Good Design for Good Reason
We believe design can and should inspire critical thought and positive action.
Everything we make, we make together, with a lot of love, intention and respect for our clients’ core values and ideas.
Since 1999, we’ve partnered with organizations of every size, across many industries, building identity systems, campaigns and digital tools that are as unique as they are useful.
Our award-winning work is a testament to our collaborative process and conscious commitment to honesty, integrity and beautiful, effective design.
Started and housed at the Kent College of Law, the Oyez Project is essentially a massive multimedia library dedicated to the US Supreme Court. You have questions about the Constitution? Oyez has answers.
The Project’s gatekeepers hired us to design an interactive website about the Fourth Amendment (the one that protects us from illegal search and seizure) for their collection. Drawing from iconic pieces like NYT’s Snowfall and National Geographic's Killing Kennedy, we took a mountain of raw content and designed an immersive exploration of the right to privacy in America.
The site balances elements reminiscent of investigative print journalism—highly legible type with a sense of gravitas, a simple palette and dramatic imagery—with digital features like embedded media, interactive reference tools and parallax scrolling for a truly immersive experience.
You don’t get to be the oldest and largest international school in China without a few stories along the way. Over the course of its 100+ year history, the Shanghai American School has withstood revolutions, moved campuses (including a brief stint holding classes in an internment camp shed), born and lost and rediscovered its legends and survived to become the academic and athletic powerhouse that it is today.
When they came to Firebelly in search of elevated web design, SCB had a lot to talk about. A forward-thinking architecture and interiors firm with an 85-year history, SCB had completed hundreds of projects across the country and around the globe.
The firm had a lot of compelling stories to tell, but didn’t quite know how to tell them. And in an industry famous for being old school, SCB struggled to strike the right balance between their progressive spirit and storied legacy. After a brand audit in 2014, the firm decided to keep their logo, but realized they needed a new website to showcase who they really were. That's where Firebelly came in.
Since first joining forces with RWJF in 2015, we’ve worked with the public health giant on several purpose-driven projects, from designing their annual conference identity to creating a robust digital resource for building healthier communities.
In 2017, the team brought us a new challenge: design the experience for the RWJF booth at MCON, a marquee event geared toward millennial changemakers, held in Washington, DC. As a sponsor, the Foundation was eager to display both style and substance in order to engage a new generation of potential leaders. At 10’x40’, the space was not without its quirks. But the real pickle came in the Foundation’s request that we create a one-of-a-kind, energizing and on-brand environment that could be packed flat and repurposed for future events. Game on.
With stars in their eyes and major growth on the horizon, FLOR was in need of a comprehensive rebrand—new logo, new messaging, a top-to-bottom overhaul of their identity system and a refreshed strategy for 20+ retail stores nationwide.
As longtime fans of the custom rug company, we were up for the challenge. And with FLOR eager to find a true collaborator for the project—a team that wouldn't dictate, but arrive at solutions together, it was a match made in design heaven.
Together, we set out to refine FLOR's story, sell the design experience and convert browsers to brand loyalists. After a thorough language audit and intensive store research, we found plenty of room to strengthen the brand and consumer experience. We began by crafting a short, memorable tagline—Creative Rug Design—and a lively logo to convey FLOR's sense of freedom, play and flexibility.
And that was just the beginning.
Planned Parenthood has labored fiercely for women’s rights and bodily autonomy for 100+ years. With constituents all over these united states, it has formed an organized front in the ongoing fight for health equity and reproductive justice.
So when Planned Parenthood’s creative team reached out to us for help creating a new brand book, we were thrilled to be of service.
Part manifesto, part style guide (and all heart), the book reflects months of rigorous, hands-on consideration. Together, we developed clear rules, scrutinized every word, every image, and checked our own blind spots along the way.