Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 87 projectsRiver + Wolf is a branding agency specializing in brand naming, strategy, and corporate identity development. With a 100% positive feedback rate, clients consistently praise their linguistic expertise, creative depth, and meticulous approach to trademark viability and branding. Approximately 70% of reviewers highlight their exceptional project management and ability to deliver on time, often exceeding client expectations.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 72 projectsTUNGSTEN is a branding and corporate identity development company specializing in brand strategy, logo design, and visual identity design. The company consistently receives positive feedback for their professionalism, creativity, and responsiveness, with 100% of reviews praising their ability to deliver timely and impressive results. Clients particularly appreciate TUNGSTEN's alignment with company values and their collaborative approach in creating memorable brand identities.
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$1,000+$100 - $149 / hr50 - 249Houston, TX
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See all 1 projectsThe American Book Publishing is one of the major book publishing agencies in the United States, and it is now establishing the benchmark for the best online book publishing services. The American
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$10,000+$50 - $99 / hr50 - 249New Haven, CT
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Book Publishings is a branding company. Their team is headquartered in New Haven, Connecticut. The agency focuses on Branding and Content Marketing.
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Featured
What are Featured Providers?
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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$5,000+Undisclosed2 - 9East Elmhurst, NY
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See all 4 projectsSpotlight Podcasting is a podcast production company offering services such as technical recording, editing, guest outreach, and strategic content development. They have received 100% positive feedback for their exceptional project management, attention to detail, and proactive approach. Clients commend their ability to streamline processes and enhance podcast quality, resulting in increased audience engagement and business opportunities.
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$5,000+$50 - $99 / hr50 - 249Carson, CA
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See all 26 projectsDesign Monks LLC is a UI/UX design agency renowned for its expertise in developing user-friendly digital interfaces and SaaS product designs. Across reviews, clients consistently commend their focus on usability, clear communication, and organized project management. An overwhelming majority of feedback is positive, with approximately 90% highlighting their ability to align with business needs and improve user journeys.
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$1,000+$100 - $149 / hr2 - 9Windsor, CO
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See all 1 projectsTelos Creative is a creative agency specializing in logo design and SEO services. The company is praised for its excellent communication and alignment with client values, with 100% of reviews highlighting their responsiveness and expertise. Clients appreciate their genuine and honest approach, as well as their ability to meet project expectations efficiently.
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UndisclosedUndisclosed2 - 9Pinehurst, NC
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See all 3 projectsWallman Design is a web design company noted for its professional and timely delivery of website development services. The feedback is overwhelmingly positive, with 100% of reviewers praising their responsiveness and ability to meet client needs effectively. Clients appreciate their organizational skills and the intuitive design enhancements they offer. Wallman Design is commended for its impressive client communication and understanding of project requirements.
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UndisclosedUndisclosed2 - 9Portsmouth, NH
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Tidal Media Group is a web design agency. Located in Portsmouth, New Hampshire, their team focuses on Web Design and Search Engine Optimization.
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$5,000+$100 - $149 / hr50 - 249Houston, TX
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Chief Outsiders is a midsize Advertising company launched in 2009. Their services include Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49Troy, MI
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Element5 Digital, a branding company, is based in Troy, Michigan. They focus on Branding and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49Ann Arbor, MI
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Q LTD, a branding company, was established in 1981. The small team offers Branding and UX/UI Design.
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$5,000+$200 - $300 / hr10 - 49Miami, FL
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Launched in 1998, The Factory Interactive is a branding agency. Their services include Branding and Web Development.
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$1,000+$25 - $49 / hr10 - 49Denver, CO
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Green Vine Marketing is an Advertising company. Founded in 2007, the company is in Denver, Colorado. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Los Angeles, CA
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Launched in 2011, Arcana Academy is a small Advertising company. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Richmond, VA
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Small Advertising company 93 Octane, is headquartered in Richmond, Virginia. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49San Diego, CA
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Advanced Marketing Strategies is an Advertising company. Established in 1987, the team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Seattle, WA
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Creative Retail Packaging is a Packaging Design company. The small Seattle, Washington-based team focuses on Packaging Design and Branding. The agency was founded in 1979.
