Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 85 projectsRiver + Wolf is a branding agency offering services such as brand naming, brand strategy, and trademark assistance. They are highly praised for their strategic thinking, professionalism, and timely delivery, with 100% of reviewers noting their impressive project management and communication. Their expertise in brand development and corporate identity has consistently satisfied clients, earning them a perfect satisfaction rating across all reviews.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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UndisclosedUndisclosed2 - 9Syracuse, NY
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TangoSquared, an UX design agency, is based in Syracuse, New York. Founded in 2006, the team offers UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9Brooklyn, NY
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Launched in 2017, Posture Media is a branding company. The agency offers Branding and Marketing Strategy.
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$1,000+Undisclosed2 - 9Fort Lauderdale, FL
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Wwdb integrated marketing is a branding firm. Founded in 2010, the firm offers Branding and Web Design.
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UndisclosedUndisclosed2 - 9New York, NY
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TheAdSide is an Advertising company. Located in New York, New York, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9El Reno, OK
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Next Level Pergolas, an Advertising company, was launched in 2021. The firm specializes in Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Locust, NC
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The Biz Spa is a small Advertising company based in Locust, North Carolina. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Kernersville, NC
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Advertising company Sign Resources of NC was founded in 2024. The company offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9St. Cloud, MN
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Moxie Creative is an Advertising company. Their team is based in St. Cloud, Minnesota and offers Advertising and Branding.
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$5,000+$25 - $49 / hr50 - 249Eastvale, CA
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See all 1 projectsNew York Publishing House is a leading publishing company located in the USA, offering a full range of services including book writing, publishing, marketing, and cover design. We are dedicated to
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$1,000+$100 - $149 / hr50 - 249Chicago, IL
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American Digital Hub, a branding company, is based in Chicago, Illinois and Chicago, Illinois. Their services include Branding and UX/UI Design.
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$1,000+$50 - $99 / hr50 - 249Kansas City, MO
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Graphical Experts is a Kansas City, Missouri-based branding agency. They provide Branding and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Harrisonville, MO
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Headquartered in Harrisonville, Missouri and Harrisonville, Missouri, The Logo Vertex is a branding agency. Established in 2023, the team offers Branding and Web Design.
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UndisclosedUndisclosed50 - 249New York, NY
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Tailfeather is a branding agency. The New York, New York-based agency focuses on Branding.
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Undisclosed$100 - $149 / hr2 - 9Pensacola, FL
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Launched in 2014, HIP Creative Inc. Is a small branding agency. Their services include Branding and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Winston-Salem, NC
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Device Creative Collaborative, a branding firm, was launched in 2012. The agency offers Branding and Web Design, and is small.
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$10,000+$100 - $149 / hr2 - 9Sunset Valley, TX
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Founded in 2014, Canales & Co., a small branding company, is based in Sunset Valley, Texas. Their team specializes in Branding and Logo.
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$1,000+$100 - $149 / hr2 - 9Billings, MT
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Rebel River Creative is a web development company. Established in 2016, the company is located in Billings, Montana. Their services include Web Development and Branding.
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$10,000+$200 - $300 / hr10 - 49Chicago, IL
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Right Hat is an Advertising company founded in 2006. Their services include Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49Chandler, AZ
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Commit Agency is an Advertising company. Their small team is located in Chandler, Arizona and specializes in Advertising and Branding. The agency was established in 1997.
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$5,000+$100 - $149 / hr10 - 49Indianapolis, IN
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Burkhart Marketing Partners is an Advertising company launched in 1998. The team focuses on Advertising and UX/UI Design.
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Undisclosed$100 - $149 / hr10 - 49Mustang, OK
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Established in 2016, Beyond Theory, a small Advertising company, is based in Mustang, Oklahoma and. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Tampa, FL
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Marketing In Color, Inc. Is a branding firm. The team provides Branding and Digital Strategy, and the agency is headquartered in Tampa, Florida.
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UndisclosedUndisclosed10 - 49Little Rock, AR
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Launched in 1987, The Communications Group is a small Marketing Strategy company headquartered in Little Rock, Arkansas. Their team focuses on Marketing Strategy and Public Relations.
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UndisclosedUndisclosed10 - 49Charleston, SC
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Rawle Murdy Associates Inc is a media planning & buying company. Located in Charleston, South Carolina, the team specializes in Media Planning & Buying and Advertising.
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$1,000+$150 - $199 / hr10 - 49San Antonio, TX
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Digiboost is a SEO agency. Their small team is based in San Antonio, Texas and specializes in Search Engine Optimization and Pay Per Click. The firm was founded in 2019.
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$1,000+$200 - $300 / hr2 - 9Doral, FL
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REYA Communications is a public relations agency. Located in Doral, Florida, the firm was launched in 2019. Their team provides Public Relations and Business Consulting.
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UndisclosedUndisclosed2 - 9Grand Rapids, MI
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Branding Loud And Clear is a branding agency based in Grand Rapids, Michigan. They provide Branding and Web Design.
