Strawberry Brand Studio

BACKGROUND

Please describe your company and position.

I am the Owner & CEO of ORIA Real Estate Advisors

Describe what your company does in a single sentence.

We are a boutique Real Estate Advisory focused in assisting International buyers to invest in Real estate in Portugal with a bespoke Service from start to finish.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strawberry Brand Studio to accomplish?

• Full ORIA
• Position the brand in a luxury international audience

SOLUTION

How did you find Strawberry Brand Studio?

• Referral

Why did you select Strawberry Brand Studio over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Strawberry Brand Studio were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Strawberry was there from the beginning till the end. They started with strategy, interviewing me and my team as well as clients and other stakeholders. After a couple of weeks of internal brain-storming they then presented the concept of our new brand. They then delved into the design phase which was wonderful to see come to life. They presented a few routes based on the strategic concept and after careful consideration we made our decision.

This was followed up by all the key communication collaterals they worked on: website, social media, brochures, magazine ad, and video production.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new brand and all the new materials helped us a lot paving the way forward. My old clients were very happy with the brand transformation, lots of new client referrals came through already. The business is really booming into the right direction and according to the new positioning of the brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Strawberry team was always very on point. Regular workflow meetings and open communication. Some delays on my part due to unforeseen events but Strawberry always managed to deliver on a timely basis.

What was your primary form of communication with Strawberry Brand Studio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

A deep knowledge of branding and the market both local and foreign. Sylvia brought a lot of insights from her vast experience having lived in all four corners of the world. The approach from start by interviewing previous clients to understand the essence and objectives of the new brand were straight to the point and demonstrated an incredible skill of professionalism.

Are there any areas for improvement or something Strawberry Brand Studio could have done differently?

Not really. I was very positively surprised with their commitment, delivering work on time and hard work and initiative.

BACKGROUND

Please describe your company and your position there.

Aim is a boutique Asset Management Firm striving to aim higher with their investment strategy and impact. With over 45 years of combined experience in Financial, Corporate and Private Equity sectors, Aim is committed to joining forces with investors who seek social and environmental change.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Strawberry Brand Studio, and what were your goals?

A group of 4 ex-investment bankers has come together to creat a new boutique asset management company in Lisbon with a new investment philosophy: to AIM higher, for our people, for our planet.

SOLUTION

How did you select this vendor?

We searched online and asked around. We talked with a few agencies and analyzed a few proposals. In the end we chose Strawberry as we felt it had all the aspects we needed - dedicated team, beautiful design, and a global perspective.

Describe the scope of their work in detail, including any steps and the final deliverables.

Our branding program included brand strategy, visual identity and logo creation, creating our brand concept, and finally designing our website, stationary and a business presentation. Strawberry started with stakeholder interviews and a workshop, they then submitted a couple of visual identity routes for us to choose a path to arrive at the final logo and visual identity. At the same time the startegist was creating the brand concept. They then created a landing page while we were waiting for the regulator to issue all the required licenses for the launch of the business.

How many people from the vendor's team worked with you, and what were their positions?

Sylvia (Brand Strategy), Rita (Co-Strategist), Philippine (Designer), João (Web Developer).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've had a lot of wonderful reviews of our brand from our friends and professional network.

Describe their project management style, including communication tools and timeliness.

Sylvia was always very dedicated and on top of all issues which is great as we can sometimes get distracted. Communication with the whole team was ongoing with prompt feedback. The project only lasted more than expected due to licensing requirements for our business

What did you find most impressive or unique about this company?

They were a great team with a global perspective of branding and beautiful design. Since they work with different industries they brng a fresh perspective to any specific market.

Are there any areas for improvement or something they could have done differently?

Not really. We were very happy with their services from start to end. And we will keep working with them on futures projects inside our firm.

BACKGROUND

Please describe your company and your position there.

We are a real estate development company with over 20 properties in Portugal. I am the Founder and CEO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Strawberry Brand Studio, and what were your goals?

After several years growing the business under my own name I felt the need to create an identity that reflected the current business in its more mature state and exude the necessary credibility to attract bigger investors and stakeholders.

SOLUTION

How did you select Strawberry Brand Studio?

Google search. We found 5 potential agencies to work with. After talking with all of them and analyzing their proposals we selected Strawberry.

