Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 85 projectsRiver + Wolf is a branding agency offering services such as brand naming, brand strategy, and trademark assistance. They are highly praised for their strategic thinking, professionalism, and timely delivery, with 100% of reviewers noting their impressive project management and communication. Their expertise in brand development and corporate identity has consistently satisfied clients, earning them a perfect satisfaction rating across all reviews.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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$5,000+Undisclosed2 - 9Colorado Springs, CO
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Commerce Puzzle is a branding agency. Their team is in Colorado Springs, Colorado and offers Branding and Web Design.
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$5,000+$50 - $99 / hr2 - 9Stamford, CT
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REBRANDERY is a branding firm. The Stamford, Connecticut-based agency offers Branding and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Denver, CO
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This/That is a branding agency. They are headquartered in Denver, Colorado and have small team of experts. Their services include Branding and Logo.
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$10,000+$100 - $149 / hr2 - 9San Francisco, CA
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Founded in 2019, iindividual is a small branding company. Their services include Branding and Content Marketing.
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$5,000+$200 - $300 / hr2 - 9Marblehead, MA
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Provisor Marketing is a Marblehead, Massachusetts-based branding company. They provide Branding and Market Research and were launched in 2001.
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$5,000+$150 - $199 / hr2 - 9Takoma Park, MD
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No Plan is a branding firm. Their small team of employees is located in Takoma Park, Maryland. Their team specializes in Branding and Graphic Design.
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$1,000+$100 - $149 / hr2 - 9Lafayette, CA
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Established in 2014, Marcy Clark PR & Events is a small Lafayette, California-based branding company and PR agency. Their services include Branding and Public Relations.
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$5,000+$100 - $149 / hr2 - 9Fort Myers, FL
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VQ Branding is a small branding firm established in 2009. Their team provides Branding and Web Design.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Storyhorse, a branding firm, was launched in 1999. The small team focuses on Branding and Graphic Design.
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$1,000+Undisclosed2 - 9Laguna Beach, CA
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Nazzal Brothers, Inc., a branding firm, was established in 2019. They offers Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Colorado Springs, CO
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Enliven Creative Agency is a Christiansted, Virgin Islands (U.S.)-based branding firm. They offer Branding and Graphic Design and were established in 2007.
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$25,000+$300+ / hr2 - 9New York, NY
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Hello Robo, an user experience company, was established in 2021. The company specializes in UX/UI Design and Branding, and is small.
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$1,000+Undisclosed10 - 49Huntington Beach, CA
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See all 1 projects&US Agency is a digital marketing firm tasked with improving digital presence through services such as SEO, social media management, and Google AdWords. However, the feedback indicates significant dissatisfaction, with 100% of reviewers expressing negative experiences, highlighting issues with communication, workflow, and failure to deliver as contracted. Reviewers consistently mention poor quality and lack of professionalism, impacting overall client satisfaction.
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$50,000+$200 - $300 / hr10 - 49Oakland, CA
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Enlisted Design is a Packaging Design company launched in 2008. The small team provides Packaging Design and Branding.
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$25,000+$100 - $149 / hr50 - 249Oklahoma City, OK
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Digital Strategy company Saxum was established in 2003. The agency focuses on Digital Strategy and Public Relations.
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UndisclosedUndisclosed2 - 9Portsmouth, NH
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Tidal Media Group is a web design agency. Located in Portsmouth, New Hampshire, their team focuses on Web Design and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49Troy, MI
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Element5 Digital, a branding company, is based in Troy, Michigan. They focus on Branding and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49Ann Arbor, MI
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Q LTD, a branding company, was established in 1981. The small team offers Branding and UX/UI Design.
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$5,000+$200 - $300 / hr10 - 49Miami, FL
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Launched in 1998, The Factory Interactive is a branding agency. Their services include Branding and Web Development.
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$1,000+$25 - $49 / hr10 - 49Denver, CO
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Green Vine Marketing is an Advertising company. Founded in 2007, the company is in Denver, Colorado. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Los Angeles, CA
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Launched in 2011, Arcana Academy is a small Advertising company. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Richmond, VA
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Small Advertising company 93 Octane, is headquartered in Richmond, Virginia. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49San Diego, CA
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Advanced Marketing Strategies is an Advertising company. Established in 1987, the team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Seattle, WA
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Creative Retail Packaging is a Packaging Design company. The small Seattle, Washington-based team focuses on Packaging Design and Branding. The agency was founded in 1979.
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UndisclosedUndisclosed10 - 49Hiawatha, IA
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Metro Studios, a Digital Strategy company, provide Digital Strategy and Branding. They were founded in 1985.
