Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in naming, brand identity development, and corporate branding. The company's reviews highlight their exceptional project management, strategic approach, and ability to deliver distinctive and legally viable brand names. With a 100% satisfaction rate, clients commend their responsiveness, deep strategic thinking, and high-quality outcomes, making them a preferred choice for brand development and visual identity design.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, including creative brand naming, corporate branding, and visual identity design. Across their reviews, 100% of clients praised their creativity and strategic approach. They were consistently noted for delivering on time, with strong project management and excellent communication, emphasizing personalized solutions that align with company values and target market needs.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency specializing in brand identity development, brand positioning, and naming strategy. Their reviews reveal a consistent theme of strong alignment with clients' values and strategic objectives, with 100% positive feedback highlighting their analytical approach and collaborative process. Approximately 70% of reviewers emphasize their ability to facilitate decision-making and provide clear, strategic naming solutions that resonate with target audiences.
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$10,000+$200 - $300 / hr2 - 9Bethesda, MD
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See all 3 projectsCommonal is a branding and marketing agency specializing in brand identity development, corporate branding, and visual identity design. They consistently receive positive feedback, with 100% of reviewers highlighting their professionalism, responsiveness, and ability to deliver comprehensive branding solutions on time. Clients often commend Commonal for their strategic expertise and seamless collaboration, making them an ideal partner for brand development and marketing projects.
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$1,000+$50 - $99 / hr2 - 9Chicago, IL
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See all 1 projectsYeah Design Works is a design company specializing in packaging solutions that effectively communicate brand stories in competitive markets. Their reviews reflect a 100% positive sentiment, with clients praising their attentive listening skills, effective project management, and ability to deliver compelling designs. This client-centric approach has resulted in successful product launches and positive retailer and consumer feedback.
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$5,000+$150 - $199 / hr2 - 9Rocklin, CA
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Mod Girl Marketing is a Digital Strategy company. Their small team is in Rocklin, California. Their services include Digital Strategy and Content Marketing.
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UndisclosedUndisclosed2 - 9Rocklin, CA
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KMCREATIVE is a small branding agency and graphic design agency. Founded in 1998, the team provides Branding and Graphic Design.
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Undisclosed$150 - $199 / hr10 - 49Chicago, IL
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Advertising company 88 Brand Partners is located in Chicago, Illinois. They specialize in Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Pittsburgh, PA
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Drift2 Solutions is an Advertising company in Pittsburgh, Pennsylvania. They specialize in Advertising and Custom Software Development.
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$10,000+$150 - $199 / hr10 - 49Charlotte, NC
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The Plaid Penguin is a branding agency established in 2007. The firm provides Branding and Public Relations, and is small.
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$25,000+$100 - $149 / hr10 - 49Bellevue, WA
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See all 2 projectsSeattle Advertising, Inc offers comprehensive SEO services, including on-page and off-page optimization, web design, and Google Maps advertising. The overall feedback highlights their effective content marketing, impressive project outcomes, and dedicated customer service. Clients appreciate their ability to deliver measurable results, particularly in improving search rankings and visibility on Google Maps.
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$1,000+$100 - $149 / hr10 - 49Fort Collins, CO
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A-Train Marketing is a Marketing Strategy company. They are headquartered in Fort Collins, Colorado and Denver, Colorado. Their team focuses on Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Denver, CO
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PufCreativ is an Advertising company located in Denver, Colorado. They offer Advertising and Branding and were established in 2017.
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UndisclosedUndisclosed2 - 9Spokane, WA
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Rainmaker Creative is a branding firm launched in 2007. Their team provides Branding and Print Design.
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UndisclosedUndisclosed2 - 9Hiawatha, IA
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Presentations is a branding agency. They focus on Branding and were founded in 1997. The company is based in Hiawatha, Iowa.
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UndisclosedUndisclosed2 - 9St. George, UT
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Established in 2017, Bondir is a branding agency. The team offers Branding.
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$1,000+$100 - $149 / hr2 - 9West Lake Hills, TX
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TruBrand Marketing is a branding company. They offer Branding and Digital Strategy and are headquartered in West Lake Hills, Texas.
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$1,000+$50 - $99 / hr2 - 9Portland, OR
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Launched in 2012, Midas Marketing is a web design company. The team provides Web Design and Search Engine Optimization and is located in Portland, Oregon.
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$5,000+$50 - $99 / hr2 - 9San Antonio, TX
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See all 2 projectsSharkmatic offers comprehensive Branding, Marketing, and Website Development services, with a notable expertise in SEO and Social Media Marketing. Reviews consistently highlight the company's dedication to client success, responsiveness, and alignment with client values. Clients appreciate their ability to challenge outdated ideas and deliver measurable outcomes, including live promotions and increased returns.
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$1,000+$50 - $99 / hrFreelancerPortland, OR
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See all 2 projectsSara Arnold Copywriting & Creative is a specialized agency offering expert copywriting and creative strategy services. Reviews indicate a high satisfaction rate, with 100% of clients praising her creativity, strategic thinking, and professionalism. Clients highlight her exceptional project management skills and ability to deliver content that aligns with brand voice, reducing the need for revisions.
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$1,000+$100 - $149 / hr2 - 9Oklahoma City, OK
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Established in 2019, West & back is a small Oklahoma City, Oklahoma-based video production company. Their team provides Video Production and Advertising.
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$1,000+Undisclosed2 - 9New York, NY
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See all 1 projectsHummbud specializes in Brand Development, Corporate Identity, and Logo Design, offering innovative and cost-effective solutions tailored to meet clients' objectives. Clients have praised Hummbud for its creative and innovative approach, timely delivery, and effective communication. The company is noted for successfully aligning brand strategies with target audiences through high-visibility branding efforts.
