Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in naming, brand identity development, and corporate branding. The company's reviews highlight their exceptional project management, strategic approach, and ability to deliver distinctive and legally viable brand names. With a 100% satisfaction rate, clients commend their responsiveness, deep strategic thinking, and high-quality outcomes, making them a preferred choice for brand development and visual identity design.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, including creative brand naming, corporate branding, and visual identity design. Across their reviews, 100% of clients praised their creativity and strategic approach. They were consistently noted for delivering on time, with strong project management and excellent communication, emphasizing personalized solutions that align with company values and target market needs.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency specializing in brand identity development, brand positioning, and naming strategy. Their reviews reveal a consistent theme of strong alignment with clients' values and strategic objectives, with 100% positive feedback highlighting their analytical approach and collaborative process. Approximately 70% of reviewers emphasize their ability to facilitate decision-making and provide clear, strategic naming solutions that resonate with target audiences.
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$1,000+$100 - $149 / hr2 - 9Jacksonville, FL
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AnoLogix is a graphic design company. Founded in 2000, the agency is in Jacksonville, Florida. Their team focuses on Graphic Design and Web Design.
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$1,000+$25 - $49 / hr10 - 49Brooklyn, NY
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ALIREAZ, a branding company, was founded in 2010. The agency specializes in Branding and Graphic Design, and is small.
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UndisclosedUndisclosed10 - 49San Antonio, TX
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LatinBrand, a branding agency, was founded in 2004. The team provides Branding and Marketing Strategy.
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$5,000+$150 - $199 / hr2 - 9Decatur, GA
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Carver is an Advertising company. Established in 2019, their team specializes in Advertising and Branding.
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$1,000+Undisclosed2 - 9Richmond, VA
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Established in 1999, Lythos Studios is a Marketing Strategy company. The small team specializes in Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9St. Petersburg, FL
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Fisher & Wilsey, P.A. Is a branding firm. They provide Branding and Insurance Services & Brokers and were founded in 2020. The agency is in St. Petersburg, Florida.
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$10,000+$150 - $199 / hr2 - 9San Francisco, CA
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Persius Creative is a web design company. Based in San Francisco, California, the team offers Web Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9Inverness, IL
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Latitude 42 Media is an Advertising company. They focus on Advertising and Branding and were launched in 2009.
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$5,000+$150 - $199 / hr2 - 9New York, NY
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Commit is a branding agency headquartered in New York, New York. The team offers Branding and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Carrollton, GA
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Lime Biscuit Creative is a branding company. Their small team is located in Carrollton, Georgia and specializes in Branding and Logo. The agency was established in 2015.
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UndisclosedUndisclosed2 - 9Fort Worth, TX
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Branding firm Uplyft Creative specializes in Branding and Marketing Strategy. They are headquartered in Fort Worth, Texas.
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UndisclosedUndisclosed2 - 9La Grange, KY
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Small branding firm Noteworthy Creative Group, is in La Grange, Kentucky. The team offers Branding and Graphic Design.
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$50,000+Undisclosed10 - 49Indianapolis, IN
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Founded in 1984, Borshoff is an Advertising company. The team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Henderson, NV
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Branding agency Futureproof Branding was launched in 2022. The small team specializes in Branding and Web Design.
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$10,000+$150 - $199 / hr10 - 49New York, NY
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Launched in 2015, Hiker is a branding agency. The team provides Branding and Digital Strategy and is headquartered in New York, New York.
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$25,000+$150 - $199 / hr10 - 49Brooklyn, NY
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Big Duck is a small Brooklyn, New York-based branding firm. The team focuses on Branding and Logo.
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$5,000+$150 - $199 / hr10 - 49Seattle, WA
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Headquartered in Seattle, Washington, ShiftUp | A Strategic Change Agency is a small branding company. The team offers Branding and Web Design.
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$1,000+$25 - $49 / hr10 - 49New York, NY
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Buttercup Advertising Studio | Branding Agency in Ahmedabad, a graphic design agency, offers Graphic Design and Branding. The firm is located in Ahmedabad, India and New York, New York.
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$1,000+$100 - $149 / hr10 - 49Zeeland, MI
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2 Fish Company is a Digital Strategy company established in 2011. The agency specializes in Digital Strategy and Branding.
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$5,000+$100 - $149 / hr2 - 9San Francisco, CA
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MEADOW Design, Inc., a small branding firm, is based in San Francisco, California. Their services include Branding and Web Design.
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$1,000+Undisclosed10 - 49Atlanta, GA
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See all 9 projectsBald Creative is a branding agency specializing in brand strategy, corporate identity, and visual identity design. The company consistently receives positive feedback for its high-quality deliverables, exemplary project management, and alignment with client values. Approximately 100% of reviewers mentioned the agency's effective communication and team collaboration, highlighting their impressive ability to integrate seamlessly with clients' teams.
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$25,000+$150 - $199 / hr10 - 49Santa Monica, CA
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Flux Branding is a branding company founded in 2001. The team specializes in Branding and Web Design.
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$5,000+$100 - $149 / hr10 - 49Wilmington, NC
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Web design agency Wilmington Design Company is located in Wilmington, North Carolina and. Launched in 2005, the team specializes in Web Design and Web Development.
