Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 85 projectsRiver + Wolf is a branding agency offering services such as brand naming, brand strategy, and trademark assistance. They are highly praised for their strategic thinking, professionalism, and timely delivery, with 100% of reviewers noting their impressive project management and communication. Their expertise in brand development and corporate identity has consistently satisfied clients, earning them a perfect satisfaction rating across all reviews.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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$5,000+$100 - $149 / hr10 - 49Santa Ana, CA
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Founded in 2007, Agency 51 Advertising is an Advertising company. The firm provides Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Nashville, TN
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Based in Nashville, Tennessee, VNO Design is a branding agency. Founded in 1990, the team provides Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Bethesda, MD
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BoBella Brands, a branding firm, was launched in 2014. The small team provides Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Westlake, OH
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Awesome Otter, a branding firm, was founded in 2018. They offers Branding and Graphic Design.
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$10,000+Undisclosed2 - 9Phoenix, AZ
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Paul howell : Design (phD) is a branding agency. Based in Phoenix, Arizona, their team offers Branding.
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$50,000+Undisclosed50 - 249Boston, MA
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GYK Antler, a branding company, focus on Branding and Market Research. They were launched in 1975.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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Established in 2011, Superhuman is a small branding company in Minneapolis, Minnesota. Their team provides Branding and Advertising.
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$5,000+$100 - $149 / hr2 - 9Oklahoma City, OK
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AVOS' agency is a branding company headquartered in Oklahoma City, Oklahoma. Their services include Branding and Video Production.
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$75,000+$200 - $300 / hr2 - 9Brooklyn, NY
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Event Marketing company Early Spring focuses on Event Marketing and Branding. They were launched in 2019.
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$50,000+$200 - $300 / hr2 - 9Syracuse, NY
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76West is a branding firm founded in 2017. The team specializes in Branding and Digital Strategy.
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$50,000+Undisclosed10 - 49New York, NY
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Branding company Agenda was launched in 1999. The agency provides Branding and Advertising.
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$10,000+$100 - $149 / hr10 - 49Greenville, SC
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Advertising company Ghost Brands is headquartered in Greenville, South Carolina. The team provides Advertising and Social Media Marketing.
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$50,000+$150 - $199 / hr2 - 9New York, NY
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Red Rooster Group is a New York, New York-based branding company. Launched in 2001, the team specializes in Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Orem, UT
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Unhinged Creative Agency is a branding agency. They offer Branding and Product Design and are located in Orem, Utah.
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$5,000+Undisclosed10 - 49Atlanta, GA
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Launched in 1999, Resource Branding is a small branding firm. Their team provides Branding and Logo.
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$25,000+$150 - $199 / hr10 - 49Boston, MA
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Catapult Thinking is a Boston, Massachusetts-based branding company. Their services include Branding and Packaging Design.
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UndisclosedUndisclosed10 - 49Owensboro, KY
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Tanner+West is a graphic design agency. The small Owensboro, Kentucky-based team focuses on Graphic Design and Branding. The firm was established in 2013.
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Undisclosed$200 - $300 / hr10 - 49San Francisco, CA
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Mortar is a branding agency. They were established in 2002, and their services include Branding and Advertising.
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UndisclosedUndisclosed2 - 9San Diego, CA
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Evertype Brand \ Design is a San Diego, California-based graphic design company. Their services include Graphic Design and Branding.
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$1,000+$25 - $49 / hr2 - 9Miami Beach, FL
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DiHunch, a branding company, specializes in Branding and Digital Strategy. The agency is headquartered in Miami Beach, Florida.
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UndisclosedUndisclosed2 - 9Tucson, AZ
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Beat33 Tucson is a branding firm. The firm is in Tucson, Arizona. Their team specializes in Branding and Graphic Design.
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$10,000+$150 - $199 / hr10 - 49Lombard, IL
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Harp Advertising + Interactive is a social media marketing agency. The team provides Social Media Marketing and Branding and is located in Lombard, Illinois.
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Undisclosed$100 - $149 / hr50 - 249Los Angeles, CA
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Promoshop, an Advertising company, was established in 1998. The firm specializes in Advertising and Branding, and is midsize.
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$75,000+$200 - $300 / hr10 - 49Chicago, IL
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Firebelly Design is a branding agency headquartered in Chicago, Illinois. The team focuses on Branding and Graphic Design.
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$25,000+$150 - $199 / hr10 - 49Atlanta, GA
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In Atlanta, Georgia, infinitee is a branding company. Their services include Branding and Advertising.
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$5,000+$150 - $199 / hr10 - 49Granite Bay, CA
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Adrian Boysel Consulting is an Advertising company. The Granite Bay, California-based team focuses on Advertising and Branding.
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$25,000+$25 - $49 / hr10 - 49Austin, TX
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Founded in 2017, The Social Circle is a branding company. The agency focuses on Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Brooklyn, NY
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Branding agency MIA/HUNTER was established in 2018. The small team focuses on Branding and Ecommerce Marketing.