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$5,000+$150 - $199 / hr10 - 49Chicago, IL
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Bluedog Design is a branding agency and Packaging Design company. Founded in 1999, their team focuses on Branding and Packaging Design.
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UndisclosedUndisclosed10 - 49Billings, MT
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Echelon Design & Advertising, a small Advertising company, is located in Billings, Montana. Their services include Advertising and Branding.
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$1,000+$150 - $199 / hr2 - 9Pittsburgh, PA
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BENITRAGE LLC is a branding company. The Pittsburgh, Pennsylvania-based firm offers Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Fargo, ND
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Located in Fargo, North Dakota, Advest Marketing is a small branding agency. Their services include Branding and CRM consulting and SI.
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$1,000+Undisclosed2 - 9Banning, CA
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Launched in 2014, digitalblueprint, a small web design company, is headquartered in Banning, California. Their team focuses on Web Design and Branding.
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$5,000+Undisclosed2 - 9Austin, TX
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Playground Studio, a branding company, was launched in 2013. The team specializes in Branding and Architectural Design.
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$5,000+$100 - $149 / hr2 - 9Grand Rapids, MI
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VSBL, a small video production company, is based in Grand Rapids, Michigan. The team provides Video Production and Branding.
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$1,000+Undisclosed2 - 9Nashville, TN
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Established in 2023, Timber! Creative Agency is a small Nashville, Tennessee-based video production agency. Their team focuses on Video Production and Web Design.
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$5,000+$100 - $149 / hr2 - 9Fredericksburg, VA
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Located in Fredericksburg, Virginia, The Commonwealth Creative is a branding firm. They focus on Branding and Web Development and were founded in 1985.
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$1,000+$100 - $149 / hr2 - 9Sunny Isles Beach, FL
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Esco Media Group is a Digital Strategy company. Headquartered in Sunny Isles Beach, Florida, the agency focuses on Digital Strategy and Branding.
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$5,000+$50 - $99 / hr10 - 49Edina, MN
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ABdigital is a video production company. They are based in Edina, Minnesota and have small team. They provide Video Production and Advertising.
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$1,000+< $25 / hr10 - 49San Francisco, CA
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Think 360° Brand is a branding firm. Their small team is located in Thessaloniki, Greece and San Francisco, California. Their services include Branding and Digital Strategy.
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$25,000+$150 - $199 / hr10 - 49New York, NY
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Hammer + Nail Studio is a video production company. Founded in 2014, their team provides Video Production and Web Design.
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$5,000+$100 - $149 / hr10 - 49Dallas, TX
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Founded in 2017, Victron is a small Dallas, Texas-based branding firm. Their services include Branding and Custom Software Development.
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$5,000+$150 - $199 / hr10 - 49Wellington, FL
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Follow Us Marketing Group is a branding company. The agency is based in Wellington, Florida. Their services include Branding and Public Relations.
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$1,000+$25 - $49 / hr10 - 49Las Vegas, NV
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Global Creative Services LLC is a social media marketing firm founded in 2022. The team specializes in Social Media Marketing and Branding and is in Las Vegas, Nevada.
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$25,000+$200 - $300 / hr10 - 49New York, NY
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One Branding is a small branding company. They provide Branding and Market Research and were established in 2007.
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$1,000+$100 - $149 / hr10 - 49Mesa, AZ
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Advertising company CWG Marketing & Design Studio provides Advertising and Branding. They are in Evanston, Wyoming and Mesa, Arizona.
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$1,000+$150 - $199 / hr10 - 49Philadelphia, PA
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Branding company Intelligent Arts is located in Philadelphia, Pennsylvania and Wayne, Pennsylvania. They offer Branding and Market Research.
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$1,000+$25 - $49 / hr10 - 49West Bend, WI
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Signature logos is a website development firm. Their team is headquartered in West Bend, Wisconsin and Sunriver, Oregon and specializes in Web Development and Mobile App Development.
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$1,000+$25 - $49 / hr2 - 9Fort Smith, AR
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LRM RiverValley Marketing is a social media marketing company established in 2016. The small team specializes in Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Beltrame Leffler Advertising is an Advertising company founded in 1999. Their services include Advertising and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Columbus, OH
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Conspire, a branding firm, focus on Branding and Graphic Design. They were launched in 2013.
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UndisclosedUndisclosed2 - 9Idaho Falls, ID
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MCS Advertising is a media planning & buying company. Established in 1989, the agency is based in Idaho Falls, Idaho. Their services include Media Planning & Buying and Graphic Design.
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$1,000+Undisclosed2 - 9Austin, TX
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Coban Marketing is a small Digital Strategy company. Established in 2018, the team provides Digital Strategy and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Lexington, KY
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Social media marketing agency SAGE Marketing LLC specializes in Social Media Marketing and Branding. They were established in 2017.
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$1,000+$150 - $199 / hr2 - 9Muskegon, MI
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New School is a Digital Strategy company. The small Muskegon, Michigan-based team specializes in Digital Strategy and Web Design. The agency was founded in 2016.
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$1,000+$25 - $49 / hr2 - 9Miami, FL
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IvisionX is an Advertising company based in Miami, Florida. They focus on Advertising and Search Engine Optimization and were founded in 2014.
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Undisclosed$50 - $99 / hr2 - 9Coral Springs, FL
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Brandiket is an Advertising company. They specialize in Advertising and Search Engine Optimization and were established in 2015.
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$1,000+$100 - $149 / hr2 - 9Austin, TX
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Rank Sinatra is a small SEO company in Austin, Texas. Their services include Search Engine Optimization and Branding.
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$1,000+$150 - $199 / hr2 - 9Allentown, PA
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Frshlabs is a small New York, New York-based branding agency. The team offers Branding and Marketing Strategy.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.2/40.019.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.