Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
15 Leaders 15 Contenders
3,753 Companies
List of the Top United States Naming Firms
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Featured
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
100% BrandingFocus Areas
100% NamingSee all 87 projectsRiver + Wolf is a branding agency specializing in brand naming, strategy, and corporate identity development. With a 100% positive feedback rate, clients consistently praise their linguistic expertise, creative depth, and meticulous approach to trademark viability and branding. Approximately 70% of reviewers highlight their exceptional project management and ability to deliver on time, often exceeding client expectations.
Reviews mention Exceptional performance
River + Wolf consistently receives exceptional feedback from clients, highlighting their impressive work ethic, structured project management, and outstanding communication. One client noted they delivered nearly 40 names and accommodated last-minute requests, resulting in high satisfaction. Another praised their performance as a '10 out of 10,' emphasizing the team's passion and Margaret's exceptional talent. Overall, clients recommend clear communication of needs for optimal results, as River + Wolf excels when given precise direction.-
Naming for Global Cosmetics Company
5.0 Feb 18, 2019River + Wolf’s expertise was remarkable—they take an artistic approach to their work. Margaret knew everything about the words she suggested, ranging from the Greek mythology attached to it and the way it sounds to a customer. The process was fast and logical, which I appreciated.
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Naming Services for Advertising Company
5.0 Jun 10, 2025The quality of River + Wolf’s work is super. They have delivered almost 40 names so far. Besides, there have been modifications that the client has requested, and River + Wolf has always accommodated them. Overall, the end client is quite satisfied.
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3 of 3 reviews are 5 stars2 new reviews for Branding services$10,000 – $49,000 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
River + Wolf has received positive feedback in recent reviews, with clients praising their effective communication, thoroughness, and expertise in naming strategies. One client highlighted the smooth collaboration and timely delivery of a product naming architecture, while another commended the meticulousness and creative depth of their naming specialist. Overall, clients expressed high satisfaction with River + Wolf's ability to meet their needs and expectations, with no significant areas for improvement noted.Was this helpful?
58 of 61 Naming reviews are 5 stars1 new review for Naming in past 6 monthsLess than $10,000 avg. project costNaming Experience
River + Wolf has consistently received positive feedback for their expertise in naming services, with a 95% satisfaction rate among clients. Reviewers frequently highlight the company's thorough process, attention to detail, and exceptional communication. Notably, 80% of clients appreciated the high-quality name options presented and the strategic rationale behind each choice. Many expressed satisfaction with the project's efficiency and the team's ability to accommodate specific needs, leading to successful brand identities that resonate with target audiences.
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Industry Experience
River + Wolf has demonstrated expertise across various industries, including beauty, finance, real estate, and consumer products. They are particularly praised for their thorough and strategic approach to naming and branding, highlighting their ability to deliver creative, legally viable options that resonate with target audiences. Clients commend River + Wolf for their exceptional communication, responsiveness, and project management, making them a strong fit for ventures in sectors where brand identity is critical.
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Other industries Legal Beauty Financial services Retail eCommerce Consumer products & services Real estate Advertising & marketing Food & Beverage Medical Hospitality & leisure Education Manufacturing Gaming Information technology Business services Arts, entertainment & musicWas this helpful?
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
85% Branding15% LogoFocus Areas
100% NamingSee all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
Reviews mention Easy to work with
Catchword is consistently recognized for being exceptionally easy to work with, as highlighted by multiple clients. One client noted they were 'incredibly responsive, accommodating, and a true pleasure to work with,' while another emphasized their 'outstanding project management' and 'clear communication.' Reviews cited the team’s efficiency and flexibility, with comments such as 'they made the entire experience seamless and enjoyable.' Overall, the sentiment reflects a strong appreciation for Catchword's collaborative approach and dedication to client satisfaction.-
Branding Services for Software Company
5.0 Nov 29, 2022They’re also just really nice, good people so it was so easy to work with them! The process was super smooth, the account management was excellent, and the deliverables were great. Any suggestions for improvement would be really nitpick-y.
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Product Naming for Medical Device Company
5.0 Feb 23, 2022I really enjoyed the project management style. There was lots of open communication at every step of the process. Also, they're just easy to work with (even when we were being a bit difficult!).
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Naming Strategy for 3D Printing Services Company
5.0 Dec 14, 2021Catchword is a highly responsive, dedicated, very personable team. They’re a wonderful group of people, excellent communicators, and extremely easy to work with. We got along great, both professionally and personally.
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Branding for Senior Home Company
5.0 Nov 30, 2021Catchword was incredibly responsive, on-time with their deliverables, highly communicative, and extremely easy to work with. A++ for project management.
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Naming for Market Research Firm
5.0 Mar 2, 2021Aside from their extensive process that melds science and creativity, their people are just incredible to work with. They are passionate and bright, but also fun and kind. It makes working with them so easy.
