Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 87 projectsRiver + Wolf is a branding agency specializing in brand naming, strategy, and corporate identity development. With a 100% positive feedback rate, clients consistently praise their linguistic expertise, creative depth, and meticulous approach to trademark viability and branding. Approximately 70% of reviewers highlight their exceptional project management and ability to deliver on time, often exceeding client expectations.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 72 projectsTUNGSTEN is a branding and corporate identity development company specializing in brand strategy, logo design, and visual identity design. The company consistently receives positive feedback for their professionalism, creativity, and responsiveness, with 100% of reviews praising their ability to deliver timely and impressive results. Clients particularly appreciate TUNGSTEN's alignment with company values and their collaborative approach in creating memorable brand identities.
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$5,000+$100 - $149 / hr10 - 49Jacksonville, FL
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Custom software development firm YashaaGlobal is based in Jacksonville, Florida. They provide Custom Software Development and Branding and were founded in 2017.
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Undisclosed$100 - $149 / hr10 - 49New York, NY
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See all 1 projectsKOUNTERATTACK is a comprehensive branding and design firm noted for their exceptional commitment to client relationships and a wide array of services, including business development and programming. With 100% positive feedback, clients particularly commend their design precision and dedication, though some suggest enhancing their execution strategy in business development.
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Featured
What are Featured Providers?
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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UndisclosedUndisclosed2 - 9Tallahassee, FL
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Grova Creative is an Advertising company. Established in 2009, the team provides Advertising and UX/UI Design. The company is in Tallahassee, Florida.
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UndisclosedUndisclosed10 - 49Colorado Springs, CO
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Diverge Branding, a branding company, was established in 2009. The small team offers Branding and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9Bellevue, WA
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Small branding company ImageCo Branding, is located in Bellevue, Washington. Their services include Branding and Logo.
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$1,000+$25 - $49 / hr10 - 49Jacksonville, FL
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See all 4 projectsVital Trademarks offers comprehensive trademark services, including trademark registration, thorough searches, legal analysis, and application filing. Reviews highlight their exceptional project management, timely delivery, and attentive customer service, particularly praising their effective communication and competitive pricing. Their commitment to ensuring clients' brand protection is evident, leading to successful trademark registrations.
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UndisclosedUndisclosed10 - 49Gilbert, AZ
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Launched in 2013, Historic is a small Gilbert, Arizona-based branding agency. Their services include Branding and UX/UI Design.
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$10,000+$150 - $199 / hr2 - 9Houston, TX
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Culture Pilot is a branding company. They were launched in 2003 and specialize in Branding and Marketing Strategy.
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$5,000+$150 - $199 / hr2 - 9Atlanta, GA
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Web design company New Tricks is headquartered in Atlanta, Georgia. They specialize in Web Design and Branding.
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$1,000+Undisclosed2 - 9Boston, MA
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Small Marketing Strategy company Berman Creative, is headquartered in Boston, Massachusetts. The team provides Marketing Strategy and Advertising.
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$5,000+$200 - $300 / hr2 - 9Jacksonville, FL
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Be Known For Something is a branding agency. Established in 2000, the agency is based in Jacksonville, Florida. Their team specializes in Branding and Corporate Training & Coaching.
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UndisclosedUndisclosed10 - 49Cedar Rapids, IA
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Fusionfarm is a branding firm. Founded in 2012, the company specializes in Branding and Web Design.
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$1,000+$100 - $149 / hr2 - 9Albuquerque, NM
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Truly Social Media is a social media marketing agency. The Albuquerque, New Mexico-based team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Norwalk, CT
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Hughes BrandMix is a small branding firm and Packaging Design company. Founded in 1984, the team focuses on Branding and Packaging Design.
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$5,000+$150 - $199 / hr2 - 9Oklahoma City, OK
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Creative Vega is a branding firm. Founded in 2006, their team offers Branding.
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$5,000+$100 - $149 / hr2 - 9Burr Ridge, IL
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Barcelona Creative Group is a Burr Ridge, Illinois-based branding agency. They specialize in Branding and Digital Strategy and were established in 1990.
