Top Naming Companies in the United States
Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.
U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:
• Naming Companies in Los Angeles
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
$10,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.
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$1,000+$100 - $149 / hr10 - 49Brunswick, GA
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H2o creative group is a branding agency. In Brunswick, Georgia, their team provides Branding and Marketing Strategy.
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$25,000+$150 - $199 / hr10 - 49Minnetonka, MN
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Headquartered in Minnetonka, Minnesota, Introworks is a small branding company. Their services include Branding and Market Research.
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UndisclosedUndisclosed10 - 49Winston-Salem, NC
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Common Giant Creative is a branding firm. Founded in 2012, the team offers Branding and Email Marketing. The company is located in Winston-Salem, North Carolina.
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$10,000+$150 - $199 / hr10 - 49Greensboro, NC
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Mitre Agency, a branding agency, was established in 2000. Located in Greensboro, North Carolina, the team offers Branding and Graphic Design.
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$100,000+Undisclosed50 - 249Kansas City, MO
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Signal Theory is an Advertising company. The Kansas City, Missouri-based company was established in 1971. Their team specializes in Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Albuquerque, NM
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Truly Social Media is a social media marketing agency. The Albuquerque, New Mexico-based team specializes in Social Media Marketing and Content Marketing.
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$1,000+$150 - $199 / hr2 - 9Brooklyn, NY
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SRF design is a Packaging Design company. The team specializes in Packaging Design and Logo, and the company is located in Brooklyn, New York.
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$1,000+$150 - $199 / hr2 - 9Dana Point, CA
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FRW Studios is a graphic design company. In Dana Point, California, the team specializes in Graphic Design and Packaging Design.
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$5,000+$150 - $199 / hr2 - 9Oklahoma City, OK
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Creative Vega is a branding firm. Founded in 2006, their team offers Branding.
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$1,000+$50 - $99 / hr50 - 249Chicago, IL
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10com Web Development is a branding firm launched in 2006. The company provides Branding and Digital Strategy, and is midsize.
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$1,000+$150 - $199 / hr10 - 49High Bridge, NJ
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JOE 2 JOE is a small video production agency. Established in 2018, the team focuses on Video Production and Branding.
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$1,000+$25 - $49 / hr10 - 49Jacksonville, FL
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See all 4 projectsVital Trademarks offers comprehensive trademark services, including trademark registration, thorough searches, legal analysis, and application filing. Reviews highlight their exceptional project management, timely delivery, and attentive customer service, particularly praising their effective communication and competitive pricing. Their commitment to ensuring clients' brand protection is evident, leading to successful trademark registrations.
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UndisclosedUndisclosed10 - 49Gilbert, AZ
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Launched in 2013, Historic is a small Gilbert, Arizona-based branding agency. Their services include Branding and UX/UI Design.
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$10,000+$150 - $199 / hr10 - 49San Francisco, CA
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Elixir Design is a small branding agency founded in 1996. Their team specializes in Branding and Graphic Design.
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$25,000+$100 - $149 / hr2 - 9Woodbridge, VA
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See all 15 projectsKadeau is a branding agency specializing in Brand Identity Development, Brand Strategy, and Visual Identity Design, offering services such as logo design and website development. Across their reviews, clients consistently commend Kadeau for effective communication and timely delivery, with over 80% highlighting their strong understanding of brand needs and creative approach. Clients appreciate their responsive project management and holistic brand solutions, positioning Kadeau as a preferred partner for corporate branding initiatives.
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$10,000+$150 - $199 / hr2 - 9Lancaster, PA
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GATE is a branding firm. The small Lancaster, Pennsylvania-based team provides Branding and Advertising. The firm was established in 2012.
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$1,000+$50 - $99 / hr10 - 49New York, NY
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See all 17 projectsESTASOFT TECHNOLOGIES specializes in comprehensive branding and web development services, including brand identity development and logo design. They have received overwhelmingly positive feedback, with clients praising their creativity, technical expertise, and commitment to meeting deadlines. Approximately 90% of reviewers emphasize their ability to create cohesive brand identities and user-friendly websites. However, some suggest improvements in the initial planning phase for enhanced clarity.
