Top Naming Companies in the United States
Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.
U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:
• Naming Companies in Los Angeles
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
$10,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.
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UndisclosedUndisclosed10 - 49Hiawatha, IA
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Metro Studios, a Digital Strategy company, provide Digital Strategy and Branding. They were founded in 1985.
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$25,000+$150 - $199 / hr10 - 49Evansville, IN
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Ten Adams is an Advertising company. The team offers Advertising and Branding and is in Evansville, Indiana.
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UndisclosedUndisclosed10 - 49Boise, ID
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Duft Watterson, a Marketing Strategy company, provides Marketing Strategy and Branding. The firm is in Boise, Idaho.
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$25,000+Undisclosed10 - 49Pewaukee, WI
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Platypus Advertising + Design is a small graphic design agency launched in 1987. Their services include Graphic Design and Branding.
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$1,000+$50 - $99 / hr10 - 49New York, NY
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The Web Founders is a small branding company located in New York, New York. Their services include Branding and Content Marketing.
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$5,000+$50 - $99 / hr10 - 49Sykesville, MD
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Branding agency AP Corp is in Sykesville, Maryland. They provide Branding and Graphic Design and were founded in 2001.
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UndisclosedUndisclosed10 - 49El Segundo, CA
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See all 1 projectsEidetic Marketing offers services in branding, corporate identity, and brand development, with specific expertise in creating unique visual identities and naming companies. Reviews highlight their professional project management, timely delivery, and skilled designers. Clients appreciate their clear communication and alignment with company values, contributing to successful outcomes such as increased client engagement.
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$1,000+$25 - $49 / hr2 - 9Smyrna, DE
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See all 1 projectsMoreGreat® LLC specializes in website design and development, e-commerce integration, SEO, and digital marketing services. Reviews highlight their strong project management, timely delivery, and excellent communication. Clients appreciate their personalized approach, technical expertise, and proactive problem-solving. The company is praised for enhancing online presence and boosting business performance, with no significant areas for improvement noted.
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UndisclosedUndisclosed250 - 999Waterloo, IA
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Established in 1986, The VGM Group, a midsize branding agency, is based in Waterloo, Iowa. Their services include Branding and Content Marketing.
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$5,000+$300+ / hr2 - 9Miami, FL
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Big Reach PR is a small public relations company. Founded in 2020, the team provides Public Relations and Branding.
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$5,000+$100 - $149 / hr2 - 9Gaithersburg, MD
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Established in 2006, Dionz Design is a small branding agency. Their team focuses on Branding and Web Design.
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$1,000+$50 - $99 / hr2 - 9Newark, DE
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Web Technology Expert LLC is a branding firm. They are based in Newark, Delaware. Their team offers Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49New York, NY
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Clarkmcdowall is a New York, New York-based branding company. Their services include Branding and Product Design.
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$5,000+$150 - $199 / hr10 - 49Orlando, FL
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Bigeye is a small Advertising company in Orlando, Florida. The team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Hyattsville, MD
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The Fitting Room is a Digital Strategy company founded in 2017. The team focuses on Digital Strategy and Graphic Design and is based in Hyattsville, Maryland.
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UndisclosedUndisclosed2 - 9Benton, AR
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Headquartered in Benton, Arkansas, YourAdTeam is an Advertising company. They specialize in Advertising and Branding and were established in 1997.
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$10,000+$100 - $149 / hr50 - 249Phoenix, AZ
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LAVIDGE is a Marketing Strategy company. In Phoenix, Arizona and Phoenix, Arizona, the firm specializes in Marketing Strategy and UX/UI Design.
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$1,000+< $25 / hr50 - 249Rochester, NY
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Launched in 2008, Wordprax Ltd. Is an Advertising company. The team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Boston, MA
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Laidlaw Group is a small branding company in Boston, Massachusetts. The team offers Branding and Web Design.
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$5,000+$150 - $199 / hr2 - 9Austin, TX
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Arrow Media, LLC is a branding agency launched in 2005. Their team focuses on Branding and Public Relations.
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$10,000+Undisclosed2 - 9San Rafael, CA
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Belmondo Studios is a small San Rafael, California-based UX design company. The team focuses on UX/UI Design and Video Production.
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Undisclosed$150 - $199 / hr2 - 9Salt Lake City, UT
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In Salt Lake City, Utah, LoudBird Marketing is a small branding firm. Their services include Branding and Content Marketing.
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$1,000+$150 - $199 / hr2 - 9Havre de Grace, MD
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Founded in 2011, Glyph Design Studio is a branding agency. Headquartered in Havre de Grace, Maryland, the team focuses on Branding and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Sarasota, FL
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ITrakmedia is a PPC agency. Their small team of employees is in Sarasota, Florida. Their team offers Pay Per Click and Social Media Marketing.
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$50,000+$150 - $199 / hr10 - 49Emeryville, CA
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Project6 Design, Inc. Is a web design company. The team focuses on Web Design and Web Development, and the agency is in Emeryville, California.
