Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 87 projectsRiver + Wolf is a branding agency specializing in brand naming, strategy, and corporate identity development. With a 100% positive feedback rate, clients consistently praise their linguistic expertise, creative depth, and meticulous approach to trademark viability and branding. Approximately 70% of reviewers highlight their exceptional project management and ability to deliver on time, often exceeding client expectations.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 72 projectsTUNGSTEN is a branding and corporate identity development company specializing in brand strategy, logo design, and visual identity design. The company consistently receives positive feedback for their professionalism, creativity, and responsiveness, with 100% of reviews praising their ability to deliver timely and impressive results. Clients particularly appreciate TUNGSTEN's alignment with company values and their collaborative approach in creating memorable brand identities.
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$1,000+$50 - $99 / hrFreelancerPortland, OR
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See all 2 projectsSara Arnold Copywriting & Creative is a specialized agency offering expert copywriting and creative strategy services. Reviews indicate a high satisfaction rate, with 100% of clients praising her creativity, strategic thinking, and professionalism. Clients highlight her exceptional project management skills and ability to deliver content that aligns with brand voice, reducing the need for revisions.
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UndisclosedUndisclosed10 - 49Valparaiso, IN
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WeCreate is an Advertising company. Established in 2002, the agency is in Valparaiso, Indiana. Their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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$5,000+$100 - $149 / hr10 - 49Atlanta, GA
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WITH/agency is a branding company. They specialize in Branding and Content Marketing and were launched in 2012. The company is in Atlanta, Georgia.
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UndisclosedUndisclosed10 - 49Greensboro, NC
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Runnit is a small Greensboro, North Carolina-based Corporate Training & Coaching company. The team provides Corporate Training & Coaching and Branding.
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$5,000+$100 - $149 / hr10 - 49Newcastle, CA
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SEO company Decrypt SEO is headquartered in Newcastle, California. The team provides Search Engine Optimization and Advertising.
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$5,000+$50 - $99 / hr10 - 49Austin, TX
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Goat Sites is an Austin, Texas-based web design company. The team specializes in Web Design and Branding.
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$1,000+$50 - $99 / hr10 - 49Plantation, FL
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Creative Pear Agency is a small branding agency headquartered in Plantation, Florida. The team focuses on Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Irving, TX
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Digital Book Publishing is a branding company founded in 2021. The agency specializes in Branding and Content Marketing, and is small.
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$1,000+< $25 / hr10 - 49Canton, GA
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Mexa Book Publishers is a small Advertising company. Launched in 2020, the team offers Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49Sacramento, CA
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See all 2 projectsWhich book writing service is your need? You will find everything you are looking for, from professional writers to top marketers. Over here you can find the litany of books that have been published
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Undisclosed$25 - $49 / hr10 - 49Whitesburg, KY
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Post Grip Web, a branding agency, is in Whitesburg, Kentucky. They specialize in Branding and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Grand Rapids, MI
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CurlyHost is a small web design agency based in Grand Rapids, Michigan. The team focuses on Web Design and Web Development.
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$25,000+$150 - $199 / hr2 - 9Chicago, IL
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Branding agency FlyDesign is based in Chicago, Illinois. They specialize in Branding and Web Design and were launched in 2002.
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$10,000+$150 - $199 / hr2 - 9Denver, CO
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Graphik Creative is a branding company headquartered in Denver, Colorado. They provide Branding and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Cranston, RI
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Black Door Creative is a web design agency. They provide Web Design and Search Engine Optimization and were founded in 2006. The company is based in Cranston, Rhode Island.
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$1,000+$50 - $99 / hr2 - 9Pasadena, CA
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12 Steps Marketing is a small SEO company. Launched in 2017, the team focuses on Search Engine Optimization and Pay Per Click.
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$10,000+Undisclosed2 - 9Hingham, MA
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Headquartered in Hingham, Massachusetts, GrayMatter.agency is an Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Columbus, NE
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Branding firm Rival Design was established in 2017. Headquartered in Columbus, Nebraska, the team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Iowa City, IA
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Epiphany is a public relations company. The firm is located in Iowa City, Iowa. Their services include Public Relations and Branding.
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$1,000+$100 - $149 / hr2 - 9Canton, OH
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Lehman Design, LLC., a web design agency, was established in 2004. The team offers Web Design and Advertising and is based in Canton, Ohio and Canton, Ohio.
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$1,000+$100 - $149 / hr2 - 9Lancaster, PA
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Pushingink LLC, a web design company, was founded in 2010. The small team specializes in Web Design and Graphic Design.
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UndisclosedUndisclosed2 - 9Syracuse, NY
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TangoSquared, an UX design agency, is based in Syracuse, New York. Founded in 2006, the team offers UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9Brooklyn, NY
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Launched in 2017, Posture Media is a branding company. The agency offers Branding and Marketing Strategy.
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$1,000+Undisclosed2 - 9Fort Lauderdale, FL
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Wwdb integrated marketing is a branding firm. Founded in 2010, the firm offers Branding and Web Design.
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$25,000+$200 - $300 / hr2 - 9Chattanooga, TN
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Goodstory is a branding agency in Chattanooga, Tennessee. The team offers Branding and Web Design.
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UndisclosedUndisclosed2 - 9New York, NY
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TheAdSide is an Advertising company. Located in New York, New York, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9El Reno, OK
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Next Level Pergolas, an Advertising company, was launched in 2021. The firm specializes in Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Locust, NC
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The Biz Spa is a small Advertising company based in Locust, North Carolina. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Kernersville, NC
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Advertising company Sign Resources of NC was founded in 2024. The company offers Advertising and Branding.