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45 of 48 Naming reviews are 5 stars1 new review for Naming in past 6 months$10,000 – $49,000 avg. project costNaming Experience
Catchword receives overwhelmingly positive feedback for its naming services, with 95% of reviewers expressing satisfaction. Clients highlight the agency's creativity, thoroughness, and strategic approach, often noting the development of extensive name options and successful branding outcomes. Many reviews emphasize the agency's professionalism, timely delivery, and strong communication, with 85% noting their collaborative process and responsiveness. Challenges related to trademark screening were mentioned, but overall, Catchword is lauded for their expertise and effective naming strategies that resonate with target audiences.
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Industry Experience
Catchword has garnered positive feedback across various industries, including healthcare, technology, automotive, and financial services. Clients commend their expertise in naming strategy and branding, noting strengths such as creativity, responsiveness, and project management efficiency. Their ability to deliver tailored, trademarkable names that resonate with target audiences has left clients in sectors like pharmaceuticals and IT particularly satisfied. Overall, Catchword is well-suited for projects in healthcare, technology, and consumer goods, where brand identity plays a critical role.
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Energy & natural resources Financial services Pharmaceuticals Automotive Telecommunications Consulting Business services Publishing Education Manufacturing Research Arts, entertainment & music Food & Beverages Construction Human Resources Advertising & marketing Chemicals & Biotechnology Consumer Products Software Design Healthcare Information technology Other Industry IT Services Transportation Nonprofit Other industries Media MedicalWas this helpful?
More responsive than most other service providers
Get in TouchCatchword is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
100% BrandingFocus Areas
100% NamingSee all 72 projectsTUNGSTEN is a branding and corporate identity development company specializing in brand strategy, logo design, and visual identity design. The company consistently receives positive feedback for their professionalism, creativity, and responsiveness, with 100% of reviews praising their ability to deliver timely and impressive results. Clients particularly appreciate TUNGSTEN's alignment with company values and their collaborative approach in creating memorable brand identities.
Reviews mention Team players
TUNGSTEN has received overwhelmingly positive feedback regarding their teamwork and collaborative spirit. Clients have noted that TUNGSTEN's team members acted as integral extensions of their own teams, demonstrating commitment and a genuine passion for their projects. One client emphasized TUNGSTEN's accommodating nature and responsiveness, which facilitated smooth project management. Another highlighted the team's enthusiasm and creativity, stating they felt like a part of their team, ultimately leading to memorable and unique branding solutions.-
Rebranding for State-Chartered Credit Union
5.0 Nov 16, 2021If you’re going to use them for rebranding, make sure that you include top-level internal team members from different areas within your business. In our case, we did that, and TUNGSTEN was able to listen to everybody’s ideas. It also gave TUNGSTEN a ton of viewpoints to work with.
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Branding & Logo Design for Startup Fashion Jeweler
5.0 Jul 15, 2021TUNGSTEN was truly passionate about transforming our brand. They didn’t just work to produce the deliverables we needed, but they worked as an integral part of our onshore team. We saw their willingness to help us succeed throughout the project.
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Branding & Naming Services for Native American Nonprofit
5.0 Jul 21, 2020They took a lot of our suggestions. I think they had minimal experience working with a Native American company, so they took this work to heart. It was nice working with a team that was responsive to our feedback, ideas, and the direction that we wanted to go.
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Naming and Logo Creation for Software Development Firm
5.0 May 14, 2019Their team is very easy to work with. They respond quickly to emails and phone calls and are readily available to help. They laid out a very clear timeline and process for the project and they followed it. When providing feedback, they enthusiastically worked to make sure we were happy and headed in the right direction with our brand identity.
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Naming and Logo Creation for Software Development Firm
5.0 May 14, 2019I was most impressed by their creativity. They had some really unique and interesting ideas. They were excited about our company and they felt like an extension of our team.
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2 of 2 reviews are 5 stars2 new reviews for Branding servicesUnknown avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
TUNGSTEN has received highly positive feedback from clients in the past six months, highlighting their creativity, responsiveness, and strategic insights. One client praised the team's ability to deliver a new brand identity that resonated well with both long-standing and new members, noting the transition felt like an evolution rather than a departure. Another emphasized TUNGSTEN's impressive project management, delivering on time and maintaining proactive communication. Overall, clients have expressed satisfaction with TUNGSTEN's services and noted no significant areas for improvement.Was this helpful?
55 of 59 Naming reviews are 5 stars2 new reviews for Naming in past 6 months$10,000 – $49,000 avg. project costNaming Experience
TUNGSTEN has received overwhelmingly positive feedback for its Naming services, with 95% of clients expressing satisfaction with the creative output and responsiveness of the team. Common themes include the company's deep understanding of client needs, flexibility during the naming process, and effective project management. Many clients noted TUNGSTEN's ability to generate unique and memorable names, often leading to significant brand recognition and business growth. Specific feedback highlights the professionalism and creativity of TUNGSTEN's team, reinforcing their reputation as a reliable partner in branding initiatives.
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Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
TUNGSTEN has received positive feedback regarding its value for money, with clients highlighting the company's ability to deliver high-quality branding services within budget constraints. One client noted that TUNGSTEN offered 'good value for cost' and consistently met project expectations on time and within budget. Another client mentioned that the pricing was suitable for their needs, while several others praised the team's responsiveness and creativity, suggesting that the investment resulted in a strong return through effective branding solutions.Was this helpful?
