Top Naming Companies in the United States
Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.
U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:
• Naming Companies in Los Angeles
3,714 Companies
List of the Top United States Naming Firms
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
85% Branding15% LogoFocus Areas
70% Naming10% Brand messaging10% Brand strategy +110% Corporate identitySee all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
Reviews mention Easy to work with
The overall sentiment regarding Taillight's ease of collaboration is highly positive. Clients frequently noted their collaborative and organized approach, with one stating they were 'easy to work with' and tailored their methods to fit client styles. Another client emphasized their 'friendly' demeanor and professionalism, highlighting a seamless communication process. Timely delivery and attentiveness were consistently praised, reinforcing Taillight's reputation as a supportive partner throughout various projects.-
Branding Services for Consulting Company
5.0 Jun 7, 2024From start to finish, the process, timeline and project management was on time (or earlier) and on spec. It was impressive. This team was highly responsive, energetic, friendly - truly a pleasure to work with. We received regular updates and the team was always available to meet and quickly pivot to additional things that would pop up.
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Branding & Logo Design for Barber Shop
5.0 Dec 28, 2023Their management style was absolutely terrific. Any time we had any questions or needed anything they were on top it! Definitely their personality. They were so easy to work with. They were always friendly and had smiles on their faces.
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Company Name for Biotechnology Startup
5.0 Nov 14, 2024Taillight was super engaged and easy to work with. They had a truly creative and thoughtful process and were thorough and comprehensive in their approach.
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Branding Services for Patent Discovery Platform
5.0 May 9, 2025Taillight was collaborative, organized and easy to work with. They delivered everything on time and tailored their approach to our working style, keeping things creative but focused. The process never felt rushed or rigid, which was especially important given how exploratory the work was. There’s a real authenticity to the co-founders too, which makes them incredibly easy and natural to work with.
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4 of 4 reviews are 5 stars3 new reviews for Branding services$10,000 – $49,000 avg. project costRead 4 Recent ReviewsReviewed 4 times in the past 6 months
Recent reviews of Taillight highlight a strong positive sentiment, showcasing their effective brand positioning and design capabilities. Clients praised their collaborative approach and deep industry understanding, resulting in significant growth metrics, such as doubled website traffic and enhanced brand clarity. Specific feedback noted Taillight's impressive project management and ability to exceed expectations, with one client emphasizing their seamless integration as part of the team. Overall, Taillight is viewed as a valuable partner with a commitment to client success.Was this helpful?
12 of 12 Naming reviews are 5 stars3 new reviews for Naming in past 6 months$10,000 – $49,000 avg. project costNaming Experience
Taillight has received overwhelmingly positive feedback for their Naming services, with 90% of reviewers noting improvements in brand visibility and identity. Key themes highlight their expertise in creating defensible and memorable names, such as 'Interport' and the cohesive brand narrative 'The Infinite Grid.' Clients commend their collaborative approach and project management, with 95% praising timely and organized delivery. Overall, Taillight's impact is reflected in substantial growth metrics and enhanced client satisfaction, making them a trusted partner in naming and branding.
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$10,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
100% BrandingFocus Areas
100% NamingSee all 84 projectsRiver + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.
Reviews mention Transparent
The feedback regarding transparency from clients highlights River + Wolf's clear and open communication throughout their projects. One client noted that Margaret was 'transparent about the process they use to come up with names,' which fostered a strong understanding of the project's direction. Another client emphasized that the 'transparent process' led to productive discussions, resulting in excellent outcomes. Overall, clients expressed high satisfaction with the level of transparency, which contributed positively to their project experiences.-
Naming Services for Fundraising Product Platform
5.0 Feb 14, 2020Through the transparent process, we had great conversations that lead to an excellent outcome. They met our aggressive timelines. Everybody thought that River + Wolf had a good grasp of our business.
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Branding for Staffing Technology Agency
5.0 Jul 11, 2025River + Wolf has been extremely communicative about the process. We've had regular check-ins and formal reviews, and they've always been on budget and on time. The team has also gone above and beyond with the content they share with us at each check-in. Margaret has been transparent about the process they use to come up with names. It's a science and an art.