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$1,000+$50 - $99 / hr2 - 9San Antonio, TX
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CBK Digital Marketing, a SEO company, was established in 2020. They specializes in Search Engine Optimization and Web Design.
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$5,000+Undisclosed2 - 9Newark, DE
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See all 1 projectsBRANDINGSUBS is a branding company specializing in logo design and brand identity development. They received 100% positive feedback, with clients praising their creative minds and excellent project management. Their ability to deliver projects smoothly and on time was highlighted by all reviewers, indicating strong brand strategy and corporate identity capabilities.
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$5,000+$100 - $149 / hr10 - 49Ferndale, MI
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Established in 1984, Brogan & Partners is a media planning & buying company. The company focuses on Media Planning & Buying and Marketing Strategy, and is small.
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UndisclosedUndisclosed50 - 249New York, NY
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Entermedia GmbH is a video production company located in Berlin, Germany and New York, New York. Founded in 2004, the team offers Video Production and Branding.
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$5,000+$100 - $149 / hr50 - 249Newton, MA
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Founded in 2017, Cannabis Creative Group is an Advertising company. Their services include Advertising and Branding.
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$1,000+< $25 / hr50 - 249New York, NY
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AMZ Pro is a branding agency. They specialize in Branding and Market Research and are headquartered in New York, New York and Sahibzada Ajit Singh Nagar, India.
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$5,000+$100 - $149 / hr10 - 49Riverton, WY
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Minimally - A digital creative agency is a branding agency. The Riverton, Wyoming-based company was established in 2015. Their services include Branding and Advertising.
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$10,000+$25 - $49 / hr10 - 49Feasterville-Trevose, PA
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GOKSAN OZMAN DESIGN INC is a branding firm. The team is located in Feasterville-Trevose, Pennsylvania and Brooklyn, New York, and their services include Branding and Graphic Design.
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$1,000+$200 - $300 / hr10 - 49New York, NY
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ArgoMetrix is a branding firm in New York, New York. The team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Portland, OR
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Red Thread Brands, a branding company, was founded in 2015. The company offers Branding and Market Research, and is small.
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$50,000+$150 - $199 / hr10 - 49New York, NY
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Any Studios is a branding agency. The New York, New York-based company was founded in 2015. Their team focuses on Branding and Web Design.
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$1,000+$50 - $99 / hr10 - 49Plano, TX
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HyperBrainz is a branding agency launched in 2017. The team specializes in Branding and Marketing Strategy and is in Plano, Texas and Irving, Texas.
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UndisclosedUndisclosed10 - 49Miami, FL
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Digiax Studio is a branding agency. Their team is located in Miami, Florida. The agency specializes in Branding and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Dallas, TX
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Branding company Masterpiece Sites was established in 2022. The team specializes in Branding and Social Media Marketing and is in Dallas, Texas.
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$1,000+$100 - $149 / hr10 - 49New York, NY
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Lumus Inc is a New York, New York-based branding agency. Their services include Branding and Public Relations.
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$5,000+$150 - $199 / hr2 - 9Irvine, CA
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RICHTER CREATIVE is an Advertising company. In Irvine, California, the firm specializes in Advertising and Branding.
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$5,000+Undisclosed2 - 9East Elmhurst, NY
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See all 4 projectsSpotlight Podcasting is a podcast production company offering services such as technical recording, editing, guest outreach, and strategic content development. They have received 100% positive feedback for their exceptional project management, attention to detail, and proactive approach. Clients commend their ability to streamline processes and enhance podcast quality, resulting in increased audience engagement and business opportunities.
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UndisclosedUndisclosed2 - 9St. Petersburg, FL
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Headquartered in St. Petersburg, Florida, Bootstrap Branding is a branding agency. They focus on Branding and Market Research and were established in 2019.
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$25,000+$50 - $99 / hr2 - 9Montgomery, TX
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Trulove Webworks is a Conversion Optimization company in Montgomery, Texas. Their services include Conversion Optimization and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Mount Laurel Township, NJ
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See all 3 projectsBrand Mellow is a web development company known for creating bespoke and functional websites tailored to specific business needs. Their exceptional project management and customer service, particularly by Project Manager Kevin Olson, are frequently highlighted in reviews, with 100% of reviewers praising their professionalism and attentiveness. Clients consistently commend Brand Mellow's ability to deliver timely results and foster an easy communication process.
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Undisclosed$50 - $99 / hr2 - 9Miami, FL
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Creative Propulsion Labs is a web design agency. Founded in 2015, the team offers Web Design and Web Development. The company is based in Miami, Florida.
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$10,000+$150 - $199 / hr2 - 9Paoli, PA
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Untuck is a branding firm. Their team is headquartered in Paoli, Pennsylvania. The firm provides Branding and Graphic Design.
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$5,000+Undisclosed2 - 9Richmond, VA
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Advertising company The Idea Center specializes in Advertising and Web Design. They were launched in 1995.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$25,000+$300+ / hr10 - 49New York, NY
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39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
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38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
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37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.2/40.018/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
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39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
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36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.9/40.018.8/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
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37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
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35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.6/40.018.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
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36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.6/40.017.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.4/40.017/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.