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UndisclosedUndisclosed2 - 9Reno, NV
Services provided
10% Branding20% Advertising20% Marketing Strategy +515% Social Media Marketing10% Graphic Design10% Logo10% Web Design5% Email MarketingFocus Areas
25% Naming25% Brand messaging25% Brand strategy +125% Corporate identityMarketing Stable, LLC is an Advertising company. They were founded in 2018, and their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
40% Branding20% Graphic Design20% Logo +210% Out of Home Design10% Print DesignFocus Areas
20% Naming40% Corporate identity20% Brand messaging +120% Brand strategyLoyalkaspar is a small branding company in New York, New York. The team provides Branding and Graphic Design.
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Featured
What are Featured Providers?
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
100% BrandingFocus Areas
85% Naming15% Brand strategySee all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
Reviews mention Team players
The Naming Group is consistently praised for their collaborative approach and seamless integration with client teams. Clients appreciate their thorough research and proactive communication, which fosters a sense of partnership. A notable instance includes their ability to interface directly with client stakeholders, helping to navigate complex dynamics effectively. Overall, feedback indicates strong sentiment towards The Naming Group as team players, enhancing client success and satisfaction without requiring extensive oversight.-
Brand Naming and Strategy for Food Tech Startup
5.0 Apr 8, 2020The Naming Group constructively, patiently worked with this team member to help catch them up to speed and feel more comfortable and confident in the name and brand strategy overall. They helped us dodge a serious bullet in this way. Totally a breeze. They had no qualms about integrating into our vendor portal and communicating with my team on Slack. Not every vendor we work with is willing to integrate in this way so we’re grateful for The Naming Group’s ability to roll up their sleeves and jump right into our systems and processes.
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2 of 2 reviews are 5 stars2 new reviews for Branding services$50,000 – $199,999 avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
The Naming Group has received positive feedback from clients over the past six months, highlighting their expertise in corporate naming processes. A VP from Eaton praised their ability to manage a complex naming project efficiently, emphasizing their understanding of brand equity and stakeholder alignment. Another client from Terrestrial commended their structured approach, which facilitated consensus among decision-makers and resulted in a successful rebranding. Overall, clients express high satisfaction and a willingness to engage The Naming Group for future projects.Was this helpful?
10 of 10 Naming reviews are 5 stars4 new reviews for Naming in past 6 months$50,000 – $199,999 avg. project costNaming Experience
The Naming Group received overwhelmingly positive feedback for their naming services, with 95% of reviews reflecting satisfaction and praise for their structured approach and strategic insights. Clients highlighted strengths in aligning naming criteria with brand strategy, facilitating decision-making, and ensuring legal and linguistic viability. Notable comments included their ability to distill complex ideas into memorable names and their responsive project management. Areas for improvement were rarely mentioned, indicating high client satisfaction and confidence in their expertise.
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Industry Experience
The Naming Group has demonstrated expertise across various sectors, including Food & Beverage, Information Technology, Beauty, and Agriculture. Client feedback highlights their strengths in structured naming processes, effective stakeholder engagement, and deep industry understanding. The overall sentiment across industries is overwhelmingly positive, with clients praising their thorough methodologies and ability to foster collaboration. Potential clients in these industries can expect a rigorous, responsive approach that aligns with their brand values and strategic goals.
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Beauty Advertising & marketing Food & Beverages Consulting Agriculture Engineering Real estate Research Arts, entertainment & music IT Services Media Chemicals & Biotechnology Software Other industries Food & Beverage Healthcare Information technology ManufacturingWas this helpful?
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$5,000+$200 - $300 / hr2 - 9Pleasant Hill, CA
Services provided
25% Branding25% Marketing Strategy10% Graphic Design +205% Event Marketing5% Print Design5% Product Marketing5% Public Relations5% Video Production1% Advertising1% Audio Production1% Business Consulting1% Content Writing Services1% Direct Marketing1% Event Management1% Logo1% Market Research1% Media Planning & Buying1% Other Design1% Other Marketing1% Packaging Design1% Product Design1% Sports Marketing1% Web DesignFocus Areas
15% Naming40% Brand strategy15% Brand messaging +215% Corporate identity15% Product brandingGlow Marketing LLC is a branding firm. The company is located in Pleasant Hill, California. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Boston, MA
Services provided
30% Branding30% Architectural Design30% Interior Design +110% Graphic DesignFocus Areas
30% Naming30% Brand messaging30% Brand strategy +110% Corporate identityBergmeyer is a midsize Boston, Massachusetts-based branding firm. The team provides Branding and Architectural Design.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
50% Branding50% Digital StrategyFocus Areas
50% Naming20% Brand strategy15% Brand messaging +210% Product branding5% Corporate identitySoocial is a branding agency and Digital Strategy company. Their small team is based in New York, New York. Their services include Branding and Digital Strategy.
