Top Naming Companies in the United States
Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.
U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:
• Naming Companies in Los Angeles
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
$10,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.
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$1,000+< $25 / hr2 - 9Hollywood, FL
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Advertising Excellence is a web design company established in 1995. The small team provides Web Design and Branding.
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UndisclosedUndisclosed2 - 9Cleveland, OH
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Aetomic Digital Marketing is a small branding firm located in Cleveland, Ohio. Their services include Branding and Email Marketing.
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$10,000+$100 - $149 / hr50 - 249Orlando, FL
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Tenfold Animation is a branding company in Orlando, Florida. Their services include Branding and Video Production.
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$50,000+$200 - $300 / hr10 - 49New York, NY
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Advertising company Ayni Brigade is based in New York, New York. They provide Advertising and Marketing Strategy.
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$5,000+$150 - $199 / hr2 - 9Atlanta, GA
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Web design company New Tricks is headquartered in Atlanta, Georgia. They specialize in Web Design and Branding.
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UndisclosedUndisclosed2 - 9Orem, UT
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The LE Brands is a small web design company launched in 2014. Their services include Web Design and Branding.
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$5,000+$100 - $149 / hr2 - 9Omaha, NE
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Founded in 2019, Folk - A Brand Strategy & Design Studio is a branding firm. The firm focuses on Branding and Graphic Design, and is small.
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$5,000+$200 - $300 / hr2 - 9Jacksonville, FL
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Be Known For Something is a branding agency. Established in 2000, the agency is based in Jacksonville, Florida. Their team specializes in Branding and Corporate Training & Coaching.
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UndisclosedUndisclosed10 - 49Cedar Rapids, IA
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Fusionfarm is a branding firm. Founded in 2012, the company specializes in Branding and Web Design.
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$5,000+$100 - $149 / hr10 - 49Jacksonville, FL
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Custom software development firm YashaaGlobal is based in Jacksonville, Florida. They provide Custom Software Development and Branding and were founded in 2017.
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$10,000+$100 - $149 / hr50 - 249San Diego, CA
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Launched in 2009, Raindrop is a video production company. The team focuses on Video Production and Branding.
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$1,000+$100 - $149 / hr2 - 9Bellevue, WA
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Small branding company ImageCo Branding, is located in Bellevue, Washington. Their services include Branding and Logo.
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Undisclosed$100 - $149 / hr2 - 9Hudson, OH
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About350 Creative, a graphic design agency, is based in Hudson, Ohio. Established in 2001, the team specializes in Graphic Design and Web Design.
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$5,000+$150 - $199 / hr2 - 9San Antonio, TX
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Advertising company MO Creative was launched in 2013. Located in San Antonio, Texas, the team provides Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Houston, TX
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Culture Pilot is a branding company. They were launched in 2003 and specialize in Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Bartlett, TN
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See all 2 projectsCodeWithPower is a leading digital marketing agency based in Memphis, TN, dedicated to helping businesses thrive in the digital landscape. With over a decade of experience, we have earned a
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$100,000+$150 - $199 / hr50 - 249San Diego, CA
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Launched in 2001, Mindgruve is a media planning and buying company. The team specializes in Media Planning & Buying and Advertising.
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$5,000+$200 - $300 / hr2 - 9San Diego, CA
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Brook-Schwartz+ is a branding firm. The small San Diego, California-based team provides Branding and Advertising. The firm was established in 2000.
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$1,000+$100 - $149 / hr2 - 9Brielle, NJ
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Founded in 2009, O2 Marketing Communications, Inc. Is a Packaging Design company. Located in Brielle, New Jersey, the team focuses on Packaging Design and Graphic Design.
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$5,000+$150 - $199 / hr10 - 49Fairfax, VA
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See all 1 projectsJohnny Flash Productions specializes in developing professional websites, with a particular focus on improving accessibility and functionality for their clients. Their reviews consistently highlight their efficient project management, clear communication, and the significant positive impact of their work, such as increased client engagement and satisfaction. Johnny Flash Productions is highly recommended for their responsiveness and ability to deliver projects that meet client needs effectively.
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$1,000+Undisclosed2 - 9Boston, MA
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Small Marketing Strategy company Berman Creative, is headquartered in Boston, Massachusetts. The team provides Marketing Strategy and Advertising.
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$10,000+$150 - $199 / hr10 - 49Rocky River, OH
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Sweeney is a Rocky River, Ohio-based branding firm. They focus on Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Thousand Oaks, CA
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RKS Design is a Product Design company. The Thousand Oaks, California-based agency was established in 1980. Their services include Product Design and UX/UI Design.
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UndisclosedUndisclosed2 - 9Tallahassee, FL
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Grova Creative is an Advertising company. Established in 2009, the team provides Advertising and UX/UI Design. The company is in Tallahassee, Florida.
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$10,000+$100 - $149 / hr10 - 49New York, NY
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Located in New York, New York and Irvine, California, Dukas Linden is a PR agency. Launched in 2002, the team provides Public Relations and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Hoboken, NJ
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Small branding firm LONSTERN, is headquartered in Hoboken, New Jersey. Their services include Branding and Graphic Design.
