Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 85 projectsRiver + Wolf is a branding agency offering services such as brand naming, brand strategy, and trademark assistance. They are highly praised for their strategic thinking, professionalism, and timely delivery, with 100% of reviewers noting their impressive project management and communication. Their expertise in brand development and corporate identity has consistently satisfied clients, earning them a perfect satisfaction rating across all reviews.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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$10,000+$150 - $199 / hr2 - 9Seattle, WA
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Awful Good is a branding firm. They are based in Seattle, Washington and have small team. They offer Branding and Corporate Photography.
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$1,000+$100 - $149 / hr2 - 9Queen Creek, AZ
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Digital Strategy company Golden Goose Digital Marketing offers Digital Strategy and Conversion Optimization. They are headquartered in Queen Creek, Arizona.
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Undisclosed$100 - $149 / hr2 - 9Huntington, NY
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Thinkhouse, an Advertising company, offers Advertising and Print Design. The agency is based in Huntington, New York and Rincon, PR, Puerto Rico.
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$1,000+$150 - $199 / hr2 - 9Greensboro, NC
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Launched in 2012, Precise Creative is a small Content Marketing company. Their team offers Content Marketing and Social Media Marketing.
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$100,000+Undisclosed10 - 49Brooklyn, NY
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BBMG, a branding agency, was launched in 2003. The team focuses on Branding and Graphic Design.
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Undisclosed$100 - $149 / hr10 - 49New York, NY
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See all 1 projectsKOUNTERATTACK is a comprehensive branding and design firm noted for their exceptional commitment to client relationships and a wide array of services, including business development and programming. With 100% positive feedback, clients particularly commend their design precision and dedication, though some suggest enhancing their execution strategy in business development.
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$5,000+$150 - $199 / hr2 - 9Oakland charter Township, MI
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Founded in 1993, Identity Creative is a branding firm. The team provides Branding and Logo.
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$10,000+$150 - $199 / hr10 - 49Charlotte, NC
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Concentric is a small branding firm in Charlotte, North Carolina and New York, New York. Their services include Branding and Market Research.
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$1,000+$150 - $199 / hr10 - 49Canton, MA
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Triad Advertising is an Advertising company. Their small team is located in Canton, Massachusetts. Their services include Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49Columbia, MO
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Hoot Design Co. Is a branding agency launched in 2010. Their team offers Branding and Marketing Strategy.
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$25,000+$150 - $199 / hr10 - 49Bedford, NH
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Altos, a small branding firm, is headquartered in Bedford, New Hampshire. Their services include Branding and Marketing Strategy.
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$25,000+$150 - $199 / hr2 - 9Portland, OR
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Afterall Studio, a branding firm, offers Branding and Video Production. The agency is headquartered in Portland, Oregon.
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$10,000+$150 - $199 / hr2 - 9Bangor, ME
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Studio Linear is a small Bangor, Maine-based branding firm. Their services include Branding and Packaging Design.
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$1,000+$100 - $149 / hr2 - 9Dayton, OH
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CreativeFuse is a branding firm. They are based in Dayton, Ohio. Their team provides Branding and Digital Strategy.
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$1,000+$100 - $149 / hr50 - 249New York, NY
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See all 1 projectsWeb Priests offers web design and development services, particularly for e-commerce platforms. The overall feedback highlights their professionalism, effective project management, and substantial knowledge in their field. Clients have noted significant improvements in website traffic and sales, though there is a suggestion for minimizing the number of revisions required.
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$10,000+$150 - $199 / hr50 - 249Portland, OR
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Launched in 1999, Nemo Design is a midsize Portland, Oregon-based branding firm. Their services include Branding and Marketing Strategy.
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$5,000+$50 - $99 / hr50 - 249Chicago, IL
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Upshot is an Advertising company. Located in Chicago, Illinois, the team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Decatur, GA
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Green Gate Marketing, LLC, a small branding firm, is headquartered in Decatur, Georgia. Their services include Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Dallas, TX
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SyncLab Media is a video production agency located in Dallas, Texas. Their services include Video Production and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Tampa, FL
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Grand Brand & Co is a branding firm based in Tampa, Florida. They specialize in Branding and Web Design and were established in 2015.
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$1,000+$100 - $149 / hr2 - 9Pittsburgh, PA
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Tidbit Creative is a branding company and web design company. They are based in Pittsburgh, Pennsylvania and have small team. They focus on Branding and Web Design.
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$1,000+$50 - $99 / hr2 - 9Seattle, WA
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S9 Digital is a branding company. Their small team is in Seattle, Washington. Their services include Branding and Content Marketing.
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$1,000+$50 - $99 / hr50 - 249San Jose, CA
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See all 1 projectsHoward Publication inc - A book publishing company that provides many services such as book writing service, book editing service, book cover design, audiobook service, and book publishing on
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UndisclosedUndisclosed2 - 9Staunton, VA
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Moore Public Relations LLC is a PR firm. Their small team is headquartered in Staunton, Virginia and offers Public Relations and Social Media Marketing. The agency was founded in 2008.