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$5,000+$50 - $99 / hr2 - 9Indianola, IA
Services provided
10% Branding10% Advertising10% E-Commerce Development +710% Graphic Design10% Packaging Design10% Print Design10% Social Media Marketing10% UX/UI Design10% Web Design10% Web DevelopmentFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingIn Indianola, Iowa, Gradient9 Studios is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Cincinnati, OH
Services provided
25% Branding40% Packaging Design20% Marketing Strategy +115% LogoFocus Areas
10% Naming45% Product branding25% Brand strategy +210% Brand messaging10% Corporate identityCOHO Creative is a Packaging Design company established in 2002. The team offers Packaging Design and Branding.
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$5,000+$150 - $199 / hr10 - 49Chicago, IL
Services provided
40% Branding40% Graphic Design20% Marketing StrategyFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingMauge is a branding company. Launched in 1995, the company is located in Chicago, Illinois. Their team offers Branding and Graphic Design.
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$10,000+$100 - $149 / hr2 - 9Kennesaw, GA
Services provided
100% BrandingFocus Areas
10% Naming30% Brand strategy30% Product branding +220% Brand messaging10% Corporate identitySweatshirt Media is a branding agency launched in 2020. Their services include Branding.
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$1,000+$25 - $49 / hr10 - 49New York, NY
Services provided
11% Branding17% Social Media Marketing15% Content Marketing +713% Video Production12% Advertising10% Graphic Design8% Public Relations6% Web Design4% Digital Strategy4% Event MarketingFocus Areas
15% Naming25% Brand strategy25% Product branding +220% Brand messaging15% Corporate identityNU Media Holdings LLC is a social media marketing agency launched in 2019. The small team offers Social Media Marketing and Content Marketing.
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$50,000+$150 - $199 / hr10 - 49Chicago, IL
Services provided
30% Branding20% Custom Software Development10% Digital Strategy +410% E-Commerce Development10% Pay Per Click10% Search Engine Optimization10% Web DevelopmentFocus Areas
15% Naming35% Brand messaging35% Brand strategy +210% Corporate identity5% Product brandingEstablished in 2021, Suite 3A is a branding firm. The small team focuses on Branding and Custom Software Development.
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$5,000+$200 - $300 / hr2 - 9Cleveland Heights, OH
Services provided
60% Branding40% Packaging DesignFocus Areas
10% Naming50% Product branding40% Corporate identityFizz Creative is a small branding company. Established in 2013, the team specializes in Branding and Packaging Design.
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$5,000+$100 - $149 / hr2 - 9League City, TX
Services provided
10% Branding15% Logo10% Digital Strategy +1210% Graphic Design10% Marketing Strategy10% Video Production10% Web Design5% Advertising5% E-Commerce Development5% Search Engine Optimization5% Social Media Marketing2% Media Planning & Buying1% Email Marketing1% Print Design1% Product DesignFocus Areas
10% Naming40% Brand strategy30% Corporate identity +210% Brand messaging10% Product brandingLocated in League City, Texas and Houston, Texas, Empire Creative is a Logo company. The team focuses on Logo and Branding.
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$50,000+$150 - $199 / hr2 - 9Alpharetta, GA
Services provided
20% Branding20% Advertising20% Graphic Design +220% Print Design20% Video ProductionFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingGuesthouse is an Alpharetta, Georgia-based Advertising company. Launched in 2023, the team specializes in Advertising and Branding.
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$5,000+$200 - $300 / hr2 - 9Pittsburgh, PA
Services provided
80% Branding20% Marketing StrategyFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingTHE MACHINE is a small branding company launched in 2020. Their team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Saint Paul, MN
Services provided
20% Branding20% Content Marketing20% Logo +420% Search Engine Optimization10% Pay Per Click5% Graphic Design5% Social Media MarketingFocus Areas
10% Naming50% Brand strategy20% Brand messaging +120% Corporate identityBased in Saint Paul, Minnesota, Ingenuity Marketing Group, LLC is a branding agency. They focus on Branding and Content Marketing and were launched in 1992.
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$50,000+$200 - $300 / hr2 - 9Boston, MA
Services provided
100% BrandingFocus Areas
10% Naming40% Brand messaging25% Brand strategy +215% Product branding10% Corporate identityBathtub Gin is a branding firm. Headquartered in Boston, Massachusetts, the agency was launched in 2022. Their team specializes in Branding.
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$5,000+$100 - $149 / hr10 - 49Athens, GA
Services provided
40% Branding20% Social Media Marketing20% Web Design +210% Logo10% Video ProductionFocus Areas
50% Naming50% Brand strategyKaptiv8, a branding firm, focuses on Branding and Social Media Marketing. The firm is located in Athens, Georgia.
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$5,000+$100 - $149 / hr50 - 249Jacksonville, FL
Services provided
10% Branding15% Email Marketing15% Pay Per Click +515% Search Engine Optimization15% Web Design10% Advertising10% Custom Software Development10% Digital StrategyFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingSee all 1 projectsVizergy is a digital marketing and website development company. Based on the review provided, the overall feedback is overwhelmingly negative, with 100% of reviewers expressing dissatisfaction. Common issues include misleading claims about technical capabilities, poor project management, and a lack of control over website changes, leading to financial losses and decreased website traffic.
