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For challenger brands

Captains of Industry is a creative marketing consulting firm that works with challenger brands to solve tough communications challenges in unconventional ways. We are dedicated to supporting challenger brands with content designed to move markets and mindsets. We believe that the cornerstone of traditional marketing—the idea of making people want stuff—has become increasingly irrelevant. So the mainstay of our work is just the opposite: make stuff that people want. 

  • $25,000+
  • $100 - $149 / hr
  • 10 - 49
  • Boston, MA
  • Founded 2002

1 Locations

  • Boston , MA
Total Reviews
5
Average Referral Rating
5.0 /5
Most Common Project Size

Focus

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    Captains of Industry Review Insights

    Overall Review Rating

    4.9
    • Quality 4.8
    • Schedule 4.8
    • Cost 3.4
    • Willing to Refer 5.0

    Top Mentions

    Review Highlights

    • Flexible and Collaborative

      Captains of Industry’s flexibility and willingness to collaborate across different departments and with various stakeholders ensure the creation of unified and cohesive brand identities.

    • Constructive Feedback and Improvement

      While their services are highly praised, some clients noted the high cost, suggesting a need for more budget-friendly options to make their services accessible to more departments.

    • High Client Satisfaction

      Clients express high satisfaction with the overall experience and outcomes, often noting that Captains of Industry go above and beyond contractual obligations.

    • Timely and Receptive Communication

      Captains of Industry are noted for their prompt and receptive communication, always available to provide help and guidance, even for last-minute changes.

    • Creative and Strategic Thinking

      Their ability to bring creative and strategic thinking to complex projects, especially in subtle or niche industries, is highly valued by clients.

    • Positive Impact on Lead Conversion

      Their strategic marketing efforts have shown positive impacts on lead conversion rates, enabling clients to bid on new projects and build successful sales pipelines.

    Captains of Industry Reviews

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    Branding and Marketing for a University

    • Advertising
    • Confidential
    • Apr. 2016 - Mar. 2017
    5.0
    Quality
    4.5
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    “They accept new challenges and work toward solutions efficiently.”

    Former Senior Director of Alumni Relations, Communications, Events, MIT Sloan School of Management
    Donna Russell
    • Education
    • Cambridge, Massachusetts
    • 10,001+ Employees
    • Phone Interview 
    • Verified

    Captains of Industry assisted an education institution with an extensive rebranding project. They produced marketing videos to be shown at fundraising events and reworked crucial brand messaging.

    Branding & Marketing Strategy for Solar Energy Company

    • Branding
    • $200,000 to $999,999
    • July 2015 - June 2016
    4.5
    Quality
    5.0
    Schedule
    4.5
    Cost
    4.0
    Willing to Refer
    5.0

    “Their entire team was personable and willing to help, even with things outside of the terms of our contract.”

    Principal, BlueWave Solar
    Chris Gosline
    • Energy & natural resources
    • Boston, Massachusetts
    • 51-200 Employees
    • Phone Interview 
    • Verified

    Captains helped transition a solar development company to a facility owner and financier. They built a marketing strategy, created a new brand identity, and constructed a website with a self-service option.

    Marketing Collateral for Energy Provider

    • Advertising
    • Confidential
    • July 2015 - Feb. 2018
    5.0
    Quality
    4.5
    Schedule
    4.5
    Cost
    n/a
    Willing to Refer
    5.0

    "It really felt like the Captains of Industry team members were consistently bringing their full selves to the job."

    Senior Marketing Associate, Energy Company
    Anonymous
    • Energy & natural resources
    • San Francisco, California
    • 51-200 Employees
    • Phone Interview 
    • Verified

    Captains of Industry expertly developed a new website and created a portfolio of video case studies.

    Marketing for Medical Journal

    • Advertising
    • $200,000 to $999,999
    • June 2017 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    “Their energy, creativity, and expertise really stood out.”

    Product Marketing Manager, Medical Journal
    Anonymous
    • Publishing
    • Waltham, Massachusetts
    • 51-200 Employees
    • Phone Interview 
    • Verified

    Captains created a marketing campaign to accompany a website redesign. They devised integrated communications materials, including print collateral, online landing pages/banners, and two videos.

    Marketing Strategy for Utilities Consulting Group

    • Advertising
    • $200,000 to $999,999
    • July 2017 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "We couldn’t have achieved the same level of success without them."

    Director of Marketing, Consulting Group
    Anonymous
    • Consulting
    • Boston, Massachusetts
    • 51-200 Employees
    • Phone Interview 
    • Verified

    Captains of Industry devised a marketing strategy for an energy consulting firm. In addition to digital strategies (SEO, AdWords, etc.) they also assisted with print media and outside vendor management.

    Locations (1)

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