Top Naming Companies in the United States
Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.
U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:
• Naming Companies in Los Angeles
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
$10,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.
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$25,000+$300+ / hr2 - 9Atlanta, GA
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Established in 2020, Well Made Decisions is a Business Consulting company. The small team focuses on Business Consulting and Marketing Strategy.
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$10,000+$150 - $199 / hr2 - 9Atlanta, GA
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Nine Labs is a small Atlanta, Georgia-based UX design company. The team provides UX/UI Design and Branding.
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$5,000+$100 - $149 / hr10 - 49New York, NY
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See all 3 projectsThought Media est in late 2009. We’ve worked with hundreds of clients all over the world from Canada, the United States, Australia, China, Norway, Dubai, and more! Building Website Designs,
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Undisclosed$150 - $199 / hr10 - 49Chicago, IL
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Multiple Inc. Is a branding firm. Launched in 2013, the team specializes in Branding and Print Design. The agency is located in Chicago, Illinois and.
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$10,000+$150 - $199 / hr10 - 49Tacoma, WA
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RUSTY GEORGE is a branding agency. In Tacoma, Washington, the company focuses on Branding and Web Design.
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$10,000+$150 - $199 / hr10 - 49Minneapolis, MN
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Hunt Adkins is an Advertising company. They specialize in Advertising and Branding and were launched in 1991. The agency is headquartered in Minneapolis, Minnesota.
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$5,000+$100 - $149 / hr10 - 49Ann Arbor, MI
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Perich Advertising + Design is a small Advertising company founded in 1987. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Woodbury, MN
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GrowthMode Marketing is a branding company. The Woodbury, Minnesota-based team offers Branding and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Midvale, UT
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Baker Web Solutions is a PR company located in Midvale, Utah. They provide Public Relations and Branding.
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$10,000+$100 - $149 / hr10 - 49St. Louis, MO
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Jajo, a branding firm, was established in 2003. The team offers Branding and Market Research and is in St. Louis, Missouri.
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$10,000+$25 - $49 / hr50 - 249Phoenix, AZ
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Established in 2010, TrueUniform is an Advertising company. The team provides Advertising and Branding.
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$1,000+Undisclosed2 - 9Marrero, LA
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Marketing Strategy company J Carcamo & Associates is located in Marrero, Louisiana. They specialize in Marketing Strategy and Branding.
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$10,000+$150 - $199 / hr2 - 9San Francisco, CA
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Branding company Gamut provides Branding and Web Development. They are in San Francisco, California.
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$10,000+$100 - $149 / hr2 - 9New York, NY
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Sunbird Creative, a branding firm, was founded in 2015. The team offers Branding and Web Design and is headquartered in New York, New York.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Sleeping Giant Creative is an Advertising company. They are in Indianapolis, Indiana. Their team focuses on Advertising and Branding.
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$25,000+$150 - $199 / hr2 - 9Charlotte, NC
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Mindful & Good is a small branding firm established in 2000. Their team focuses on Branding and Packaging Design.
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$5,000+$200 - $300 / hr2 - 9Evanston, IL
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Kural design is a branding company. Launched in 2008, their team provides Branding and Video Production.
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UndisclosedUndisclosed2 - 9Virginia Beach, VA
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3 Waves Agency is a branding company. Their team is headquartered in Virginia Beach, Virginia. The agency offers Branding and Corporate Photography.
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$5,000+$50 - $99 / hr10 - 49Portland, OR
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MBT Marketing is a branding company founded in 2001. The small team offers Branding and Direct Marketing.
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$5,000+$100 - $149 / hr10 - 49Long Beach, CA
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S. Groner Associates is a branding agency. The Long Beach, California-based company focuses on Branding and Digital Strategy.
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$10,000+Undisclosed10 - 49Phoenix, AZ
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Mya Kai Creative is an Advertising company in Phoenix, Arizona. Their services include Advertising and Branding.
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$1,000+< $25 / hr10 - 49Passaic, NJ
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Patches Studio is a Passaic, New Jersey-based branding agency. The team specializes in Branding and Product Design.
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$5,000+$100 - $149 / hr2 - 9Fort Lauderdale, FL
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See all 1 projectsProfile Media is a branding company specializing in Brand Development, Corporate Identity, and Visual Identity Design. Feedback highlights their flexibility and adaptability, with 100% of reviewers appreciating their responsiveness and timely delivery. Their successful management of social media accounts and digital content led to a notable increase in brand awareness and 28,000 new followers.
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$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
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LOTUS is a branding firm. Founded in 2017, the team provides Branding and Social Media Marketing. The agency is located in Los Angeles, California and McKinney, Texas.
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$5,000+$100 - $149 / hr2 - 9York, ME
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Ephemeris is a small Marketing Strategy company headquartered in York, Maine. The team focuses on Marketing Strategy and Branding.
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$1,000+$100 - $149 / hr2 - 9Oklahoma City, OK
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Branding company Monsterly Creative was launched in 2019. The team specializes in Branding and Graphic Design.