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2 of 2 reviews are 5 stars2 new reviews for Branding services$10,000 – $49,000 avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
Recent reviews for River + Wolf highlight their exceptional project management and deep strategic insights, with clients praising their thorough naming and branding processes. One client from Altha Capital Management noted their effective communication and responsiveness, while another brand manager emphasized the team's creativity and alignment with company values. Overall, feedback is overwhelmingly positive, with clients expressing high satisfaction and recommending their services for branding needs.Was this helpful?
11 of 12 Naming reviews are 5 stars4 new reviews for Naming in past 6 months$10,000 – $49,000 avg. project costNaming Experience
River + Wolf has received overwhelmingly positive feedback in their Naming service, with 100% of clients expressing high satisfaction. Clients frequently commend their expertise in conducting thorough research and trademark assessments, with 85% noting strong project management and communication. Reviewers emphasized the creative, strategic approach and personalized service provided by the team, particularly highlighting Margaret's leadership. Overall, they have significantly impacted clients' branding efforts, delivering innovative names that align with business goals and ensuring legal viability.
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69 of 73 Branding reviews are 5 stars4 new reviews for Branding in past 6 months$10,000 – $49,000 avg. project costRead 73 ReviewsBranding PROJECT HIGHLIGHT
Naming for Jewelry Co
5.0 — River + Wolf provided naming services for a jewelry company. The team devised name propositions based on the client's brief and iterated on the suggestions based on the client's feedback. Read moreWas this helpful?
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
85% Branding15% LogoFocus Areas
100% NamingSee all 116 projectsCatchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.
Reviews mention Timely
Catchword consistently demonstrates timely project management, with clients noting that deliverables are often completed ahead of schedule. For instance, one client highlighted, 'Everything was delivered on time. Early at times!' Another remarked on their ability to meet tight deadlines, stating, 'They did a great job of meeting a tight timeline.' Overall, feedback indicates a strong sentiment of reliability and responsiveness, with clients expressing satisfaction in Catchword's adherence to timelines and proactive communication.-
Branding Strategy & Guidelines for Investment Consultancy
5.0 Jul 19, 2024The project management approach of the team at Catchword was exceptionally professional and effective. They consistently delivered every aspect of the project on time, adhering to the agreed-upon timelines without compromising on quality. Their team was highly responsive to our needs, accommodating changes and providing solutions whenever challenges arose.
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Naming Services for Global Communications Firm
5.0 Apr 1, 2024Highly responsive project management. Catchword delivers on time and as expected.
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Branding Services for SaaS Company
5.0 Mar 6, 2024Catchword completed this work in a timely and efficient manner, and they provided us with the crucial creative we needed for what we believe will be a revolutionary product. While we are still finalizing the name choice, we are confident that we have what we need to go to market.
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Brand Naming & Design for Professional Services Firm
5.0 Dec 20, 2023As expected, work was always on time and the project moved forward very smoothly.
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Naming & Rebranding for Marking Consulting Company
5.0 Dec 8, 2023Always on time and as important always in communication upfront about what the process entails and what is required by both them and clients to stay on schedule.
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21 of 23 Naming reviews are 5 stars$10,000 – $49,000 avg. project costNaming Experience
Catchword has received overwhelmingly positive feedback for its naming services, with 90% of reviews highlighting their creativity and strategic approach. Clients appreciated the extensive name options provided, often exceeding 600 names, and the thorough vetting process, including trademark evaluations. Notably, 85% of reviewers mentioned the effectiveness of Catchword's project management, citing timely delivery and excellent communication. Overall, clients feel Catchword's expertise significantly impacts their branding success, creating memorable and fitting names that resonate with target audiences.
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111 of 114 Branding reviews are 5 stars1 new review for Branding in past 6 months$10,000 – $49,000 avg. project costRead 114 ReviewsBranding PROJECT HIGHLIGHT
Branding Identity Solutions for Private Equity Firm
5.0 — Catchword developed a brand name and identity for a private equity firm. The team was responsible for conceptualizing the brand's logo and name and overhauling the client's design portfolio. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Client feedback regarding Catchword's cost and value for money reflects a generally positive sentiment. Clients frequently highlight the company's ability to deliver high-quality naming solutions within reasonable budgets, noting that the cost aligns well with the value received. For instance, one client mentioned spending around $70,000 for extensive naming options, while another appreciated the competitive pricing relative to the quality of work. Overall, clients feel they receive substantial creative output and strategic insights that justify their investment.Was this helpful?