Industry Experience
Vizergy has primarily operated within the hospitality and leisure industry, focusing on website development and reservation system integration. Feedback indicates significant dissatisfaction, particularly regarding project management, deliverables, and customer support. Clients reported prolonged timelines, unfulfilled promises, and poor SEO performance. The overall sentiment in this industry is negative, suggesting prospective clients may reconsider engaging Vizergy for similar projects.
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Hospitality & leisureWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Client feedback indicates that Vizergy's pricing is significantly high, often exceeding the cost of luxury vehicles, yet the value delivered is disappointing. One client noted that after spending a substantial amount over two years, they received a poorly functioning website and inadequate SEO services, leading to decreased traffic. Additionally, ownership of the website was unclear, with extra fees for changes. Overall, clients feel that Vizergy does not provide value for the money spent.Was this helpful?
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$5,000+< $25 / hr50 - 249Houston, TX
Services provided
35% Branding35% Content Writing Services30% Content MarketingFocus Areas
50% Naming50% Brand strategyBarter Books Publishers is a branding agency. The team is based in Houston, Texas, and their services include Branding and Content Writing Services.
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$1,000+$100 - $149 / hr2 - 9Milford, CT
Services provided
10% Branding50% Web Design30% Logo +110% Graphic DesignFocus Areas
50% Naming50% Brand messagingNorth Star Design Studio LLC is a Milford, Connecticut-based web design company. The team provides Web Design and Logo.
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$5,000+$150 - $199 / hr10 - 49New York, NY
Services provided
20% Branding25% Advertising15% Marketing Strategy +315% Public Relations15% Video Production10% Graphic DesignFocus Areas
15% Naming35% Product branding20% Brand messaging +220% Brand strategy10% Corporate identityNOISE, an Advertising company, focus on Advertising and Branding. They were established in 2017.
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$1,000+Undisclosed2 - 9Atlanta, GA
Services provided
15% Branding20% Marketing Strategy10% Content Marketing +710% Digital Strategy10% Email Marketing10% Social Media Marketing10% Web Design5% Business Consulting5% Market Research5% Other MarketingFocus Areas
10% Naming30% Brand strategy20% Brand messaging +220% Corporate identity20% Product brandingLaunched in 2011, SFB IDEAS is a Marketing Strategy company. The company provides Marketing Strategy and Branding.
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$1,000+$50 - $99 / hr2 - 9Jacksonville, FL
Services provided
15% Branding15% Media Planning & Buying10% Digital Strategy +1110% Logo5% Advertising5% Direct Marketing5% Ecommerce Marketing5% Email Marketing5% Graphic Design5% Market Research5% Marketing Strategy5% Pay Per Click5% Social Media Marketing5% Web DesignFocus Areas
10% Naming35% Corporate identity25% Brand messaging +225% Brand strategy5% Product brandingSentient Media is a branding firm. The team offers Branding and Media Planning & Buying, and the company is based in Jacksonville, Florida and Gainesville, Florida.
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$10,000+$150 - $199 / hr50 - 249Atlanta, GA
Services provided
30% Branding16% Architectural Design15% Advertising +1115% Graphic Design15% Interior Design1% Broadcast Video1% Business Consulting1% Digital Strategy1% Direct Marketing1% Logo1% Marketing Strategy1% Out of Home Design1% UX/UI Design1% Video ProductionFocus Areas
25% Naming25% Brand messaging25% Brand strategy +125% Corporate identityBranding firm Adrenaline Agency was established in 1998. The team offers Branding and Architectural Design.
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Undisclosed$100 - $149 / hr2 - 9Delray Beach, FL
Services provided
10% Branding10% Accounting10% Application Testing +710% E-Commerce Development10% Ecommerce Marketing10% Logo10% Search Engine Optimization10% UX/UI Design10% Web Design10% Web DevelopmentFocus Areas
25% Naming25% Brand strategy25% Corporate identity +125% Product brandingPalmy Studio is a branding firm. Founded in 2024, the team focuses on Branding and Search Engine Optimization.
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$10,000+$100 - $149 / hr2 - 9Chicago, IL
Services provided
20% Branding20% Graphic Design15% Marketing Strategy +415% Packaging Design15% Web Design10% Content Marketing5% Video ProductionFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingSatellite Agency, a branding firm, is in Chicago, Illinois. Their services include Branding and Graphic Design.
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$5,000+$200 - $300 / hr10 - 49Los Angeles, CA
Services provided
40% Branding15% Graphic Design15% Logo +310% Business Consulting10% Print Design10% UX/UI DesignFocus Areas
25% Naming55% Corporate identity10% Brand messaging +110% Brand strategySee all 5 projectsEAT studio is a branding agency that specializes in brand identity development, corporate branding, and visual identity design. Their clients consistently praise their exceptional creative vision and attention to detail, with 100% of reviews highlighting their impressive project management and timely delivery. EAT studio's unique ability to blend cultural diversity with artistic integrity results in innovative and globally relevant brand strategies.
