Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 87 projectsRiver + Wolf is a branding agency specializing in brand naming, strategy, and corporate identity development. With a 100% positive feedback rate, clients consistently praise their linguistic expertise, creative depth, and meticulous approach to trademark viability and branding. Approximately 70% of reviewers highlight their exceptional project management and ability to deliver on time, often exceeding client expectations.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 72 projectsTUNGSTEN is a branding and corporate identity development company specializing in brand strategy, logo design, and visual identity design. The company consistently receives positive feedback for their professionalism, creativity, and responsiveness, with 100% of reviews praising their ability to deliver timely and impressive results. Clients particularly appreciate TUNGSTEN's alignment with company values and their collaborative approach in creating memorable brand identities.
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UndisclosedUndisclosed50 - 249Minneapolis, MN
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Shea, Inc. Is an Interior Design company in Minneapolis, Minnesota. They specialize in Interior Design and Branding and were established in 1978.
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UndisclosedUndisclosed50 - 249Melbourne, FL
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Branding company Tech Andaz is based in Melbourne, Florida. The team focuses on Branding and Mobile App Development.
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Featured
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UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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$1,000+$50 - $99 / hr50 - 249Grand Prairie, TX
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Established in 2014, Alpha Book Publisher is a Content Writing Services company. The midsize team focuses on Content Writing Services and Content Marketing.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
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Content Writing Services company Dubu Publishers is in Los Angeles, California and Los Angeles, California. Founded in 2009, the team provides Content Writing Services and Branding.
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$1,000+Undisclosed50 - 249San Diego, CA
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Web Verse Pro, a branding firm, was established in 2010. They specializes in Branding and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9Charleston, SC
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Small social media marketing firm In The Black Marketing & Consulting, is headquartered in Charleston, South Carolina. Their services include Social Media Marketing and Branding.
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$5,000+$150 - $199 / hr10 - 49Orlando, FL
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See all 1 projectsBigeye Agency is a full-service marketing agency for consumer brands. Based in Orlando, Florida since 2002. We build and grow CPG, DTC, beauty, food and beverage, pet, wellness, and retail brands
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$5,000+$100 - $149 / hr10 - 49Ferndale, MI
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Established in 1984, Brogan & Partners is a media planning & buying company. The company focuses on Media Planning & Buying and Marketing Strategy, and is small.
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$5,000+$150 - $199 / hr10 - 49Federal Way, WA
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Creative Clear is a web design agency. Their team is in Federal Way, Washington. The firm focuses on Web Design and Branding.
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UndisclosedUndisclosed2 - 9Washington, DC
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KINETIK is a branding company. The company is headquartered in Washington, District of Columbia. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Stillwater, OK
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Established in 2012, Naming House is a small branding firm. Their services include Branding and Logo.
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$5,000+$150 - $199 / hr2 - 9Syracuse, NY
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See all 9 projectsMarketDesign Consulting is a branding agency specializing in brand identity development, corporate branding, and visual identity design. With a robust consultative approach, they excel in executing comprehensive brand strategies. Feedback highlights their efficient project management and ability to drive results, with 100% of reviewers praising their strategic insights and personalized client engagement, despite occasional personnel turnover.
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$1,000+$25 - $49 / hr50 - 249Novato, CA
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Midsize website development company WebsXpert, is based in Novato, California. The team specializes in Web Development and Web Design.
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$1,000+$50 - $99 / hr50 - 249Los Angeles, CA
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Proficient Logo Designs is a branding firm. They were founded in 2010, and their services include Branding and Digital Strategy.
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$1,000+$25 - $49 / hr50 - 249San Jose, CA
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Cambridge Web Experts, a web development company, was established in 2021. The agency offers Web Development and Web Design, and is midsize.
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UndisclosedUndisclosed2 - 9Cedar Rapids, IA
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Creative Gene is a small branding agency based in Cedar Rapids, Iowa. Their services include Branding.
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UndisclosedUndisclosed2 - 9Huntsville, AL
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Red Brick Strategies, Inc. (HSV), a branding firm, is based in Huntsville, Alabama. The team focuses on Branding and Graphic Design.
