Top Naming Companies in the United States
Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.
U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:
• Naming Companies in Los Angeles
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
$10,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.
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$5,000+$50 - $99 / hr2 - 9San Antonio, TX
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See all 2 projectsSharkmatic offers comprehensive Branding, Marketing, and Website Development services, with a notable expertise in SEO and Social Media Marketing. Reviews consistently highlight the company's dedication to client success, responsiveness, and alignment with client values. Clients appreciate their ability to challenge outdated ideas and deliver measurable outcomes, including live promotions and increased returns.
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$1,000+$50 - $99 / hrFreelancerMadison, WI
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See all 2 projectsLagraphia is a branding and marketing company that excels in brand identity development, brand strategy, and corporate branding. With a focus on brand positioning and visual identity design, they have been praised for their high-level strategy and hands-on execution. The reviews indicate 100% positive feedback, highlighting their ability to deliver measurable improvements and seamless integration of AI and marketing automation.
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$1,000+$50 - $99 / hrFreelancerPortland, OR
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See all 2 projectsSara Arnold Copywriting & Creative is a freelance service specializing in copywriting and strategic content development. Clients consistently praise Sara's creativity, thorough research, and seamless project management. With 100% positive feedback, she is lauded for delivering high-quality content with minimal revisions, aligning well with brand strategies, and enhancing client engagement through effective communication.
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$1,000+$100 - $149 / hr2 - 9Oklahoma City, OK
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Established in 2019, West & back is a small Oklahoma City, Oklahoma-based video production company. Their team provides Video Production and Advertising.
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$1,000+Undisclosed2 - 9New York, NY
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See all 1 projectsHummbud specializes in Brand Development, Corporate Identity, and Logo Design, offering innovative and cost-effective solutions tailored to meet clients' objectives. Clients have praised Hummbud for its creative and innovative approach, timely delivery, and effective communication. The company is noted for successfully aligning brand strategies with target audiences through high-visibility branding efforts.
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$1,000+$50 - $99 / hr2 - 9Meads, KY
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See all 1 projectsUserflot is a web development company specializing in website design, content management, and SEO services. Most reviewers highlight their excellent project management and attention to detail, contributing to improved brand visibility. The feedback is overwhelmingly positive, with no areas for improvement mentioned by clients.
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$5,000+$150 - $199 / hr10 - 49Chicago, IL
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Bluedog Design is a branding agency and Packaging Design company. Founded in 1999, their team focuses on Branding and Packaging Design.
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UndisclosedUndisclosed10 - 49Billings, MT
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Echelon Design & Advertising, a small Advertising company, is located in Billings, Montana. Their services include Advertising and Branding.
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$1,000+$150 - $199 / hr2 - 9Pittsburgh, PA
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BENITRAGE LLC is a branding company. The Pittsburgh, Pennsylvania-based firm offers Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Fargo, ND
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Located in Fargo, North Dakota, Advest Marketing is a small branding agency. Their services include Branding and CRM consulting and SI.
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$1,000+Undisclosed2 - 9Banning, CA
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Launched in 2014, digitalblueprint, a small web design company, is headquartered in Banning, California. Their team focuses on Web Design and Branding.
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$5,000+Undisclosed2 - 9Austin, TX
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Playground Studio, a branding company, was launched in 2013. The team specializes in Branding and Architectural Design.
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$5,000+$100 - $149 / hr2 - 9Grand Rapids, MI
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VSBL, a small video production company, is based in Grand Rapids, Michigan. The team provides Video Production and Branding.
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$1,000+Undisclosed2 - 9Nashville, TN
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Established in 2023, Timber! Creative Agency is a small Nashville, Tennessee-based video production agency. Their team focuses on Video Production and Web Design.
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$5,000+$100 - $149 / hr2 - 9Fredericksburg, VA
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Located in Fredericksburg, Virginia, The Commonwealth Creative is a branding firm. They focus on Branding and Web Development and were founded in 1985.
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$1,000+$100 - $149 / hr2 - 9Sunny Isles Beach, FL
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Esco Media Group is a Digital Strategy company. Headquartered in Sunny Isles Beach, Florida, the agency focuses on Digital Strategy and Branding.
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$5,000+$50 - $99 / hr10 - 49Edina, MN
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ABdigital is a video production company. They are based in Edina, Minnesota and have small team. They provide Video Production and Advertising.
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$1,000+< $25 / hr10 - 49San Francisco, CA
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Think 360° Brand is a branding firm. Their small team is located in Thessaloniki, Greece and San Francisco, California. Their services include Branding and Digital Strategy.
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$25,000+$150 - $199 / hr10 - 49New York, NY
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Hammer + Nail Studio is a video production company. Founded in 2014, their team provides Video Production and Web Design.
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$5,000+$100 - $149 / hr10 - 49Dallas, TX
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Founded in 2017, Victron is a small Dallas, Texas-based branding firm. Their services include Branding and Custom Software Development.
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$5,000+$150 - $199 / hr10 - 49Wellington, FL
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Follow Us Marketing Group is a branding company. The agency is based in Wellington, Florida. Their services include Branding and Public Relations.
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$1,000+$25 - $49 / hr10 - 49Las Vegas, NV
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Global Creative Services LLC is a social media marketing firm founded in 2022. The team specializes in Social Media Marketing and Branding and is in Las Vegas, Nevada.
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$25,000+$200 - $300 / hr10 - 49New York, NY
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One Branding is a small branding company. They provide Branding and Market Research and were established in 2007.
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$1,000+$100 - $149 / hr10 - 49Mesa, AZ
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Advertising company CWG Marketing & Design Studio provides Advertising and Branding. They are in Evanston, Wyoming and Mesa, Arizona.