Describe the scope of their work in detail, including any steps and the final deliverables.

Once we selected Strawberry they immediately scheudled interviews with myself and other stakeholders in the business (my partners, architects, associates, etc.) Then they presented their strategy for approval.

Then they presented 3 visual identity approaches, including mock-ups. Once the VI was approved they went on to produce the website, corporate presentation, stationary. Finally they created our social media which they still manage via a retainer.

How many people from the Strawberry Brand Studio team worked with you, and what were their positions?

Sylvia Cardim de Melo (Brand Strategy), Rita Sanches (Brand Strategy), Silvia Kovacova (Design), João Cunha (Web Development), Greg Palmeiri (UI / UX).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, just 2 weeks ago we sold an apartment to a lady who found us via Instagram. She mentioned to us she has been seen some ads on Instagram, went on our website and got in touch.

Describe their project management style, including communication tools and timeliness.

They had a passionate drive that echoed throughout the team and kept us all focused on the project's milestones. The Strawberry team was in constant contact with our team via regular in-person, online meetings, whatsapp, phone and email.

When we were late to send feedback she would politely remind us on a timely basis.

What did you find most impressive or unique about this company?

A boutique agency with a talented team of professionals working with clients all over the world. Their work speaks for itself.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

Founder of Gutmore, a holistic health consultancy focused on the gut and mind. I work with clients on a personal level during 10 weeks to help them find their healthier and happier self.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Strawberry Brand Studio, and what were your goals?

Brand Identity, website and design of customer touchpoints to ensure that the brand is consistent

SOLUTION

How did you select this vendor?

I found them online. The fact that they were located in Lisbon and that they are an all women's team made it easy to choose them.

Describe the scope of their work in detail, including any steps and the final deliverables.

Stakeholder Interviews with me and friends (potential clients) Presentation of strategy Presentation of 4 options for visual identity, of which I chose one that met my expectations Presentation website template of which I agreed; I delivered messages and content which were put best on the website by them I gave them the touchpoint material to design

How many people from the vendor's team worked with you, and what were their positions?

3 Sylvia, founder of Strawberry (strategic direction) Silvia, designer (design) Rita, strategist (copy)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Many positive feedback on the work delivered

Describe their project management style, including communication tools and timeliness.

Focused, quick, efficient, clear

What did you find most impressive or unique about this company?

I liked that the designer allocated to my project had a personal connection with me. It's my first personal venture, and the output matches my expectations.

Are there any areas for improvement or something they could have done differently?

no

BACKGROUND

Please describe your company and your position there.

I’m co-owner of TAAS responsible for sales and marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Strawberry Brand Studio, and what were your goals?

We are launching a new brand of textile and wash as a service for the hospitality and healthcare industries in Portugal.

SOLUTION

How did you select this vendor?

We found a few agencies in Google, asked for 3 proposals, and finally selected Strawberry to work with.

Describe the scope of their work in detail, including any steps and the final deliverables.

They have interviewed the TAAS team, performed a full day workshop, and from there developed the strategy upon which all the collaterals were created. They’ve come up with a name, a new logo, a website that will go live as soon as our domain is ready, produced a corporate presentation, and all the designs for our vehicles, uniforms, etc.

How many people from the vendor's team worked with you, and what were their positions?

We’ve had Sylvia (strategy), Joana (designer), Bia (copy), João (web developer), and Greg (UI/UX).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The business has just launched. We are very happy with work Strawberry created for us. We believe we will be one of the top 3 textile and wash service providers in Portugal by next year.

Describe their project management style, including communication tools and timeliness.

The project was done in person and online meetings. The Strawberry team was always very diligent with timelines and deliveries. Always very attentive to our comments and requesting timely feedback in order not to miss deadlines. We’ve used phone, emails, WhatsApp, and Zoom to communicate throughout the project.

What did you find most impressive or unique about this company?

The passion that Sylvia and the team showed from the beginning and throughout the entire project was inspiring. Always very professional and keeping both teams (agency and client) focused on the success of the project.

Are there any areas for improvement or something they could have done differently?

I believe I got more than I asked for when I set out to start this project. Can’t say there was anything missing or that I would have done differently.