Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 87 projectsRiver + Wolf is a branding agency specializing in brand naming, strategy, and corporate identity development. With a 100% positive feedback rate, clients consistently praise their linguistic expertise, creative depth, and meticulous approach to trademark viability and branding. Approximately 70% of reviewers highlight their exceptional project management and ability to deliver on time, often exceeding client expectations.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 72 projectsTUNGSTEN is a branding and corporate identity development company specializing in brand strategy, logo design, and visual identity design. The company consistently receives positive feedback for their professionalism, creativity, and responsiveness, with 100% of reviews praising their ability to deliver timely and impressive results. Clients particularly appreciate TUNGSTEN's alignment with company values and their collaborative approach in creating memorable brand identities.
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UndisclosedUndisclosed2 - 9Columbia, SC
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HLJ Creative, LLC is a small Logo company. They provide Logo and Graphic Design and were launched in 2011.
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$5,000+Undisclosed2 - 9Miramar, FL
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360WiSE is an Advertising company established in 2013. The agency focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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$25,000+$150 - $199 / hr2 - 9Washington, DC
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Branding firm One Media Digital Agency was launched in 2018. The company focuses on Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Boise, ID
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Lumen Creative is a branding agency. Headquartered in Boise, Idaho, the agency was launched in 1987. Their team focuses on Branding and Graphic Design.
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$1,000+< $25 / hr2 - 9Tampa, FL
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Valquiria Soft. Is a web development company. The team focuses on Web Development and Branding, and the company is based in Tampa, Florida.
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$1,000+< $25 / hr2 - 9Malibu, CA
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Uxocean Agency is a branding agency. Headquartered in Malibu, California, the team provides Branding and Web Design.
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$1,000+$50 - $99 / hr2 - 9Tallmadge, OH
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Lake Spur Marketing is an Advertising company. Founded in 2023, their team provides Advertising and Branding.
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$1,000+Undisclosed2 - 9Tucson, AZ
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Flux DMC is a small branding firm headquartered in Tucson, Arizona. The team focuses on Branding and Digital Strategy.
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$10,000+$100 - $149 / hr2 - 9Chicago, IL
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HauteRod Inc. Is an Event Marketing company based in Chicago, Illinois. Founded in 2017, the team focuses on Event Marketing and Branding.
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$1,000+Undisclosed2 - 9Wadsworth, IL
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La-La Made It, a SEO services firm, is located in Wadsworth, Illinois. Launched in 2020, the team specializes in Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr2 - 9St. Cloud, FL
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Ultimate Website Solutions, LLC. Is a branding agency. Their small team of employees is located in St. Cloud, Florida. Their team focuses on Branding and Marketing Strategy.
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$10,000+$150 - $199 / hr2 - 9Fort Collins, CO
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In Fort Collins, Colorado, Rouser Creative is a small branding company. Their services include Branding and Graphic Design.
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Undisclosed< $25 / hr2 - 9Kalispell, MT
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Robin Brokers is an Email Marketing company. The Kalispell, Montana-based agency was launched in 2018. Their services include Email Marketing and Other Digital Marketing.
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$1,000+$100 - $149 / hr2 - 9Concord, NH
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July Grey is a Marketing Strategy company located in Concord, New Hampshire. They specialize in Marketing Strategy and Branding.
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$5,000+$100 - $149 / hr2 - 9Scottsdale, AZ
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The Barnhart Company is a branding agency located in Scottsdale, Arizona. Their services include Branding and Public Relations.
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Undisclosed< $25 / hr2 - 9Tampa, FL
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Volgrow Innovations is a branding agency. In Tampa, Florida, the team specializes in Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Dallas, TX
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BLONDE BUZZARD is a branding firm. Their team is in Dallas, Texas. The agency specializes in Branding and Web Design.
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$1,000+$100 - $149 / hr2 - 9Brooklyn, NY
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Branding firm Every Packaging was founded in 2024. The small team specializes in Branding and Print Design.
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$10,000+$100 - $149 / hr2 - 9Coral Gables, FL
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Pringle Media is a branding agency. They are in London, England and Coral Gables, Florida and have small team of experts. Their services include Branding and Marketing Strategy.
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$5,000+$150 - $199 / hr10 - 49Costa Mesa, CA
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Marketing Strategy company Orange Label was launched in 1972. The firm focuses on Marketing Strategy and Advertising, and is small.
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$1,000+$150 - $199 / hr10 - 49Poulsbo, WA
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Launched in 2017, Fearless Foundry is a small Poulsbo, Washington-based Marketing Strategy company. Their services include Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosed2 - 9Austin, TX
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ShakeWell Creative is a web development company based in Austin, Texas. They provide Web Development and Branding and were founded in 2007.
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$1,000+$50 - $99 / hr2 - 9Parkersburg, WV
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TGG Brand Marketing + Design, Inc. Is a branding company. The small Parkersburg, West Virginia-based team focuses on Branding and Marketing Strategy. The agency was launched in 1973.
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$10,000+$150 - $199 / hr2 - 9Washington, DC
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Founded in 2001, Avendi is a web design agency. The team provides Web Design and Branding.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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E10, Inc. Is a branding firm located in Minneapolis, Minnesota. They provide Branding and Marketing Strategy.
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$1,000+$200 - $300 / hr2 - 9Worcester, MA
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Studio DiBella is a Worcester, Massachusetts-based print design company. The team provides Print Design and Branding.
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UndisclosedUndisclosed2 - 9Concord, MA
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Founded in 2011, JustJump Marketing is a small Concord, Massachusetts-based web design company. Their services include Web Design and Marketing Strategy.
