Flat 6 Concepts

BACKGROUND

Please describe your company and position.

I am the Founder / CEO of PREMA CONSULTANTS

Describe what your company does in a single sentence.

Prema Consultants helps individuals and families navigate long-term and respite care by providing personalized guidance and expert placement in communities that match their care needs, lifestyle, and financial plan.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flat 6 Concepts to accomplish?

• I hired Flat6 Concepts to create a cohesive brand identity for Prema Consultants, including the company name, logo, business cards, brochures, and a professional website, with a focus on an elegant, professional, and luxury feel.

SOLUTION

How did you find Flat 6 Concepts?

Other

Why did you select Flat 6 Concepts over others?

I chose Flat6 Concepts for their elegant, luxury designs that perfectly matched my vision and style.

Describe the scope of work in detail. Please include a summary of key deliverables.

Flat6 Concepts provided end-to-end brand development for Prema Consultants, including naming, logo design, brand guidelines, business cards, brochures, and a fully responsive website, all tailored to reflect my personal style, aesthetic preferences, and favorite colors. Key deliverables included multiple logo variations, a meticulously crafted mood board inspired by my vision, high-end print materials, and a mobile-optimized website that embodies the elegance, sophistication, and professionalism I wanted my brand to represent.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Though recently launched, the unique, luxurious design has led to immediate recognition at marketing events, with industry professionals praising the branding. Clients, industry peers, and friends alike have complimented the stunning website as a standout, with many friends noting how Flat 6 Concepts brilliantly captured my essence in the brand and designs. Their creativity, attention to detail, and collaborative approach make them stand out, and I’m thrilled with the results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Flat6 Concepts demonstrated strong project management, initially delivering items on time despite my perfectionist tendencies and detailed feedback. However, as the project neared completion and after I paid the remainder of my bill early, the delivery pace did slow down a bit.  While I was very involved in every stage, providing rapid and sometimes extensive commentary, Flat6 Concepts was gracious and patient, skillfully guiding me through the deliverables and even explaining when certain ideas might not be ideal. Though a few emails got lost in the shuffle, given the volume of feedback I provided, they were able to keep up with my pace and ensure the final product met my high standards.

While there were some delays toward the end, the team made sure to deliver high-quality results, and I was generally kept informed throughout the process. The pricing was fair for the high-end work provided, but having a clearer understanding of all deliverables and costs upfront would have made the value even more evident.

What was your primary form of communication with Flat 6 Concepts?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive and unique about Flat6 Concepts was their ability to truly capture the essence of my brand and transform my personal preferences into a luxurious, elegant design. Their attention to detail, creativity, and ability to translate abstract ideas into a cohesive and visually stunning brand identity set them apart from others. I also feel confident that my brand is completely unique, and no one will have anything similar, especially in an age where many rely on AI-generated logos. Their expertise ensured my brand stood out in a way that reflects both authenticity and sophistication.

Are there any areas for improvement or something Flat 6 Concepts could have done differently?

I think an area for improvement would be having a clearer process for client sign-off on deliverables before moving forward, ensuring that all aspects are considered complete without additional charges. Even though I am a firm believer in collaborative efforts, it might also be helpful to have a final review of the deliverables for any edits or corrections before sending them to the client, ensuring everything is polished and aligned with expectations. The experience was very positive, with excellent collaboration and an end result I'm thrilled with, though there were a few administrative areas that could be improved for smoother project flow.

BACKGROUND

Introduce your business and what you do there.

I’m the principal of an interior design firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flat 6 Concepts?

I’ve been working with Christos (Founder & Creative Director) since 2008. I need them for their branding services. 

SOLUTION

What was the scope of their involvement?

Whenever I need new business cards or want to change something, I contact Flat 6. Whenever they provide graphic designs for us, we use a collaborative process — Christos and I go back and forth with our ideas until he comes up with a design.

What is the team composition?

I mainly work with Christos. 

How did you come to work with Flat 6 Concepts?

I found Christos and Flat 6 through an officemate, which used him as well. 

How much have you invested with them?

My investment has been between $5,000–$10,000. 

