Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 85 projectsRiver + Wolf is a branding agency offering services such as brand naming, brand strategy, and trademark assistance. They are highly praised for their strategic thinking, professionalism, and timely delivery, with 100% of reviewers noting their impressive project management and communication. Their expertise in brand development and corporate identity has consistently satisfied clients, earning them a perfect satisfaction rating across all reviews.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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Undisclosed$150 - $199 / hr10 - 49San Diego, CA
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Comentum is a small San Diego, California-based software development firm. The team focuses on Custom Software Development and Web Development.
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Undisclosed$25 - $49 / hr10 - 49Denver, CO
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InternetReputation.com is a PR agency. The Denver, Colorado-based firm specializes in Public Relations and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Meridian, ID
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In Meridian, Idaho, Tribute Media, Inc. Is a small Marketing Strategy company. Their services include Marketing Strategy and Web Design.
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$10,000+$150 - $199 / hr50 - 249Nashville, TN
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Advertising company The Dalton Agency was established in 1989. The team specializes in Advertising and Public Relations.
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$25,000+Undisclosed50 - 249Chicago, IL
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Aisle Rocket is a web design company. They focus on Web Design and Advertising and were launched in 2010.
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$10,000+$200 - $300 / hr10 - 49Chicago, IL
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Excal Design is a branding firm. The firm is based in Chicago, Illinois. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Katy, TX
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Headquartered in Katy, Texas, Vital Sign Solutions is a small branding agency. Their services include Branding and Graphic Design.
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$5,000+$150 - $199 / hr10 - 49Greenbelt, MD
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Merrick Creative, a branding agency, is located in Greenbelt, Maryland. Launched in 1984, the team offers Branding and Video Production.
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UndisclosedUndisclosed10 - 49Salt Lake City, UT
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RT Nielson Co. Is an Advertising company. They were launched in 1992, and their services include Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9San Antonio, FL
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Digital Lightbridge Marketing Agency is a website development firm based in San Antonio, Florida. They specialize in Web Development and Branding.
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UndisclosedUndisclosedFreelancerAuburn, GA
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See all 2 projectsMediarail Design is a branding and marketing agency known for its expertise in brand strategy, logo design, and corporate identity development. Their clients commend the company for its unique, differentiating concepts and exceptional client understanding, resulting in projects that exceed expectations. With 100% positive feedback, Mediarail Design is praised for its outstanding communication and project management skills.
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$10,000+$150 - $199 / hr2 - 9Portland, OR
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Standard is a branding company. Established in 2012, the company is based in Portland, Oregon. Their team specializes in Branding and Advertising.
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$1,000+$100 - $149 / hr2 - 9Springfield, MO
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Istari Creative is a branding agency. They were established in 2023, and their services include Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Miami, FL
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Creative Partners Studio, a branding company, is based in Miami, Florida. They provide Branding and Web Design.
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UndisclosedUndisclosed2 - 9Dover, DE
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Sumi Studio is a branding agency. They provide Branding and Web Design and were launched in 2025. The agency is based in Dover, Delaware.
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$1,000+Undisclosed2 - 9Ardsley, NY
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KEN Creative is a small branding firm launched in 2023. Their services include Branding and Web Development.
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$1,000+$150 - $199 / hr10 - 49Mount Pleasant, SC
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Trio Solutions Inc. Is an Event Marketing company. Based in Mount Pleasant, South Carolina, their small team specializes in Event Marketing and Marketing Strategy. The firm was founded in 2001.
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$5,000+$50 - $99 / hr2 - 9Miami, FL
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Kinetik Lab is a branding agency. Their team is located in Miami, Florida. The agency offers Branding and Digital Strategy.
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$10,000+$150 - $199 / hr2 - 9Charleston, SC
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Small social media marketing firm In The Black Marketing & Consulting, is headquartered in Charleston, South Carolina. Their services include Social Media Marketing and Branding.
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$5,000+$150 - $199 / hr10 - 49Minneapolis, MN
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Established in 2010, Bolster is a branding company. Headquartered in Minneapolis, Minnesota, the team specializes in Branding and Content Marketing.
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$1,000+$150 - $199 / hr10 - 49Minneapolis, MN
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Words At Work is a Content Marketing company. Launched in 1988, the agency focuses on Content Marketing and Branding.
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$10,000+$100 - $149 / hr10 - 49College Station, TX
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Drift is a College Station, Texas-based branding company. Their services include Branding and Web Design.
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UndisclosedUndisclosed10 - 49Madison, WI
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Greenleaf Media is a web development firm. Established in 1998, the firm is in Madison, Wisconsin. Their team focuses on Web Development and Web Design.
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$1,000+$100 - $149 / hr10 - 49Seattle, WA
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Small branding agency Homeworld, is based in Seattle, Washington. The team provides Branding and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49Portland, OR
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Nice Touch is a branding firm. Launched in 2015, the firm offers Branding and Web Design.