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UndisclosedUndisclosed10 - 49Hiawatha, IA
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Metro Studios, a Digital Strategy company, provide Digital Strategy and Branding. They were founded in 1985.
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$25,000+$150 - $199 / hr10 - 49Evansville, IN
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Ten Adams is an Advertising company. The team offers Advertising and Branding and is in Evansville, Indiana.
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UndisclosedUndisclosed10 - 49Boise, ID
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Duft Watterson, a Marketing Strategy company, provides Marketing Strategy and Branding. The firm is in Boise, Idaho.
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$25,000+Undisclosed10 - 49Pewaukee, WI
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Platypus Advertising + Design is a small graphic design agency launched in 1987. Their services include Graphic Design and Branding.
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$1,000+$50 - $99 / hr10 - 49New York, NY
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The Web Founders is a small branding company located in New York, New York. Their services include Branding and Content Marketing.
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$5,000+$50 - $99 / hr10 - 49Sykesville, MD
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Branding agency AP Corp is in Sykesville, Maryland. They provide Branding and Graphic Design and were founded in 2001.
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$10,000+$200 - $300 / hr10 - 49Miami, FL
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Launched in 2019, Wheelhouse is a branding company. The agency specializes in Branding and Web Design.
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UndisclosedUndisclosed2 - 9Benton, AR
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Headquartered in Benton, Arkansas, YourAdTeam is an Advertising company. They specialize in Advertising and Branding and were established in 1997.
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$5,000+$100 - $149 / hr2 - 9Boston, MA
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Laidlaw Group is a small branding company in Boston, Massachusetts. The team offers Branding and Web Design.
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$5,000+$150 - $199 / hr2 - 9Austin, TX
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Arrow Media, LLC is a branding agency launched in 2005. Their team focuses on Branding and Public Relations.
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$5,000+$150 - $199 / hr2 - 9La Mesa, CA
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Four Fin Creative, a small branding firm, is based in La Mesa, California. Their services include Branding and Web Design.
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$10,000+Undisclosed2 - 9San Rafael, CA
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Belmondo Studios is a small San Rafael, California-based UX design company. The team focuses on UX/UI Design and Video Production.
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Undisclosed$150 - $199 / hr2 - 9Salt Lake City, UT
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In Salt Lake City, Utah, LoudBird Marketing is a small branding firm. Their services include Branding and Content Marketing.
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$1,000+$150 - $199 / hr2 - 9Havre de Grace, MD
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Founded in 2011, Glyph Design Studio is a branding agency. Headquartered in Havre de Grace, Maryland, the team focuses on Branding and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Houston, TX
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NavStella, a branding agency, focuses on Branding and Digital Strategy. The firm is headquartered in Houston, Texas.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Rapid X SEO is an Advertising company. They are in Los Angeles, California and Los Angeles, California and have small team of experts. Their services include Advertising and Branding.
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$1,000+< $25 / hr10 - 49Washington, DC
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The Lady E Effect, a branding company, was founded in 2021. The team focuses on Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Los Angeles, CA
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EVRR Digital is a branding agency launched in 2015. The firm provides Branding and Social Media Marketing, and is midsize.
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UndisclosedUndisclosed50 - 249Milwaukee, WI
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Morning Walk, a branding firm, was launched in 2023. They provides Branding and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Houston, TX
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Launched in 2019, Texas Design Studio is a branding company. Their team focuses on Branding and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Clermont, FL
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The Online Corp, a midsize branding firm, is based in Clermont, Florida. The team provides Branding and Search Engine Optimization.
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$1,000+$100 - $149 / hr50 - 249Jacksonville, FL
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See all 3 projectsWe Offer Professional and affordable solutions for all your website design, Mobile app Development, Corporate Branding and Digital Marketing Requirments . Let us know what you need or leave us a
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$1,000+$100 - $149 / hr10 - 49Chandler, AZ
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Founded in 2018, SumoLab Total Business Marketing is a CRM consulting and SI company. In Chandler, Arizona, the team offers CRM consulting and SI and Branding.
