Red Six Media

To communicate and promote the positive ripple effect ExxonMobil Baton Rouge has on the local economy, school system and community, we evoked the illustrative imagery of a Rube Goldberg machine. The Energy Goes Far campaign began with the development of a 30-second commercial that presented some unique challenges. While CGI was suggested as an easier and more time-and-cost-effective solution to produce an elaborate Rube Goldberg machine, our creative team knew that authenticity was key to delivering dynamic, visual messaging. After all, ExxonMobil is known for their innovative engineering skill; therefore, our creative work should reflect their expertise. The result of this strenuous and ultimately compelling work was a successful and flexible creative direction that carried over across all media—effectively translated to print, digital, OOH, and even radio carrying the tagline, A Little Energy Goes a Long Way. The strength of this integrated campaign is evidenced by ExxonMobil’s duplication of Red Six’s direction in national ripple effect campaigns. The momentum of this campaign is still building and, like the initial task set forth by the client, the ripple effect of this integrated campaign continues to extend farther than we ever imagined.

The Red Six team worked closely with the Tiger Athletic Foundation (TAF) to develop an integrated messaging campaign to entice Louisiana State University (LSU) Tiger fans of all ages to join the team behind the Tigers. 

At the launch of the Here for Tigers campaign, we created a sharable and compelling video worthy of Tiger Stadium’s Jumbotron. This initial campaign was supported with print, OOH, and social media design and messaging.

To increase awareness in the Greater Baton Rouge area of ExxonMobil's dedication to community outreach, education initiatives and job growth, we invited local children (not actors) with real connections to ExxonMobil through their parents or schools, to speak about living in Baton Rouge. We created three short videos to live on the microsite we built for ExxonMobil. See all three videos in the series, read the short bios of all the kids who participated and learn more about the programs and support ExxonMobil provides to Greater Baton Rouge at energygoesfar.com 

To target the millennial gap in membership, a messaging system was created to resonate with fans enticing them in print, social media, and OOH to not only show their support but claim their birthright. After all, they were Born to Be Tigers.

As the managers of TAF’s social media campaign, we’ve implemented the flexibility of the Born to Be Tigers messaging system to target specific fans, celebrating wins, offering encouragement during losses, and always keeping the fan momentum going. 

Tasked with driving traffic, awareness and affinity for a chain of seven neighborhood locations, we developed a campaign around the idea of selection and convenience as the client's advantage in the extremely competitive world of pizza retailers. We created three :15 videos featuring Princess Picky, Hangry Hal and Vegetarian Vickie to illustrate how Rotolo's feeds every palate, every budget, everybody.

Tasked with demonstrating United Way's concept of ALICE (Asset-Limited, Income-Constrained, Employed), we created a video featuring a local working family still struggling to make ends meet. This long-form video was created to be used on social media and in presentations by CAUW to generate support and understanding that many in our city, though working full-time jobs, struggle with daily expenses. It was a privilege to tell this story.