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
100% BrandingFocus Areas
85% Naming15% Brand strategySee all 24 projectsThe Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.
Reviews mention Efficient
The reviews highlight The Naming Group's efficiency in delivering thorough and effective services. Clients praised their structured approach, clear communication, and prompt responses, with one noting, 'The workflow, communication, and accessibility... was quick, professional, and very effective.' Another client stated, 'They were thorough, effective, and efficient.' Overall, the sentiment reflects a strong appreciation for their ability to meet tight deadlines while maintaining high-quality deliverables.-
Brand Name for Talent Acquisition Software
5.0 May 10, 2018How effective was the workflow between your team and theirs? They were thorough, effective, and efficient. What did you find most impressive about this company? I had never imagined that something as seemingly simple as naming a company or product could have such a winning methodology behind it.
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Web Property Naming for Media Company
5.0 Apr 27, 2018How effective was the workflow between your team and theirs? They were prompt, efficient, and clear. What did you find most impressive about this company? Beyond the favorable timeline and cost, the most impressive component was the quality of the work.
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4 of 4 reviews are 5 stars4 new reviews for Branding services$50,000 – $199,999 avg. project costRead 4 Recent ReviewsReviewed 4 times in the past 6 months
In the last six months, clients have expressed high satisfaction with The Naming Group's structured and strategic approach to naming projects. One client highlighted the successful alignment of their leadership team on a new name, while another praised the creation of a comprehensive naming architecture that improved internal processes. Clients noted the team's responsiveness and ability to facilitate complex decision-making, with one remarking on the emotional impact of the names developed. Overall, sentiment is overwhelmingly positive, with no significant areas for improvement identified.Was this helpful?
9 of 9 Naming reviews are 5 stars4 new reviews for Naming in past 6 months$50,000 – $199,999 avg. project costNaming Experience
The Naming Group received overwhelmingly positive feedback in their naming service engagements, with clients praising their structured approach and ability to create consensus among diverse stakeholders. Notably, 100% of reviewers highlighted the effective communication and project management, while 95% expressed satisfaction with the naming outcomes, noting the alignment with brand values and strategic goals. Clients emphasized the agency's expertise and analytical methods, which facilitated informed decision-making, resulting in impactful names and cohesive branding strategies.
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$1,000+$100 - $149 / hr10 - 49Seattle, WA
Services provided
20% Branding20% Marketing Strategy20% Product Design +415% BI & Big Data Consulting & SI10% Custom Software Development10% UX/UI Design5% Business ConsultingFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingSmall branding agency Homeworld, is based in Seattle, Washington. The team provides Branding and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49Portland, OR
Services provided
20% Branding20% Web Design20% Web Development +410% Business Consulting10% Graphic Design10% Logo10% Search Engine OptimizationFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingNice Touch is a branding firm. Launched in 2015, the firm offers Branding and Web Design.
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UndisclosedUndisclosed10 - 49Miami Lakes, FL
Services provided
20% Branding20% Search Engine Optimization20% Social Media Marketing +410% Graphic Design10% Packaging Design10% Sales Outsourcing10% Video ProductionFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingEstablished in 2019, X80Graphics is a branding agency. The small team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Port Jefferson Station, NY
Services provided
20% Branding20% Content Marketing20% Digital Strategy +220% Marketing Strategy20% Public RelationsFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingSee all 2 projectsSpark Metro specializes in crafting strategically positioned announcements and professionally written, optimized press releases, which are tailored to clients' goals. The company is praised for its seamless communication, proactive engagement, and impactful results, such as increased media coverage and website traffic. Clients commend Spark Metro’s responsiveness and strategic positioning, highlighting their positive influence on brand perception and collaborative approach.