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$10,000+$100 - $149 / hr2 - 9Vancouver, WA
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Reign is a Vancouver, Washington-based Advertising company. Their services include Advertising and Broadcast Video.
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$50,000+$200 - $300 / hr10 - 49Oakland, CA
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Enlisted Design is a Packaging Design company launched in 2008. The small team provides Packaging Design and Branding.
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UndisclosedUndisclosed2 - 9Seattle, WA
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See all 3 projectsFlying Eye Design is a branding agency specializing in logo design, brand identity development, and visual identity design. The reviews highlight a 100% positive feedback rate, with clients praising the agency's creativity, vision, and strong alignment with client values. Over 50% of reviewers emphasize the agency's collaborative approach and strategic input beyond traditional graphic design services.
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$25,000+$100 - $149 / hr50 - 249Oklahoma City, OK
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Digital Strategy company Saxum was established in 2003. The agency focuses on Digital Strategy and Public Relations.
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$5,000+$100 - $149 / hr10 - 49Dallas, TX
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ArtWerks Entertainment LLC is a video production company. They provide Video Production and Branding and were launched in 2012. The agency is in Dallas, Texas.
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$5,000+Undisclosed10 - 49Raleigh, NC
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Walk West is a small SEO services firm based in Raleigh, North Carolina. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Gainesville, FL
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PHOS Creative is a Marketing Strategy company. They focus on Marketing Strategy and Web Design and are based in Gainesville, Florida.
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$5,000+$100 - $149 / hr2 - 9Colorado Springs, CO
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Acuity Brandworks, a branding company, was launched in 2019. The team provides Branding and Graphic Design and is located in Colorado Springs, Colorado.
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UndisclosedUndisclosed2 - 9San Leandro, CA
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Z Squared Design is a San Leandro, California-based branding agency. They specialize in Branding and Logo.
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$5,000+$100 - $149 / hr2 - 9Charlotte, NC
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Branding company CALDERON was established in 2018. The team provides Branding and Logo and is in Charlotte, North Carolina.
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$1,000+$25 - $49 / hr50 - 249Sacramento, CA
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Car Media, a branding firm, was established in 2023. The agency provides Branding and Other Digital Marketing.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
38.5/40.019.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
36.8/40.020/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Branding70% Naming10% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
35.4/40.019.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9Raleigh, NC
Ability to deliver
34.1/40.017.8/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.8/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Branding10% Naming70% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding25% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
32/40.018/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.9/40.019.2/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
31.7/40.016.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
32.3/40.016.6/20 Reviews9.8/10 Clients & Experience6/10 Market PresenceService focus
60% Branding100% Naming40% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
30.6/40.016.2/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
100% Branding100% Naming -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
40% Branding10% Naming60% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.3/40.016.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
60% Branding20% Naming40% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
29.9/40.016.2/20 Reviews9.2/10 Clients & Experience4.5/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
75% Branding15% Naming25% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
31.1/40.016.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
32.8/40.017.2/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+Undisclosed2 - 9Mill Valley, CA
Ability to deliver
29.2/40.016.2/20 Reviews10/10 Clients & Experience3/10 Market PresenceService focus
80% Branding80% Naming20% Other -
$5,000+Undisclosed50 - 249Miami, FL
Ability to deliver
29.1/40.016.2/20 Reviews8.5/10 Clients & Experience4.4/10 Market PresenceService focus
70% Branding80% Naming30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.1/40.018.4/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr2 - 9Berkeley, CA
Ability to deliver
28.7/40.016.2/20 Reviews8.6/10 Clients & Experience3.9/10 Market PresenceService focus
100% Branding80% Naming -
$25,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
32.3/40.018.4/20 Reviews9.8/10 Clients & Experience4.1/10 Market PresenceService focus
60% Branding15% Naming40% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.