Reviews mention Easy to work with
Clients consistently highlight EAT studio's ease of collaboration and seamless project management. One reviewer emphasized the 'super easy' collaboration process and noted that the team was both 'humble and confident' in their delivery. Another client praised the 'fantastic verbatims' and impressive interaction during workshops, underscoring the positive energy and strong connection fostered by EAT studio. Overall, the sentiment reflects a highly favorable view of the company's approachability and effectiveness.-
Brainstorming Training for Global Sports Brand
5.0 Apr 19, 2024The process was incredibly seamless - from a meet & greet to get to know each other, to a clearer brief on expectations until a run-through, it was super easy to collaborate with full confidence. EAT team was at the same time super humble and very confident about delivering an inspiring session, it felt really refreshing to work together.
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2 of 2 Naming reviews are 5 stars$10,000 – $49,000 avg. project costNaming Experience
EAT Studio has received overwhelmingly positive feedback for their Naming services, with 100% of reviewers expressing satisfaction. Clients praised their expertise in brand identity creation, with 80% emphasizing the quality of deliverables, such as innovative product names and comprehensive brand strategies. Reviewers consistently highlighted EAT's responsive communication and project management, noting their ability to integrate client visions seamlessly into unique designs. One client remarked on EAT's thoughtful approach and attention to detail, solidifying their reputation as a leading design partner.
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Industry Experience
EAT Studio has demonstrated expertise across diverse industries, including Arts, Entertainment & Music, Gaming, Consumer Products & Services, and Retail. Clients commend their branding and identity solutions, praising their thoughtful designs and responsiveness. In the Arts sector, they excelled in creating impactful brand identities, while in Gaming, their unique approach to visual design garnered satisfaction. Retail clients appreciated their ability to inspire and educate teams. Overall, EAT Studio is recognized for their creativity, project management, and cultural awareness, making them a strong fit for projects in these industries.
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Arts, entertainment & music Gaming Consumer products & services RetailWas this helpful?
View PackagesBranding Packages
1 - Complexity level medium-low 2 - Complexity level high 3 - Full brand developmentWas this helpful?
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$10,000+$150 - $199 / hr2 - 9Oklahoma City, OK
Services provided
50% Branding20% Logo15% Print Design +115% Web DesignFocus Areas
10% Naming30% Brand messaging30% Brand strategy +215% Corporate identity15% Product brandingBranding firm Nominee offers Branding and Logo. They are based in Oklahoma City, Oklahoma.
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$10,000+$150 - $199 / hr10 - 49Milwaukee, WI
Services provided
20% Branding20% Content Marketing20% Marketing Strategy +220% Web Design20% Web DevelopmentFocus Areas
20% Naming25% Brand messaging25% Brand strategy +220% Product branding10% Corporate identityAccelity Marketing, a branding firm, is located in Milwaukee, Wisconsin. They offer Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr250 - 999New York, NY
Services provided
10% Branding20% Logo10% Content Marketing +610% Mobile App Development10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingLogo company DesignKix was established in 2019. The team offers Logo and Branding.
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UndisclosedUndisclosed250 - 999Seattle, WA
Services provided
25% Branding50% Architectural Design25% Interior DesignFocus Areas
25% Naming50% Brand strategy25% Corporate identityMG2 Design is an Architectural Design company. Headquartered in Seattle, Washington and Irvine, California, the agency was established in 1971. Their team focuses on Architectural Design and
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$5,000+$150 - $199 / hr2 - 9Chicago, IL
Services provided
20% Branding40% Marketing Strategy20% Web Design +210% Advertising10% Graphic DesignFocus Areas
15% Naming25% Corporate identity20% Brand messaging +220% Brand strategy20% Product brandingBigmouth Creative is a small Marketing Strategy company. They specialize in Marketing Strategy and Branding and were founded in 2018.
Read more$15,000 Small teams needing a focused brand refresh $35,000 Growing orgs needing a medium size identity system $75,000 Multi-audience brands and complex rebrandsView PackagesBrand Platform + Identity System
A complete brand foundation: positioning, messaging and a visual identity system your team can actually use. We run stakeholder workshops to surface what makes you different, then build the platform, identity and guidelines around it. Scaled to your size, from a focused refresh to a full multi-audience brand build.Was this helpful?
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$5,000+$100 - $149 / hr250 - 999New York, NY
Services provided
55% Branding25% Logo20% Market ResearchFocus Areas
15% Naming55% Brand strategy15% Brand messaging +115% Corporate identityBranding company Siegel+Gale is in New York, New York and Los Angeles, California. They offer Branding and Logo and were established in 1969.
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UndisclosedUndisclosed10 - 49Charlotte, NC
Services provided
30% Branding30% Product Design10% Engineering +65% Digital Strategy5% Graphic Design5% Market Research5% Packaging Design5% UX/UI Design5% Web DesignFocus Areas
10% Naming40% Brand strategy20% Brand messaging +215% Corporate identity15% Product brandingBOLTGROUP is a branding company. Their small team is based in Charlotte, North Carolina. Their services include Branding and Product Design.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
Services provided
18% Branding70% Packaging Design12% Product MarketingFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingMorgan Chaney is a Packaging Design company founded in 1955. The small team focuses on Packaging Design and Branding.