What is the status of this engagement?

We started working together in January 2008, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Christos is easy to get along with; he’s accessible and available for questions. Overall, working with them is easy. 

How did Flat 6 Concepts perform from a project management standpoint?

Their project management is good in terms of meeting deadlines and staying on budget. To communicate, we use phone calls, emails, and in-person meetings. 

What did you find most impressive about them?

Christos is truly talented, and he has plenty of resources.

Are there any areas they could improve?

No, there aren’t any. 

BACKGROUND

Please describe your company and your position there.

The Talent is an independent, boutique agency comprised of deeply committed talent bookers who provide individual guidance, knowledgeable strategy and a highly engaged service to the entertainment industry for over 15 years. Our mission is to become our clients’ most trusted partner by leveraging our vast experience and strong contacts to book each project we take on, including talk shows, celebrity castings, award show presenters and performers, magazine covers, charity events, photo shoots, ads or advertorials and non-profits. I am the CEO and Founder of The Talent

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flat 6 Concepts?

We were looking to come up with a new name for the company and a corresponding logo. And update our website.

What were your goals for this project?

A name that resonated. A look that was elegant, sleek, and professional.

SOLUTION

How did you select Flat 6 Concepts?

I was aware of Christos's work via social media. I met with him and discussed the project and I liked his process and collaborative approach. He builds in several revises in the cost that made me feel comfortable. And the price was right on target for what I was looking to spend.

Describe the project in detail.

Our previous name was JB Talent. We were looking to rebrand to something that better embodied the spirit of collaboration of the team and not just the initials of individuals. We also needed a fresh logo and redesign of the website which hadn't been modified in 15 years.

What was the team composition?

I worked directly with Christos on every element of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Already our website traffic is greatly increased. And we've had an overwhelming response in the industry not only to the name, but also the design and how great it looks--including several people wanting Flat6 Design's information to reach out and hire them.

How effective was the workflow between your team and theirs?

Fast and efficient.

What did you find most impressive about this company?

They are very hands-on, attentive, and collaborative. Their turnaround time is very fast too.

Are there any areas for improvement?

No, everything was great.

BACKGROUND

Please describe your company and your position there.

I rebranded myself in a new architectural design company and I’m sole owner until I set up staff.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flat 6 Concepts?

I needed a sleek and enticing logo that would allow customers to understand my new and futuristic designs. I wanted a logo that would not only stand out but mean professional business.

What were your goals for this project?

I wanted a logo / rebranding fast. I had gone to someone else and that took over a month. When I first contacted Flat6concepts I had an idea in mind and knew they would get the job done within two weeks.

SOLUTION

How did you select Flat 6 Concepts?

They are confident on the phone and precise with the direction i needed to head toward. They knew the architecture industry well enough to help me portray myself properly.

Describe the scope of their work in detail.

At first Flat6concepts was going to get me three to five ideas. That seemed fair but I need variety of options. Christos read me well and offered me nine options at first from the initial 11min conversation to get the ideas rolling. I quickly responded with my likes and dislikes and we kept a small handful of the nine to proceed towards. Flat6concepts quickly sent me another revision within hours, I reviewed again and then we had two!

All I can say is, I knew from the two phone conversations I had with Christos that he was going to have an idea for me quickly. His email heading read: “Mock ups of our favorite two designs“. I knew that with all hands on deck, this was a great team effort!

ONE WEEK! Exactly one week went by and we had a design / logo / rebranding that my wife and I loved. I didn’t think that we needed another week to refine anything. He even reached out to me on...well (last) Sunday afternoon to ask for my thoughts and I said, “Ok, do your thing”. Everything was finalized with the different versions and file formats that Monday morning! I’m extremely happy and I couldn’t wait to adorn my website and social media sites with my new look.

What was the team composition?

For Flat6concepts it was Christos and Sal vs. Katie and Dio. Only Christos and I emailed each other. No reason to bog up the thread with more people. One week of fast back and forth emails and limited phone calls and we had a new branding!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I touched on that all ready. It only took Flat6concepts a week to make me happy.