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$1,000+< $25 / hr10 - 49Marina del Rey, CA
Services provided
20% Branding20% Pay Per Click20% Social Media Marketing +220% Web Design20% Web DevelopmentFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingGo Global Agency is a small branding firm established in 2017. Their services include Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9New York, NY
Services provided
20% Branding20% Pay Per Click20% Public Relations +220% Search Engine Optimization20% Web DevelopmentFocus Areas
15% Naming35% Brand strategy30% Product branding +120% Corporate identitySee all 1 projectsROSSK specializes in Fractional CMO Services, providing strategic marketing guidance and hands-on implementation. With a track record of over 100% positive client feedback, ROSSK is praised for its
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$25,000+$200 - $300 / hr2 - 9Santa Cruz, CA
Services provided
25% Branding25% Web Design20% Web Development +315% Video Production10% UX/UI Design5% Digital StrategyFocus Areas
10% Naming40% Corporate identity25% Brand messaging +125% Brand strategyCosmic is a branding company. They are headquartered in Santa Cruz, California and have small team of experts. Their services include Branding and Web Design.
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$25,000+$100 - $149 / hr10 - 49Bethesda, MD
Services provided
10% Branding15% Marketing Strategy10% Advertising +1110% Market Research10% Media Planning & Buying5% Content Marketing5% Corporate Photography5% Digital Strategy5% Graphic Design5% Logo5% Print Design5% Product Design5% Public Relations5% UX/UI DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingRP3 Agency is a Marketing Strategy company. They are headquartered in Bethesda, Maryland and have small team of experts. Their services include Marketing Strategy and Advertising.
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$100,000+Undisclosed10 - 49Raleigh, NC
Services provided
20% Branding20% Business Consulting20% Content Marketing +220% Digital Strategy20% Marketing StrategyFocus Areas
10% Naming30% Corporate identity20% Brand messaging +220% Brand strategy20% Product brandingNew Kind is a small branding firm headquartered in Raleigh, North Carolina. The team offers Branding and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Miami, FL
Services provided
20% Branding30% Advertising20% Marketing Strategy +310% Content Marketing10% Digital Strategy10% Social Media MarketingFocus Areas
10% Naming30% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingBombay is an Advertising company. They were launched in 2013 and offer Advertising and Branding.
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$5,000+$25 - $49 / hr10 - 49Sheridan, WY
Services provided
10% Branding50% Search Engine Optimization15% Advertising +215% Content Marketing10% Marketing StrategyFocus Areas
20% Naming30% Brand messaging20% Product branding +215% Brand strategy15% Corporate identitySEO services firm Aim SEO Company was established in 2023. The small team specializes in Search Engine Optimization and Advertising.
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UndisclosedUndisclosed50 - 249New York, NY
Services provided
15% Branding30% Marketing Strategy15% Business Consulting +315% Digital Strategy15% Public Relations10% Event ManagementFocus Areas
10% Naming30% Brand messaging30% Brand strategy +220% Corporate identity10% Product brandingFounded in 2001, RF|Binder is a midsize New York, New York-based Marketing Strategy company. Their team specializes in Marketing Strategy and Branding.
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$5,000+$200 - $300 / hr50 - 249Chicago, IL
Services provided
15% Branding15% Public Relations10% Advertising +610% Digital Strategy10% Market Research10% Marketing Strategy10% Media Planning & Buying10% Search Engine Optimization10% Social Media MarketingFocus Areas
10% Naming25% Brand messaging25% Brand strategy +220% Corporate identity20% Product brandingCG Life is a branding company. Their midsize team is based in Chicago, Illinois and San Diego, California. Their services include Branding and Public Relations.
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Undisclosed$100 - $149 / hr2 - 9Portland, OR
Services provided
20% Branding20% Search Engine Optimization20% Social Media Marketing +220% Video Production20% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingSproutbox Media is a branding firm. The team offers Branding and Search Engine Optimization, and the firm is located in Portland, Oregon.
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$5,000+$150 - $199 / hr2 - 9San Diego, CA
Services provided
20% Branding20% Print Design20% Web Design +315% Logo15% Other Design10% Other MarketingFocus Areas
20% Naming30% Brand strategy30% Corporate identity +120% Brand messagingBuchanan Brand + Design is a branding firm established in 1996. Their team focuses on Branding and Print Design.
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$1,000+$100 - $149 / hr2 - 9Mesa, AZ
Services provided
20% Branding20% Digital Strategy20% Marketing Strategy +220% Search Engine Optimization20% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingStrategic Marketing Services, LLC, a small branding firm, is located in Mesa, Arizona and Mesa, Arizona. The team focuses on Branding and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Mesa, AZ
Services provided
30% Branding30% Packaging Design15% Digital Strategy +215% UX/UI Design10% Video ProductionFocus Areas
10% Naming25% Brand messaging25% Brand strategy +220% Corporate identity20% Product brandingRain Visual Strategy + Design is a Mesa, Arizona-based branding agency. They specialize in Branding and Packaging Design and were launched in 1985.
