Red & Co.

Babyganics needed to make a strategic shift that would revive the brand and the category—or face obsolescence.

Red & Co. created a nontoxic baby culture that engages and supports real parents (by which we mean all parents).

With both the Drink Sustainability campaigns for Fat Tire, Red & Co. created memorable, enlightening campaigns and initiatives to educate consumers and lead with best practices in the industry, putting sustainability at the core of Fat Tire’s business.

Red & Co. created an engaging and award-winning campaign to increase awareness around Netflix's commitment to diversity and equity and to model actual social and economic opportunity for the film industry.

“We recruited women, people of color and other ‘othered’ people to help us make a film about Netflix’s stand on inclusion and diversity. We went through ‘rooms’ to different Netflix shows and had Uzo Aduba as our ‘shero."

Google came to Red & Co. to work with them on an ambitious mission: they wanted to inspire a million girls to experience the power of code.

Adidas asked Red & Co. to create an integrated US product campaign that reflected a major shift in how they market to women.

Red & Co. created the app FEELM, a discovery tool that finds films based on what you really feel like. It’s a platform developed by movie lovers and organized by the way we (again, humans) really think about the mood we’re in.

lululemon came to Red & Co. with the ambition of being a $4 billion company by 2020, doubling its revenue within just four years. By June 2020, lululemon is a $3.84 billion company.

Red & Co. found a strategy that made the brand more inviting, without losing its aspiration. We

inspired active people to live and practice a lifestyle inspired by yoga’s core principles, whether you do asanas or not.

lululemon embraced Red & Co.’s strategy and partnered with Vice to produce its first-ever mass media campaign. The anthem spot does not include any yoga mats or pants. Instead, it consists of documentary-style glances into the lives of real people—young creative types and athletes who embody “principles of yoga,” but who are not yogis (e.g. P Money, Jian Pablico, Kerri Walsh Jennings).

Uber asked Red & Co. to collaborate on a project designed to make the issue of the risk to women traveling alone real to all the stakeholders in the travel industry [CEOs of hotels, airlines, mobility companies, etc.] attending a conference dedicated to making travel safer.

Red & Co. undertook a deep and comprehensive dive into this issue and found documented troubling stories [Girls LOVE Travel Facebook group] of the sexual harassment and physical harm girls and women endured at the hands of drivers, hotel staff, guides, and strangers on the street. What we heard was visceral and awful, and we realized that the best way to address the stakeholders would be to let this audience hear from the women themselves.

We sourced postcards and postage stamps from cities around the globe and hand-wrote messages detailing rape, harassment, and other grueling experiences that women had shared with us. Daughters writing to fathers, friends writing to friends, girlfriends writing to boyfriends or sisters about what befell them in cars, in hotels, and on the streets of everywhere from Istanbul, Hamburg, Los Angeles, São Paulo, Tokyo, Addis Ababa to Sochi. Over 200 personal cards in unique handwriting were installed at the conference to be held, read, and experienced.

After having reached 2021 sustainability goals, Diageo asked Red & Co. to help them reflect and reset goals for the next decade. In their haste to announce 2021 goals, there was no unifying strategic point of view or creative expression of their goals, meaning the company struggled to get behind one core message.

We created a creative platform which would allow all 2030 goals to deliver consistent messages through a unified point of view and visual look and feel. Strategically we ensured that the platform tied closely to the Diageo legacy and brand purpose, while giving them a proprietary perspective. The platform Spirit of Progress was launched across all corporate touchpoints, including company-wide, investor and consumer communications and Diageo’s owned channels in sixteen different languages. We created the design identity to allow for consistent and yet flexible communications which could flex across development pillars, multiple markets and all power brands.

Golden Gate University (GGU) is a non-profit university based in San Francisco, CA which specializes in innovative and flexible programs for working professionals in the areas of business, law and public service. Red & Co. provided them with an overarching creative platform and communications plan to relaunch their new brand positioning and identity to both internal and external stakeholders. This overarching platform was delivered in the form of the following assets: internal brand guidance and implementation, new brand tagline, launch video script, OOH creative, strategic recommendation for website redesign, merchandising concepts, and social media content strategy.

Method is one of SC Johnson’s flagship lifestyle brands offering household cleaning and personal hygiene products. The brand has always connected with communities of change-makers but in their 2021 brand relaunch they needed to better orient their digital and social communications with a clear, consistent strategy and messaging. Red & Co. undertook to audit all owned digital channels and unearth consumer insights to deliver a new digital channel strategy and social media playbook allowing for a messaging mix to support their purpose and revenue driving needs while growing their engaged community.

Solace Cremation has disrupted the funeral industry by creating a simple, modern, and honest service that is human-powered and digitally enabled with grieving families at the center of their mission. Red & Co. was tasked with developing a brand platform with celebrating life (vs. death) at the center stage of their messaging. Our team delivered on this task by finding a bold, lighthearted and approachable way to talk about their service and unique customer experience starting with a new strategic positioning and creative platform. A launch communications plan was also developed that included recommended pre-launch initiatives with disruptive OOH billboards, print, and digital communications, supported by an engaging website experience and design, followed by a big impact event.

Transcend is a provider of customer data management tools which help companies understand their privacy obligations and enables them to be more straightforward and trustworthy in the way they manage consumer data. They needed a partner to help them establish a new brand positioning that would communicate in a simple but powerful way, the technical complexity and superiority of their products. Red & Co. skillfully developed the  strategic positioning and creative platform resulting in a complete brand messaging relaunch of their website, with detailed and specialized language of each of their technical products, company description, and across all social media platforms. 

As a continuation of the partnership with Transcend, Red & Co. developed a digital campaign specific to Transcend’s Privacy Requests product with clean and impactful new design and also delivering focused and awareness driving messaging catered to their highly technical audience with the specific KPI of lead generation.

A museum dedicated to experience experiences its own growth

No longer a small, regional art center, The Sun Valley Museum of Art has become a nationally accredited non-collecting museum serving over 40,000 people every year. As a non-collecting museum, SVMoA focuses on staging shows, creating experiences, and programming music, theater, arts education, grants, and community events.

The Challenge

As the museum’s international, national, and local audience grows, we needed to create a visual and technological rebrand that would communicate SVMoA’s credibility as a dynamic international center for art.

The Idea

A new brandmark that honors the museum’s home in Sun Valley while speaking in the vernacular of elite art institutions. A website both deeply informative and highly efficient, uniting the institution’s disparate needs and responsibilities while being eminently navigable.