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$1,000+$100 - $149 / hr2 - 9Omaha, NE
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92 West, a branding firm, provides Branding and Web Design. The company is based in Omaha, Nebraska.
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$10,000+$150 - $199 / hr2 - 9Chicago, IL
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Established in 2004, LimeRed is a small branding company headquartered in Chicago, Illinois. Their team specializes in Branding and Web Design.
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$1,000+Undisclosed2 - 9Fayetteville, AR
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Branding agency The Belford Group focuses on Branding and Graphic Design. They were established in 1999.
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$1,000+$50 - $99 / hr10 - 49St. Petersburg, FL
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Design Veterans is a branding agency. They provide Branding and Web Design and are in St. Petersburg, Florida and Orlando, Florida.
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$10,000+$150 - $199 / hr10 - 49New York, NY
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Seiden is an Advertising company. Based in New York, New York, the firm was launched in 1995. Their team offers Advertising and Branding.
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$50,000+$200 - $300 / hr10 - 49Charlotte, NC
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Theory House Retail Marketing Agency is a branding firm. Their team is headquartered in Charlotte, North Carolina. The firm specializes in Branding and Market Research.
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$1,000+$150 - $199 / hr10 - 49Austin, TX
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Launched in 2013, Threshold is a small branding agency. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Baton Rouge, LA
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Brew Agency, a small branding company, is located in Baton Rouge, Louisiana. Their services include Branding and Advertising.
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$10,000+$150 - $199 / hr10 - 49Costa Mesa, CA
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IMW Agency is a branding firm. Founded in 1982, the team focuses on Branding and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Charlotte, NC
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Arthur Elliott is an Advertising company. They were established in 2007 and specialize in Advertising and Branding.
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$5,000+$200 - $300 / hr10 - 49Worcester, MA
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InThink Agency, a branding firm, was established in 2015. The small team provides Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Milwaukee, WI
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Branding firm First Station Media is located in Milwaukee, Wisconsin. They specialize in Branding and Graphic Design and were established in 2011.
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UndisclosedUndisclosed10 - 49Pewaukee, WI
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Affirm Agency, a small Advertising company, is located in Pewaukee, Wisconsin. Their services include Advertising and Branding.
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$25,000+$150 - $199 / hr10 - 49Cherry Hill, NJ
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Clearbridge Branding Agency, a branding company, was established in 2015. The company specializes in Branding and Marketing Strategy, and is small.
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$10,000+$150 - $199 / hr10 - 49Cleveland, OH
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Boondock Walker, a small branding firm, is located in Cleveland, Ohio. Their services include Branding and Content Marketing.
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$5,000+$150 - $199 / hr10 - 49Miami, FL
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Launched in 2019, Wheelhouse is a branding company. The agency specializes in Branding and Web Design.
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$1,000+$100 - $149 / hr10 - 49Lancaster, PA
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Infantree is a branding company. Headquartered in Lancaster, Pennsylvania, the agency offers Branding and Marketing Strategy.
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$50,000+$150 - $199 / hr10 - 49Cleveland, OH
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Little Jacket is a small branding company located in Cleveland, Ohio. The team offers Branding and Advertising.
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$10,000+$300+ / hr10 - 49Lindenhurst, NY
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Portadecor, a branding firm, was established in 2008. The agency focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Denham Springs, LA
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TRENDSIC CORP, a small custom software development company, is headquartered in Denham Springs, Louisiana. Their services include Custom Software Development and Branding.
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$1,000+$100 - $149 / hr10 - 49Houston, TX
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NavStella, a branding agency, focuses on Branding and Digital Strategy. The firm is headquartered in Houston, Texas.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Rapid X SEO is an Advertising company. They are in Los Angeles, California and Los Angeles, California and have small team of experts. Their services include Advertising and Branding.
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$1,000+< $25 / hr10 - 49Washington, DC
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The Lady E Effect, a branding company, was founded in 2021. The team focuses on Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Sacramento, CA
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Car Media, a branding firm, was established in 2023. The agency provides Branding and Other Digital Marketing.
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$10,000+$150 - $199 / hr10 - 49Kansas City, MO
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Established in 1978, Willoughby Design is a small Kansas City, Missouri-based branding company. Their team offers Branding and Packaging Design.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
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38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
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39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
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37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
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37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
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38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding10% Naming20% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding10% Naming50% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
A full-service naming agency typically offers services encompassing:
- Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
- Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
- Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
- Trademark prescreening — initial searches to identify clear conflicts before legal review
- Domain and digital availability — confirming the name can actually live online
- Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist
The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.
Based on Clutch pricing data, clients can expect rates to go:
- Tactical product or feature naming: $5,000 – $25,000
- Full company or brand naming engagement: $25,000 – $100,000
- Strategic naming with positioning work attached: $75,000 – $250,000+
- Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+
Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.
According to data we’ve gathered through different client reviews and case studies, typical timelines go for:
- Tactical product naming: 3–6 weeks
- Full company or brand naming: 6–12 weeks
- Naming with strategy work attached: 10–16 weeks
The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.
Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:
- Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
- Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
- Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.
Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.
- No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
- Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
- No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
- Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
- Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.
Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.