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$25,000+$150 - $199 / hr50 - 249Valley Stream, NY
Services provided
50% Branding25% Out of Home Design25% Print DesignFocus Areas
25% Naming25% Brand messaging25% Brand strategy +125% Corporate identitySee all 2 projectsBespoke Patches is an American custom patch factory that produces top-quality emblems that you won’t find anywhere else.
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$5,000+$200 - $300 / hr2 - 9Nashville, TN
Services provided
75% Branding10% Graphic Design5% Advertising +25% Product Design5% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingSmall branding agency Hyper Branding Co., is headquartered in Nashville, Tennessee. Their services include Branding and Graphic Design.
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$50,000+$150 - $199 / hr50 - 249Franklin Township, NJ
Services provided
15% Branding20% E-Commerce Development15% UX/UI Design +510% BI & Big Data Consulting & SI10% Custom Software Development10% Data Annotation Services10% Low/No Code Development10% Web DevelopmentFocus Areas
20% Naming25% Brand messaging20% Brand strategy +220% Product branding15% Corporate identitySee all 3 projectsTrackmind is a branding and marketing company specializing in brand identity development, logo design, and corporate branding. The firm consistently receives positive feedback, with clients praising their exceptional project management, creative execution, and ability to deliver complex tasks smoothly. Notably, all reviewers (100%) highlight their timely communication and cultural fit, with no negative feedback recorded.
Reviews mention Creative
Trackmind has received overwhelmingly positive feedback regarding their creative capabilities, with clients highlighting their exceptional branding and website development work. One client noted they were 'absolutely blown away' by the 'amazing creative work and execution' delivered promptly. The project was completed on a tight schedule, reflecting both creativity and efficiency. Clients also appreciated the talented team, stating they 'loved working with these very talented people,' indicating a strong alignment in creative vision and values.-
Branding & Web Development for Technology Company
5.0 Feb 20, 2024We were absolutely blown away by what was delivered in such a timely manner. Amazing creative work and execution. Loved working with these very talented people.
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2 of 2 Branding reviews are 5 stars$10,000 – $49,000 avg. project costRead 2 ReviewsBranding PROJECT HIGHLIGHT
E-Commerce Development & Branding for Health Food Company
5.0 — Trackmind developed an e-commerce site for a health food company. They also assisted in the design and development of the client's brand and packaging. Read moreWas this helpful?
Industry Experience
Trackmind has demonstrated expertise in the Retail and Food & Beverages industries, receiving positive feedback for their branding and website development capabilities. Clients noted their ability to deliver complex projects with organized communication and timely execution. In Retail, Trackmind enhanced brand trust and sales for fine jewelry by creating a luxurious online experience. In Food & Beverages, their creativity and efficiency in developing corporate identities and marketing materials were highly praised. Overall, sentiment is very positive across both sectors.
Read All ReviewsSelect Industry to see insights
Food & Beverages RetailWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praise Trackmind for their exceptional value and cost-effectiveness. One client noted that Trackmind 'over delivered on value' and contributed to a 'luxurious experience' for their brand, while another highlighted their 'pricing fit our budget' as a key decision factor. Overall, feedback indicates strong satisfaction with the quality of work delivered relative to the investment, with no significant concerns regarding cost or value.Was this helpful?
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$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Services provided
30% Branding30% Conversion Optimization30% Web Design +110% UX/UI DesignFocus Areas
15% Naming30% Brand strategy25% Corporate identity +220% Product branding10% Brand messagingPowerhouse is a branding agency. In San Francisco, California, the company provides Branding and Conversion Optimization.
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$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Services provided
50% Branding25% Graphic Design25% Web DesignFocus Areas
10% Naming25% Brand strategy25% Corporate identity +225% Product branding15% Brand messagingEstablished in 2017, Grammar is a branding firm. The team focuses on Branding and Graphic Design.
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$50,000+$150 - $199 / hr10 - 49Morristown, NJ
Services provided
30% Branding20% Advertising20% Digital Strategy +220% Marketing Strategy10% Other Digital MarketingFocus Areas
15% Naming30% Brand strategy20% Brand messaging +220% Corporate identity15% Product brandingTrajectory LLC is a branding firm. Launched in 1999, the agency is in Morristown, New Jersey. Their team specializes in Branding and Advertising.
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$10,000+$150 - $199 / hr50 - 249Maplewood, MO
Services provided
15% Branding20% Social Media Marketing20% Web Design +610% Digital Strategy10% Email Marketing10% Out of Home Design5% Advertising5% Ecommerce Marketing5% Video ProductionFocus Areas
20% Naming30% Product branding25% Brand messaging +220% Brand strategy5% Corporate identityMoosylvania, a social media marketing firm, offer Social Media Marketing and Web Design. They were launched in 2003.
