Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 85 projectsRiver + Wolf is a branding agency offering services such as brand naming, brand strategy, and trademark assistance. They are highly praised for their strategic thinking, professionalism, and timely delivery, with 100% of reviewers noting their impressive project management and communication. Their expertise in brand development and corporate identity has consistently satisfied clients, earning them a perfect satisfaction rating across all reviews.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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$10,000+$100 - $149 / hr2 - 9Newtown, CT
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SandorMax is a branding agency. Launched in 2005, the team provides Branding and Web Design. The firm is headquartered in Newtown, Connecticut.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Yogg, a branding company, was launched in 2007. The small team specializes in Branding and Logo.
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$5,000+$100 - $149 / hr10 - 49Boston, MA
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Cannabis Brands is a small branding company. Established in 1996, the team specializes in Branding and Digital Strategy.
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$5,000+$50 - $99 / hr10 - 49Los Angeles, CA
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See all 2 projectsDecide Branding Agency offers services in branding, web design, and brand development. The reviews highlight their excellent communication, timely delivery, and talented team, emphasizing their capability in creating effective brand identities and websites. Clients appreciate the agency's alignment with company values and their communicative approach, making them a standout choice in the industry.
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$1,000+$100 - $149 / hr2 - 9Nashville, TN
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See all 1 projectsMattnoz offers comprehensive services in Brand Development, Marketing, Corporate Identity, and Logo Design. The overall feedback from their reviews highlights their exceptional project management, deep business knowledge, and impressive ability to transform ideas into profitable ventures. Clients consistently praise Mattnoz for their professionalism, timely delivery, and significant contributions to their business success.
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$5,000+$50 - $99 / hr50 - 249Newark, NJ
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See all 1 projectsCreatechVision provides exceptional mobile app development services, excelling in requirement gathering, UI/UX design, and robust technical implementation. Reviews highlight their commitment to client satisfaction, technical expertise, and strong project management. The company is commended for delivering high-quality, scalable solutions and maintaining open communication, although their initial proposal response time could be improved.
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$1,000+$50 - $99 / hrFreelancerIndustry, PA
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IndustrialiZen is a branding agency located in Industry, Pennsylvania. They provide Branding and Direct Marketing.
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$5,000+$100 - $149 / hr10 - 49New York, NY
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See all 3 projectsThought Media™ was established in 2009 and is an AI-driven digital technology company helping organizations strengthen their online presence, improve efficiency, and achieve measurable growth. The
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$5,000+$100 - $149 / hr10 - 49Salt Lake City, UT
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Super Top Secret is a branding firm founded in 2009. The firm offers Branding and Marketing Strategy, and is small.
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$10,000+Undisclosed10 - 49Indianapolis, IN
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Founded in 2014, Innovatemap is an user experience agency. The team focuses on UX/UI Design and Branding.
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UndisclosedUndisclosed10 - 49Portland, OR
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Founded in 1990, Sandstrom Partners is a small Portland, Oregon-based branding agency. Their services include Branding and Marketing Strategy.
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$10,000+$100 - $149 / hr2 - 9Norwalk, CT
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Silver Creative Group is a branding company. Their small team is located in Norwalk, Connecticut and. Their services include Branding and Web Development.
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$5,000+$100 - $149 / hr2 - 9Bloomington, IN
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Toohill Consulting is a small Bloomington, Indiana-based web design agency. Their services include Web Design and Search Engine Optimization.
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$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
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Nakada Design is a branding agency. In Los Angeles, California, the firm was established in 2023. Their team provides Branding and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9McKinney, TX
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Watson Marketing & Communications is a McKinney, Texas-based Digital Strategy company. The team specializes in Digital Strategy and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Scottsdale, AZ
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Howling Hound Marketing, a branding firm, is located in Scottsdale, Arizona. Their services include Branding and Marketing Strategy.
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$1,000+$200 - $300 / hr2 - 9New York, NY
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Design Minded is a branding firm. Their small team of employees is headquartered in New York, New York. Their team focuses on Branding and Graphic Design.
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$10,000+$150 - $199 / hr2 - 9Dallas, TX
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ICONIQ BRANDS is a branding agency. The small Dallas, Texas-based team provides Branding and Marketing Strategy. The agency was founded in 2022.
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UndisclosedUndisclosed2 - 9Greenville, SC
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Weaver Media is a small branding company and Marketing Strategy company headquartered in Greenville, South Carolina. Their services include Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr10 - 49Fairfax, VA
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Vibeart is an UX design agency founded in 2022. The team focuses on UX/UI Design and Branding.
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$1,000+$25 - $49 / hr50 - 249San Francisco, CA
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Web design agency Nveil is based in San Francisco, California and San Francisco, California. They focus on Web Design and Product Design.
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$5,000+$150 - $199 / hr10 - 49Maplewood, MO
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OBATA is a Maplewood, Missouri-based branding firm. They focus on Branding and Web Design.
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$50,000+$150 - $199 / hr2 - 9Greenwood Village, CO
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_defyThemAll is an Advertising company. Based in Greenwood Village, Colorado, their small team provides Advertising and Branding. The company was launched in 2015.
