Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 87 projectsRiver + Wolf is a branding agency specializing in brand naming, strategy, and corporate identity development. With a 100% positive feedback rate, clients consistently praise their linguistic expertise, creative depth, and meticulous approach to trademark viability and branding. Approximately 70% of reviewers highlight their exceptional project management and ability to deliver on time, often exceeding client expectations.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 72 projectsTUNGSTEN is a branding and corporate identity development company specializing in brand strategy, logo design, and visual identity design. The company consistently receives positive feedback for their professionalism, creativity, and responsiveness, with 100% of reviews praising their ability to deliver timely and impressive results. Clients particularly appreciate TUNGSTEN's alignment with company values and their collaborative approach in creating memorable brand identities.
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$5,000+$100 - $149 / hr2 - 9Bethesda, MD
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BoBella Brands, a branding firm, was launched in 2014. The small team provides Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Westlake, OH
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Awesome Otter, a branding firm, was founded in 2018. They offers Branding and Graphic Design.
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Featured
What are Featured Providers?
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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$5,000+$100 - $149 / hr10 - 49High Point, NC
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Trone is a branding company. They are headquartered in High Point, North Carolina and have small team of experts. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed50 - 249Boston, MA
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VizSense is a social media marketing firm. Based in Boston, Massachusetts and Dallas, Texas, their team specializes in Social Media Marketing and Back Office Outsourcing.
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$10,000+Undisclosed2 - 9Phoenix, AZ
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Paul howell : Design (phD) is a branding agency. Based in Phoenix, Arizona, their team offers Branding.
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$25,000+$150 - $199 / hr2 - 9Santa Paula, CA
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Lunour is a branding agency. In Santa Paula, California, their small team focuses on Branding and Web Design. The company was founded in 2014.
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$5,000+$100 - $149 / hr2 - 9Winston-Salem, NC
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Girl on the Roof is a SEO agency. The team specializes in Search Engine Optimization and Marketing Strategy and is headquartered in Winston-Salem, North Carolina.
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$5,000+$100 - $149 / hr2 - 9Denver, CO
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Consume & Create™ is a branding firm. In Denver, Colorado, the company focuses on Branding and Graphic Design.
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$5,000+Undisclosed10 - 49Minneapolis, MN
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Branding agency Spyglass specializes in Branding and Marketing Strategy. They were established in 2001.
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$5,000+$100 - $149 / hr10 - 49Santa Ana, CA
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Founded in 2007, Agency 51 Advertising is an Advertising company. The firm provides Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9New York, NY
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Launched in 2011, Awesome NYC is an UX agency and branding agency. Located in New York, New York, the team provides UX/UI Design and Branding.
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$1,000+Undisclosed10 - 49Atlanta, GA
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See all 9 projectsBald Creative is a branding agency specializing in brand strategy, corporate identity, and visual identity design. The company consistently receives positive feedback for its high-quality deliverables, exemplary project management, and alignment with client values. Approximately 100% of reviewers mentioned the agency's effective communication and team collaboration, highlighting their impressive ability to integrate seamlessly with clients' teams.
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$1,000+Undisclosed2 - 9Richmond, VA
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Established in 1999, Lythos Studios is a Marketing Strategy company. The small team specializes in Marketing Strategy and Advertising.
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$10,000+$150 - $199 / hr10 - 49Anchorage, AK
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See all 9 projectsBookMarketer.co.uk is a platform made for British authors who need help with book marketing and publicity. With our affordable and reliable book promotion services, you can witness the
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Undisclosed$200 - $300 / hr10 - 49Thousand Oaks, CA
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The Blake Project is a branding agency. The team is in Thousand Oaks, California and , and their services include Branding and Marketing Strategy.
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$25,000+$25 - $49 / hr10 - 49Austin, TX
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Founded in 2017, The Social Circle is a branding company. The agency focuses on Branding and Social Media Marketing.
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$75,000+$200 - $300 / hr2 - 9Brooklyn, NY
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Event Marketing company Early Spring focuses on Event Marketing and Branding. They were launched in 2019.
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UndisclosedUndisclosed2 - 9San Diego, CA
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Evertype Brand \ Design is a San Diego, California-based graphic design company. Their services include Graphic Design and Branding.