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$25,000+$200 - $300 / hr2 - 9Del Mar, CA
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See all 3 projectsLa Jolla Design Group - Out of Business was a branding agency noted for its expertise in brand identity development and brand strategy. Review feedback indicates high satisfaction, with 100% of reviewers highlighting their exceptional ability to synthesize business concepts into compelling visual and verbal corporate identities. Their strategic approach to branding and marketing consistently exceeded expectations, demonstrating strong alignment with client goals and delivering impressive returns on investment.
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UndisclosedUndisclosed2 - 9Blaine, MN
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Quist Marketing, a branding agency, provide Branding and Email Marketing. They were founded in 2001.
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UndisclosedUndisclosed2 - 9Dayton, OH
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Headquartered in Dayton, Ohio, Green Nature Marketing is a small branding agency. Their services include Branding.
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UndisclosedUndisclosed2 - 9Alexandria, VA
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FORGE Branding is a branding agency. The Alexandria, Virginia-based company focuses on Branding and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Chicago, IL
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529 Management LLC is a branding agency. Established in 2017, the team focuses on Branding.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Make & Co. Is a graphic design agency launched in 2011. The agency specializes in Graphic Design and Branding.
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$1,000+$50 - $99 / hr2 - 9Pembroke Pines, FL
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See all 1 projectsMule Media Inc is a digital marketing and web development company, specializing in creating WordPress websites, SEO, and social media presence. Overall feedback is highly positive, with 100% of reviewers highlighting their exceptional service quality and responsiveness. Clients commend their project management, noting timely communication and attention to detail.
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$1,000+$100 - $149 / hr2 - 9Plainview, NY
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YBG Marketing is a pay per click agency. Founded in 1998, their team offers Pay Per Click and Social Media Marketing.
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$1,000+$150 - $199 / hrFreelancerOxon Hill, MD
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See all 1 projectsOctober Moon Branding Agency is a branding and marketing firm specializing in brand identity development, corporate branding, and visual identity design. Feedback from clients is overwhelmingly positive, with 100% praising their personal touch, attention to detail, and alignment with client values. Their work is described as a "huge success," with no noted areas for improvement.
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$1,000+$100 - $149 / hr10 - 49Norco, CA
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Branding firm Kulture Konnect was launched in 2005. The small team specializes in Branding and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9Bear Lake, MI
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Roofing Optimize is a web design company headquartered in Bear Lake, Michigan. Launched in 2020, the team offers Web Design and Search Engine Optimization.
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$10,000+$100 - $149 / hr2 - 9Glendale, AZ
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Advertising company Anamorphics, Inc. Was launched in 2001. The firm focuses on Advertising and UX/UI Design, and is small.
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$5,000+$100 - $149 / hr2 - 9Champaign, IL
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ThirdSide is a web design company established in 2011. The team specializes in Web Design and Branding and is headquartered in Champaign, Illinois.
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$5,000+$50 - $99 / hr2 - 9Salt Lake City, UT
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Located in Salt Lake City, Utah, Ranksey Digital Marketing is a Digital Strategy company. Their services include Digital Strategy and Search Engine Optimization.
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Undisclosed$100 - $149 / hr2 - 9Lewis Center, OH
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Clay Creative Marketing is a Lewis Center, Ohio-based branding firm. They specialize in Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Miami, FL
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Headquartered in Miami, Florida, Rock Group is an Advertising company. They offer Advertising and Branding and were launched in 2004.
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Undisclosed$200 - $300 / hr10 - 49South Pasadena, CA
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In South Pasadena, California, Anyone Collective LLC is a video production company. Their services include Video Production and Advertising.
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$5,000+$100 - $149 / hr10 - 49Wanamassa, NJ
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Established in 2017, Alycia Yerves Creative is a small Wanamassa, New Jersey-based Advertising company. Their team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Irvington, NY
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FAI Design Group is a Packaging Design company. They offer Packaging Design and Branding and were launched in 1998. The company is located in Irvington, New York.
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UndisclosedUndisclosed10 - 49Houston, TX
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Lewis & Partners Marketing is a small branding firm established in 2004. Their services include Branding and Email Marketing.
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$10,000+$150 - $199 / hr10 - 49Greensboro, NC
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Honestly is a small Advertising company. Established in 2014, the team offers Advertising and UX/UI Design.
