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GS&F is a results-driven, fully integrated Nashville agency that works to discover the one truth about a brand that will connect with consumers in a real and meaningful way.
What makes your brand different and what’s true about it isn’t always the same thing. Others may copy what you do, but the one simple truth that makes you authentic is yours and yours alone. It’s what defines you. And it’s our job to look deeper to find the authenticity in your brand and create ideas around it that will rally, inspire and move consumers to action.
Bridgestone, LP Building Solutions, Hunt Brothers Pizza, Firestone, Tennessee Titans, Nashville Predators
PetSafe is the leading technology-forward pet supplies company in the world. To raise awareness for their ScoopFree self-cleaning litter box and laser cat toys, we created a digital campaign that helped cat owners understand the benefits of the products by showing them from a more relatable perspective.
Cats and humans can agree on at least two things. We hate being bored and we hate dealing with crap that won’t go away. So when it comes to playtime with your cat and the potty breaks in between, you’re both at risk of running into a few problems—but PetSafe’s here to help. No matter the problem, you can leave it to PetSafe to have a solution that brings you and your pet closer together.
To further support ScoopFree and combat the audience’s uncertainty around how the self-cleaning litter box actually works, we created a series of demonstrative social media posts that made all kinds of “crap” go away. As paid posts, these videos became a key integration for what was PetSafe’s most successful campaign to date.
When Nashville was chosen to host the 2019 NFL Draft, Bridgestone saw an opportunity to remind fans everywhere that Bridgestone was the Official Tire of the NFL. To ensure they got noticed amongst the 600,000 attendees and the airtight media schedule, we partnered with a Nashville legend and two former superstars to pull a stunt on the red carpet that couldn’t be ignored.
We partnered with world-renowned designer and Nashville native Manuel Cuevas to make branded suits for the superstars. Manuel was already known for creating iconic looks for Dolly Parton, Johnny Cash, Elvis Presley—the list goes on and on—and now, for the first time, his designs would bedazzle the NFL Draft red carpet. Teaser videos built anticipation for the stunt with inside looks at the process.
Giving a Bridgestone-worthy clutch performance, Williams and Wilfork strutted down the red carpet dressed to the nines in their Bridgestone-branded Manuel suits—and the media couldn’t get enough of it. The duo was mentioned with accompanying photographs in every “best dressed” article out there, with coverage by top-tier publications like Sports Illustrated, CBS Sports, Barstool Sports and more.