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$50,000+$150 - $199 / hr2 - 9Denver, CO
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See all 1 projectsHero Smyth is a digital marketing agency specializing in SEM, social media, content creation, and SEO. Based on the reviews, the agency received negative feedback regarding their services, with clients expressing dissatisfaction due to unmet deliverables and lack of communication. The reviews indicate significant areas for improvement in project management and reliability.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Founded in 2016, Food Gurus Hawaii is a Business Consulting company. The company focuses on Business Consulting and Branding.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
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LIVALTO is a web design agency. They are headquartered in Los Angeles, California, and their services include Web Design and Branding.
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$10,000+$100 - $149 / hr10 - 49Golden Valley, MN
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Bolin Agency is a branding company. In Golden Valley, Minnesota, the agency focuses on Branding and Web Design.
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$10,000+$100 - $149 / hr10 - 49Manhattan, KS
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Middle, a branding company, was launched in 2008. They provides Branding and Digital Strategy.
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$1,000+Undisclosed10 - 49Bloomfield Hills, MI
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The Oryan Agency is a branding agency in Bloomfield Hills, Michigan. Established in 2004, the team specializes in Branding and Search Engine Optimization.
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$50,000+$150 - $199 / hr50 - 249Charlotte, NC
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TATTOO Projects is an Advertising company. Their midsize team of employees is in Charlotte, North Carolina. Their team offers Advertising and Branding.
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UndisclosedUndisclosed50 - 249Cedar Falls, IA
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AMPERAGE Marketing & Fundraising, an Advertising company, was founded in 1979. The company offers Advertising and Branding.
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UndisclosedUndisclosed50 - 249Franklin Park, IL
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My Box Printing is a branding company. They were launched in 2013 and focus on Branding and Logo.
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$5,000+$100 - $149 / hr2 - 9San Jose, CA
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See all 2 projectsBrighter Naming is a specialized branding agency focusing on product and corporate naming, brand identity development, and brand positioning. Their streamlined process is praised for its efficiency and effectiveness, with 100% positive feedback mentioning their expertise in creating impactful names that resonate in the market. Clients appreciate their ability to articulate brand identity and strategy without extensive in-person meetings.
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$5,000+$50 - $99 / hr2 - 9St. Petersburg, FL
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Branding agency Bella Designs Studio is based in St. Petersburg, Florida. Launched in 2008, the team offers Branding and Advertising.
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$25,000+$150 - $199 / hr2 - 9Cincinnati, OH
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Founded in 2015, Elemeno Creative is a branding agency. The team specializes in Branding and Packaging Design and is located in Cincinnati, Ohio.
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$1,000+Undisclosed50 - 249Los Angeles, CA
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Creative Writers LLC, a branding firm, is in Los Angeles, California. They offer Branding and Digital Strategy.
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$1,000+$100 - $149 / hr10 - 49San Clemente, CA
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Launched in 2015, Brand Buddha is a branding firm. Their team offers Branding and Digital Strategy.
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$10,000+$200 - $300 / hr10 - 49Austin, TX
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Tilted Chair is a small branding agency. Founded in 2010, the team offers Branding and Advertising.
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$50,000+$150 - $199 / hr10 - 49Austin, TX
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Wick Marketing is a small branding agency. They focus on Branding and Marketing Strategy and were launched in 1995.
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$1,000+$100 - $149 / hr2 - 9Bay Lake, FL
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CreativeOwl is a web design company launched in 2019. The firm provides Web Design and Video Production.
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$10,000+$150 - $199 / hr2 - 9Beverly Hills, CA
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See all 13 projectsFlat 6 Concepts is a branding and visual identity design company renowned for its elegant and sophisticated brand development services. The company excels in brand identity development, corporate branding, and logo design. Approximately 90% of the reviews highlight their attention to detail and collaborative approach, emphasizing their ability to capture the essence of a client's vision with creativity and professionalism.
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$5,000+Undisclosed10 - 49Troy, MI
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Founded in 1994, The Quell Group is a Marketing Strategy company. The small team provides Marketing Strategy and Branding.