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$100,000+$200 - $300 / hr2 - 9Sunbury, OH
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Blackletter is a Sunbury, Ohio-based branding firm. They offer Branding.
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Undisclosed$25 - $49 / hr250 - 999Los Angeles, CA
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Panda Publishing Agency is a branding company. Their midsize team is located in Los Angeles, California. Their services include Branding and Print Design.
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$10,000+$300+ / hr2 - 9New York, NY
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See all 1 projectsPlanetFab is a New York City boutique branding & creative design studio that transforms how brands are seen, experienced, and understood. Founded in 2007 by husband-and-wife duo Fabrice Frere
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UndisclosedUndisclosed2 - 9Lansing, MI
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Traction is a branding agency based in Lansing, Michigan. They provide Branding and Marketing Strategy.
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$1,000+$150 - $199 / hr2 - 9East Syracuse, NY
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Split14 Creative is a web development company. The small East Syracuse, New York-based team provides Web Development and Marketing Strategy. The agency was launched in 2023.
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$1,000+$100 - $149 / hr10 - 49Las Vegas, NV
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702 Pros is a social media marketing firm. Their small team is headquartered in Las Vegas, Nevada and offers Social Media Marketing and Web Design. The firm was founded in 2014.
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$5,000+$100 - $149 / hr10 - 49Austin, TX
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Vix Media Group is an Austin, Texas-based branding company. They offer Branding and Media Planning & Buying.
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$10,000+$100 - $149 / hr10 - 49Los Angeles, CA
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Clever Creative is a branding agency founded in 2005. Their team provides Branding and Market Research.
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$1,000+$50 - $99 / hr10 - 49Los Angeles, CA
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See all 1 projectsGuru Web Media specializes in web design, marketing, and brand development, with a focus on creating custom websites and comprehensive digital marketing strategies. Their reviews emphasize impressive branding and corporate identity skills, resulting in increased website traffic and higher search engine rankings. Clients consistently praise their ability to exceed expectations and deliver projects on time.
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UndisclosedUndisclosed2 - 9Charlottesville, VA
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Stella Jackson Design & Marketing is a branding agency. The team provides Branding and Graphic Design and is in Charlottesville, Virginia.
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$10,000+Undisclosed2 - 9Dallas, TX
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Kickstand is an Advertising company. Based in Dallas, Texas, the firm was launched in 2014. Their team offers Advertising and Print Design.
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$10,000+$150 - $199 / hr10 - 49Anchorage, AK
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See all 9 projectsBookMarketer.co.uk is a platform made for British authors who need help with book marketing and publicity. With our affordable and reliable book promotion services, you can witness the
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Undisclosed$200 - $300 / hr10 - 49Thousand Oaks, CA
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The Blake Project is a branding agency. The team is in Thousand Oaks, California and , and their services include Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9New York, NY
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Launched in 2011, Awesome NYC is an UX agency and branding agency. Located in New York, New York, the team provides UX/UI Design and Branding.
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$1,000+$100 - $149 / hr2 - 9Frisco, TX
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CMC Marketing Company is a web development company. Their small team of employees is located in Frisco, Texas. Their team focuses on Web Development and Web Design.
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$5,000+$100 - $149 / hr2 - 9Winston-Salem, NC
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Girl on the Roof is a SEO agency. The team specializes in Search Engine Optimization and Marketing Strategy and is headquartered in Winston-Salem, North Carolina.
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$5,000+$100 - $149 / hr2 - 9Denver, CO
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Consume & Create™ is a branding firm. In Denver, Colorado, the company focuses on Branding and Graphic Design.
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$5,000+Undisclosed10 - 49Minneapolis, MN
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Branding agency Spyglass specializes in Branding and Marketing Strategy. They were established in 2001.
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$5,000+$100 - $149 / hr10 - 49Santa Ana, CA
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Founded in 2007, Agency 51 Advertising is an Advertising company. The firm provides Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Nashville, TN
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Based in Nashville, Tennessee, VNO Design is a branding agency. Founded in 1990, the team provides Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Bethesda, MD
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BoBella Brands, a branding firm, was launched in 2014. The small team provides Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Westlake, OH
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Awesome Otter, a branding firm, was founded in 2018. They offers Branding and Graphic Design.
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$10,000+Undisclosed2 - 9Phoenix, AZ
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Paul howell : Design (phD) is a branding agency. Based in Phoenix, Arizona, their team offers Branding.
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$50,000+Undisclosed50 - 249Boston, MA
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GYK Antler, a branding company, focus on Branding and Market Research. They were launched in 1975.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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Established in 2011, Superhuman is a small branding company in Minneapolis, Minnesota. Their team provides Branding and Advertising.
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$5,000+$100 - $149 / hr2 - 9Oklahoma City, OK
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AVOS' agency is a branding company headquartered in Oklahoma City, Oklahoma. Their services include Branding and Video Production.
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$75,000+$200 - $300 / hr2 - 9Brooklyn, NY
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Event Marketing company Early Spring focuses on Event Marketing and Branding. They were launched in 2019.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
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38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.2/40.019.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.