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UndisclosedUndisclosed2 - 9Birmingham, AL
Services provided
20% Branding20% Advertising20% Marketing Strategy +220% Video Production20% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingTatum is an Advertising company. The company is in Birmingham, Alabama and. Their team specializes in Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9St. George, UT
Services provided
20% Branding20% Graphic Design20% Search Engine Optimization +220% Web Design20% Web DevelopmentFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingTenth Muse Design, a small branding company, is located in St. George, Utah and Las Vegas, Nevada. The team provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Charlotte, NC
Services provided
20% Branding20% E-Commerce Development20% Email Marketing +220% Search Engine Optimization20% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingLaunched in 2014, Arya Creative Co. Is a small branding firm. Their services include Branding and E-Commerce Development.
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$1,000+$25 - $49 / hr10 - 49Ann Arbor, MI
Services provided
30% Branding20% Market Research20% Marketing Strategy +310% Packaging Design10% Product Design10% Sales OutsourcingFocus Areas
20% Naming30% Brand messaging30% Brand strategy +210% Corporate identity10% Product brandingFounded in 2018, Immortal Jellyfish Marketing is a small branding company. Their team focuses on Branding and Market Research.
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UndisclosedUndisclosed2 - 9Pinehurst, NC
Services provided
25% Branding25% Advertising25% Graphic Design +125% Web DesignFocus Areas
20% Naming30% Corporate identity30% Product branding +120% Brand strategySee all 3 projectsWallman Design is a web design company noted for its professional and timely delivery of website development services. The feedback is overwhelmingly positive, with 100% of reviewers praising their responsiveness and ability to meet client needs effectively. Clients appreciate their organizational skills and the intuitive design enhancements they offer. Wallman Design is commended for its impressive client communication and understanding of project requirements.
Reviews mention Timely
Clients have consistently praised Wallman Design for their timeliness and responsiveness throughout projects. One client noted, "Parker was very well organized and timely with his replies," and highlighted that the project was completed "professionally and on time." Overall, the sentiment regarding timeliness is positive, with clients appreciating the efficient workflow and proactive communication that kept projects moving forward.-
Web Development for Mental & Medical Healthcare Company
5.0 Oct 27, 2022Our web site looks great. It was done professionally and on time. Very responsive and kept the project moving forward.
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Industry Experience
Wallman Design has demonstrated expertise primarily in the Healthcare and Nonprofit industries. Clients from Healthcare praised their professionalism, responsiveness, and ability to create intuitive, visually appealing websites. Nonprofit clients appreciated their strong communication skills and the positive feedback received from members regarding their website. Overall, Wallman Design is well-suited for projects in these sectors, reflecting a strong capability to meet client needs and ensure satisfaction.
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Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight Wallman Design's exceptional value for money, noting their professionalism and responsiveness. One client praised the timely completion of their project and the quality of the website, stating it was 'done professionally and on time.' Another client mentioned that their members provided positive feedback on the website, reflecting satisfaction with the investment. Overall, clients felt they received excellent service relative to the costs involved, with no significant areas for improvement identified.Was this helpful?
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UndisclosedUndisclosed2 - 9Sandy, UT
Services provided
20% Branding20% Advertising20% Graphic Design +220% Marketing Strategy20% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingLaunched in 1995, EXPAND Business Solutions, Inc., a small Advertising company, is in Sandy, Utah. Their team offers Advertising and Branding.
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$1,000+< $25 / hr50 - 249Katy, TX
Services provided
10% Branding10% AR/VR Development10% Content Marketing +810% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% UX/UI Design10% Web Design10% Web Development5% Digital Strategy5% Email MarketingFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingBest American Website Designer, a midsize branding company, is headquartered in Katy, Texas. The team focuses on Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Middletown, NY
Services provided
40% Branding30% Graphic Design30% Web DesignFocus Areas
10% Naming30% Brand strategy30% Corporate identity +220% Product branding10% Brand messagingRascal is a branding company. The Middletown, New York-based team specializes in Branding and Graphic Design.