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$5,000+$50 - $99 / hr2 - 9Concord, CA
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SEO LAW HUB is a Digital Strategy company. Launched in 2019, their team offers Digital Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
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Launched in 2008, Rute Design Inc, a small Product Design company, is located in Chicago, Illinois. Their services include Product Design and Branding.
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$1,000+$25 - $49 / hr10 - 49Austin, TX
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See all 1 projectsDigiFlav is a digital growth and branding agency helping businesses build stronger brands, generate qualified traffic, improve conversions, and scale online. We provide SEO, digital marketing, brand
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$5,000+$150 - $199 / hr10 - 49Roswell, GA
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User experience company Human Spark is headquartered in Roswell, Georgia. They offer UX/UI Design and Branding.
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UndisclosedUndisclosed10 - 49St. Petersburg, FL
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Marketing Direction is a Marketing Strategy company. Their small team of employees is headquartered in St. Petersburg, Florida. Their team focuses on Marketing Strategy and Branding.
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$10,000+$150 - $199 / hr10 - 49Appleton, WI
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Based in Appleton, Wisconsin, LORE is an Advertising company. The team focuses on Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Tallahassee, FL
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Apini Virtual is a social media marketing firm. The Tallahassee, Florida-based team specializes in Social Media Marketing and Web Design.
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$10,000+$100 - $149 / hr10 - 49Greenville, SC
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Advertising company Ghost Brands is headquartered in Greenville, South Carolina. The team provides Advertising and Social Media Marketing.
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$25,000+$200 - $300 / hr10 - 49New York, NY
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Yellow pebble is a Marketing Strategy company established in 2020. The firm offers Marketing Strategy and Account-Based Marketing, and is small.
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$5,000+$100 - $149 / hr2 - 9Brooklyn, NY
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General Purpose Studio is a branding agency. Their team is based in Brooklyn, New York. The firm focuses on Branding and Digital Strategy.
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$1,000+$150 - $199 / hr2 - 9Longmont, CO
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Cole Don Media is a branding firm. In Longmont, Colorado, the firm focuses on Branding and Web Design.
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UndisclosedUndisclosed10 - 49Lynn, MA
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Custom Designs Boxes is a Packaging Design company. The Lynn, Massachusetts-based agency was established in 2015. Their services include Packaging Design and Branding.
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$10,000+$150 - $199 / hr2 - 9Boston, MA
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Libretto is a branding company. They specialize in Branding and Marketing Strategy and were launched in 1996. The firm is located in Boston, Massachusetts.
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$5,000+$100 - $149 / hr2 - 9Nashville, TN
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Twice Social, a small Digital Strategy company, is located in Nashville, Tennessee and New York, New York. Their services include Digital Strategy and Advertising.
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$5,000+$100 - $149 / hr2 - 9Fort Lauderdale, FL
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White Rabbit Marketing is a Fort Lauderdale, Florida-based SEO agency. The team provides Search Engine Optimization and Web Design.
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$5,000+$150 - $199 / hr2 - 9Boulder, CO
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Goozmo Inc. Is a small Advertising company founded in 2000. Their team specializes in Advertising and Custom Software Development.
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$1,000+$100 - $149 / hr2 - 9Sacramento, CA
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Video production company CineCrown Creative Agency is headquartered in Sacramento, California. They provide Video Production and Branding.
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$1,000+Undisclosed2 - 9Greensboro, NC
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Web design company Triad Web Design Service was launched in 2001. The team provides Web Design and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Greensboro, NC
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Triad Search Marketing, an Advertising company, provide Advertising and Branding. They were launched in 2008.
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$5,000+$100 - $149 / hr2 - 9Dublin, CA
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Web design agency 360 Web Designs was founded in 2004. The team offers Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Canton, OH
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Based in Canton, Ohio, Cassel Bear is a branding company. Established in 2005, the team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Richmond, VA
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Elevation is a midsize Richmond, Virginia-based Advertising company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Warrenton, VA
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See all 1 projectsAllen Wayne Design Studio is a branding and marketing agency specializing in corporate identity and brand strategy. The company receives consistently positive feedback, with reviewers praising their project management and value for cost. Notably, 100% of reviewers express satisfaction with their interactions, highlighting the personable approach of company president Robert Pace.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
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38.5/40.019.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
36.8/40.020/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Branding70% Naming10% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
35.4/40.019.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9Raleigh, NC
Ability to deliver
34.1/40.017.8/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.8/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Branding10% Naming70% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding25% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
32/40.018/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.9/40.019.2/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
31.7/40.016.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
32.3/40.016.6/20 Reviews9.8/10 Clients & Experience6/10 Market PresenceService focus
60% Branding100% Naming40% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
30.6/40.016.2/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
100% Branding100% Naming -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
40% Branding10% Naming60% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.3/40.016.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
60% Branding20% Naming40% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
29.9/40.016.2/20 Reviews9.2/10 Clients & Experience4.5/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
75% Branding15% Naming25% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
31.1/40.016.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
32.8/40.017.2/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+Undisclosed2 - 9Mill Valley, CA
Ability to deliver
29.2/40.016.2/20 Reviews10/10 Clients & Experience3/10 Market PresenceService focus
80% Branding80% Naming20% Other -
$5,000+Undisclosed50 - 249Miami, FL
Ability to deliver
29.1/40.016.2/20 Reviews8.5/10 Clients & Experience4.4/10 Market PresenceService focus
70% Branding80% Naming30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.1/40.018.4/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr2 - 9Berkeley, CA
Ability to deliver
28.7/40.016.2/20 Reviews8.6/10 Clients & Experience3.9/10 Market PresenceService focus
100% Branding80% Naming -
$25,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
32.3/40.018.4/20 Reviews9.8/10 Clients & Experience4.1/10 Market PresenceService focus
60% Branding15% Naming40% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.