How effective was the workflow between your team and theirs?

I was so impressed with the flow that I wish the project went longer. Sad but true. I have another project for them and waiting to have some fun with this next one that I won’t need in a terrible hurry.

What did you find most impressive about this company?

They are specialists in their field. They ask the precise questions and get results without a lot of sugar-coating.

Are there any areas for improvement?

None whatsoever.

BACKGROUND

Introduce your business and what you do there.

I am the owner and president of Viola PR and Design. We are a public relations and licensing firm, and my focus is on the home design and interiors industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flat 6 Concepts?

I’ve had the same logo and branding since I started my business in 2005, and when this January rolled around, I decided I really needed something fresh and new.

SOLUTION

What was the scope of their involvement?

I knew what I needed to do, so we were able to set up a pretty seamless system for all of the work. I would send them emails with ideas and suggestions for things I thought needed to be updated, and their team would quickly respond with their suggestions as well. Once we agreed on the specific deliverables, they would get to work and come back to me with the draft.

The first thing they did was develop a new logo for the company. They provided me with about six versions in a very short time, and from the beginning, there wasn’t a single one I didn’t love. From there, we overhauled the website to include all of the new collateral, working one step at a time there and developing a press release to go along with the launch as well.

He also helped me update and print my new business cards, and we are currently planning the future stages of the website overhaul. We have a long-term plan in place with specific goals every month to help guide the project as we go.

What is the team composition?

I work directly with the principal, so it’s a team of one.

How did you come to work with Flat 6 Concepts?

They were recommended to me by a good friend and client of mine, and I had a chance to work with them on behalf of another client before deciding that they would be a good fit for my company as well. I loved the way they worked, so it was an easy decision to make.

How much have you invested with them?

Each invoice can be anywhere from $350 to closer to $4,000 depending on the extent of the work. They’ve been very gracious in working with me financially to figure out what I can afford and what they can do for me for that budget. In total, the cost has been under $10,000 so far.

What is the status of this engagement?

We started working with them in February 2020 and had completed most of our deliverables my mid-March, but we are continuing to wrap things up together at this point. I plan to continue working with them for all my future graphic needs.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I haven’t launched the new brand deliverables yet, but I shared them with a friend and client who I have worked with for close to 20 years, and he just flipped over it. He could not believe how great it was, and quite a few people have mentioned their excitement about what we have rolled out to the website as well. I am incredibly excited about the reception I’m sure it will eventually receive.

How did Flat 6 Concepts perform from a project management standpoint?

They have performed above and beyond my expectations. Their organizational skills are absolutely excellent, and they always circle back with me immediately any time I send them a message about a request or a question that I have. If it’s something that they can’t complete immediately, they’ll always give me an approximate time of when it will be.

What did you find most impressive about them?

Their owner brings a creativity to the projects that you rarely see. They have an incredible ability to take verbal cues and requirements and turn them into something really visually provocative and exciting. Flat 6 Concepts continually surprises me with their creativity and artistry in all of their work.

Are there any areas they could improve?

No, there’s nothing I think they should do differently at all.

Do you have any advice for potential customers?

Tell them what you’re looking for, and if it’s in line with your needs, do not hesitate to hire them.

BACKGROUND

Please describe your company and your position there.

I am a facial plastic surgeon who specializes in surgical and non-surgical facial aesthetics. I moved to Los Angeles in 2011 and worked with Flat 6 to create my first website, design, and branding.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flat 6 Concepts?

I hired Flat 6 to help with branding, website creation and development, and with business cards. I was inspired by their creative work in the non-medical sector and felt it would bring a fresh perspective into the medical world.

What were your goals for this project?

My goals were to create a website and brand design as I was establishing a new business and presence in Los Angeles.

SOLUTION

How did you select this vendor?

I was referred to Flat 6 by a friend of mine who is an architect and had utilized their services. I noticed that Flat 6 worked primarily with high end companies of non-medical sectors to create an elegant and upscale brand design.

Describe the project and the services they provided in detail.

