Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
-
Featured
What are Featured Providers?
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
Focus Areas
See all 85 projectsRiver + Wolf is a branding agency offering services such as brand naming, brand strategy, and trademark assistance. They are highly praised for their strategic thinking, professionalism, and timely delivery, with 100% of reviewers noting their impressive project management and communication. Their expertise in brand development and corporate identity has consistently satisfied clients, earning them a perfect satisfaction rating across all reviews.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
Focus Areas
See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
Focus Areas
See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
-
$5,000+$100 - $149 / hr2 - 9Brooklyn, NY
Services provided
Focus Areas
Branding firm MOGOLLON is based in Brooklyn, New York. They offer Branding and Graphic Design and were launched in 2004.
Read more -
$5,000+Undisclosed2 - 9Columbia Falls, MT
Services provided
Focus Areas
Elevate DDS is a SEO agency. The small Columbia Falls, Montana-based team focuses on Search Engine Optimization and Web Design. The firm was launched in 2016.
Read more -
$5,000+$200 - $300 / hr2 - 9Oakland, CA
Services provided
Focus Areas
See all 2 projectsWellington Studio offers comprehensive branding, corporate identity, and marketing services, including website development and digital strategy. Reviews highlight the studio's professionalism, responsive project management, and alignment with client values. Clients commend their exceptional expertise and the ability to deliver high-quality work on time, enhancing brand development and communication strategies.
-
UndisclosedUndisclosed10 - 49Bloomingdale, IL
Services provided
Focus Areas
JET Advertising, an Advertising company, is headquartered in Bloomingdale, Illinois. They provide Advertising and Graphic Design.
Read more -
$50,000+$150 - $199 / hr10 - 49Morgan Hill, CA
Services provided
Focus Areas
Designing North Studios is a Morgan Hill, California-based UX company. Their services include UX/UI Design and Branding.
Read more -
$1,000+$100 - $149 / hr10 - 49Miami, FL
Services provided
Focus Areas
Cr3ativeGrowth Agency is an Advertising company. Based in Miami, Florida and Pompano Beach, Florida, their team specializes in Advertising and Branding.
Read more -
$1,000+$100 - $149 / hr2 - 9Jacksonville, FL
Services provided
Focus Areas
AnoLogix is a graphic design company. Founded in 2000, the agency is in Jacksonville, Florida. Their team focuses on Graphic Design and Web Design.
Read more -
$1,000+$25 - $49 / hr10 - 49Brooklyn, NY
Services provided
Focus Areas
ALIREAZ, a branding company, was founded in 2010. The agency specializes in Branding and Graphic Design, and is small.
Read more -
$5,000+$200 - $300 / hr10 - 49Wilmington, NC
Services provided
Focus Areas
See all 1 projectsThe Diamond Group is a Wilmington, NC digital marketing agency specializing in revenue-focused marketing for custom home builders, home services contractors, and outdoor living businesses. Founded
Read more -
UndisclosedUndisclosed10 - 49San Antonio, TX
Services provided
Focus Areas
LatinBrand, a branding agency, was founded in 2004. The team provides Branding and Marketing Strategy.
Read more -
$5,000+$150 - $199 / hr2 - 9Decatur, GA
Services provided
Focus Areas
Carver is an Advertising company. Established in 2019, their team specializes in Advertising and Branding.
Read more -
$1,000+Undisclosed2 - 9Richmond, VA
Services provided
Focus Areas
Established in 1999, Lythos Studios is a Marketing Strategy company. The small team specializes in Marketing Strategy and Advertising.
Read more -
UndisclosedUndisclosed2 - 9St. Petersburg, FL
Services provided
Focus Areas
Fisher & Wilsey, P.A. Is a branding firm. They provide Branding and Insurance Services & Brokers and were founded in 2020. The agency is in St. Petersburg, Florida.
Read more -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Services provided
Focus Areas
Persius Creative is a web design company. Based in San Francisco, California, the team offers Web Design and Web Development.
Read more -
$5,000+$100 - $149 / hr2 - 9Inverness, IL
Services provided
Focus Areas
Latitude 42 Media is an Advertising company. They focus on Advertising and Branding and were launched in 2009.