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$5,000+Undisclosed2 - 9Colorado Springs, CO
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Commerce Puzzle is a branding agency. Their team is in Colorado Springs, Colorado and offers Branding and Web Design.
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$5,000+$50 - $99 / hr2 - 9Stamford, CT
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REBRANDERY is a branding firm. The Stamford, Connecticut-based agency offers Branding and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Denver, CO
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This/That is a branding agency. They are headquartered in Denver, Colorado and have small team of experts. Their services include Branding and Logo.
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$10,000+$100 - $149 / hr2 - 9San Francisco, CA
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Founded in 2019, iindividual is a small branding company. Their services include Branding and Content Marketing.
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$5,000+$200 - $300 / hr2 - 9Marblehead, MA
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Provisor Marketing is a Marblehead, Massachusetts-based branding company. They provide Branding and Market Research and were launched in 2001.
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$5,000+$150 - $199 / hr2 - 9Takoma Park, MD
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No Plan is a branding firm. Their small team of employees is located in Takoma Park, Maryland. Their team specializes in Branding and Graphic Design.
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$1,000+$100 - $149 / hr2 - 9Lafayette, CA
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Established in 2014, Marcy Clark PR & Events is a small Lafayette, California-based branding company and PR agency. Their services include Branding and Public Relations.
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$5,000+$100 - $149 / hr2 - 9Fort Myers, FL
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VQ Branding is a small branding firm established in 2009. Their team provides Branding and Web Design.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Storyhorse, a branding firm, was launched in 1999. The small team focuses on Branding and Graphic Design.
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$1,000+Undisclosed2 - 9Laguna Beach, CA
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Nazzal Brothers, Inc., a branding firm, was established in 2019. They offers Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Colorado Springs, CO
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Enliven Creative Agency is a Christiansted, Virgin Islands (U.S.)-based branding firm. They offer Branding and Graphic Design and were established in 2007.
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$25,000+$300+ / hr2 - 9New York, NY
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Hello Robo, an user experience company, was established in 2021. The company specializes in UX/UI Design and Branding, and is small.
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$1,000+Undisclosed10 - 49Huntington Beach, CA
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See all 1 projects&US Agency is a digital marketing firm tasked with improving digital presence through services such as SEO, social media management, and Google AdWords. However, the feedback indicates significant dissatisfaction, with 100% of reviewers expressing negative experiences, highlighting issues with communication, workflow, and failure to deliver as contracted. Reviewers consistently mention poor quality and lack of professionalism, impacting overall client satisfaction.
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$50,000+$200 - $300 / hr10 - 49Oakland, CA
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Enlisted Design is a Packaging Design company launched in 2008. The small team provides Packaging Design and Branding.
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$25,000+$100 - $149 / hr50 - 249Oklahoma City, OK
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Digital Strategy company Saxum was established in 2003. The agency focuses on Digital Strategy and Public Relations.
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UndisclosedUndisclosed2 - 9Portsmouth, NH
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Tidal Media Group is a web design agency. Located in Portsmouth, New Hampshire, their team focuses on Web Design and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49Troy, MI
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Element5 Digital, a branding company, is based in Troy, Michigan. They focus on Branding and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49Ann Arbor, MI
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Q LTD, a branding company, was established in 1981. The small team offers Branding and UX/UI Design.
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$5,000+$200 - $300 / hr10 - 49Miami, FL
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Launched in 1998, The Factory Interactive is a branding agency. Their services include Branding and Web Development.
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$1,000+$25 - $49 / hr10 - 49Denver, CO
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Green Vine Marketing is an Advertising company. Founded in 2007, the company is in Denver, Colorado. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Los Angeles, CA
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Launched in 2011, Arcana Academy is a small Advertising company. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Richmond, VA
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Small Advertising company 93 Octane, is headquartered in Richmond, Virginia. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49San Diego, CA
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Advanced Marketing Strategies is an Advertising company. Established in 1987, the team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Seattle, WA
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Creative Retail Packaging is a Packaging Design company. The small Seattle, Washington-based team focuses on Packaging Design and Branding. The agency was founded in 1979.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding10% Naming20% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding10% Naming50% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
A full-service naming agency typically offers services encompassing:
- Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
- Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
- Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
- Trademark prescreening — initial searches to identify clear conflicts before legal review
- Domain and digital availability — confirming the name can actually live online
- Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist
The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.
Based on Clutch pricing data, clients can expect rates to go:
- Tactical product or feature naming: $5,000 – $25,000
- Full company or brand naming engagement: $25,000 – $100,000
- Strategic naming with positioning work attached: $75,000 – $250,000+
- Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+
Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.
According to data we’ve gathered through different client reviews and case studies, typical timelines go for:
- Tactical product naming: 3–6 weeks
- Full company or brand naming: 6–12 weeks
- Naming with strategy work attached: 10–16 weeks
The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.
Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:
- Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
- Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
- Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.
Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.
- No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
- Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
- No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
- Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
- Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.
Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.