After rebuilding its solutions from the ground up, Quorum enlisted GLG to reposition it as a software company. In order to communicate this bold vision in a traditionally conservative industry, the company needed to change not only to whom it was talking, but also what it was saying.
A new strategy was created to drive brand and messaging development that resonates with C-level decision makers. The new direction balances cutting-edge tech with benefit-driven storytelling and a new product architecture adapted to the problems companies need to solve.
A new logo system embodied the new strategic direction of Quorum and created a visual hierarchy between the core products and services offered. A full identity package added an extensive color palette, typography, and comprehensive brand guidelines.
And a fully responsive website was created, bringing these new elements into harmony,...