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$50,000+$200 - $300 / hr2 - 9Culver City, CA
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Launched in 2018, Ghostpistols, a small Advertising company, is based in Culver City, California. Their team provides Advertising and Branding.
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$25,000+$300+ / hr2 - 9Atlanta, GA
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Established in 2020, Well Made Decisions is a Business Consulting company. The small team focuses on Business Consulting and Marketing Strategy.
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$10,000+$150 - $199 / hr2 - 9Atlanta, GA
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Nine Labs is a small Atlanta, Georgia-based UX design company. The team provides UX/UI Design and Branding.
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Undisclosed$150 - $199 / hr10 - 49Chicago, IL
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Multiple Inc. Is a branding firm. Launched in 2013, the team specializes in Branding and Print Design. The agency is located in Chicago, Illinois and.
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$10,000+$150 - $199 / hr10 - 49Tacoma, WA
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RUSTY GEORGE is a branding agency. In Tacoma, Washington, the company focuses on Branding and Web Design.
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$10,000+$150 - $199 / hr10 - 49Minneapolis, MN
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Hunt Adkins is an Advertising company. They specialize in Advertising and Branding and were launched in 1991. The agency is headquartered in Minneapolis, Minnesota.
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$5,000+$100 - $149 / hr10 - 49Ann Arbor, MI
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Perich Advertising + Design is a small Advertising company founded in 1987. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Woodbury, MN
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GrowthMode Marketing is a branding company. The Woodbury, Minnesota-based team offers Branding and Content Marketing.
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$5,000+$150 - $199 / hr10 - 49Austin, TX
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Public relations agency ROGUE is in Austin, Texas and Los Angeles, California. They offer Public Relations and Branding and were launched in 2024.
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$1,000+$100 - $149 / hr2 - 9Midvale, UT
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Baker Web Solutions is a PR company located in Midvale, Utah. They provide Public Relations and Branding.
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$10,000+$100 - $149 / hr10 - 49St. Louis, MO
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Jajo, a branding firm, was established in 2003. The team offers Branding and Market Research and is in St. Louis, Missouri.
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$10,000+$25 - $49 / hr50 - 249Phoenix, AZ
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Established in 2010, TrueUniform is an Advertising company. The team provides Advertising and Branding.
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$1,000+Undisclosed2 - 9Marrero, LA
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Marketing Strategy company J Carcamo & Associates is located in Marrero, Louisiana. They specialize in Marketing Strategy and Branding.
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$10,000+$150 - $199 / hr2 - 9San Francisco, CA
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Branding company Gamut provides Branding and Web Development. They are in San Francisco, California.
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$10,000+$100 - $149 / hr2 - 9New York, NY
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Sunbird Creative, a branding firm, was founded in 2015. The team offers Branding and Web Design and is headquartered in New York, New York.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Sleeping Giant Creative is an Advertising company. They are in Indianapolis, Indiana. Their team focuses on Advertising and Branding.
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$25,000+$150 - $199 / hr2 - 9Charlotte, NC
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Mindful & Good is a small branding firm established in 2000. Their team focuses on Branding and Packaging Design.
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$5,000+$200 - $300 / hr2 - 9Evanston, IL
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Kural design is a branding company. Launched in 2008, their team provides Branding and Video Production.
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UndisclosedUndisclosed2 - 9Virginia Beach, VA
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3 Waves Agency is a branding company. Their team is headquartered in Virginia Beach, Virginia. The agency offers Branding and Corporate Photography.
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$5,000+$50 - $99 / hr10 - 49Portland, OR
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MBT Marketing is a branding company founded in 2001. The small team offers Branding and Direct Marketing.
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$5,000+$100 - $149 / hr10 - 49Long Beach, CA
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S. Groner Associates is a branding agency. The Long Beach, California-based company focuses on Branding and Digital Strategy.
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$10,000+Undisclosed10 - 49Phoenix, AZ
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Mya Kai Creative is an Advertising company in Phoenix, Arizona. Their services include Advertising and Branding.
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$1,000+< $25 / hr10 - 49Passaic, NJ
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Patches Studio is a Passaic, New Jersey-based branding agency. The team specializes in Branding and Product Design.
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$5,000+$100 - $149 / hr2 - 9Fort Lauderdale, FL
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See all 1 projectsProfile Media is a branding and marketing company specializing in brand identity development, brand strategy, and visual identity design. They received overwhelmingly positive feedback, with 100% of reviewers highlighting their flexibility, adaptability, and strong communication. Additionally, they successfully increased brand awareness and social media followers by 28,000, showcasing their effective brand positioning skills.
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$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
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LOTUS is a branding firm. Founded in 2017, the team provides Branding and Social Media Marketing. The agency is located in Los Angeles, California and McKinney, Texas.
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$5,000+$100 - $149 / hr2 - 9York, ME
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Ephemeris is a small Marketing Strategy company headquartered in York, Maine. The team focuses on Marketing Strategy and Branding.
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$1,000+$100 - $149 / hr2 - 9Oklahoma City, OK
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Branding company Monsterly Creative was launched in 2019. The team specializes in Branding and Graphic Design.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$25,000+$300+ / hr10 - 49New York, NY
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39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
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38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.2/40.018/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.9/40.018.8/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.6/40.018.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.6/40.017.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.4/40.017/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.