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UndisclosedUndisclosed10 - 49Green Bay, WI
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The Karma Group is an Advertising company. Their small team of employees is located in Green Bay, Wisconsin. Their team specializes in Advertising and Branding.
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$10,000+$200 - $300 / hr10 - 49Austin, TX
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Dreamspace is a video production agency established in 2012. The team specializes in Video Production and Content Marketing.
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$25,000+$100 - $149 / hr10 - 49Springfield, MO
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Supper is an Advertising company launched in 2020. The team offers Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Reno, NV
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RhinoHub is an Advertising company. Their team is based in Reno, Nevada and focuses on Advertising and Branding.
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Undisclosed$100 - $149 / hr2 - 9Sarasota, FL
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Web design agency Rocket Booster is located in Sarasota, Florida and Johnson City, Tennessee. They offer Web Design and Social Media Marketing and were founded in 2015.
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$1,000+$50 - $99 / hr10 - 49Waunakee, WI
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WEB&APP is an e-commerce development firm. Based in Waunakee, Wisconsin, the agency was founded in 2016. Their services include E-Commerce Development and Graphic Design.
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$5,000+$100 - $149 / hr10 - 49Austin, TX
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Suited is a branding firm. They were established in 2016 and offer Branding and Web Design.
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$5,000+$150 - $199 / hr10 - 49Rowlett, TX
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Branding agency ETHOS Brand was launched in 2020. The small team focuses on Branding and Web Design.
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$10,000+Undisclosed10 - 49New York, NY
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See all 1 projectsTenGap.com specializes in social media background research, digital marketing strategy, and providing improvement suggestions. Their clients appreciate the high-quality reports and good documentation they deliver, although there is feedback indicating a need for greater transparency about pricing. Overall, clients find TenGap.com to be responsive and effective in meeting project objectives.
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$5,000+$200 - $300 / hrFreelancerFort Worth, TX
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See all 1 projectsUmlaut Agency is a branding company specializing in brand identity and visual identity design, offering services like brand strategy and website creation. Clients appreciate their professionalism and value, with 100% positive feedback highlighting their ability to meet deadlines and articulate brand messaging effectively. Their expertise in brand development and corporate identity has been consistently praised by reviewers.
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Undisclosed$25 - $49 / hr10 - 49Middletown, DE
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Established in 2022, Boz Tech co is a branding agency. The team offers Branding and Web Design.
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$1,000+$25 - $49 / hr10 - 49Sugar Land, TX
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Logo Expertz is a branding firm. They were founded in 2017, and their services include Branding and Logo.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
38.5/40.019.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
36.8/40.020/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Branding70% Naming10% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
35.4/40.019.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9Raleigh, NC
Ability to deliver
34.1/40.017.8/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.8/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Branding10% Naming70% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding25% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
32/40.018/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.9/40.019.2/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
31.7/40.016.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
32.3/40.016.6/20 Reviews9.8/10 Clients & Experience6/10 Market PresenceService focus
60% Branding100% Naming40% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
30.6/40.016.2/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
100% Branding100% Naming -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
40% Branding10% Naming60% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.3/40.016.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
60% Branding20% Naming40% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
29.9/40.016.2/20 Reviews9.2/10 Clients & Experience4.5/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
75% Branding15% Naming25% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
31.1/40.016.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
32.8/40.017.2/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+Undisclosed2 - 9Mill Valley, CA
Ability to deliver
29.2/40.016.2/20 Reviews10/10 Clients & Experience3/10 Market PresenceService focus
80% Branding80% Naming20% Other -
$5,000+Undisclosed50 - 249Miami, FL
Ability to deliver
29.1/40.016.2/20 Reviews8.5/10 Clients & Experience4.4/10 Market PresenceService focus
70% Branding80% Naming30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.1/40.018.4/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr2 - 9Berkeley, CA
Ability to deliver
28.7/40.016.2/20 Reviews8.6/10 Clients & Experience3.9/10 Market PresenceService focus
100% Branding80% Naming -
$25,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
32.3/40.018.4/20 Reviews9.8/10 Clients & Experience4.1/10 Market PresenceService focus
60% Branding15% Naming40% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.