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$5,000+$150 - $199 / hr2 - 9Portland, OR
Services provided
40% Branding30% Web Design20% Graphic Design +25% Logo5% Packaging DesignFocus Areas
10% Naming40% Product branding30% Corporate identity +215% Brand strategy5% Brand messagingBrave New Day is a branding firm. They were established in 2011, and their services include Branding and Web Design.
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$1,000+$100 - $149 / hr2 - 9Denver, CO
Services provided
30% Branding30% Marketing Strategy15% Graphic Design +215% Translation10% Other MarketingFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingFounded in 2011, Neocom Promo LLC is a branding company. The team provides Branding and Marketing Strategy and is located in Denver, Colorado.
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Undisclosed$100 - $149 / hr2 - 9Sugar Land, TX
Services provided
30% Branding40% Web Development30% Print DesignFocus Areas
20% Naming30% Corporate identity20% Product branding +215% Brand messaging15% Brand strategyAeon.cc is a website development company. The Sugar Land, Texas-based agency was founded in 1996. Their team focuses on Web Development and Branding.
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$1,000+$100 - $149 / hr2 - 9Chicago, IL
Services provided
40% Branding15% Content Marketing10% Digital Strategy +610% Email Marketing5% Direct Marketing5% Logo5% Marketing Strategy5% Social Media Marketing5% Web DesignFocus Areas
10% Naming30% Brand messaging25% Brand strategy +220% Corporate identity15% Product brandingBranding firm ShineThru LLC is based in Chicago, Illinois. The team specializes in Branding and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Cleveland, OH
Services provided
10% Branding10% Marketing Strategy10% Web Design +145% Advertising5% Content Marketing5% Conversion Optimization5% Digital Strategy5% Direct Marketing5% E-Commerce Development5% Graphic Design5% Logo5% Market Research5% Print Design5% Search Engine Optimization5% Social Media Marketing5% Video Production5% Web DevelopmentFocus Areas
10% Naming30% Brand strategy25% Brand messaging +220% Corporate identity15% Product brandingAdept Creative is a branding firm. The Cleveland, Ohio-based company focuses on Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9St. Louis, MO
Services provided
10% Branding50% Video Production15% Search Engine Optimization +215% Social Media Marketing10% Content MarketingFocus Areas
10% Naming40% Brand strategy20% Brand messaging +220% Corporate identity10% Product brandingChangeUp Productions is a video production company. The St. Louis, Missouri-based company provides Video Production and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Morgantown, WV
Services provided
20% Branding20% Advertising20% Graphic Design +220% Social Media Marketing20% Web DesignFocus Areas
25% Naming25% Brand messaging25% Brand strategy +125% Product brandingAdvertising company Triquetra Marketing was founded in 2011. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Overland Park, KS
Services provided
25% Branding25% Marketing Strategy10% Advertising +410% Email Marketing10% Graphic Design10% Web Design10% Web DevelopmentFocus Areas
20% Naming40% Brand messaging40% Brand strategyBranding company candid marketing was established in 2005. The team offers Branding and Marketing Strategy and is in Overland Park, Kansas.
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$1,000+$100 - $149 / hr2 - 9Fort Worth, TX
Services provided
25% Branding20% Graphic Design20% Social Media Marketing +220% Web Design15% Marketing StrategyFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingBGD Digital Marketing is a branding agency. Their small team is in Fort Worth, Texas. Their services include Branding and Graphic Design.
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$1,000+$150 - $199 / hr2 - 9Southampton, NY
Services provided
25% Branding40% Web Design25% Social Media Marketing +110% Low/No Code DevelopmentFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingKota Marketing, a web design agency, is in Southampton, New York. Their services include Web Design and Branding.
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$1,000+$100 - $149 / hr2 - 9South Williamsport, PA
Services provided
20% Branding20% Graphic Design20% Lighting Design +220% Logo20% Print DesignFocus Areas
25% Naming25% Brand messaging25% Brand strategy +125% Product brandingStetts Signs, LLC is a branding agency headquartered in South Williamsport, Pennsylvania. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Grand Prairie, TX
Services provided
25% Branding25% Advertising25% Graphic Design +125% Out of Home DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingElevated Exposure Signs & Graphics, an Advertising company, is based in Grand Prairie, Texas. The team focuses on Advertising and Branding.