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UndisclosedUndisclosed2 - 9Manchester, NH
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Public relations firm Cookson Communications was founded in 2010. The firm specializes in Public Relations and Graphic Design.
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$5,000+$100 - $149 / hr10 - 49Tucson, AZ
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Gordley Group, a Marketing Strategy company, is located in Tucson, Arizona. Launched in 1991, the team offers Marketing Strategy and Graphic Design.
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$25,000+$200 - $300 / hr50 - 249Providence, RI
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RDW Group is an Advertising company. The Providence, Rhode Island-based team offers Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9West Des Moines, IA
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Launched in 2016, Nexus 6, a small branding agency, is based in West Des Moines, Iowa. Their services include Branding and Graphic Design.
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$25,000+$150 - $199 / hr2 - 9Santa Paula, CA
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Lunour is a branding agency. In Santa Paula, California, their small team focuses on Branding and Web Design. The company was founded in 2014.
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$1,000+$50 - $99 / hr10 - 49Newark, DE
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WNA InfoTech is a branding firm in Newark, Delaware and Ahmedabad, India. They specialize in Branding and Social Media Marketing and were established in 2018.
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$1,000+$25 - $49 / hr50 - 249Corona, CA
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Branding company Worldwide Publisher was established in 2013. Based in Corona, California, the team focuses on Branding and Content Marketing.
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$1,000+$25 - $49 / hr50 - 249Woodbridge Township, NJ
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Trademark Registrations Experts is a midsize Business Consulting company. Launched in 2019, the team offers Business Consulting and Intellectual Property Law.
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UndisclosedUndisclosed2 - 9Pittsburgh, PA
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232 CREATIVE, an Advertising company, provide Advertising and Branding. They were founded in 2015.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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Indiblu Creative is a branding agency headquartered in Charlotte, North Carolina. Their services include Branding and UX/UI Design.
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$5,000+$100 - $149 / hr10 - 49Knoxville, TN
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See all 1 projectsThe Social Brand offers comprehensive services in branding, marketing, and corporate identity development, including logo design and brand development. Reviews highlight the company's creativity, effective project management, and ability to enhance digital presence through tailored solutions. Clients appreciate their focused approach, which significantly boosts business visibility and engagement. The Social Brand's proven methodologies and skilled team are consistently praised.
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$10,000+$150 - $199 / hr2 - 9San Diego, CA
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See all 9 projectsMigration Marketing is a branding and marketing agency specializing in corporate branding, brand identity development, and logo design. Their reviews highlight a 100% positive feedback rate, with clients praising their professionalism, expertise, and responsiveness. Notably, 75% of reviewers emphasized the agency's ability to align with company values and budget, showcasing their adaptability and understanding of client needs.
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$5,000+$50 - $99 / hr2 - 9Hoboken, NJ
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Cultivo Studio is a branding company located in Hoboken, New Jersey. Their services include Branding and Web Design.
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$10,000+$200 - $300 / hr2 - 9Stamford, CT
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Grimes & Co., a branding firm, is in Stamford, Connecticut. Launched in 2013, the team provides Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr10 - 49Palo Alto, CA
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Headquartered in Palo Alto, California, WareWink is a small Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9McKinney, TX
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Brand Beast, a branding firm, is based in McKinney, Texas. The team specializes in Branding and Packaging Design.
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$10,000+$100 - $149 / hr10 - 49Rogers, AR
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Bold Strategies is a branding company. Their small team is based in Rogers, Arkansas. Their services include Branding and Digital Strategy.
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$5,000+Undisclosed10 - 49Yardley, PA
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Small branding firm FZ Creative, is located in Yardley, Pennsylvania. The team focuses on Branding and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Tampa, FL
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See all 1 projectsBranding Bosses specializes in Brand Development, Marketing, and Corporate Identity services, including Logo Design. Their consistent high-quality work has significantly enhanced client social media presence and engagement. The team, led by Nadia and Creative Manager Giovanna, is noted for their effective project management, exceptional communication, and ability to deliver results tailored to client needs.
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$5,000+$100 - $149 / hr2 - 9Delavan, WI
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Launched in 2006, Signalfire is a small Content Marketing company. Their services include Content Marketing and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Boston, MA
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Launched in 1995, Neoscape is a branding agency. The midsize team specializes in Branding and Graphic Design.
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$100,000+Undisclosed10 - 49New York, NY
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In New York, New York, Nelkard is a branding agency. Their services include Branding and Business Consulting.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
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39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$25,000+$300+ / hr10 - 49New York, NY
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39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
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38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
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37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.2/40.018/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
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39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
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36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
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36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
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35.9/40.018.8/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
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37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
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36.3/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
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38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
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35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
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38.6/40.018.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
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36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
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38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
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37.6/40.017.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.4/40.017/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.