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$250,000+$200 - $300 / hr250 - 999New York, NY
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Code and Theory is a Digital Strategy company. The midsize New York, New York-based team offers Digital Strategy and Web Design. The company was launched in 2001.
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$5,000+$100 - $149 / hr2 - 9Burr Ridge, IL
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Barcelona Creative Group is a Burr Ridge, Illinois-based branding agency. They specialize in Branding and Digital Strategy and were established in 1990.
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$10,000+$150 - $199 / hr10 - 49West Palm Beach, FL
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Moving Minds is a West Palm Beach, Florida-based branding company. They focus on Branding and Digital Strategy.
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$5,000+$150 - $199 / hr2 - 9Midland, MI
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Founded in 2013, GLYPH Marketing is a branding company. Their services include Branding and Digital Strategy.
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$1,000+$150 - $199 / hr2 - 9Indianapolis, IN
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Zaahi Studios, a video production agency, was founded in 2009. The firm offers Video Production and Branding, and is small.
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$10,000+Undisclosed2 - 9Tampa, FL
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Mission Control Brands, a small branding agency, is headquartered in Tampa, Florida. Their services include Branding and Product Marketing.
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$10,000+$150 - $199 / hr2 - 9Casper, WY
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Alphasync is a branding agency. Their small team of employees is located in Casper, Wyoming. Their team offers Branding and Digital Strategy.
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$1,000+Undisclosed10 - 49Atlanta, GA
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Launched in 1995, SOHO Media Group is an Advertising company. Based in Hendra, Australia and Atlanta, Georgia, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9York, PA
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Cut Once, Inc., an Advertising company, is headquartered in York, Pennsylvania. They focus on Advertising and Branding and were launched in 2008.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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THEORY is a branding company. Established in 2010, the team provides Branding and Content Marketing. The company is in Honolulu, Hawaii.
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UndisclosedUndisclosed10 - 49Colorado Springs, CO
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Diverge Branding, a branding company, was established in 2009. The small team offers Branding and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9Sarasota, FL
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Growworth Consulting is a branding company. Headquartered in Sarasota, Florida, their team focuses on Branding and Web Design.
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$1,000+Undisclosed2 - 9Tucson, AZ
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Evoke Idea Group is a Tucson, Arizona-based Advertising company. They specialize in Advertising and Branding and were launched in 1996.
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$5,000+$100 - $149 / hr10 - 49Sarasota, FL
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Founded in 2016, Branding Respect is a small branding firm. Their services include Branding and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9New York, NY
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Ombre Digital is a New York, New York-based social media marketing firm. The team specializes in Social Media Marketing and Ecommerce Marketing.
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$10,000+Undisclosed2 - 9Los Angeles, CA
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MC Squared, an Advertising company, was established in 1992. The team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Franklin, VA
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Insercorp is a web design agency established in 2007. Their services include Web Design and Web Development.
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$5,000+$50 - $99 / hr2 - 9Chicago, IL
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See all 1 projectsDeveloper Arena specializes in e-commerce marketing, growth business strategies, and digital marketing services including website optimization, analytics, and reporting. The reviews emphasize their effectiveness in driving significant sales growth, their straightforward communication, and their strategic, data-driven approach to marketing. The overall feedback suggests high satisfaction with their professionalism and results-driven focus.
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UndisclosedUndisclosed2 - 9Virginia Beach, VA
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Works Progress Design is an user experience agency founded in 2008. Their team offers UX/UI Design and Branding.
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$10,000+$150 - $199 / hr2 - 9Chicago, IL
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Jell Brand Strategy is a small branding agency. They focus on Branding and Content Marketing and were founded in 1993.
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UndisclosedUndisclosed2 - 9Boulder, CO
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Swoboda Marketing is a branding firm headquartered in Boulder, Colorado. They focus on Branding and Email Marketing.
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Undisclosed$100 - $149 / hr2 - 9Denver, CO
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Cranium Agency is a Denver, Colorado-based branding agency. They focus on Branding and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49Dallas, TX
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Founded in 2005, The Brand Hatchery is a small branding agency in Dallas, Texas. Their team offers Branding and Web Design.
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UndisclosedUndisclosed10 - 49Louisville, KY
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OTT Communications Inc is a Marketing Strategy company. The team provides Marketing Strategy and Advertising, and the firm is located in Louisville, Kentucky.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
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38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
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37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
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38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding10% Naming20% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding10% Naming50% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
A full-service naming agency typically offers services encompassing:
- Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
- Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
- Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
- Trademark prescreening — initial searches to identify clear conflicts before legal review
- Domain and digital availability — confirming the name can actually live online
- Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist
The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.
Based on Clutch pricing data, clients can expect rates to go:
- Tactical product or feature naming: $5,000 – $25,000
- Full company or brand naming engagement: $25,000 – $100,000
- Strategic naming with positioning work attached: $75,000 – $250,000+
- Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+
Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.
According to data we’ve gathered through different client reviews and case studies, typical timelines go for:
- Tactical product naming: 3–6 weeks
- Full company or brand naming: 6–12 weeks
- Naming with strategy work attached: 10–16 weeks
The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.
Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:
- Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
- Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
- Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.
Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.
- No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
- Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
- No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
- Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
- Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.
Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.