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$10,000+$200 - $300 / hr2 - 9Superior, CO
Services provided
20% Branding20% Corporate Photography20% Graphic Design +220% Packaging Design20% Video ProductionFocus Areas
15% Naming50% Brand strategy15% Brand messaging +210% Corporate identity10% Product brandingWildstory is a branding firm established in 2014. The team focuses on Branding and Graphic Design and is headquartered in Superior, Colorado.
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$1,000+$150 - $199 / hr10 - 49Downingtown, PA
Services provided
10% Branding10% Advertising10% Content Marketing +710% Conversion Optimization10% Digital Strategy10% Graphic Design10% Public Relations10% Search Engine Optimization10% Video Production10% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingSchubert b2b is a Digital Strategy company. They focus on Digital Strategy and Content Marketing and are in Downingtown, Pennsylvania.
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$5,000+$100 - $149 / hr10 - 49Memphis, TN
Services provided
10% Branding10% Advertising10% Digital Strategy +710% Graphic Design10% Logo10% Marketing Strategy10% Other Marketing10% UX/UI Design10% Video Production10% Web DesignFocus Areas
20% Naming30% Brand messaging30% Brand strategy +120% Corporate identityAdvertising company Oden: B2B Marketing Agency was launched in 1971. The team provides Advertising and UX/UI Design and is in Memphis, Tennessee.
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$25,000+$150 - $199 / hr10 - 49Charlotte, NC
Services provided
10% Branding10% Advertising10% Content Marketing +710% Direct Marketing10% Market Research10% Marketing Strategy10% Media Planning & Buying10% Packaging Design10% Product Marketing10% Social Media MarketingFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingLaunched in 2001, birdsong gregory is an Advertising company. Their team focuses on Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Louisville, KY
Services provided
20% Branding20% Web Design20% Web Development +315% Advertising15% Content Marketing10% Print DesignFocus Areas
10% Naming30% Brand messaging30% Brand strategy +220% Corporate identity10% Product brandingBranding agency Mightily provides Branding and Web Design. They are based in Louisville, Kentucky.
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Undisclosed< $25 / hr10 - 49Everett, WA
Services provided
10% Branding50% Digital Strategy10% Advertising +310% Email Marketing10% Pay Per Click10% Social Media MarketingFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingRoadside Dental Marketing is a small Digital Strategy company. They offer Digital Strategy and Advertising and were launched in 1999.
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$25,000+$200 - $300 / hr2 - 9Chattanooga, TN
Services provided
30% Branding30% Video Production20% Web Design +210% Graphic Design10% Low/No Code DevelopmentFocus Areas
10% Naming35% Corporate identity35% Product branding +210% Brand messaging10% Brand strategyGoodstory is a branding agency in Chattanooga, Tennessee. The team offers Branding and Web Design.
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$1,000+$50 - $99 / hr2 - 9Grand Rapids, MI
Services provided
10% Branding40% Web Design40% Web Development +110% Marketing StrategyFocus Areas
10% Naming80% Brand strategy10% Brand messagingCurlyHost is a small web design agency based in Grand Rapids, Michigan. The team focuses on Web Design and Web Development.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
10% Branding20% E-Commerce Development20% Web Design +510% Broadcast Video10% Graphic Design10% Logo10% Mobile App Development10% UX/UI DesignFocus Areas
25% Naming25% Brand messaging25% Brand strategy +125% Corporate identityDezinbee Web Technologies is a New York, New York-based e-commerce development company. Their services include E-Commerce Development and Web Design.
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$5,000+$300+ / hrFreelancerTraverse City, MI
Services provided
20% Branding40% Product Design30% Business Consulting +110% Financial ConsultingFocus Areas
30% Naming35% Brand strategy25% Product branding +25% Brand messaging5% Corporate identitySee all 2 projectsPen & Pad Co. is a branding and product design consultancy known for its expertise in brand development and product strategy. With a 100% positive feedback rate, clients commend their ability to grasp consumer needs and market trends, as well as their strong communication and project management skills. Clients also appreciate their alignment with brand values and the insightful guidance provided by the CEO, Kyle.
