Navigate With The Proper Guides
e·phem·er·is: [əˈfem(ə)rəs] - NOUN astronomy astrology- a table or data file giving the calculated positions of a celestial object at regular intervals throughout a period.
As a sailor always charts his course before leaving for sea; we chart your marketing journey wisely to reach your goals. We help our clients navigate the rough marketing seas, managing risk while increasing return.
Hampton Ford Hyundai, York Art Association, Sir Isaac
Logo redesign for the York (Maine) Art Association Annual Art in the Park event. Prior logo was dark and focused on the park and not the art. Updated the logo to be a bolder, brighter illustration of the varied arts visitors could find during the one-day event, while incorporating a nod to the park environment. Pulled in colors and fonts from the parent organization's logo (York Art Association), maintaining brand consistency.
York Art Youth is the youth-focused programming for the York Art Association. The average age at the York Art Association is 68. They felt that first, they needed to attract younger demographics and families to the Association as their demographic aged; and second that the programming introduced deserved a dedicated logo and look which would appeal more to that younger demographic. And York Art Youth (YAY) was born.
The program title was simple, nods to the Association and the region, and has a fun acronym.
We remained consistent with York Art Association brand colors and fonts, but introduced hand-written large, bold letters to showcase the acronym YAY.
This particular iteration of the logo plus added imagery was created specifically for their annual art camp t-shirts. This same graphic was printed on solid white for the campers and on gold for the counselor (gold being another color in the York Art Association palette).
Hampton Ford Hyundai is located a mere 1 mile as the crow flies from the coast of New Hampshire. It is a family-owned and operated dealership with best in the area consumer reviews. As such, we wanted a logo that reflects the proximity to the ocean, yet gets consumers thinking trust, family, and professional.
We modernized the logo with clean, uncluttered lines and also reformatted the logo to fit better into smaller and usually horizontal spaces that a dealership logo needs to reside (on the website, on the back of vehicles).
One concern we had with the original logo was that the nod to the seacoast was overly prominent, while the name of the dealership was significantly subdued and completely lost in some applications.
We made the dealership name the focus of the new logo with the wave and beach surrounding, lending additional focus to the name. The colors are intentionally richer, more closely aligning to colors that typically convey feelings of trust, comfort, family, water, and professionalism.