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$1,000+$150 - $199 / hr10 - 49Philadelphia, PA
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Branding company Intelligent Arts is located in Philadelphia, Pennsylvania and Wayne, Pennsylvania. They offer Branding and Market Research.
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$1,000+$25 - $49 / hr10 - 49West Bend, WI
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Signature logos is a website development firm. Their team is headquartered in West Bend, Wisconsin and Sunriver, Oregon and specializes in Web Development and Mobile App Development.
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$1,000+$25 - $49 / hr2 - 9Fort Smith, AR
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LRM RiverValley Marketing is a social media marketing company established in 2016. The small team specializes in Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Beltrame Leffler Advertising is an Advertising company founded in 1999. Their services include Advertising and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Columbus, OH
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Conspire, a branding firm, focus on Branding and Graphic Design. They were launched in 2013.
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UndisclosedUndisclosed2 - 9Idaho Falls, ID
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MCS Advertising is a media planning & buying company. Established in 1989, the agency is based in Idaho Falls, Idaho. Their services include Media Planning & Buying and Graphic Design.
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$1,000+Undisclosed2 - 9Austin, TX
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Coban Marketing is a small Digital Strategy company. Established in 2018, the team provides Digital Strategy and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Lexington, KY
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Social media marketing agency SAGE Marketing LLC specializes in Social Media Marketing and Branding. They were established in 2017.
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$1,000+$150 - $199 / hr2 - 9Muskegon, MI
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New School is a Digital Strategy company. The small Muskegon, Michigan-based team specializes in Digital Strategy and Web Design. The agency was founded in 2016.
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$1,000+$25 - $49 / hr2 - 9Miami, FL
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IvisionX is an Advertising company based in Miami, Florida. They focus on Advertising and Search Engine Optimization and were founded in 2014.
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Undisclosed$50 - $99 / hr2 - 9Coral Springs, FL
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Brandiket is an Advertising company. They specialize in Advertising and Search Engine Optimization and were established in 2015.
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$1,000+$100 - $149 / hr2 - 9Austin, TX
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Rank Sinatra is a small SEO company in Austin, Texas. Their services include Search Engine Optimization and Branding.
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$1,000+$150 - $199 / hr2 - 9Allentown, PA
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Frshlabs is a small New York, New York-based branding agency. The team offers Branding and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9Lancaster, PA
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Gumption Design Co., A Pennsylvania LLC., a branding firm, was established in 2021. They specializes in Branding and Digital Strategy.
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$5,000+$200 - $300 / hr2 - 9Las Vegas, NV
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BREATHE! Exp is a branding firm. In Las Vegas, Nevada, the firm was founded in 2022. Their services include Branding and Market Research.
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$1,000+$100 - $149 / hr2 - 9Englewood, CO
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Established in 2007, Brand Premise is a small branding agency. Their services include Branding and Public Relations.
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$25,000+$200 - $300 / hr2 - 9Orange, CA
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Reform Studio is a small Orange, California-based branding firm. The team focuses on Branding and Marketing Strategy.
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$1,000+Undisclosed2 - 9North Las Vegas, NV
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WA Construct is a North Las Vegas, Nevada-based branding company. Founded in 2015, the team focuses on Branding and Digital Strategy.
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$5,000+Undisclosed2 - 9Louisville, KY
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Elite Digital, a SEO company, was launched in 2023. The team specializes in Search Engine Optimization and Conversion Optimization and is located in Louisville, Kentucky.
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$10,000+$100 - $149 / hr1,000 - 9,999Denver, CO
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Digital Strategy company The Integer Group is headquartered in Denver, Colorado and Dallas, Texas. The team provides Digital Strategy and Advertising.
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$10,000+$100 - $149 / hr10 - 49Sparks Glencoe, MD
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Harvey Agency is a branding agency. The team is located in Sparks Glencoe, Maryland, and their services include Branding and Graphic Design.
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$5,000+$100 - $149 / hr10 - 49Tulsa, OK
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Marketing Strategy company Byers Creative provides Marketing Strategy and Branding. They were launched in 2003.
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UndisclosedUndisclosed10 - 49New York, NY
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In New York, New York and Los Angeles, California, Relevance International is a PR company. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed50 - 249San Francisco, CA
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Rapt Studio is an Architectural Design company. They are in San Francisco, California and Culver City, California. Their team specializes in Architectural Design and Branding.
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UndisclosedUndisclosed10 - 49Madison, WI
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Advertising company Blend Marketing focuses on Advertising and Branding. They were launched in 1997.
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$10,000+Undisclosed10 - 49Grand Junction, CO
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Launched in 2010, Growl Agency is a Marketing Strategy company. The team offers Marketing Strategy and Digital Strategy.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.1/40.018/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
38.5/40.019.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding10% Naming20% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding10% Naming50% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
A full-service naming agency typically offers services encompassing:
- Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
- Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
- Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
- Trademark prescreening — initial searches to identify clear conflicts before legal review
- Domain and digital availability — confirming the name can actually live online
- Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist
The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.
Based on Clutch pricing data, clients can expect rates to go:
- Tactical product or feature naming: $5,000 – $25,000
- Full company or brand naming engagement: $25,000 – $100,000
- Strategic naming with positioning work attached: $75,000 – $250,000+
- Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+
Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.
According to data we’ve gathered through different client reviews and case studies, typical timelines go for:
- Tactical product naming: 3–6 weeks
- Full company or brand naming: 6–12 weeks
- Naming with strategy work attached: 10–16 weeks
The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.
Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:
- Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
- Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
- Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.
Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.
- No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
- Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
- No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
- Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
- Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.
Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.