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$1,000+$150 - $199 / hr2 - 9Indianapolis, IN
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Zaahi Studios, a video production agency, was founded in 2009. The firm offers Video Production and Branding, and is small.
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$10,000+$150 - $199 / hr10 - 49West Palm Beach, FL
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Small branding firm Moving Minds, is in West Palm Beach, Florida. Their services include Branding and Digital Strategy.
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$1,000+Undisclosed10 - 49Atlanta, GA
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Launched in 1995, SOHO Media Group is an Advertising company. Based in Hendra, Australia and Atlanta, Georgia, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9York, PA
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Cut Once, Inc., an Advertising company, is headquartered in York, Pennsylvania. They focus on Advertising and Branding and were launched in 2008.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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THEORY is a branding company. Established in 2010, the team provides Branding and Content Marketing. The company is in Honolulu, Hawaii.
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$1,000+$150 - $199 / hr10 - 49High Bridge, NJ
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JOE 2 JOE is a small video production agency. Established in 2018, the team focuses on Video Production and Branding.
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$10,000+$100 - $149 / hr10 - 49New York, NY
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Located in New York, New York and Irvine, California, Dukas Linden is a PR agency. Launched in 2002, the team provides Public Relations and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Rocky River, OH
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Sweeney is a Rocky River, Ohio-based branding firm. They focus on Branding and Content Marketing.
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$10,000+$150 - $199 / hr10 - 49Greensboro, NC
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Mitre Agency, a branding agency, was established in 2000. Located in Greensboro, North Carolina, the team offers Branding and Graphic Design.
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$25,000+$150 - $199 / hr10 - 49Brooklyn, NY
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Founded in 2022, Mudge is a branding company. Their services include Branding and Packaging Design.
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$100,000+$150 - $199 / hr50 - 249San Diego, CA
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Launched in 2001, Mindgruve is a media planning and buying company. The team specializes in Media Planning & Buying and Advertising.
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UndisclosedUndisclosed10 - 49Thousand Oaks, CA
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RKS Design is a Product Design company. The Thousand Oaks, California-based agency was established in 1980. Their services include Product Design and UX/UI Design.
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$5,000+$50 - $99 / hr2 - 9Chicago, IL
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See all 1 projectsDeveloper Arena specializes in e-commerce marketing, growth business strategies, and digital marketing services including website optimization, analytics, and reporting. The reviews emphasize their effectiveness in driving significant sales growth, their straightforward communication, and their strategic, data-driven approach to marketing. The overall feedback suggests high satisfaction with their professionalism and results-driven focus.
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UndisclosedUndisclosedFreelancerBend, OR
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See all 6 projectsSpangler Creative is a branding agency specializing in brand strategy and corporate identity. With a focus on creating and updating global brand guidelines, they boast a responsive and insightful service. Reviews reflect positively on their ability to enhance brand compliance and strategy, with 67% of offices adopting their guidelines, showcasing their impact on brand development and positioning.
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$1,000+$150 - $199 / hr2 - 9Brooklyn, NY
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SRF design is a Packaging Design company. The team specializes in Packaging Design and Logo, and the company is located in Brooklyn, New York.
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$1,000+$150 - $199 / hr2 - 9Dana Point, CA
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FRW Studios is a graphic design company. In Dana Point, California, the team specializes in Graphic Design and Packaging Design.
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$10,000+$150 - $199 / hr10 - 49Dallas, TX
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Founded in 2005, The Brand Hatchery is a small branding agency in Dallas, Texas. Their team offers Branding and Web Design.
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$10,000+Undisclosed2 - 9Los Angeles, CA
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MC Squared, an Advertising company, was established in 1992. The team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Franklin, VA
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Insercorp is a web design agency established in 2007. Their services include Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Virginia Beach, VA
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Works Progress Design is an user experience agency founded in 2008. Their team offers UX/UI Design and Branding.
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$25,000+$200 - $300 / hr2 - 9Austin, TX
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Dos Mundos Creative, a branding firm, provides Branding and Marketing Strategy. The firm is headquartered in Austin, Texas and Texas.