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$1,000+$100 - $149 / hr10 - 49Huntington Beach, CA
Services provided
20% Branding25% Social Media Marketing20% Marketing Strategy +220% Web Development15% Search Engine OptimizationFocus Areas
15% Naming25% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingSee all 1 projectsImpulse Digital Solutions (IDS) is a California-based digital solutions company helping businesses build, secure, and grow their digital presence. We bring together digital marketing, cybersecurity
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$5,000+$100 - $149 / hr10 - 49La Verne, CA
Services provided
50% Branding50% Business ConsultingFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingSee all 1 projectsDIVISA is a digital branding and marketing firm specializing in brand identity development, logo design, and visual identity design. However, feedback from clients indicates a lack of successful project outcomes, with 100% of reviewers expressing dissatisfaction due to unmet deliverables and inadequate communication. This indicates potential issues with their brand strategy execution and corporate identity services.
Industry Experience
DIVISA has worked primarily within the Consumer Products industry, focusing on digital branding, website design, and product launches. Feedback indicates significant dissatisfaction, as one client reported a complete lack of deliverables and poor communication, leading to termination of services. This suggests a need for improved project management and transparency. Potential clients in the Consumer Products sector should proceed with caution, given the negative sentiment expressed by at least one reviewer.
Read All ReviewsSelect Industry to see insights
Consumer ProductsWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Client feedback indicates significant dissatisfaction with DIVISA's cost and value for money. One client reported that despite hiring DIVISA for a comprehensive branding project, they received no deliverables after two months, leading to the termination of their contract. The lack of communication and failure to meet project milestones raised concerns about the overall value provided for the investment. Overall sentiment reflects a perception of poor cost-effectiveness and unmet expectations.Was this helpful?
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$10,000+$150 - $199 / hr2 - 9Miami, FL
Services provided
20% Branding20% Digital Strategy20% Market Research +220% Marketing Strategy20% Web DesignFocus Areas
10% Naming40% Corporate identity20% Brand messaging +220% Brand strategy10% Product brandingThird & Arch, a branding company, was founded in 2024. The team offers Branding and Market Research.
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UndisclosedUndisclosed2 - 9Atlanta, GA
Services provided
50% Branding30% Web Design10% Content Marketing +110% LogoFocus Areas
20% Naming40% Brand messaging40% Brand strategyThe Look & The Feel is a branding agency. Their small team is located in Atlanta, Georgia and Durham, North Carolina. Their services include Branding and Web Design.
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$1,000+$50 - $99 / hr10 - 49Columbia, SC
Services provided
40% Branding20% Marketing Strategy10% Graphic Design +510% Social Media Marketing5% Content Marketing5% Email Marketing5% Public Relations5% Web DesignFocus Areas
15% Naming35% Brand strategy25% Corporate identity +220% Brand messaging5% Product brandingRhodes Branding, a branding company, provides Branding and Marketing Strategy. The firm is headquartered in Columbia, South Carolina.
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Undisclosed$150 - $199 / hr2 - 9Orlando, FL
Services provided
20% Branding9% Marketing Strategy8% Advertising +98% Digital Strategy8% Graphic Design8% Print Design8% Social Media Marketing8% Web Design8% Web Development5% Email Marketing5% Pay Per Click5% Search Engine OptimizationFocus Areas
15% Naming25% Brand messaging25% Brand strategy +225% Corporate identity10% Product brandingPRISMATIC is a small branding company. They specialize in Branding and Marketing Strategy and were founded in 2002.
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$5,000+$100 - $149 / hr2 - 9Dallas, TX
Services provided
50% Branding40% Logo10% Graphic DesignFocus Areas
20% Naming60% Corporate identity20% Brand strategyE49 Creative is a branding company founded in 2017. Located in Dallas, Texas, the team focuses on Branding and Logo.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
38.5/40.019.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
36.8/40.020/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Branding70% Naming10% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
35.4/40.019.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9Raleigh, NC
Ability to deliver
33.9/40.017.6/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.8/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Branding10% Naming70% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding25% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
32/40.018/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.9/40.019.2/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
31.7/40.016.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
32.3/40.016.6/20 Reviews9.8/10 Clients & Experience6/10 Market PresenceService focus
60% Branding100% Naming40% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
30.6/40.016.2/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
100% Branding100% Naming -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
40% Branding10% Naming60% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.3/40.016.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
60% Branding20% Naming40% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
29.9/40.016.2/20 Reviews9.2/10 Clients & Experience4.5/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
75% Branding15% Naming25% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
31.1/40.016.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
32.8/40.017.2/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+Undisclosed2 - 9Mill Valley, CA
Ability to deliver
29.2/40.016.2/20 Reviews10/10 Clients & Experience3/10 Market PresenceService focus
80% Branding80% Naming20% Other -
$5,000+Undisclosed50 - 249Miami, FL
Ability to deliver
29.1/40.016.2/20 Reviews8.5/10 Clients & Experience4.4/10 Market PresenceService focus
70% Branding80% Naming30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.1/40.018.4/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr2 - 9Berkeley, CA
Ability to deliver
28.7/40.016.2/20 Reviews8.6/10 Clients & Experience3.9/10 Market PresenceService focus
100% Branding80% Naming -
$25,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
32.3/40.018.4/20 Reviews9.8/10 Clients & Experience4.1/10 Market PresenceService focus
60% Branding15% Naming40% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.
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