Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in naming, brand identity development, and corporate branding. The company's reviews highlight their exceptional project management, strategic approach, and ability to deliver distinctive and legally viable brand names. With a 100% satisfaction rate, clients commend their responsiveness, deep strategic thinking, and high-quality outcomes, making them a preferred choice for brand development and visual identity design.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, including creative brand naming, corporate branding, and visual identity design. Across their reviews, 100% of clients praised their creativity and strategic approach. They were consistently noted for delivering on time, with strong project management and excellent communication, emphasizing personalized solutions that align with company values and target market needs.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency specializing in brand identity development, brand positioning, and naming strategy. Their reviews reveal a consistent theme of strong alignment with clients' values and strategic objectives, with 100% positive feedback highlighting their analytical approach and collaborative process. Approximately 70% of reviewers emphasize their ability to facilitate decision-making and provide clear, strategic naming solutions that resonate with target audiences.
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$50,000+$200 - $300 / hr10 - 49San Diego, CA
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Grizzly is a branding company. Established in 2013, their team focuses on Branding and Advertising.
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$1,000+Undisclosed10 - 49Lexington, KY
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Code Cube Millennials is a branding firm established in 2018. In Lexington, Kentucky, the team offers Branding and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Westport, CT
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Branding company Grounded World was established in 2018. The team specializes in Branding and Marketing Strategy and is based in Westport, Connecticut.
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$25,000+$150 - $199 / hr2 - 9San Rafael, CA
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Advertising company Here Be Dragons is headquartered in San Rafael, California. Their services include Advertising and Marketing Strategy.
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Undisclosed$150 - $199 / hr2 - 9San Antonio, TX
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Founded in 1993, Jeffrey Heinke Design is a small San Antonio, Texas-based graphic design company. Their team specializes in Graphic Design and Print Design.
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$10,000+Undisclosed10 - 49Bloomington, MN
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Vnzo, a branding firm, was founded in 2017. The team provides Branding and Marketing Strategy.
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$50,000+$150 - $199 / hr2 - 9Alpharetta, GA
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Guesthouse is an Alpharetta, Georgia-based Advertising company. Launched in 2023, the team specializes in Advertising and Branding.
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$10,000+$300+ / hr2 - 9San Diego, CA
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Eat My Words, a small branding company, is based in San Diego, California. Their services include Branding.
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$10,000+$100 - $149 / hr2 - 9Chicago, IL
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Satellite Agency, a branding firm, is in Chicago, Illinois. Their services include Branding and Graphic Design.
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$1,000+$100 - $149 / hr2 - 9Rockledge, FL
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Nymblesmith is a branding firm. They are in Rockledge, Florida, and their services include Branding and Public Relations.
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$25,000+Undisclosed2 - 9Portland, OR
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Branding agency State of Assembly was established in 2014. The team specializes in Branding and is in Portland, Oregon.
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$1,000+$25 - $49 / hr10 - 49New York, NY
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NU Media Holdings LLC is a social media marketing agency launched in 2019. The small team offers Social Media Marketing and Content Marketing.
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$25,000+$150 - $199 / hr10 - 49St. Louis, MO
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Atomicdust is a branding agency. They were founded in 2001 and provide Branding and UX/UI Design.
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$5,000+$100 - $149 / hr50 - 249Jacksonville, FL
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See all 1 projectsVizergy is a digital marketing and website development company. Based on the review provided, the overall feedback is overwhelmingly negative, with 100% of reviewers expressing dissatisfaction. Common issues include misleading claims about technical capabilities, poor project management, and a lack of control over website changes, leading to financial losses and decreased website traffic.
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$10,000+Undisclosed2 - 9New York, NY
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Established in 2023, Ceiling Train is an Advertising company. Their team focuses on Advertising and Branding.
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$1,000+$25 - $49 / hr50 - 249New York, NY
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See all 29 projectsTenet - UI UX Design Agency | Experience Design is a full-service design and SEO agency specializing in enhancing user experience and optimizing digital presence. They consistently receive high praise, with over 95% of reviews highlighting their strategic, data-driven approach and commitment to delivering measurable business outcomes. Customers commend their project management, responsiveness, and ability to provide tailored solutions that align with client goals, despite occasional minor improvement areas in reporting and feedback turnaround.
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Undisclosed$200 - $300 / hr10 - 49Boulder, CO
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In Boulder, Colorado, Walden Hyde is a branding firm. The team focuses on Branding and Market Research.
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$10,000+Undisclosed2 - 9Shoreline, WA
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Inform Solutions, a branding firm, was established in 2016. The firm specializes in Branding and Web Design.
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$25,000+$150 - $199 / hr10 - 49Los Angeles, CA
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Established in 1993, Lee Andrews Group is a public relations company. Their team offers Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Charlotte, NC
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Addison Whitney is a branding agency. The Charlotte, North Carolina-based team specializes in Branding and Market Research.
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UndisclosedUndisclosed50 - 249Boston, MA
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Bergmeyer is a midsize Boston, Massachusetts-based branding firm. The team provides Branding and Architectural Design.
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UndisclosedUndisclosed50 - 249Austin, TX
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See all 1 projectsBookwave Publishing is a publishing and marketing company specializing in content development, branding collateral, and online marketing strategies. Overall feedback is positive, with clients praising their timely delivery, clear communication, and impactful brand visibility. However, some suggest incorporating more proactive market trend analysis. Approximately 80% of reviewers highlight their expertise in publishing and marketing.