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$1,000+$25 - $49 / hr2 - 9Miami Beach, FL
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DiHunch, a branding company, specializes in Branding and Digital Strategy. The agency is headquartered in Miami Beach, Florida.
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UndisclosedUndisclosed10,000+Stamford, CT
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Daymon is a branding firm and Market Research company founded in 1970. The team specializes in Branding and Market Research and is located in Stamford, Connecticut.
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$1,000+$25 - $49 / hr50 - 249Corona, CA
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Branding company Worldwide Publisher was established in 2013. Based in Corona, California, the team focuses on Branding and Content Marketing.
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$1,000+$25 - $49 / hr50 - 249Woodbridge Township, NJ
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Trademark Registrations Experts is a midsize Business Consulting company. Launched in 2019, the team offers Business Consulting and Intellectual Property Law.
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$5,000+$100 - $149 / hr2 - 9Oklahoma City, OK
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AVOS' agency is a branding company headquartered in Oklahoma City, Oklahoma. Their services include Branding and Video Production.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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Established in 2011, Superhuman is a small branding company in Minneapolis, Minnesota. Their team provides Branding and Advertising.
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$50,000+$200 - $300 / hr2 - 9Syracuse, NY
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76West is a branding firm founded in 2017. The team specializes in Branding and Digital Strategy.
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$5,000+$50 - $99 / hr2 - 9Hoboken, NJ
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Cultivo Studio is a branding company located in Hoboken, New Jersey. Their services include Branding and Web Design.
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$50,000+Undisclosed50 - 249Boston, MA
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GYK Antler, a branding company, focus on Branding and Market Research. They were launched in 1975.
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UndisclosedUndisclosed2 - 9Tucson, AZ
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Beat33 Tucson is a branding firm. The firm is in Tucson, Arizona. Their team specializes in Branding and Graphic Design.
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$1,000+$150 - $199 / hr10 - 49Saint Paul, MN
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See all 2 projectsWe Are Your Marketing Department PSM Marketing is an outsourced marketing firm for law firms and other professional services firms. From offices in St. Paul and Rush City, Minnesota, we serve as the
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UndisclosedUndisclosed10 - 49Baton Rouge, LA
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Custom software development firm Trendsic Corporation, Inc. Was launched in 2006. The team offers Custom Software Development and Branding.
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$25,000+$100 - $149 / hr2 - 9Woodbridge, VA
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See all 15 projectsKadeau is a branding and marketing agency specializing in brand identity development, corporate branding, and visual identity design. Reviews indicate that 100% of clients were impressed by their professional communication and timely delivery of projects. The agency is praised for its understanding of brand strategy, with 83% of reviews highlighting their creativity and alignment with client needs.
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$5,000+Undisclosed10 - 49Atlanta, GA
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Launched in 1999, Resource Branding is a small branding firm. Their team provides Branding and Logo.
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$25,000+$150 - $199 / hr10 - 49Boston, MA
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Catapult Thinking is a Boston, Massachusetts-based branding company. Their services include Branding and Packaging Design.
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UndisclosedUndisclosed10 - 49Owensboro, KY
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Tanner+West is a graphic design agency. The small Owensboro, Kentucky-based team focuses on Graphic Design and Branding. The firm was established in 2013.
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Undisclosed$200 - $300 / hr10 - 49San Francisco, CA
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Mortar is a branding agency. They were established in 2002, and their services include Branding and Advertising.
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$50,000+$150 - $199 / hr2 - 9New York, NY
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Red Rooster Group is a New York, New York-based branding company. Launched in 2001, the team specializes in Branding and Marketing Strategy.
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$5,000+$200 - $300 / hr2 - 9Oakland, CA
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See all 2 projectsWellington Studio offers comprehensive branding, corporate identity, and marketing services, including website development and digital strategy. Reviews highlight the studio's professionalism, responsive project management, and alignment with client values. Clients commend their exceptional expertise and the ability to deliver high-quality work on time, enhancing brand development and communication strategies.
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$5,000+$100 - $149 / hr2 - 9Brooklyn, NY
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Branding agency MIA/HUNTER was established in 2018. The small team focuses on Branding and Ecommerce Marketing.
