Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in naming, brand identity development, and corporate branding. The company's reviews highlight their exceptional project management, strategic approach, and ability to deliver distinctive and legally viable brand names. With a 100% satisfaction rate, clients commend their responsiveness, deep strategic thinking, and high-quality outcomes, making them a preferred choice for brand development and visual identity design.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, including creative brand naming, corporate branding, and visual identity design. Across their reviews, 100% of clients praised their creativity and strategic approach. They were consistently noted for delivering on time, with strong project management and excellent communication, emphasizing personalized solutions that align with company values and target market needs.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency specializing in brand identity development, brand positioning, and naming strategy. Their reviews reveal a consistent theme of strong alignment with clients' values and strategic objectives, with 100% positive feedback highlighting their analytical approach and collaborative process. Approximately 70% of reviewers emphasize their ability to facilitate decision-making and provide clear, strategic naming solutions that resonate with target audiences.
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Undisclosed$150 - $199 / hr10 - 49Long Beach, CA
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InterTrend is an Advertising and branding agency. The Long Beach, California-based agency was founded in 1991. Their team specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Philadelphia, PA
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Finch Brands is a branding agency. Launched in 1998, the team specializes in Branding and Marketing Strategy. The company is based in Philadelphia, Pennsylvania.
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$5,000+$100 - $149 / hr2 - 9Tempe, AZ
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Established in 2006, Splinter is a graphic design company. Their services include Graphic Design and Print Design.
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$1,000+$50 - $99 / hr2 - 9Fort Worth, TX
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Artistic-Zeal Media LLC is an Advertising company. Their small team is located in Fort Worth, Texas. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Seattle, WA
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Branding agency A Brave New is based in Seattle, Washington. Founded in 2014, the team focuses on Branding and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9Denver, CO
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MASV is a branding firm. The Denver, Colorado-based company was founded in 2015. Their team provides Branding and Graphic Design.
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$5,000+$25 - $49 / hr10 - 49Dover, DE
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Located in Dover, Delaware, DownTown Design Services is an user experience design agency. Their services include UX/UI Design and Logo.
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$1,000+$100 - $149 / hr10 - 49Sandy Springs, GA
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Launched in 2018, Kishvi Studio is a small branding firm in Sandy Springs, Georgia. Their team provides Branding and Web Design.
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$1,000+$25 - $49 / hr10 - 49Houston, TX
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Demeter is a branding firm in Ahmedabad, India and Houston, Texas. They focus on Branding and Advertising.
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$1,000+$50 - $99 / hr2 - 9New York, NY
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Empirical Creative Agency is a small branding firm headquartered in New York, New York. Their services include Branding and Web Design.
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$10,000+$150 - $199 / hr2 - 9Siesta Key, FL
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McGuire Marketing LLC is an Advertising company. The Siesta Key, Florida-based agency offers Advertising and Web Design.
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$1,000+< $25 / hr2 - 9Hollywood, FL
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Advertising Excellence is a web design company established in 1995. The small team provides Web Design and Branding.
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UndisclosedUndisclosed2 - 9Cleveland, OH
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Aetomic Digital Marketing is a small branding firm located in Cleveland, Ohio. Their services include Branding and Email Marketing.
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$10,000+$100 - $149 / hr50 - 249Orlando, FL
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Tenfold Animation is a branding company in Orlando, Florida. Their services include Branding and Video Production.
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$50,000+$200 - $300 / hr10 - 49New York, NY
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Advertising company Ayni Brigade is based in New York, New York. They provide Advertising and Marketing Strategy.
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$5,000+$150 - $199 / hr2 - 9Atlanta, GA
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Web design company New Tricks is headquartered in Atlanta, Georgia. They specialize in Web Design and Branding.
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UndisclosedUndisclosed2 - 9Orem, UT
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The LE Brands is a small web design company launched in 2014. Their services include Web Design and Branding.
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$5,000+$100 - $149 / hr2 - 9Omaha, NE
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Founded in 2019, Folk - A Brand Strategy & Design Studio is a branding firm. The firm focuses on Branding and Graphic Design, and is small.
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$5,000+$200 - $300 / hr2 - 9Jacksonville, FL
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Be Known For Something is a branding agency. Established in 2000, the agency is based in Jacksonville, Florida. Their team specializes in Branding and Corporate Training & Coaching.
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UndisclosedUndisclosed10 - 49Cedar Rapids, IA
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Fusionfarm is a branding firm. Founded in 2012, the company specializes in Branding and Web Design.
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$5,000+$100 - $149 / hr10 - 49Jacksonville, FL
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Custom software development firm YashaaGlobal is based in Jacksonville, Florida. They provide Custom Software Development and Branding and were founded in 2017.
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$10,000+$100 - $149 / hr50 - 249San Diego, CA
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Launched in 2009, Raindrop is a video production company. The team focuses on Video Production and Branding.
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$1,000+$100 - $149 / hr2 - 9Bellevue, WA
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Small branding company ImageCo Branding, is located in Bellevue, Washington. Their services include Branding and Logo.