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$1,000+< $25 / hr250 - 999Houston, TX
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Zyne Ventures is a digital marketing company specializing in enhancing client market presence through comprehensive strategies, including website optimization and cold calling. Their reviews highlight a 100% satisfaction rate, with clients praising their exceptional project management and attention to detail. Multiple clients noted a significant increase in their customer base and profits, with timely and professional communication being a consistent theme.
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$50,000+Undisclosed250 - 999San Francisco, CA
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Prophet is a San Francisco, California-based branding company. Their services include Branding and Marketing Strategy.
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$10,000+$100 - $149 / hr2 - 9Denver, CO
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Launched in 2009, Anchovies is a branding agency. Headquartered in Denver, Colorado and Brooklyn, New York, the team provides Branding and Advertising.
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$5,000+$150 - $199 / hr10 - 49New York, NY
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NOISE, an Advertising company, focus on Advertising and Branding. They were established in 2017.
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$1,000+$100 - $149 / hr10 - 49Germantown, MD
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ACS Creative is a web development company. Their team is in Germantown, Maryland and Fairfax, Virginia. The agency provides Web Development and Branding.
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$25,000+$200 - $300 / hr10 - 49New York, NY
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Brand x is a branding company. Launched in 2016, their team focuses on Branding and Advertising.
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$10,000+$150 - $199 / hr10 - 49Chicago, IL
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Someoddpilot is a Chicago, Illinois-based branding company. The team focuses on Branding and Advertising.
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UndisclosedUndisclosed10 - 49Orlando, FL
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Founded in 2016, WGNR is an Advertising company. The team specializes in Advertising and Branding.
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$25,000+$150 - $199 / hr50 - 249Oshkosh, WI
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Blue Door Consulting, a Marketing Strategy company, was founded in 2002. The team provides Marketing Strategy and Web Development and is based in Oshkosh, Wisconsin.
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UndisclosedUndisclosed2 - 9Saint Paul, MN
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Based in Saint Paul, Minnesota, Ingenuity Marketing Group, LLC is a branding agency. They focus on Branding and Content Marketing and were launched in 1992.
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$25,000+$200 - $300 / hr10 - 49Colts Neck, NJ
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CMDS, a web design agency, was launched in 2002. The team focuses on Web Design and Web Development and is located in Colts Neck, New Jersey.
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$5,000+$100 - $149 / hr10 - 49Indianapolis, IN
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Valve+Meter Performance Marketing is an Advertising company founded in 2017. The small team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Cedar Rapids, IA
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De Novo Marketing is a branding agency. Their small team of employees is in Cedar Rapids, Iowa. Their team focuses on Branding and Web Development.
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UndisclosedUndisclosed2 - 9New York, NY
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Founded in 2017, Saint Urbain is a branding company. The small team focuses on Branding and Graphic Design.
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$25,000+$150 - $199 / hr2 - 9Worthington, OH
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Nonfiction, a small branding agency, is based in Worthington, Ohio. Their services include Branding and Marketing Strategy.
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$25,000+$150 - $199 / hr2 - 9Newton, MA
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StudioRd Design is a branding agency. The Newton, Massachusetts-based agency offers Branding and Product Design.
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UndisclosedUndisclosed10 - 49New York, NY
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Soocial is a branding agency and Digital Strategy company. Their small team is based in New York, New York. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49New York, NY
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Loyalkaspar is a small branding company in New York, New York. The team provides Branding and Graphic Design.
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$5,000+$200 - $300 / hr2 - 9Pleasant Hill, CA
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Glow Marketing LLC is a branding firm. The company is located in Pleasant Hill, California. Their services include Branding and Marketing Strategy.
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$5,000+$50 - $99 / hr2 - 9San Antonio, TX
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GlassBeard Branding, a branding firm, was established in 2018. The team focuses on Branding and Web Design.
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UndisclosedUndisclosed10 - 49Cincinnati, OH
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COHO Creative is a Packaging Design company established in 2002. The team offers Packaging Design and Branding.
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UndisclosedUndisclosed2 - 9Reno, NV
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Marketing Stable, LLC is an Advertising company. They were founded in 2018, and their services include Advertising and Marketing Strategy.
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$5,000+$50 - $99 / hr2 - 9Indianola, IA
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In Indianola, Iowa, Gradient9 Studios is a small Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49High Point, NC
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Trone is a branding company. They are headquartered in High Point, North Carolina and have small team of experts. Their services include Branding and Digital Strategy.
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$5,000+$150 - $199 / hr10 - 49Chicago, IL
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Mauge is a branding company. Launched in 1995, the company is located in Chicago, Illinois. Their team offers Branding and Graphic Design.
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$10,000+$150 - $199 / hr10 - 49Franklin, TN
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Anthem Republic is a small Marketing Strategy company located in Franklin, Tennessee. Their services include Marketing Strategy and Advertising.
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$5,000+$200 - $300 / hr2 - 9Cleveland Heights, OH
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Fizz Creative is a small branding company. Established in 2013, the team specializes in Branding and Packaging Design.
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$10,000+$100 - $149 / hr2 - 9Kennesaw, GA
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Sweatshirt Media is a branding agency launched in 2020. Their services include Branding.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.2/40.019.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.