Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 87 projectsRiver + Wolf is a branding agency specializing in brand naming, strategy, and corporate identity development. With a 100% positive feedback rate, clients consistently praise their linguistic expertise, creative depth, and meticulous approach to trademark viability and branding. Approximately 70% of reviewers highlight their exceptional project management and ability to deliver on time, often exceeding client expectations.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 72 projectsTUNGSTEN is a branding and corporate identity development company specializing in brand strategy, logo design, and visual identity design. The company consistently receives positive feedback for their professionalism, creativity, and responsiveness, with 100% of reviews praising their ability to deliver timely and impressive results. Clients particularly appreciate TUNGSTEN's alignment with company values and their collaborative approach in creating memorable brand identities.
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$5,000+$100 - $149 / hr10 - 49Seattle, WA
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Girvin is a branding company. The firm is in Seattle, Washington and. Their team provides Branding and Graphic Design.
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$1,000+$100 - $149 / hr10 - 49Natick, MA
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Spark Advertising is a branding firm. Based in Natick, Massachusetts, the firm provides Branding and Search Engine Optimization.
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What are Featured Providers?
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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$25,000+$150 - $199 / hr10 - 49Holland, OH
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Everwild, a branding company, is headquartered in Holland, Ohio. They offer Branding and Web Design.
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$10,000+$100 - $149 / hr2 - 9Littleton, CO
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Bluebird Branding is a branding company. Their small team of employees is based in Littleton, Colorado. Their team specializes in Branding and Web Design.
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$5,000+$100 - $149 / hr10 - 49Minneapolis, MN
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Cat&tonic is a Minneapolis, Minnesota-based Marketing Strategy company. They offer Marketing Strategy and Branding and were launched in 2000.
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$25,000+$150 - $199 / hr2 - 9San Rafael, CA
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Advertising company Here Be Dragons is headquartered in San Rafael, California. Their services include Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr50 - 249New York, NY
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Established in 2021, Town Hall Agency is an Advertising company. Based in New York, New York, the team focuses on Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9San Diego, CA
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Kloss Creatives, a small branding agency, is in San Diego, California. The team focuses on Branding and Public Relations.
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$1,000+$50 - $99 / hr2 - 9York, PA
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Branding firm LUMI Marketing & Creative was established in 2016. The agency specializes in Branding and Social Media Marketing.
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$10,000+$200 - $300 / hr2 - 9Austin, TX
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My Sister Fred LLC is an Advertising company. They are headquartered in Austin, Texas, and their services include Advertising and Branding.
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$25,000+$200 - $300 / hr10 - 49Portland, OR
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Red & Co. Is a small Portland, Oregon-based Advertising company. Their services include Advertising and Branding.
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$1,000+Undisclosed10 - 49Lexington, KY
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Code Cube Millennials is a branding firm established in 2018. In Lexington, Kentucky, the team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Montville, NJ
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Established in 2009, Paradigm Marketing and Design is a Marketing Strategy company. Headquartered in Montville, New Jersey, the team specializes in Marketing Strategy and Branding.
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$10,000+$100 - $149 / hr10 - 49Portland, OR
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Launched in 2018, Goodbeast is a web design agency. The team offers Web Design and Web Development and is headquartered in Washington, District of Columbia and Portland, Oregon.
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$1,000+$100 - $149 / hr10 - 49San Antonio, TX
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See all 1 projectsFOG Digital Marketing, LLC provides services in Branding, Marketing, and Website Development, specializing in brand development and corporate identity. Reviews highlight their effective communication, attention to detail, and ability to deliver projects on time, with clients expressing high satisfaction with the results, particularly in website and logo design.
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$5,000+$100 - $149 / hr10 - 49Campbell Hall, NY
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BBG&G Advertising is a web design company launched in 1997. Their services include Web Design and Web Development.
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$5,000+$150 - $199 / hr50 - 249Covington, KY
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Founded in 1997, Icon Marketing Communications is a midsize Covington, Kentucky-based branding firm. Their team offers Branding and Market Research.
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Undisclosed$150 - $199 / hr2 - 9San Antonio, TX
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Founded in 1993, Jeffrey Heinke Design is a small San Antonio, Texas-based graphic design company. Their team specializes in Graphic Design and Print Design.
