Top Naming Companies in the United States
Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.
U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:
• Naming Companies in Los Angeles
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
$10,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.
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$5,000+$100 - $149 / hr250 - 999New York, NY
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Branding company Siegel+Gale is in New York, New York and Los Angeles, California. They offer Branding and Logo and were established in 1969.
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$10,000+$150 - $199 / hr2 - 9Oklahoma City, OK
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Branding firm Nominee offers Branding and Logo. They are based in Oklahoma City, Oklahoma.
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UndisclosedUndisclosed250 - 999Seattle, WA
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MG2 Design is an Architectural Design company. Headquartered in Seattle, Washington and Irvine, California, the agency was established in 1971. Their team focuses on Architectural Design and
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UndisclosedUndisclosed10 - 49Charlotte, NC
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BOLTGROUP is a branding company. Their small team is based in Charlotte, North Carolina. Their services include Branding and Product Design.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
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Morgan Chaney is a Packaging Design company founded in 1955. The small team focuses on Packaging Design and Branding.
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$10,000+$150 - $199 / hr10 - 49Milwaukee, WI
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Accelity Marketing, a branding firm, is located in Milwaukee, Wisconsin. They offer Branding and Marketing Strategy.
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$25,000+$150 - $199 / hr50 - 249Valley Stream, NY
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See all 2 projectsBespoke Patches is an American custom patch factory that produces top-quality emblems that you won’t find anywhere else.
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$10,000+$150 - $199 / hr50 - 249Maplewood, MO
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Moosylvania, a social media marketing firm, offer Social Media Marketing and Web Design. They were launched in 2003.
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$5,000+$100 - $149 / hr2 - 9Elko, NV
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Based in Elko, Nevada, The Shadow Legacy is a branding firm. The team offers Branding and AI Consulting.
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Undisclosed$100 - $149 / hr2 - 9Delray Beach, FL
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Palmy Studio is a branding firm. Founded in 2024, the team focuses on Branding and Search Engine Optimization.
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$50,000+$150 - $199 / hr10 - 49Morristown, NJ
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Trajectory LLC is a branding firm. Launched in 1999, the agency is in Morristown, New Jersey. Their team specializes in Branding and Advertising.
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$1,000+$50 - $99 / hr250 - 999New York, NY
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Logo company DesignKix was established in 2019. The team offers Logo and Branding.
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$1,000+Undisclosed2 - 9Atlanta, GA
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Launched in 2011, SFB IDEAS is a Marketing Strategy company. The company provides Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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The Look & The Feel is a branding agency. Their small team is located in Atlanta, Georgia and Durham, North Carolina. Their services include Branding and Web Design.
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$5,000+$200 - $300 / hr10 - 49Los Angeles, CA
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See all 5 projectsEAT studio is a distinguished branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with 100% of reviewers praising their attention to detail, project management, and creative vision. Clients consistently highlight EAT studio's ability to deliver exceptional brand identities that are fresh, timeless, and globally relevant.
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Undisclosed$150 - $199 / hr2 - 9Orlando, FL
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PRISMATIC is a small branding company. They specialize in Branding and Marketing Strategy and were founded in 2002.
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$5,000+$200 - $300 / hr2 - 9Nashville, TN
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Small branding agency Hyper Branding Co., is headquartered in Nashville, Tennessee. Their services include Branding and Graphic Design.
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$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
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Established in 2017, Grammar is a branding firm. The team focuses on Branding and Graphic Design.
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$5,000+$100 - $149 / hr10 - 49San Ramon, CA
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CDA Creative Digital Agency is an Advertising company. They focus on Advertising and Branding and were founded in 2017.
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$1,000+$50 - $99 / hr10 - 49Columbia, SC
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Rhodes Branding, a branding company, provides Branding and Marketing Strategy. The firm is headquartered in Columbia, South Carolina.
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$10,000+$100 - $149 / hr50 - 249Denver, CO
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Monigle is a midsize Denver, Colorado-based branding agency. The team focuses on Branding.
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Undisclosed$100 - $149 / hr2 - 9Sarasota, FL
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Print design agency Bull's-Eye Creative Commmunications is headquartered in Sarasota, Florida and Atlanta, Georgia. They provide Print Design and Branding and were launched in 1998.
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$10,000+$150 - $199 / hr10 - 49San Francisco, CA
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Powerhouse is a branding agency. In San Francisco, California, the company provides Branding and Conversion Optimization.
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$10,000+Undisclosed10 - 49Boston, MA
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Marlo marketing, a branding firm, was founded in 2004. The small team offers Branding and Graphic Design.
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$10,000+$150 - $199 / hr2 - 9Miami, FL
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Third & Arch, a branding company, was founded in 2024. The team offers Branding and Market Research.
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$25,000+$100 - $149 / hr10 - 49Winter Park, FL
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Founded in 2021, BrightRay Publishing is a branding company. Their services include Branding.
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$5,000+$100 - $149 / hr2 - 9Marietta, GA
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Clementine Creative, a branding firm, was founded in 2015. They offers Branding and Social Media Marketing.