Flat 6 created my website and helped me with my first design for my brand which went on my letterhead, cards, and brochures. Flat 6 worked with me for many years thereafter and supported me as my business really took off.

What was the team composition?

I worked primarily with Christos Joannides but also had contact with many members of his team. The Flat 6 team was always responsive and efficient.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Working with Flat 6 has helped my business boom and helped me reach the place where I am at today which is one of the busiest practices in Los Angeles with a team of 18.

How was project management arranged and how effective was it?

Project management was coordinated by Mr. Joannides primarily. The entire web and brand development team were lovely to work with.

What did you find most impressive about this company?

I was most impressed by the unique creative perspective this company brought to my field and to me. I also really enjoyed the response times and efficiency.

Are there any areas for improvement?

Not applicable.

BACKGROUND

Please describe your company and your position there.

I am the President & CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flat 6 Concepts?

We needed a rebrand of the company and numerous brand assets.

What were your goals for this project?

The goals of the project were to differentiate us in the minds of our target demographic, as well as, cause us to stand out in world full of brands regardless of the industry.

SOLUTION

How did you select this vendor?

I was attending an open house and picked up a magazine that was being handed out at the event. As I looked through the magazine, there was only one page that really caught my attention. I then reached out to Flat 6 Concepts, met with Christos Joannides and knew we had found the right company to execute our rebrand.

Describe the scope of their work in detail.

The process began with our team meeting with Christos. We explained our concept and objectives to Christos and shared our original brand assets. Flat 6 Concepts then designed a new logo and website, created a new tagline and delivered a messaging blueprint customized for numerous channels.

What was the team composition?

We primarily worked directly with the Founder, Christos Joannides.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The rebranding Flat 6 Concepts executed has been received greatly internally and externally across the numerous sectors with which we interact.

How effective was the workflow between your team and theirs?

The workflow has been almost seamless throughout the duration of our numerous projects. Our team continues to have great communication to date which has consisted of simply emails and occasional phone calls. Flat 6 Concepts responds well to feedback and we have yet to have any instance where ego impeded anything our respective teams were aiming to accomplish.

What did you find most impressive about this company?

We were really impressed with how quickly they grasped and identified numerous ways to elevate our objectives, their international design and philosophical sensibilities and the ease of working with Flat 6 Concepts. It took all of two meetings to seem as if they had been part of our team from the beginning.

Are there any areas for improvement?

Starting with myself, everyone will always have room for improvement. That being said, we had zero complaints and were completely satisfied with the finished product.

BACKGROUND

Introduce your business and what you do there.

I own an interior design firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flat 6 Concepts?

I engaged Flat 6 Concepts to help me rebrand the company. I'd worked with another vendor previously, but I didn't feel that they fully helped promote or properly showcase our work on our website.

SOLUTION

What was the scope of their involvement?

Flat 6 Concepts helped us rebrand our company, which included designing a new logo, letterhead, and business cards. They completely redesigned our website, incorporating our company colors, fonts, and images.

What is the team composition?

I work directly with the founder.

How did you come to work with Flat 6 Concepts?

I was familiar with the company's previous work on other projects.

What is the status of this engagement?

We've been working together since 2008. They continue to update and maintain our website.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before working with them, our work wasn't properly showcased. Flat 6 Concepts elevated our branding and website to reflect the sophistication of our work.

How did Flat 6 Concepts perform from a project management standpoint?

They're excellent. They're always very timely and responsive, consistently delivering what we ask. 

What did you find most impressive about them?

They're great designers. The work they've done for us is very clean and unique, as it is for each of their clients. Compared to others I've worked with, Flat 6 Concepts is also a lot more professional.

Are there any areas they could improve?

I don't have anything negative to say about their work; I've been very pleased with it.

Do you have any advice for potential customers?

Verbalize the company's vision as clearly as possible, and be responsive to communications from their team to keep projects moving along swiftly.

BACKGROUND

Introduce your business and what you do there.

I'm the designer and builder of a boutique art and furniture store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flat 6 Concepts?

I needed a website with e-commerce capabilities. We also needed branding for all our products. I needed someone who could create a unique, elegant, and strong story in a clear and concise way.