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$5,000+Undisclosed50 - 249Houston, TX
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See all 4 projectsLeadOrigin offers a wide array of services including content writing, SEO, marketing automation, digital advertising, branding, and custom website development. Overall feedback highlights their effective communication, impressive problem-solving skills, and significant positive impact on lead conversion and customer acquisition. Clients consistently commend LeadOrigin's professionalism, thorough understanding of project goals, and ability to deliver substantial ROI.
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$1,000+$100 - $149 / hr2 - 9Rockledge, FL
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Nymblesmith is a branding firm. They are in Rockledge, Florida, and their services include Branding and Public Relations.
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$10,000+Undisclosed10 - 49Bloomington, MN
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Vnzo, a branding firm, was founded in 2017. The team provides Branding and Marketing Strategy.
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$50,000+$200 - $300 / hr10 - 49San Diego, CA
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Grizzly is a branding company. Established in 2013, their team focuses on Branding and Advertising.
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$10,000+Undisclosed2 - 9New York, NY
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Established in 2023, Ceiling Train is an Advertising company. Their team focuses on Advertising and Branding.
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$25,000+$150 - $199 / hr10 - 49Ridgeland, MS
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In Ridgeland, Mississippi, Mad Genius is a branding firm. They provide Branding and Web Design and were founded in 2005.
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$25,000+Undisclosed2 - 9Portland, OR
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Branding agency State of Assembly was established in 2014. The team specializes in Branding and is in Portland, Oregon.
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$10,000+$300+ / hr2 - 9San Diego, CA
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Eat My Words, a small branding company, is based in San Diego, California. Their services include Branding.
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$10,000+Undisclosed2 - 9Shoreline, WA
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Inform Solutions, a branding firm, was established in 2016. The firm specializes in Branding and Web Design.
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$25,000+$150 - $199 / hr10 - 49Los Angeles, CA
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Established in 1993, Lee Andrews Group is a public relations company. Their team offers Public Relations and Branding.
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$25,000+$150 - $199 / hr10 - 49St. Louis, MO
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Atomicdust is a branding agency. They were founded in 2001 and provide Branding and UX/UI Design.
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Undisclosed$200 - $300 / hr10 - 49Boulder, CO
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In Boulder, Colorado, Walden Hyde is a branding firm. The team focuses on Branding and Market Research.
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UndisclosedUndisclosed50 - 249Austin, TX
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See all 1 projectsBookwave Publishing is a publishing and marketing company specializing in content development, branding collateral, and online marketing strategies. Overall feedback is positive, with clients praising their timely delivery, clear communication, and impactful brand visibility. However, some suggest incorporating more proactive market trend analysis. Approximately 80% of reviewers highlight their expertise in publishing and marketing.
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UndisclosedUndisclosed10 - 49Charlotte, NC
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Addison Whitney is a branding agency. The Charlotte, North Carolina-based team specializes in Branding and Market Research.
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$10,000+$150 - $199 / hr10 - 49San Francisco, CA
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Located in San Francisco, California and San Francisco, California, Hybrid Design is a branding company. They provide Branding and Graphic Design and were established in 2001.
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$10,000+$100 - $149 / hr2 - 9Denver, CO
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Anchovies is a small Denver, Colorado-based branding agency. Their services include Branding and Advertising.
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$5,000+$150 - $199 / hr2 - 9Denver, CO
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Vicarel Studios is a branding company. The small Denver, Colorado-based team focuses on Branding and Graphic Design. The agency was established in 2015.
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$1,000+< $25 / hr250 - 999Houston, TX
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Zyne Ventures is a digital marketing company specializing in enhancing client market presence through comprehensive strategies, including website optimization and cold calling. Their reviews highlight a 100% satisfaction rate, with clients praising their exceptional project management and attention to detail. Multiple clients noted a significant increase in their customer base and profits, with timely and professional communication being a consistent theme.
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$10,000+$150 - $199 / hr10 - 49Westport, CT
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Branding company Grounded World was established in 2018. The team specializes in Branding and Marketing Strategy and is based in Westport, Connecticut.
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$25,000+$200 - $300 / hr10 - 49New York, NY
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Brand x is a branding company. Launched in 2016, their team focuses on Branding and Advertising.
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UndisclosedUndisclosed10 - 49Cedar Rapids, IA
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De Novo Marketing is a branding agency. Their small team of employees is in Cedar Rapids, Iowa. Their team focuses on Branding and Web Development.