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$1,000+$50 - $99 / hr2 - 9Overbrook, WV
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Folklore is a branding company established in 2019. The small team focuses on Branding and Public Relations.
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$1,000+$100 - $149 / hr2 - 9Davie, FL
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BlckPanda Creative, a SEO company, was launched in 2013. The firm specializes in Search Engine Optimization and Web Design, and is small.
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$5,000+$100 - $149 / hr10 - 49Raleigh, NC
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ClickCulture is a branding company. The Raleigh, North Carolina-based team provides Branding and Graphic Design.
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Undisclosed< $25 / hr10 - 49South San Francisco, CA
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Advertising company Wiki Specialist INC is headquartered in South San Francisco, California. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Claymont, DE
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Down Town Writers Guild is a branding firm launched in 2016. The agency provides Branding and Print Design, and is midsize.
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$1,000+$25 - $49 / hr2 - 9Katy, TX
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Fractal Grid is an user experience design company launched in 2023. Their services include UX/UI Design and Web Design.
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$5,000+$25 - $49 / hr10 - 49Newark, DE
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EX Agency Co. Is a branding agency. Headquartered in Newark, Delaware, the agency was launched in 2000. Their team provides Branding and Web Design.
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$10,000+Undisclosed10 - 49San Francisco, CA
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Small branding agency Tolleson, is headquartered in San Francisco, California. Their services include Branding and Print Design.
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UndisclosedUndisclosed50 - 249Chattanooga, TN
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Advertising company Flywheel brands is in Chattanooga, Tennessee. They focus on Advertising and Branding and were established in 1981.
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$1,000+$150 - $199 / hr50 - 249Des Moines, IA
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Located in Des Moines, Iowa, Anthologic is a branding company. They focus on Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Sacramento, CA
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Creative Noggin is a Sacramento, California-based Marketing Strategy company. They focus on Marketing Strategy and Advertising.
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$1,000+$100 - $149 / hr10 - 49Chandler, AZ
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Founded in 2018, SumoLab Total Business Marketing is a CRM consulting and SI company. In Chandler, Arizona, the team offers CRM consulting and SI and Branding.
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$10,000+$200 - $300 / hr2 - 9Atlanta, GA
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Nimble Design Co. Is a branding firm headquartered in Atlanta, Georgia. They offer Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Louisville, KY
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Branding company Tandem Public Relations is headquartered in Louisville, Kentucky. They focus on Branding and Public Relations.
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$50,000+Undisclosed2 - 9Boston, MA
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Heart is a Marketing Strategy company established in 2013. Their services include Marketing Strategy and Branding.
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$5,000+$150 - $199 / hr2 - 9Chicago, IL
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See all 4 projectsStature is a branding and marketing agency specializing in logo design, brand strategy, and corporate identity development. The company has consistently received positive feedback, with 100% of reviewers highlighting their ability to translate client visions into impactful brand visuals. Clients particularly praise their professionalism, project management, and ability to deliver results that exceed expectations.
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$25,000+$150 - $199 / hr2 - 9Atlanta, GA
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Visual Soldiers is an Atlanta, Georgia-based user experience design agency. Their services include UX/UI Design and Web Development.
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UndisclosedUndisclosedFreelancerBend, OR
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See all 6 projectsSpangler Creative is a branding agency specializing in brand strategy and corporate identity. With a focus on creating and updating global brand guidelines, they boast a responsive and insightful service. Reviews reflect positively on their ability to enhance brand compliance and strategy, with 67% of offices adopting their guidelines, showcasing their impact on brand development and positioning.
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$1,000+$50 - $99 / hr2 - 9Denver, CO
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Headquartered in Denver, Colorado, ALLYEXIA is a small social media marketing agency. Their services include Social Media Marketing and Branding.
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Undisclosed$200 - $300 / hr10 - 49New York, NY
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SMAKK Studios is a branding firm established in 2011. The firm focuses on Branding and Web Design, and is small.
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Undisclosed$200 - $300 / hr10 - 49Chicago, IL
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Brandtrust is a branding agency. Located in Chicago, Illinois, the firm specializes in Branding and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49Portland, OR
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Brand Definition is an Advertising company. The Portland, Oregon-based team specializes in Advertising and Public Relations.
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$5,000+$100 - $149 / hr2 - 9Irving, TX
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Better Branding is a branding agency located in Irving, Texas. Established in 2020, the team offers Branding and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Jacksonville, NC
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Tidemark Creative is a web design agency. Established in 2008, their team provides Web Design and Branding.
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$5,000+$100 - $149 / hr50 - 249Oklahoma City, OK
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Staplegun, a SEO company, provides Search Engine Optimization and Web Design. The firm is located in Oklahoma City, Oklahoma and Dallas, Texas.
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$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
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Web Design Gator is a branding company. Based in Los Angeles, California, the team provides Branding and Web Development.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
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39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$25,000+$300+ / hr10 - 49New York, NY
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39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
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38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
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37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.2/40.018/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.9/40.018.8/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
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37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
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36.3/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
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35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.6/40.018.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
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36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
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38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.6/40.017.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.4/40.017/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.