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$25,000+$150 - $199 / hr10 - 49Evansville, IN
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Ten Adams is an Advertising company. The team offers Advertising and Branding and is in Evansville, Indiana.
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UndisclosedUndisclosed10 - 49Boise, ID
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Duft Watterson, a Marketing Strategy company, provides Marketing Strategy and Branding. The firm is in Boise, Idaho.
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$25,000+Undisclosed10 - 49Pewaukee, WI
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Platypus Advertising + Design is a small graphic design agency launched in 1987. Their services include Graphic Design and Branding.
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$1,000+$50 - $99 / hr10 - 49New York, NY
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The Web Founders is a small branding company located in New York, New York. Their services include Branding and Content Marketing.
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$5,000+$50 - $99 / hr10 - 49Sykesville, MD
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Branding agency AP Corp is in Sykesville, Maryland. They provide Branding and Graphic Design and were founded in 2001.
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$10,000+$200 - $300 / hr10 - 49Miami, FL
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Launched in 2019, Wheelhouse is a branding company. The agency specializes in Branding and Web Design.
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$1,000+$25 - $49 / hr2 - 9Smyrna, DE
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See all 1 projectsMoreGreat® LLC specializes in website design and development, e-commerce integration, SEO, and digital marketing services. Reviews highlight their strong project management, timely delivery, and excellent communication. Clients appreciate their personalized approach, technical expertise, and proactive problem-solving. The company is praised for enhancing online presence and boosting business performance, with no significant areas for improvement noted.
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UndisclosedUndisclosed250 - 999Waterloo, IA
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Established in 1986, The VGM Group, a midsize branding agency, is based in Waterloo, Iowa. Their services include Branding and Content Marketing.
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$5,000+$300+ / hr2 - 9Miami, FL
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Big Reach PR is a small public relations company. Founded in 2020, the team provides Public Relations and Branding.
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$5,000+$100 - $149 / hr2 - 9Gaithersburg, MD
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Established in 2006, Dionz Design is a small branding agency. Their team focuses on Branding and Web Design.
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$1,000+$50 - $99 / hr2 - 9Newark, DE
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Web Technology Expert LLC is a branding firm. They are based in Newark, Delaware. Their team offers Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49New York, NY
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Clarkmcdowall is a New York, New York-based branding company. Their services include Branding and Product Design.
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$5,000+$150 - $199 / hr10 - 49Orlando, FL
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Bigeye is a small Advertising company in Orlando, Florida. The team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Hyattsville, MD
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The Fitting Room is a Digital Strategy company founded in 2017. The team focuses on Digital Strategy and Graphic Design and is based in Hyattsville, Maryland.
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UndisclosedUndisclosed2 - 9Benton, AR
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Headquartered in Benton, Arkansas, YourAdTeam is an Advertising company. They specialize in Advertising and Branding and were established in 1997.
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$10,000+$100 - $149 / hr50 - 249Phoenix, AZ
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LAVIDGE is a Marketing Strategy company. In Phoenix, Arizona and Phoenix, Arizona, the firm specializes in Marketing Strategy and UX/UI Design.
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$1,000+< $25 / hr50 - 249Rochester, NY
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Launched in 2008, Wordprax Ltd. Is an Advertising company. The team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Boston, MA
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Laidlaw Group is a small branding company in Boston, Massachusetts. The team offers Branding and Web Design.
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$5,000+$150 - $199 / hr2 - 9Austin, TX
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Arrow Media, LLC is a branding agency launched in 2005. Their team focuses on Branding and Public Relations.
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$10,000+Undisclosed2 - 9San Rafael, CA
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Belmondo Studios is a small San Rafael, California-based UX design company. The team focuses on UX/UI Design and Video Production.
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Undisclosed$150 - $199 / hr2 - 9Salt Lake City, UT
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In Salt Lake City, Utah, LoudBird Marketing is a small branding firm. Their services include Branding and Content Marketing.
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$1,000+$150 - $199 / hr2 - 9Havre de Grace, MD
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Founded in 2011, Glyph Design Studio is a branding agency. Headquartered in Havre de Grace, Maryland, the team focuses on Branding and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Sarasota, FL
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ITrakmedia is a PPC agency. Their small team of employees is in Sarasota, Florida. Their team offers Pay Per Click and Social Media Marketing.
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$50,000+$150 - $199 / hr10 - 49Emeryville, CA
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Project6 Design, Inc. Is a web design company. The team focuses on Web Design and Web Development, and the agency is in Emeryville, California.
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$1,000+$100 - $149 / hr2 - 9Omaha, NE
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92 West, a branding firm, provides Branding and Web Design. The company is based in Omaha, Nebraska.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.2/40.018/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.9/40.018.8/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.6/40.018.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.6/40.017.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.4/40.017/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.