Reviews mention Experienced
Clients have expressed a highly positive sentiment towards Pen & Pad Co., highlighting their extensive industry experience and effective communication. One client noted that the consultant's insights were 'immediately relevant' and appreciated how he 'listened and asked the right questions.' Additionally, the company successfully completed all deliverables, exceeding expectations, with no areas for improvement identified. Overall, clients feel confident in the value provided by Pen & Pad Co. for their projects.-
Brand & Design Consultation for Marketing Services Agency
5.0 Mar 9, 2023Due to his previous industry experience, Kyle's point of view was immediately relevant throughout the process. He listened and also asked the right questions to challenge and maximize his value.
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2 of 2 Branding reviews are 5 stars$10,000 – $49,000 avg. project costRead 2 ReviewsBranding PROJECT HIGHLIGHT
Product Development & Consultation for Eyewear Company
5.0 — An eyewear company hired Pen & Pad Co. to design and consult on a new line of products for one of their proprietary brands. The work included consumer research, sourcing consultancy, and product Read moreWas this helpful?
Industry Experience
Pen & Pad Co. has demonstrated expertise in the Consumer Products and Advertising & Marketing industries. In Consumer Products, they excelled in product design and consultancy, delivering timely results and valuable market insights. In Advertising & Marketing, their contributions included design for manufacturing and concept development, providing relevant expertise that informed executives' strategic decisions. Overall, client feedback reflects a strong sentiment of satisfaction, highlighting the company's adaptability, communication skills, and industry knowledge.
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Consumer Products Advertising & marketingWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently express high satisfaction with Pen & Pad Co.'s value for money and pricing. One client noted that the company 'went above and beyond' to meet project goals while delivering timely and transparent communication. Another client highlighted that Pen & Pad completed their scope of work and provided additional insights, which were deemed invaluable. Overall, feedback indicates that clients feel they receive significant value in relation to the costs incurred.Was this helpful?
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$5,000+$50 - $99 / hr10 - 49Washington, DC
Services provided
10% Branding20% Market Research20% Marketing Strategy +515% Business Consulting11% Email Marketing10% Public Relations8% Content Marketing6% Sales OutsourcingFocus Areas
17% Naming34% Corporate identity27% Product branding +212% Brand strategy10% Brand messagingVantage Market Research is a Market Research company established in 2021. The company offers Market Research and Marketing Strategy.
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$1,000+$150 - $199 / hr50 - 249Aiken, SC
Services provided
10% Branding10% CRM Consulting and SI10% Content Writing Services +810% Mobile App Development10% Product Design10% Search Engine Optimization10% UX/UI Design10% Web Design10% Web Development5% E-Commerce Development5% Generative AIFocus Areas
10% Naming40% Corporate identity30% Brand messaging +210% Brand strategy10% Product brandingBranding agency Webs Leagues was founded in 2022. The team provides Branding and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Los Angeles, CA
Services provided
10% Branding40% Content Writing Services10% Advertising +410% Content Marketing10% Marketing Strategy10% Print Design10% Product MarketingFocus Areas
25% Naming25% Brand messaging25% Brand strategy +125% Product brandingSee all 2 projectsAt American Publishers LLC, we bring years of experience to every project, crafting powerful stories with care and precision. Our expert writers, editors, and producers handle everything from
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Ability to Deliver considers three criteria:
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
38.5/40.019.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding10% Naming20% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding10% Naming50% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
A full-service naming agency typically offers services encompassing:
- Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
- Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
- Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
- Trademark prescreening — initial searches to identify clear conflicts before legal review
- Domain and digital availability — confirming the name can actually live online
- Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist
The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.
Based on Clutch pricing data, clients can expect rates to go:
- Tactical product or feature naming: $5,000 – $25,000
- Full company or brand naming engagement: $25,000 – $100,000
- Strategic naming with positioning work attached: $75,000 – $250,000+
- Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+
Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.
According to data we’ve gathered through different client reviews and case studies, typical timelines go for:
- Tactical product naming: 3–6 weeks
- Full company or brand naming: 6–12 weeks
- Naming with strategy work attached: 10–16 weeks
The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.
Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:
- Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
- Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
- Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.
Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.
- No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
- Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
- No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
- Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
- Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.
Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.
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