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$10,000+$150 - $199 / hr2 - 9Chicago, IL
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Jell Brand Strategy is a small branding agency. They focus on Branding and Content Marketing and were founded in 1993.
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UndisclosedUndisclosed2 - 9Boulder, CO
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Swoboda Marketing is a branding firm headquartered in Boulder, Colorado. They focus on Branding and Email Marketing.
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Undisclosed$100 - $149 / hr2 - 9Denver, CO
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Cranium Agency is a Denver, Colorado-based branding agency. They focus on Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Louisville, KY
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OTT Communications Inc is a Marketing Strategy company. The team provides Marketing Strategy and Advertising, and the firm is located in Louisville, Kentucky.
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$1,000+$100 - $149 / hr10 - 49Brunswick, GA
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H2o creative group is a branding agency. In Brunswick, Georgia, their team provides Branding and Marketing Strategy.
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$25,000+$150 - $199 / hr10 - 49Minnetonka, MN
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Headquartered in Minnetonka, Minnesota, Introworks is a small branding company. Their services include Branding and Market Research.
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UndisclosedUndisclosed10 - 49Winston-Salem, NC
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Common Giant Creative is a branding firm. Founded in 2012, the team offers Branding and Email Marketing. The company is located in Winston-Salem, North Carolina.
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UndisclosedUndisclosed10 - 49Hoffman Estates, IL
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Located in Hoffman Estates, Illinois, Identity Dental Marketing is a small social media marketing company. The team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Fort Worth, TX
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See all 2 projectsBook Publishing Professionals offers services in brand development, book marketing, and corporate identity for authors. The reviews highlight their tailored marketing strategies, effective project management, and responsive communication, leading to increased book sales and enhanced visibility. Clients appreciate their personalized approach and expertise, though they suggest improvements in post-publication support and educational resources.
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$250,000+$200 - $300 / hr250 - 999New York, NY
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Code and Theory is a Digital Strategy company. The midsize New York, New York-based team offers Digital Strategy and Web Design. The company was launched in 2001.
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$10,000+$150 - $199 / hr2 - 9Lancaster, PA
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GATE is a branding firm. The small Lancaster, Pennsylvania-based team provides Branding and Advertising. The firm was established in 2012.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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Indiblu Creative is a branding agency headquartered in Charlotte, North Carolina. Their services include Branding and UX/UI Design.
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$25,000+$150 - $199 / hr2 - 9Cincinnati, OH
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Founded in 2015, Elemeno Creative is a branding agency. The team specializes in Branding and Packaging Design and is located in Cincinnati, Ohio.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
38.5/40.019.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
36.8/40.020/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Branding70% Naming10% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
35.4/40.019.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9Raleigh, NC
Ability to deliver
34.1/40.017.8/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.8/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Branding10% Naming70% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding25% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
32/40.018/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.9/40.019.2/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
31.7/40.016.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
32.3/40.016.6/20 Reviews9.8/10 Clients & Experience6/10 Market PresenceService focus
60% Branding100% Naming40% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
30.6/40.016.2/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
100% Branding100% Naming -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
40% Branding10% Naming60% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.3/40.016.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
60% Branding20% Naming40% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
29.9/40.016.2/20 Reviews9.2/10 Clients & Experience4.5/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
75% Branding15% Naming25% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
31.1/40.016.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
32.8/40.017.2/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+Undisclosed2 - 9Mill Valley, CA
Ability to deliver
29.2/40.016.2/20 Reviews10/10 Clients & Experience3/10 Market PresenceService focus
80% Branding80% Naming20% Other -
$5,000+Undisclosed50 - 249Miami, FL
Ability to deliver
29.1/40.016.2/20 Reviews8.5/10 Clients & Experience4.4/10 Market PresenceService focus
70% Branding80% Naming30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.1/40.018.4/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr2 - 9Berkeley, CA
Ability to deliver
28.7/40.016.2/20 Reviews8.6/10 Clients & Experience3.9/10 Market PresenceService focus
100% Branding80% Naming -
$25,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
32.3/40.018.4/20 Reviews9.8/10 Clients & Experience4.1/10 Market PresenceService focus
60% Branding15% Naming40% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.