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$10,000+$100 - $149 / hr2 - 9Naperville, IL
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Application development company eTecc / Interactive was founded in 2002. The team provides Mobile App Development and Web Design and is based in Naperville, Illinois.
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$1,000+$25 - $49 / hr50 - 249Fort Worth, TX
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See all 1 projectsBook Publishing Professionals offers services in brand development, book marketing, and corporate identity for authors. The reviews highlight their tailored marketing strategies, effective project management, and responsive communication, leading to increased book sales and enhanced visibility. Clients appreciate their personalized approach and expertise, though they suggest improvements in post-publication support and educational resources.
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UndisclosedUndisclosed10,000+Stamford, CT
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Daymon is a branding firm and Market Research company founded in 1970. The team specializes in Branding and Market Research and is located in Stamford, Connecticut.
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$25,000+Undisclosed10 - 49Deerfield, IL
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See all 5 projectsTrue Impact Partners is a versatile digital agency specializing in web development, digital marketing strategies, and app creation. The company has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strong project management skills and customer service. Clients consistently praise their responsiveness, attention to detail, and ability to deliver innovative solutions that enhance user experience and engagement metrics.
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$10,000+$100 - $149 / hr50 - 249New York, NY
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MCD Partners is a Digital Strategy company. Located in New York, New York and Chicago, Illinois, their team provides Digital Strategy and Custom Software Development.
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$10,000+$100 - $149 / hr2 - 9Sausalito, CA
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Kindred Creative Group is a branding firm. The Sausalito, California-based firm was founded in 2009. Their team specializes in Branding and Advertising.
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$1,000+$50 - $99 / hr2 - 9Hudson, OH
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Kurtz is a branding firm. Their team is headquartered in Hudson, Ohio. The firm specializes in Branding and Graphic Design.
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Undisclosed$50 - $99 / hr2 - 9Austin, TX
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Website Bandits is a web design agency. They were launched in 2023, and their services include Web Design and Branding.
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$5,000+$50 - $99 / hr50 - 249Washington, DC
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See all 1 projectsGuscorp offers services in Brand Development, Corporate Identity, Logo Design, and Marketing. Feedback consistently highlights their professionalism, high-quality deliverables, and excellent customer service. Clients particularly appreciate their dedication to milestones and timelines, though some suggest improving their marketing capabilities.
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$25,000+$100 - $149 / hr1,000 - 9,999Chicago, IL
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See all 8 projectsSGK is a branding and marketing company renowned for its expertise in brand development, corporate identity, and visual identity design. The company consistently demonstrates commitment, flexibility, and strategic project management, with approximately 85% of feedback highlighting their responsiveness and collaborative approach. Some areas for improvement include communication structure and project schedule transparency.
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$100,000+$150 - $199 / hr10 - 49Greenville, SC
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Up&Up, an UX agency, is in Greenville, South Carolina. The team specializes in UX/UI Design and Branding.
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$1,000+$100 - $149 / hr2 - 9Lenexa, KS
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KCV Strategic is a Lenexa, Kansas-based Marketing Strategy company. Their services include Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Boise, ID
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Based in Boise, Idaho, Sleigh Creative is a branding firm. They provide Branding and Web Design.
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$5,000+$100 - $149 / hr50 - 249Houston, TX
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Chief Outsiders is a midsize Advertising company launched in 2009. Their services include Advertising and Branding.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding10% Naming20% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding10% Naming50% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
A full-service naming agency typically offers services encompassing:
- Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
- Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
- Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
- Trademark prescreening — initial searches to identify clear conflicts before legal review
- Domain and digital availability — confirming the name can actually live online
- Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist
The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.
Based on Clutch pricing data, clients can expect rates to go:
- Tactical product or feature naming: $5,000 – $25,000
- Full company or brand naming engagement: $25,000 – $100,000
- Strategic naming with positioning work attached: $75,000 – $250,000+
- Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+
Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.
According to data we’ve gathered through different client reviews and case studies, typical timelines go for:
- Tactical product naming: 3–6 weeks
- Full company or brand naming: 6–12 weeks
- Naming with strategy work attached: 10–16 weeks
The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.
Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:
- Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
- Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
- Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.
Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.
- No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
- Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
- No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
- Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
- Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.
Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.