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$1,000+$150 - $199 / hr10 - 49Downingtown, PA
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Schubert b2b is a Digital Strategy company. They focus on Digital Strategy and Content Marketing and are in Downingtown, Pennsylvania.
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$5,000+$100 - $149 / hr10 - 49Memphis, TN
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Advertising company Oden: B2B Marketing Agency was launched in 1971. The team provides Advertising and UX/UI Design and is in Memphis, Tennessee.
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$25,000+$150 - $199 / hr10 - 49Charlotte, NC
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Launched in 2001, birdsong gregory is an Advertising company. Their team focuses on Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Louisville, KY
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Branding agency Mightily provides Branding and Web Design. They are based in Louisville, Kentucky.
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Undisclosed< $25 / hr10 - 49Everett, WA
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Roadside Dental Marketing is a small Digital Strategy company. They offer Digital Strategy and Advertising and were launched in 1999.
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$1,000+$150 - $199 / hr50 - 249Aiken, SC
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Branding agency Webs Leagues was founded in 2022. The team provides Branding and Search Engine Optimization.
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Undisclosed$25 - $49 / hr10 - 49Elmhurst, IL
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JB Fam Solutions is a branding company. Their small team of employees is headquartered in Elmhurst, Illinois. Their team focuses on Branding and Social Media Marketing.
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$75,000+$150 - $199 / hr10 - 49Los Angeles, CA
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See all 7 projectsHOW+HOW is a branding and marketing agency specializing in brand strategy, corporate branding, visual identity design, and website development. The company consistently receives positive feedback, with approximately 100% of reviewers praising their project management and cultural fit. Clients highlight HOW+HOW's strategic approach and creative ideas, noting their ability to deliver impactful, authentic brand identities and digital platforms while maintaining strong communication and timely project delivery.
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UndisclosedUndisclosed50 - 249New York, NY
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Entermedia GmbH is a video production company located in Berlin, Germany and New York, New York. Founded in 2004, the team offers Video Production and Branding.
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$5,000+$100 - $149 / hr50 - 249Newton, MA
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Founded in 2017, Cannabis Creative Group is an Advertising company. Their services include Advertising and Branding.
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$1,000+< $25 / hr50 - 249New York, NY
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AMZ Pro is a branding agency. They specialize in Branding and Market Research and are headquartered in New York, New York and Sahibzada Ajit Singh Nagar, India.
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$1,000+$50 - $99 / hr2 - 9Meads, KY
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See all 1 projectsUserflot is a web development company specializing in website design, content management, and SEO services. Most reviewers highlight their excellent project management and attention to detail, contributing to improved brand visibility. The feedback is overwhelmingly positive, with no areas for improvement mentioned by clients.
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$5,000+$100 - $149 / hr10 - 49Carlisle, MA
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Design and Co. Is a Carlisle, Massachusetts-based branding agency. Established in 2001, the team specializes in Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Lexington, KY
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Event Marketing company Hammond Communications Group is located in Lexington, Kentucky. Their services include Event Marketing and Branding.
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UndisclosedUndisclosed10 - 49Topeka, KS
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Bajillion Agency is a small branding agency. They focus on Branding and Marketing Strategy and were launched in 2015.
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UndisclosedUndisclosed10 - 49Darien, IL
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JAK Creative Design is a graphic design agency. Headquartered in Darien, Illinois, the company was founded in 1995. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed10 - 49New York, NY
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Publiq Group, Inc is a branding agency. Founded in 2014, their team specializes in Branding and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Berkeley, CA
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Trinity Brand Group is a branding firm. Their team is in Berkeley, California and Greystones, Ireland. The firm offers Branding and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49Pittsburgh, PA
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Elliance is a Pittsburgh, Pennsylvania-based branding agency. The team provides Branding.
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UndisclosedUndisclosed10 - 49Brooklyn, NY
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GCNY Marketing is a small Brooklyn, New York-based branding firm. Their services include Branding and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49Baltimore, MD
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North Charles Street Design Organization, a branding firm, was founded in 1972. The firm focuses on Branding.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
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38.5/40.019.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
36.8/40.020/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Branding70% Naming10% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
35.4/40.019.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9Raleigh, NC
Ability to deliver
34.1/40.017.8/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.8/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Branding10% Naming70% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding25% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
32/40.018/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.9/40.019.2/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
31.7/40.016.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Austin, TX
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32.3/40.016.6/20 Reviews9.8/10 Clients & Experience6/10 Market PresenceService focus
60% Branding100% Naming40% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
30.6/40.016.2/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
100% Branding100% Naming -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
40% Branding10% Naming60% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.3/40.016.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
60% Branding20% Naming40% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
29.9/40.016.2/20 Reviews9.2/10 Clients & Experience4.5/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
75% Branding15% Naming25% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
31.1/40.016.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
32.8/40.017.2/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+Undisclosed2 - 9Mill Valley, CA
Ability to deliver
29.2/40.016.2/20 Reviews10/10 Clients & Experience3/10 Market PresenceService focus
80% Branding80% Naming20% Other -
$5,000+Undisclosed50 - 249Miami, FL
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29.1/40.016.2/20 Reviews8.5/10 Clients & Experience4.4/10 Market PresenceService focus
70% Branding80% Naming30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.1/40.018.4/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr2 - 9Berkeley, CA
Ability to deliver
28.7/40.016.2/20 Reviews8.6/10 Clients & Experience3.9/10 Market PresenceService focus
100% Branding80% Naming -
$25,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
32.3/40.018.4/20 Reviews9.8/10 Clients & Experience4.1/10 Market PresenceService focus
60% Branding15% Naming40% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.