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Undisclosed$100 - $149 / hr2 - 9Hudson, OH
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About350 Creative, a graphic design agency, is based in Hudson, Ohio. Established in 2001, the team specializes in Graphic Design and Web Design.
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$5,000+$150 - $199 / hr2 - 9San Antonio, TX
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Advertising company MO Creative was launched in 2013. Located in San Antonio, Texas, the team provides Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Houston, TX
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Culture Pilot is a branding company. They were launched in 2003 and specialize in Branding and Marketing Strategy.
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$100,000+$150 - $199 / hr50 - 249San Diego, CA
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Launched in 2001, Mindgruve is a media planning and buying company. The team specializes in Media Planning & Buying and Advertising.
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$5,000+$200 - $300 / hr2 - 9San Diego, CA
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Brook-Schwartz+ is a branding firm. The small San Diego, California-based team provides Branding and Advertising. The firm was established in 2000.
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$1,000+$100 - $149 / hr2 - 9Brielle, NJ
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Founded in 2009, O2 Marketing Communications, Inc. Is a Packaging Design company. Located in Brielle, New Jersey, the team focuses on Packaging Design and Graphic Design.
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$5,000+$150 - $199 / hr10 - 49Fairfax, VA
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See all 1 projectsJohnny Flash Productions specializes in developing professional websites, with a particular focus on improving accessibility and functionality for their clients. Their reviews consistently highlight their efficient project management, clear communication, and the significant positive impact of their work, such as increased client engagement and satisfaction. Johnny Flash Productions is highly recommended for their responsiveness and ability to deliver projects that meet client needs effectively.
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$1,000+Undisclosed2 - 9Boston, MA
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Small Marketing Strategy company Berman Creative, is headquartered in Boston, Massachusetts. The team provides Marketing Strategy and Advertising.
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$10,000+$150 - $199 / hr10 - 49Rocky River, OH
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Sweeney is a Rocky River, Ohio-based branding firm. They focus on Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Thousand Oaks, CA
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RKS Design is a Product Design company. The Thousand Oaks, California-based agency was established in 1980. Their services include Product Design and UX/UI Design.
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UndisclosedUndisclosed2 - 9Tallahassee, FL
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Grova Creative is an Advertising company. Established in 2009, the team provides Advertising and UX/UI Design. The company is in Tallahassee, Florida.
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$10,000+$100 - $149 / hr10 - 49New York, NY
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Located in New York, New York and Irvine, California, Dukas Linden is a PR agency. Launched in 2002, the team provides Public Relations and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Hoboken, NJ
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Small branding firm LONSTERN, is headquartered in Hoboken, New Jersey. Their services include Branding and Graphic Design.
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$250,000+$200 - $300 / hr250 - 999New York, NY
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Code and Theory is a Digital Strategy company. The midsize New York, New York-based team offers Digital Strategy and Web Design. The company was launched in 2001.
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$5,000+$100 - $149 / hr2 - 9Burr Ridge, IL
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Barcelona Creative Group is a Burr Ridge, Illinois-based branding agency. They specialize in Branding and Digital Strategy and were established in 1990.
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$10,000+$150 - $199 / hr10 - 49West Palm Beach, FL
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Moving Minds is a West Palm Beach, Florida-based branding company. They focus on Branding and Digital Strategy.
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$5,000+$150 - $199 / hr2 - 9Midland, MI
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Founded in 2013, GLYPH Marketing is a branding company. Their services include Branding and Digital Strategy.
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$1,000+$150 - $199 / hr2 - 9Indianapolis, IN
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Zaahi Studios, a video production agency, was founded in 2009. The firm offers Video Production and Branding, and is small.
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$10,000+Undisclosed2 - 9Tampa, FL
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Mission Control Brands, a small branding agency, is headquartered in Tampa, Florida. Their services include Branding and Product Marketing.
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$10,000+$150 - $199 / hr2 - 9Casper, WY
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Alphasync is a branding agency. Their small team of employees is located in Casper, Wyoming. Their team offers Branding and Digital Strategy.
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$1,000+Undisclosed10 - 49Atlanta, GA
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Launched in 1995, SOHO Media Group is an Advertising company. Based in Hendra, Australia and Atlanta, Georgia, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9York, PA
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Cut Once, Inc., an Advertising company, is headquartered in York, Pennsylvania. They focus on Advertising and Branding and were launched in 2008.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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THEORY is a branding company. Established in 2010, the team provides Branding and Content Marketing. The company is in Honolulu, Hawaii.
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UndisclosedUndisclosed10 - 49Colorado Springs, CO
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Diverge Branding, a branding company, was established in 2009. The small team offers Branding and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9Sarasota, FL
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Growworth Consulting is a branding company. Headquartered in Sarasota, Florida, their team focuses on Branding and Web Design.
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$1,000+Undisclosed2 - 9Tucson, AZ
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Evoke Idea Group is a Tucson, Arizona-based Advertising company. They specialize in Advertising and Branding and were launched in 1996.
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$5,000+$100 - $149 / hr10 - 49Sarasota, FL
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Founded in 2016, Branding Respect is a small branding firm. Their services include Branding and Digital Strategy.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
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38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.2/40.019.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.