997.
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Undisclosed$200 - $300 / hr10 - 49Houston, TX
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Design At Work is a branding agency. The Houston, Texas-based company was established in 1990. Their team offers Branding and Marketing Strategy.
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$5,000+$150 - $199 / hr10 - 49Fishers, IN
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Established in 2019, Mojo Up Marketing + Media is a small branding firm located in Fishers, Indiana. Their team offers Branding and Marketing Strategy.
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$25,000+$100 - $149 / hr10 - 49Miami, FL
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See all 6 projectsStrawberry Brand Studio is a branding and marketing agency specializing in brand identity development, brand strategy, and visual identity design. Client reviews consistently highlight their professionalism, responsiveness, and ability to align with company values, with 100% of reviewers noting positive outcomes and successful project management. Strawberry Brand Studio is commended for their creative solutions and seamless communication, underscoring their commitment to client satisfaction.
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$10,000+$150 - $199 / hr10 - 49Norwalk, CT
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HBX Branding is a small Packaging Design company. Founded in 1983, the team offers Packaging Design and Branding.
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$10,000+$150 - $199 / hr10 - 49Washington, DC
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Elevation, Ltd. Is a small Advertising company headquartered in Washington, District of Columbia and New York, New York. Their services include Advertising and Branding.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
38.5/40.019.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
36.8/40.020/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Branding70% Naming10% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
35.4/40.019.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9Raleigh, NC
Ability to deliver
33.9/40.017.6/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.8/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Branding10% Naming70% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding25% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
32/40.018/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.9/40.019.2/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
31.7/40.016.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
32.3/40.016.6/20 Reviews9.8/10 Clients & Experience6/10 Market PresenceService focus
60% Branding100% Naming40% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
30.6/40.016.2/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
100% Branding100% Naming -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
40% Branding10% Naming60% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.3/40.016.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
60% Branding20% Naming40% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
29.9/40.016.2/20 Reviews9.2/10 Clients & Experience4.5/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
75% Branding15% Naming25% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
31.1/40.016.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
32.8/40.017.2/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+Undisclosed2 - 9Mill Valley, CA
Ability to deliver
29.2/40.016.2/20 Reviews10/10 Clients & Experience3/10 Market PresenceService focus
80% Branding80% Naming20% Other -
$5,000+Undisclosed50 - 249Miami, FL
Ability to deliver
29.1/40.016.2/20 Reviews8.5/10 Clients & Experience4.4/10 Market PresenceService focus
70% Branding80% Naming30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.1/40.018.4/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr2 - 9Berkeley, CA
Ability to deliver
28.7/40.016.2/20 Reviews8.6/10 Clients & Experience3.9/10 Market PresenceService focus
100% Branding80% Naming -
$25,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
32.3/40.018.4/20 Reviews9.8/10 Clients & Experience4.1/10 Market PresenceService focus
60% Branding15% Naming40% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.