Read more -
$5,000+$150 - $199 / hr2 - 9New York, NY
Services provided
Focus Areas
Commit is a branding agency headquartered in New York, New York. The team offers Branding and Graphic Design.
Read more -
$5,000+$100 - $149 / hr2 - 9Carrollton, GA
Services provided
Focus Areas
Lime Biscuit Creative is a branding company. Their small team is located in Carrollton, Georgia and specializes in Branding and Logo. The agency was established in 2015.
Read more -
UndisclosedUndisclosed2 - 9Fort Worth, TX
Services provided
Focus Areas
Branding firm Uplyft Creative specializes in Branding and Marketing Strategy. They are headquartered in Fort Worth, Texas.
Read more -
UndisclosedUndisclosed2 - 9La Grange, KY
Services provided
Focus Areas
Small branding firm Noteworthy Creative Group, is in La Grange, Kentucky. The team offers Branding and Graphic Design.
Read more -
$50,000+Undisclosed10 - 49Indianapolis, IN
Services provided
Focus Areas
Founded in 1984, Borshoff is an Advertising company. The team focuses on Advertising and Branding.
Read more -
$10,000+$150 - $199 / hr2 - 9Henderson, NV
Services provided
Focus Areas
Branding agency Futureproof Branding was launched in 2022. The small team specializes in Branding and Web Design.
Read more -
$10,000+$150 - $199 / hr10 - 49New York, NY
Services provided
Focus Areas
Launched in 2015, Hiker is a branding agency. The team provides Branding and Digital Strategy and is headquartered in New York, New York.
Read more -
$25,000+$150 - $199 / hr10 - 49Brooklyn, NY
Services provided
Focus Areas
Big Duck is a small Brooklyn, New York-based branding firm. The team focuses on Branding and Logo.
Read more -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Services provided
Focus Areas
Headquartered in Seattle, Washington, ShiftUp | A Strategic Change Agency is a small branding company. The team offers Branding and Web Design.
Read more -
$1,000+$25 - $49 / hr10 - 49New York, NY
Services provided
Focus Areas
Buttercup Advertising Studio | Branding Agency in Ahmedabad, a graphic design agency, offers Graphic Design and Branding. The firm is located in Ahmedabad, India and New York, New York.
Read more -
$1,000+$100 - $149 / hr10 - 49Zeeland, MI
Services provided
Focus Areas
2 Fish Company is a Digital Strategy company established in 2011. The agency specializes in Digital Strategy and Branding.
Read more -
$5,000+$100 - $149 / hr2 - 9San Francisco, CA
Services provided
Focus Areas
MEADOW Design, Inc., a small branding firm, is based in San Francisco, California. Their services include Branding and Web Design.
Read more -
$1,000+Undisclosed10 - 49Atlanta, GA
Services provided
Focus Areas
See all 9 projectsBald Creative is a branding agency specializing in brand strategy, corporate identity, and visual identity design. The company consistently receives positive feedback for its high-quality deliverables, exemplary project management, and alignment with client values. Approximately 100% of reviewers mentioned the agency's effective communication and team collaboration, highlighting their impressive ability to integrate seamlessly with clients' teams.
-
$25,000+$150 - $199 / hr10 - 49Santa Monica, CA
Services provided
Focus Areas
Flux Branding is a branding company founded in 2001. The team specializes in Branding and Web Design.
Read more -
$5,000+$100 - $149 / hr10 - 49Wilmington, NC
Services provided
Focus Areas
Web design agency Wilmington Design Company is located in Wilmington, North Carolina and. Launched in 2005, the team specializes in Web Design and Web Development.
Read more -
$50,000+$150 - $199 / hr10 - 49New York, NY
Services provided
Focus Areas
Branding company Allis Studio offers Branding and Logo. They are based in New York, New York.
Read more -
$100,000+$200 - $300 / hr2 - 9Sunbury, OH
Services provided
Focus Areas
Blackletter is a Sunbury, Ohio-based branding firm. They offer Branding.
Read more -
Undisclosed$25 - $49 / hr250 - 999Los Angeles, CA
Services provided
Focus Areas
Panda Publishing Agency is a branding company. Their midsize team is located in Los Angeles, California. Their services include Branding and Print Design.