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$50,000+Undisclosed250 - 999San Francisco, CA
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Prophet is a San Francisco, California-based branding company. Their services include Branding and Marketing Strategy.
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$10,000+Undisclosed10 - 49Los Angeles, CA
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See all 3 projectsRevelation Agency specializes in brand development and corporate branding, particularly excelling in brand positioning and visual identity design. The company is noted for its effective project management and strong client rapport, with 100% of the feedback highlighting their ability to meet client needs and deadlines. Clients appreciate their strategic guidance and cohesive marketing solutions.
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UndisclosedUndisclosed2 - 9St. Petersburg, FL
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See all 3 projectsMosaico Media is a digital marketing agency specializing in social media management and digital transformation services. Their clients report high satisfaction, with all reviewers highlighting effective project management and responsiveness to client needs. Additionally, 100% of reviewers noted impressive outcomes, including business growth and increased client prospects. Mosaico Media is commended for their client-focused approach and adaptability.
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UndisclosedUndisclosed10 - 49Orlando, FL
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Founded in 2016, WGNR is an Advertising company. The team specializes in Advertising and Branding.
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$25,000+$150 - $199 / hr2 - 9Newton, MA
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StudioRd Design is a branding agency. The Newton, Massachusetts-based agency offers Branding and Product Design.
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$25,000+$150 - $199 / hr50 - 249Oshkosh, WI
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Blue Door Consulting, a Marketing Strategy company, was founded in 2002. The team provides Marketing Strategy and Web Development and is based in Oshkosh, Wisconsin.
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$10,000+$150 - $199 / hr10 - 49Austin, TX
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Tilted Chair is a small branding agency. Founded in 2010, the team offers Branding and Advertising.
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UndisclosedUndisclosed2 - 9New York, NY
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Founded in 2017, Saint Urbain is a branding company. The small team focuses on Branding and Graphic Design.
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$25,000+$150 - $199 / hr2 - 9Worthington, OH
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Nonfiction, a small branding agency, is based in Worthington, Ohio. Their services include Branding and Marketing Strategy.
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$5,000+$50 - $99 / hr2 - 9San Antonio, TX
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GlassBeard Branding, a branding firm, was established in 2018. The team focuses on Branding and Web Design.
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Undisclosed$100 - $149 / hr10 - 49Duluth, GA
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See all 2 projectsYokimMarketing LLC is a marketing firm specializing in video production, website creation, branding, and advertising. The company is praised for its affordability, flexibility, and strong communication, with 100% positive feedback highlighting their personalized approach and effective team integration. Clients appreciate their ability to simplify complex advertising concepts, contributing to early sales success and organic growth.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
38.5/40.019.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
36.8/40.020/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Branding70% Naming10% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
35.4/40.019.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9Raleigh, NC
Ability to deliver
33.9/40.017.6/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.8/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Branding10% Naming70% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding25% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
32/40.018/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.9/40.019.2/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
31.7/40.016.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
32.3/40.016.6/20 Reviews9.8/10 Clients & Experience6/10 Market PresenceService focus
60% Branding100% Naming40% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
30.6/40.016.2/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
100% Branding100% Naming -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
40% Branding10% Naming60% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.3/40.016.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
60% Branding20% Naming40% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
29.9/40.016.2/20 Reviews9.2/10 Clients & Experience4.5/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
75% Branding15% Naming25% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
31.1/40.016.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
32.8/40.017.2/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+Undisclosed2 - 9Mill Valley, CA
Ability to deliver
29.2/40.016.2/20 Reviews10/10 Clients & Experience3/10 Market PresenceService focus
80% Branding80% Naming20% Other -
$5,000+Undisclosed50 - 249Miami, FL
Ability to deliver
29.1/40.016.2/20 Reviews8.5/10 Clients & Experience4.4/10 Market PresenceService focus
70% Branding80% Naming30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.1/40.018.4/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr2 - 9Berkeley, CA
Ability to deliver
28.7/40.016.2/20 Reviews8.6/10 Clients & Experience3.9/10 Market PresenceService focus
100% Branding80% Naming -
$25,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
32.3/40.018.4/20 Reviews9.8/10 Clients & Experience4.1/10 Market PresenceService focus
60% Branding15% Naming40% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.