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UndisclosedUndisclosed2 - 9Manchester, NH
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Public relations firm Cookson Communications was founded in 2010. The firm specializes in Public Relations and Graphic Design.
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$5,000+$100 - $149 / hr10 - 49Tucson, AZ
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Gordley Group, a Marketing Strategy company, is located in Tucson, Arizona. Launched in 1991, the team offers Marketing Strategy and Graphic Design.
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$1,000+$50 - $99 / hr10 - 49Palo Alto, CA
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Headquartered in Palo Alto, California, WareWink is a small Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9McKinney, TX
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Brand Beast, a branding firm, is based in McKinney, Texas. The team specializes in Branding and Packaging Design.
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$25,000+Undisclosed10 - 49Deerfield, IL
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See all 5 projectsTrue Impact Partners is a digital strategy and web development company known for creating comprehensive digital experiences and innovative solutions. The reviews reflect a high level of satisfaction, with 100% of clients praising their project management capabilities and customer service. They excel in website development, strategic marketing, and app creation, achieving notable results such as increased user engagement and improved website metrics.
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Undisclosed$200 - $300 / hr2 - 9Denver, CO
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See all 2 projectsBold Brand LLC specializes in comprehensive brand identity development and strategy, offering services such as logo design, visual identity design, and brand positioning. Reviewers highlight their professional and creative project management as well as the positive impact on corporate branding initiatives. The feedback is overwhelmingly positive, with significant emphasis on their unique rebranding process and the resulting improvement in client perceptions and team morale.
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$25,000+$150 - $199 / hr10 - 49Atlanta, GA
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In Atlanta, Georgia, infinitee is a branding company. Their services include Branding and Advertising.
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$5,000+$150 - $199 / hr10 - 49Granite Bay, CA
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Adrian Boysel Consulting is an Advertising company. The Granite Bay, California-based team focuses on Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9West Des Moines, IA
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Launched in 2016, Nexus 6, a small branding agency, is based in West Des Moines, Iowa. Their services include Branding and Graphic Design.
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$10,000+$150 - $199 / hr10 - 49Lombard, IL
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Harp Advertising + Interactive is a social media marketing agency. The team provides Social Media Marketing and Branding and is located in Lombard, Illinois.
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Undisclosed$100 - $149 / hr50 - 249Los Angeles, CA
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Promoshop, an Advertising company, was established in 1998. The firm specializes in Advertising and Branding, and is midsize.
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UndisclosedUndisclosed2 - 9Pittsburgh, PA
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232 CREATIVE, an Advertising company, provide Advertising and Branding. They were founded in 2015.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
38.5/40.019.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
36.8/40.020/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Branding70% Naming10% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
35.4/40.019.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9Raleigh, NC
Ability to deliver
33.9/40.017.6/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.8/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Branding10% Naming70% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding25% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
32/40.018/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.9/40.019.2/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
31.7/40.016.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
32.3/40.016.6/20 Reviews9.8/10 Clients & Experience6/10 Market PresenceService focus
60% Branding100% Naming40% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
30.6/40.016.2/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
100% Branding100% Naming -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
40% Branding10% Naming60% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.3/40.016.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
60% Branding20% Naming40% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
29.9/40.016.2/20 Reviews9.2/10 Clients & Experience4.5/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
75% Branding15% Naming25% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
31.1/40.016.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
32.8/40.017.2/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+Undisclosed2 - 9Mill Valley, CA
Ability to deliver
29.2/40.016.2/20 Reviews10/10 Clients & Experience3/10 Market PresenceService focus
80% Branding80% Naming20% Other -
$5,000+Undisclosed50 - 249Miami, FL
Ability to deliver
29.1/40.016.2/20 Reviews8.5/10 Clients & Experience4.4/10 Market PresenceService focus
70% Branding80% Naming30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.1/40.018.4/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr2 - 9Berkeley, CA
Ability to deliver
28.7/40.016.2/20 Reviews8.6/10 Clients & Experience3.9/10 Market PresenceService focus
100% Branding80% Naming -
$25,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
32.3/40.018.4/20 Reviews9.8/10 Clients & Experience4.1/10 Market PresenceService focus
60% Branding15% Naming40% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.