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UndisclosedUndisclosed10 - 49Miami Lakes, FL
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Established in 2019, X80Graphics is a branding agency. The small team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Port Jefferson Station, NY
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See all 2 projectsSpark Metro specializes in crafting strategically positioned announcements and professionally written, optimized press releases, which are tailored to clients' goals. The company is praised for its seamless communication, proactive engagement, and impactful results, such as increased media coverage and website traffic. Clients commend Spark Metro’s responsiveness and strategic positioning, highlighting their positive influence on brand perception and collaborative approach.
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$1,000+< $25 / hr10 - 49Marina del Rey, CA
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Go Global Agency is a small branding firm established in 2017. Their services include Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9New York, NY
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See all 1 projectsROSSK specializes in Fractional CMO Services, providing strategic marketing guidance and hands-on implementation. With a track record of over 100% positive client feedback, ROSSK is praised for its
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$25,000+$200 - $300 / hr2 - 9Santa Cruz, CA
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Cosmic is a branding company. They are headquartered in Santa Cruz, California and have small team of experts. Their services include Branding and Web Design.
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$25,000+$100 - $149 / hr10 - 49Bethesda, MD
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RP3 Agency is a Marketing Strategy company. They are headquartered in Bethesda, Maryland and have small team of experts. Their services include Marketing Strategy and Advertising.
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$100,000+Undisclosed10 - 49Raleigh, NC
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New Kind is a small branding firm headquartered in Raleigh, North Carolina. The team offers Branding and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Miami, FL
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Bombay is an Advertising company. They were launched in 2013 and offer Advertising and Branding.
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$5,000+$25 - $49 / hr10 - 49Sheridan, WY
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SEO services firm Aim SEO Company was established in 2023. The small team specializes in Search Engine Optimization and Advertising.
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UndisclosedUndisclosed50 - 249New York, NY
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Founded in 2001, RF|Binder is a midsize New York, New York-based Marketing Strategy company. Their team specializes in Marketing Strategy and Branding.
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$5,000+$200 - $300 / hr50 - 249Chicago, IL
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CG Life is a branding company. Their midsize team is based in Chicago, Illinois and San Diego, California. Their services include Branding and Public Relations.
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Undisclosed$100 - $149 / hr2 - 9Portland, OR
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Sproutbox Media is a branding firm. The team offers Branding and Search Engine Optimization, and the firm is located in Portland, Oregon.
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$5,000+$150 - $199 / hr2 - 9San Diego, CA
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Buchanan Brand + Design is a branding firm established in 1996. Their team focuses on Branding and Print Design.
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$1,000+$100 - $149 / hr2 - 9Mesa, AZ
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Strategic Marketing Services, LLC, a small branding firm, is located in Mesa, Arizona and Mesa, Arizona. The team focuses on Branding and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Mesa, AZ
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Rain Visual Strategy + Design is a Mesa, Arizona-based branding agency. They specialize in Branding and Packaging Design and were launched in 1985.
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UndisclosedUndisclosed2 - 9Birmingham, AL
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Tatum is an Advertising company. The company is in Birmingham, Alabama and. Their team specializes in Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9St. George, UT
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Tenth Muse Design, a small branding company, is located in St. George, Utah and Las Vegas, Nevada. The team provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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Launched in 2014, Arya Creative Co. Is a small branding firm. Their services include Branding and E-Commerce Development.
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$1,000+$25 - $49 / hr10 - 49Ann Arbor, MI
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Founded in 2018, Immortal Jellyfish Marketing is a small branding company. Their team focuses on Branding and Market Research.
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UndisclosedUndisclosed2 - 9Pinehurst, NC
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See all 3 projectsWallman Design is a web design company noted for its professional and timely delivery of website development services. The feedback is overwhelmingly positive, with 100% of reviewers praising their responsiveness and ability to meet client needs effectively. Clients appreciate their organizational skills and the intuitive design enhancements they offer. Wallman Design is commended for its impressive client communication and understanding of project requirements.
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UndisclosedUndisclosed2 - 9Sandy, UT
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Launched in 1995, EXPAND Business Solutions, Inc., a small Advertising company, is in Sandy, Utah. Their team offers Advertising and Branding.
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$1,000+< $25 / hr50 - 249Katy, TX
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Best American Website Designer, a midsize branding company, is headquartered in Katy, Texas. The team focuses on Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Middletown, NY
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Rascal is a branding company. The Middletown, New York-based team specializes in Branding and Graphic Design.
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$5,000+$150 - $199 / hr2 - 9Portland, OR
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Brave New Day is a branding firm. They were established in 2011, and their services include Branding and Web Design.
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$1,000+$100 - $149 / hr2 - 9Denver, CO
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Founded in 2011, Neocom Promo LLC is a branding company. The team provides Branding and Marketing Strategy and is located in Denver, Colorado.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$25,000+$300+ / hr10 - 49New York, NY
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39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
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38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.2/40.018/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.9/40.018.8/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.6/40.018.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.6/40.017.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.4/40.017/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.