Read more -
$10,000+$300+ / hr2 - 9New York, NY
Services provided
Focus Areas
See all 1 projectsPlanetFab is a New York City boutique branding & creative design studio that transforms how brands are seen, experienced, and understood. Founded in 2007 by husband-and-wife duo Fabrice Frere
Read more -
UndisclosedUndisclosed2 - 9Lansing, MI
Services provided
Focus Areas
Traction is a branding agency based in Lansing, Michigan. They provide Branding and Marketing Strategy.
Read more -
$1,000+$150 - $199 / hr2 - 9East Syracuse, NY
Services provided
Focus Areas
Split14 Creative is a web development company. The small East Syracuse, New York-based team provides Web Development and Marketing Strategy. The agency was launched in 2023.
Read more -
$1,000+$100 - $149 / hr10 - 49Las Vegas, NV
Services provided
Focus Areas
702 Pros is a social media marketing firm. Their small team is headquartered in Las Vegas, Nevada and offers Social Media Marketing and Web Design. The firm was founded in 2014.
Read more -
$5,000+$100 - $149 / hr10 - 49Austin, TX
Services provided
Focus Areas
Vix Media Group is an Austin, Texas-based branding company. They offer Branding and Media Planning & Buying.
Read more -
$10,000+$100 - $149 / hr10 - 49Los Angeles, CA
Services provided
Focus Areas
Clever Creative is a branding agency founded in 2005. Their team provides Branding and Market Research.
Read more -
$1,000+$50 - $99 / hr10 - 49Los Angeles, CA
Services provided
Focus Areas
See all 1 projectsGuru Web Media specializes in web design, marketing, and brand development, with a focus on creating custom websites and comprehensive digital marketing strategies. Their reviews emphasize impressive branding and corporate identity skills, resulting in increased website traffic and higher search engine rankings. Clients consistently praise their ability to exceed expectations and deliver projects on time.
-
UndisclosedUndisclosed2 - 9Charlottesville, VA
Services provided
Focus Areas
Stella Jackson Design & Marketing is a branding agency. The team provides Branding and Graphic Design and is in Charlottesville, Virginia.
Read more -
UndisclosedUndisclosed50 - 249Boston, MA
Services provided
Focus Areas
VizSense is a social media marketing firm. Based in Boston, Massachusetts and Dallas, Texas, their team specializes in Social Media Marketing and Back Office Outsourcing.
Read more -
$10,000+Undisclosed2 - 9Dallas, TX
Services provided
Focus Areas
Kickstand is an Advertising company. Based in Dallas, Texas, the firm was launched in 2014. Their team offers Advertising and Print Design.
Read more -
$10,000+$150 - $199 / hr10 - 49Anchorage, AK
Services provided
Focus Areas
See all 9 projectsBookMarketer.co.uk is a platform made for British authors who need help with book marketing and publicity. With our affordable and reliable book promotion services, you can witness the
Read more -
Undisclosed$200 - $300 / hr10 - 49Thousand Oaks, CA
Services provided
Focus Areas
The Blake Project is a branding agency. The team is in Thousand Oaks, California and , and their services include Branding and Marketing Strategy.
Read more -
$5,000+$100 - $149 / hr2 - 9New York, NY
Services provided
Focus Areas
Launched in 2011, Awesome NYC is an UX agency and branding agency. Located in New York, New York, the team provides UX/UI Design and Branding.
Read more -
$1,000+$100 - $149 / hr2 - 9Frisco, TX
Services provided
Focus Areas
CMC Marketing Company is a web development company. Their small team of employees is located in Frisco, Texas. Their team focuses on Web Development and Web Design.
Read more -
$5,000+$100 - $149 / hr2 - 9Winston-Salem, NC
Services provided
Focus Areas
Girl on the Roof is a SEO agency. The team specializes in Search Engine Optimization and Marketing Strategy and is headquartered in Winston-Salem, North Carolina.
Read more -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Services provided
Focus Areas
Consume & Create™ is a branding firm. In Denver, Colorado, the company focuses on Branding and Graphic Design.
Read more -
$5,000+Undisclosed10 - 49Minneapolis, MN
Services provided
Focus Areas
Branding agency Spyglass specializes in Branding and Marketing Strategy. They were established in 2001.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 United States Naming Firms
-
$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.2/40.018/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.9/40.018.8/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.6/40.018.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.6/40.017.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.4/40.017/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.