Top Naming Companies in the United States
Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.
U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:
• Naming Companies in Los Angeles
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
$10,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.
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UndisclosedUndisclosed50 - 249San Francisco, CA
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Ken Fulk Inc is a San Francisco, California-based Architectural Design company. The team provides Architectural Design and Branding.
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$1,000+$50 - $99 / hr50 - 249Grand Prairie, TX
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Established in 2014, Alpha Book Publisher is a Content Writing Services company. The midsize team focuses on Content Writing Services and Content Marketing.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
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Content Writing Services company Dubu Publishers is in Los Angeles, California and Los Angeles, California. Founded in 2009, the team provides Content Writing Services and Branding.
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$1,000+Undisclosed50 - 249San Diego, CA
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Web Verse Pro, a branding firm, was established in 2010. They specializes in Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Waunakee, WI
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WEB&APP is an e-commerce development firm. Based in Waunakee, Wisconsin, the agency was founded in 2016. Their services include E-Commerce Development and Graphic Design.
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$5,000+$100 - $149 / hr10 - 49Austin, TX
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Suited is a branding firm. They were established in 2016 and offer Branding and Web Design.
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$5,000+$150 - $199 / hr10 - 49Rowlett, TX
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Branding agency ETHOS Brand was launched in 2020. The small team focuses on Branding and Web Design.
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$10,000+Undisclosed10 - 49New York, NY
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See all 1 projectsTenGap.com specializes in social media background research, digital marketing strategy, and providing improvement suggestions. Their clients appreciate the high-quality reports and good documentation they deliver, although there is feedback indicating a need for greater transparency about pricing. Overall, clients find TenGap.com to be responsive and effective in meeting project objectives.
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UndisclosedUndisclosed50 - 249Richmond, VA
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Elevation is a midsize Richmond, Virginia-based Advertising company. Their services include Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr2 - 9Boston, MA
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Libretto is a branding company. They specialize in Branding and Marketing Strategy and were launched in 1996. The firm is located in Boston, Massachusetts.
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$5,000+$100 - $149 / hr2 - 9Nashville, TN
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Twice Social, a small Digital Strategy company, is located in Nashville, Tennessee and New York, New York. Their services include Digital Strategy and Advertising.
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$5,000+$100 - $149 / hr2 - 9Fort Lauderdale, FL
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White Rabbit Marketing is a Fort Lauderdale, Florida-based SEO agency. The team provides Search Engine Optimization and Web Design.
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$5,000+$150 - $199 / hr2 - 9Boulder, CO
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Goozmo Inc. Is a small Advertising company founded in 2000. Their team specializes in Advertising and Custom Software Development.
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UndisclosedUndisclosed2 - 9Greenville, SC
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Founded in 2003, Drum Creative is a graphic design company. The team specializes in Graphic Design and Web Design.
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$1,000+$100 - $149 / hr2 - 9Sacramento, CA
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Video production company CineCrown Creative Agency is headquartered in Sacramento, California. They provide Video Production and Branding.
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$1,000+Undisclosed2 - 9Greensboro, NC
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Web design company Triad Web Design Service was launched in 2001. The team provides Web Design and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Greensboro, NC
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Triad Search Marketing, an Advertising company, provide Advertising and Branding. They were launched in 2008.
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$5,000+$100 - $149 / hr2 - 9Dublin, CA
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Web design agency 360 Web Designs was founded in 2004. The team offers Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Canton, OH
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Based in Canton, Ohio, Cassel Bear is a branding company. Established in 2005, the team specializes in Branding and Marketing Strategy.
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$1,000+$150 - $199 / hrFreelancerCharlotte, NC
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See all 3 projectsYGL Enterprises, Inc. is a marketing company specializing in brand strategy and corporate branding. Their expertise in marketing and strategy has led to positive outcomes, such as double-digit business growth for clients. With 100% positive feedback, clients appreciate their task-oriented approach and capability in managing complex projects and improving brand identity development.
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UndisclosedUndisclosedFreelancerNashville, TN
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See all 2 projectsLeslie Haines Design is a design agency specializing in creating captivating visual content and marketing materials. Client feedback is overwhelmingly positive, with 100% of reviewers praising Leslie's ability to simplify and clarify design while consistently meeting deadlines. Her enthusiasm and collaborative approach result in satisfying partnerships, making her highly recommended for various design needs.
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$1,000+$50 - $99 / hrFreelancerMiami Gardens, FL
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See all 5 projectsJose Hurtado is a digital branding and web development company, known for providing comprehensive services such as SEO enhancement, branding, website creation, and e-commerce solutions. With a 100% positive feedback rate, clients praise the company's expertise, timely delivery, and ability to exceed expectations in expanding online presence and sales. The company's strength lies in its market knowledge and technical creativity, as highlighted by 100% of reviewers.
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$5,000+$150 - $199 / hr10 - 49Federal Way, WA
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Creative Clear is a web design agency. Their team is in Federal Way, Washington. The firm focuses on Web Design and Branding.
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$1,000+$25 - $49 / hr2 - 9New York, NY
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See all 1 projectsPacklic is a premium packaging solutions provider specializing in custom, eco-friendly, and high-quality packaging for various industries, including cosmetics, food, beverages, and retail. With a
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$1,000+$100 - $149 / hr2 - 9Chicago, IL
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Other Things Creative is a branding agency. Their team is headquartered in Chicago, Illinois and. The agency specializes in Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Greenville, SC
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Tenth Planet Advertising, an Advertising company, is based in Greenville, South Carolina. They specialize in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Mount Pleasant, SC
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Launched in 2013, Ideability Marketing is a small Event Marketing company. Their services include Event Marketing and Branding.
