BETTER BUSINESS BY DESIGN ™
Splinter is an independent design group with all the tools your brand needs to find its visual edge in the marketplace. We’re ultra-committed specialists with a pointy genius for nailing real-world business solutions: here to help you create, manage and communicate your brand with intelligence, power and style.
We design for print, web, mobile andsuper-sized formats – so whatever you need, Splinter helps you build a better business by design.
Someday. When the time is right. If I had the money. All common thoughts and phrases we use when describing a dream or desire we see as unattainable. Through this fully integrated campaign, we use a series of transformative vignettes as the vehicles to break down these mental barriers.
Lending uncomplicated allows you to focus on what matters most. Stop dreaming, and start living.
Capturing authentic moments of travel via motorhome, a series of inviting vignettes weaves a compelling story of old-fashioned adventure combined with the freedom of convenient travel. At Cruise America, travel is vacation. The result was a powerful storytelling engine to help guide travelers worldwide, encouraging folks to turn every new travel experience into the adventure of a lifetime.
Positive brand reinforcement invites employees to be a part of something bigger. To be a part of the team. For the Arizona Coyotes, the experience off the ice is just as essential as game day. The brief was simple. Using environmental design, elevate the game of their hockey offices. Transform the space into an arena where they feel empowered to strategize, make executive decisions and celebrate wins as a team.
To begin, we drafted a few conceptual plays of our own. The first blended the desert landscape with the idea that hockey belongs in Arizona. The second drew inspiration from the principal elements of hockey to echo the energy of the big game. Incorporating real hockey gear constructs a sense of preparedness and encourages the team's ambitious spirit.
HTA has built strong relationships with investors and tenants through their full-service operating platform. We were tasked with building an equally strong digital platform. The new design values accessibility, simplicity and a fresh approach to real-estate investing.
In collaboration with S&P Global, we redesigned the Investor Relations portal. The result is a well-organized, easy to use library of financials. An intuitive experience gives investors confidence in HTA and the future growth of the portfolio
For many people, retirement planning is another task on a long list of to-dos. Other financial companies either over-simplify their process or over-complicate it. Kyle Spahn built a more transparent process with customized financial plans and long-term client relationships. By positioning retirement as an opportunity, we showcased the ultimate goal clients know is the target, with the understanding that their individual needs will be met.
A logo that is bold and modern differentiates Spahn Wealth from the traditional brands found in the financial services industry. The mark emerged as an excellent representation of the mathematical side of the retirement process. The emphasized ampersand represents relationships; the relationship of wealth and retirement, as well as the relationship between Spahn and their clients.
The completed brand balances contemporary processes and nostalgia. It recognizes the importance of the past while welcoming the experiences of the future.
Design work for the W reflects the mindset of its audience: It is all about taking risks and breaking boundaries. For over a decade we’ve been able to explore unconventional executions, injecting the W Hotel’s vibrant energy and lust for life into every facet of the luxury hotel branding. From in-room collateral to special events and larger than life environments, we’ve been able to convey the essence of the W: a premiere global destination with insider access to the world of what’s next.