SOLUTION

What was the scope of their involvement?

Flat 6 Concepts develops the front- and backend of our e-commerce site. Their team uploads our graphics and wrote all our content including our videos and two books. They edit, photoshop, and format our content to be uploaded to social media platforms like Instagram.

In addition, they design our branding, logos, and signage for our commercial projects such as bags, candle boxes, and water bottles. For all our projects, they help us from conception of the designs to installation of the finished product.

What is the team composition?

I interface with their founder daily.

How did you come to work with Flat 6 Concepts?

I knew their founder through his earlier branding for another furniture store I used to frequent. I was impressed with his work. He actually reached out to me through my old email and suggested that our company needed an update.

How much have you invested with them?

We invested $50,000–$150,000 thus far.

What is the status of this engagement?

We started in June 2014 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everyone's pretty blown away by the website and store from the moment they click on it. Their storytelling and branding are consistently elegant, luxurious, and high class. Our customers always come back to buy the products he designs for us. Their designers always nail the look and feel we want.

How did Flat 6 Concepts perform from a project management standpoint?

They don’t take on too many projects at a time to ensure they deliver hands-on, high-quality work. I've been nothing but pleased with the whole process. We communicate daily via phone and email, and they hold your hand through the whole process.

What did you find most impressive about them?

Their founder won't quit until he gets it right. He meticulously works to nail the best, luxurious designs for your brand. His understanding of high-quality and high-class design is excellent.

Do you have any advice for potential customers?

If you're looking for top-quality, luxury branding, this is the vendor for you. Give them your ideas and trust that they will deliver amazing designs. They always under promise and over deliver.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of K Kong Designs. We’re a small interior design company that specializes in both high-end residential and commercial projects.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flat 6 Concepts?

After working for a large architecture firm for ten years, I decided to start my own company. Initially, I created the logo and had my team put together a functioning website. My business grew over the years and I realized we needed more professional branding to attract the clientele we wanted to serve. We needed a service provider to facilitate a rebranding effort.

SOLUTION

What was the scope of their involvement?

Flat 6 Concepts designed a new logo and redesigned our existing website. They also created a letterhead, business cards, and changed the font on our proposals to ensure consistent branding across all of our marketing materials. They collaborated with us to deliver a product that met our needs. This included offering several logo options and revising them per our feedback.

I wanted an elegant design that would showcase our work and clearly communicate the quality of our deliverables. A busy interface would only take away from that. We also requested the website be responsive on mobile. They worked to ensure it functioned properly and looked aesthetically pleasing on every platform.

What is the team composition?

Christos (Founder & Creative Director, Flat 6 Concepts) is our sole point of contact.

How did you come to work with Flat 6 Concepts?

A personal friend of mine hired them to create her website and business cards. Through her, I met Christos in-person. Once we started considering a rebranding effort, Christos was the first person that came to mind.

How much have you invested with them?

We’ve spent between $15,000 and $20,000 thus far.

What is the status of this engagement?

We started working together in June 2016 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’m proud of our current brand and logo. I love the business cards and they designed a site that makes us stand out. I felt these things were lacking in my business and Flat 6 Concepts provided them. I’m happy to display our materials to clients.

How did Flat 6 Concepts perform from a project management standpoint?

We put our imagery into a Dropbox file and they worked with everything from there. Beyond that, we communicated via phone and email. They’re extremely productive and have a quick turnaround time for what they produce. If anything, I slowed down the process by reviewing their work and requesting changes.

What did you find most impressive about them?

In my experience, a lot of companies lack accountability and aren’t responsive. It’s difficult to find vendors that do what they promise and take pride in their work. From that perspective, Flat 6 Concepts outperforms most service providers in the market. It’s been a collaborative and easy process.

Are there any areas they could improve?

There was a small issue of formatting the website for laptop use. We went back and forth on that for a while, but they managed to figure everything out. I’m about to contact them for more work. I wouldn’t be doing that if I wasn’t happy with their overall performance.

Do you have any advice for potential customers?

Be aware that communication is key and they’re limited only by the amount of information you provide.