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$1,000+$100 - $149 / hr2 - 9Richmond, VA
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Helm & Hue is a branding firm. The team specializes in Branding and Marketing Strategy, and the firm is in Richmond, Virginia.
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$1,000+$100 - $149 / hr2 - 9Tulsa, OK
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BlackMatter Creative is a web design agency. Launched in 2016, the firm is headquartered in Tulsa, Oklahoma. Their team provides Web Design and Branding.
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UndisclosedUndisclosed2 - 9Portland, OR
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Untapped Creative is a branding agency. Established in 2018, the company is headquartered in Portland, Oregon. Their services include Branding and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Temecula, CA
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Wildly Creative LLC is a branding agency launched in 2018. The company specializes in Branding and Social Media Marketing, and is small.
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$1,000+$100 - $149 / hr2 - 9New York, NY
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NetProfits Media is a small Advertising company located in New York, New York and Phoenix, Arizona. The team provides Advertising and Branding.
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$10,000+Undisclosed2 - 9El Segundo, CA
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Invigor is an Advertising company. The El Segundo, California-based agency was launched in 2017. Their team specializes in Advertising and Branding.
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$5,000+$50 - $99 / hr2 - 9Columbia, SC
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Branding firm Maranatha Design offers Branding and Graphic Design. They were launched in 2019.
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$1,000+< $25 / hr2 - 9Hollywood, FL
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Launched in 2017, Digitall Masters Co is a small branding agency in Hollywood, Florida. Their team offers Branding and Digital Strategy.
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$1,000+Undisclosed2 - 9Las Vegas, NV
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Launched in 2019, VIR Marketing is a small branding company based in Las Vegas, Nevada. Their team focuses on Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Durham, NC
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Otherlove is a branding agency in Durham, North Carolina. The team focuses on Branding and Web Design.
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$1,000+$100 - $149 / hr2 - 9Brooklyn, NY
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Brandzen is a Digital Strategy company. They specialize in Digital Strategy and Web Design and are located in Brooklyn, New York and Pittsburgh, Pennsylvania.
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$1,000+Undisclosed2 - 9New York, NY
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See all 1 projectsStruggling To Get A Constant Flow Of Customers? Meet Visora. A Web Design and Marketing Agency that brings you consistent, predictable cashflow so you can scale your business and have more time on
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Undisclosed$100 - $149 / hr2 - 9Affton, MO
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Small branding firm Hapacity Marketing, is headquartered in Affton, Missouri. Their services include Branding and Marketing Strategy.
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$1,000+$150 - $199 / hr2 - 9Houston, TX
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AOK Brand Consulting is a branding firm. Located in Houston, Texas, the firm specializes in Branding and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9New York, NY
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Nen Creative LLC is a branding agency. Launched in 2022, the team focuses on Branding and Web Design.
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$10,000+$150 - $199 / hr2 - 9Los Angeles, CA
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Founded in 2020, Dominant Creative, a small branding firm, is in Los Angeles, California. Their team provides Branding and Video Production.
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$1,000+$50 - $99 / hr2 - 9Bountiful, UT
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Launched in 2023, Soren is a SEO agency. Their services include Search Engine Optimization and Branding.
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$5,000+$200 - $300 / hr2 - 9Irvine, CA
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Boxi Design is a branding firm established in 2010. Headquartered in Irvine, California, the team specializes in Branding and Event Marketing.
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$1,000+$25 - $49 / hr2 - 9El Paso, TX
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Drom Digital Marketing is a branding company. Located in El Paso, Texas and Austin, Texas, the agency was founded in 2020. Their team specializes in Branding and Social Media Marketing.
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$5,000+$150 - $199 / hr2 - 9Englewood, CO
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IMAGINE Agency is a branding agency headquartered in Englewood, Colorado. The team focuses on Branding and Marketing Strategy.
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Undisclosed$50 - $99 / hr2 - 9Houston, TX
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Vyde Marketing is a branding company. Located in Houston, Texas, the firm was established in 2020. Their services include Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Allen, TX
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Small Digital Strategy company Marqui Management, is based in Allen, Texas. The team focuses on Digital Strategy and Business Consulting.
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UndisclosedUndisclosed10 - 49Reston, VA
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Founded in 2006, StellaPop is a web design company. The team provides Web Design and Branding.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
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39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
38.5/40.019.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding10% Naming20% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding10% Naming50% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
A full-service naming agency typically offers services encompassing:
- Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
- Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
- Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
- Trademark prescreening — initial searches to identify clear conflicts before legal review
- Domain and digital availability — confirming the name can actually live online
- Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist
The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.
Based on Clutch pricing data, clients can expect rates to go:
- Tactical product or feature naming: $5,000 – $25,000
- Full company or brand naming engagement: $25,000 – $100,000
- Strategic naming with positioning work attached: $75,000 – $250,000+
- Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+
Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.
According to data we’ve gathered through different client reviews and case studies, typical timelines go for:
- Tactical product naming: 3–6 weeks
- Full company or brand naming: 6–12 weeks
- Naming with strategy work attached: 10–16 weeks
The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.
Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:
- Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
- Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
- Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.
Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.
- No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
- Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
- No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
- Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
- Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.
Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.