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$25,000+$200 - $300 / hr50 - 249New York, NY
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Far From Timid is a Content Marketing company. Founded in 2020, the team provides Content Marketing and Branding. The agency is located in New York, New York.
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$5,000+$100 - $149 / hr2 - 9Dallas, TX
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E49 Creative is a branding company founded in 2017. Located in Dallas, Texas, the team focuses on Branding and Logo.
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$1,000+$100 - $149 / hr2 - 9Cedar Falls, IA
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Founded in 2011, IFC Studios is a branding agency. The agency provides Branding and Video Production.
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$5,000+$50 - $99 / hr2 - 9Taylorsville, KY
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Manik Marketing Co. Is a small web design agency established in 2016. Their services include Web Design and Graphic Design.
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$50,000+$150 - $199 / hr10 - 49Wichita, KS
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Howerton+White is a Marketing Strategy company in Wichita, Kansas. They provide Marketing Strategy and Web Development and were founded in 2002.
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$50,000+$200 - $300 / hr10 - 49Los Angeles, CA
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Founded in 2006, Innovation Protocol is a branding company. The team provides Branding and Digital Strategy.
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$1,000+$150 - $199 / hr2 - 9St. Cloud, MN
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Branding firm Gaslight Creative is headquartered in St. Cloud, Minnesota and Edina, Minnesota. The team focuses on Branding and Web Design.
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$10,000+$150 - $199 / hr2 - 9Monroe, NY
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Celebrand, a branding firm, was founded in 2011. They specializes in Branding and Web Design.
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$5,000+< $25 / hr50 - 249Houston, TX
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Barter Books Publishers is a branding agency. The team is based in Houston, Texas, and their services include Branding and Content Writing Services.
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$100,000+Undisclosed10 - 49New York, NY
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Beardwood is a branding firm. Founded in 2004, the team offers Branding and Packaging Design.
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$10,000+$200 - $300 / hr2 - 9Howell Township, NJ
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Established in 2007, Miller Creative is a branding agency. The team specializes in Branding and Packaging Design.
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$1,000+$100 - $149 / hr250 - 999Stateline, NV
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Span Global Services is a midsize Email Marketing company. Launched in 2004, the team provides Email Marketing and Branding.
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$5,000+$100 - $149 / hr2 - 9Miami, FL
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Small web design agency A+S Ideas Studio, is headquartered in Miami, Florida. The team provides Web Design and Advertising.
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UndisclosedUndisclosed2 - 9Lincoln, NE
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Oh Hello Agency is a branding company. The Lincoln, Nebraska-based company offers Branding and Public Relations.
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UndisclosedUndisclosed10 - 49Miami, FL
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10 STAR Agency, a branding company, was established in 2010. The agency offers Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Carthage, NC
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AdJourney is a Marketing Strategy company. They offer Marketing Strategy and Branding and are based in Carthage, North Carolina.
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$5,000+$100 - $149 / hr2 - 9Reno, NV
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Established in 2014, Zero8 Studios | SEO & Web Design is a SEO agency. Their services include Search Engine Optimization and Web Development.
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$50,000+$150 - $199 / hr10 - 49Smithtown, NY
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SMM Advertising is a Smithtown, New York-based Marketing Strategy company. The team offers Marketing Strategy and Digital Strategy.
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$25,000+Undisclosed50 - 249New York, NY
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Branding company VIVALDI_ is based in New York, New York and London , England. The team offers Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Novato, CA
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Kreativz., Inc. Is an Advertising company. They were founded in 2007, and their services include Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Houston, TX
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See all 1 projectsXtreme Design House offers comprehensive CRM system development, utilizing technologies such as AngularTS, C, and Python. The reviews highlight the firm's ability to deliver detailed and innovative solutions promptly, with a notable emphasis on independent problem-solving and effective communication. Clients consistently commend their professionalism and efficiency, with one project being completed significantly ahead of schedule.
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$5,000+Undisclosed2 - 9Missoula, MT
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Advertising and branding company Hutchins FreeRange Creative is located in Missoula, Montana and. Founded in 2002, the team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Denver, CO
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AOR Inc. Is a branding agency. They are headquartered in Denver, Colorado and have small team. They specialize in Branding and Web Design.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
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39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
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38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
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39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
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37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
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38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
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35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding10% Naming20% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding10% Naming50% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
A full-service naming agency typically offers services encompassing:
- Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
- Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
- Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
- Trademark prescreening — initial searches to identify clear conflicts before legal review
- Domain and digital availability — confirming the name can actually live online
- Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist
The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.
Based on Clutch pricing data, clients can expect rates to go:
- Tactical product or feature naming: $5,000 – $25,000
- Full company or brand naming engagement: $25,000 – $100,000
- Strategic naming with positioning work attached: $75,000 – $250,000+
- Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+
Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.
According to data we’ve gathered through different client reviews and case studies, typical timelines go for:
- Tactical product naming: 3–6 weeks
- Full company or brand naming: 6–12 weeks
- Naming with strategy work attached: 10–16 weeks
The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.
Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:
- Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
- Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
- Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.
Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.
- No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
- Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
- No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
- Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
- Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.
Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.