Top Naming Companies in the United States
Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.
U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:
• Naming Companies in Los Angeles
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
$10,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.
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$5,000+$150 - $199 / hr2 - 9Syracuse, NY
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See all 9 projectsMarketDesign Consulting is a branding and marketing consultancy specializing in brand development, brand strategy, and corporate identity. Across their reviews, 100% of clients highlight their structured and efficient approach to branding, as well as their ability to drive projects forward with strong communication and expertise. Clients emphasize their impressive ability to interpret needs and deliver quality brand assets that meet or exceed expectations.
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$5,000+$150 - $199 / hr10 - 49Raleigh, NC
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Publicus Community, an Email Marketing company, was founded in 2011. The company offers Email Marketing and Graphic Design.
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$10,000+$150 - $199 / hr10 - 49Miami, FL
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DJS3 LLC is a Digital Strategy company. The agency is based in Miami, Florida. Their team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed250 - 999Bend, OR
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G5 is a midsize Bend, Oregon-based branding firm. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed250 - 999New York, NY
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Code3 is a midsize Advertising company located in New York, New York. The team specializes in Advertising and Branding.
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$5,000+Undisclosed2 - 9Jacksonville, FL
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See all 1 projectsCormorant Marketing is a branding and marketing agency specializing in brand development, brand strategy, and corporate identity. Clients consistently praise their professionalism and personal touch, with 100% of reviews highlighting significant growth in digital presence and satisfaction with their brand identity development. Cormorant Marketing is renowned for its exceptional project management and alignment with client values.
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UndisclosedUndisclosed2 - 9Miami, FL
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Branding agency Amaniac Design was launched in 2008. The agency specializes in Branding and Logo, and is small.
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UndisclosedUndisclosed2 - 9Westport, CT
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Located in Westport, Connecticut, johnwaskidesignllc is a small branding agency. Their services include Branding.
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UndisclosedUndisclosed2 - 9Antioch, CA
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Cameron Design is a small branding firm headquartered in Antioch, California. The team provides Branding.
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UndisclosedUndisclosed2 - 9Chesapeake, VA
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Small branding firm Domeauxnique LLC, is based in Chesapeake, Virginia. Their services include Branding.
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$1,000+$50 - $99 / hr2 - 9Pembroke Pines, FL
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See all 1 projectsMule Media Inc is a digital marketing agency specializing in web development, social media management, SEO, and operational consulting. The reviews highlight their exceptional project management and high-quality work, with 100% positive feedback. Clients appreciate their responsiveness and comprehensive service offerings, including web design, POS integration, and marketing collateral creation.
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Undisclosed$100 - $149 / hr2 - 9Belton, TX
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Ciaburri Brand, a web design agency, was founded in 2018. The team offers Web Design and Logo and is headquartered in Belton, Texas.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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5AM Global, an Advertising company, is based in Las Vegas, Nevada. The team provides Advertising and Branding.
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Undisclosed$50 - $99 / hr2 - 9Canfield, OH
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Founded in 1991, mcconnell marketing is a graphic design agency. Their team focuses on Graphic Design and Print Design.
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$1,000+$150 - $199 / hr2 - 9Miami, FL
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BosSEO is a social media marketing company. Launched in 2016, their team provides Social Media Marketing and Search Engine Optimization.
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$5,000+$150 - $199 / hr2 - 9Shaker Heights, OH
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SSG Web Services is a web design company founded in 2015. The company provides Web Design and UX/UI Design, and is small.
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$5,000+$200 - $300 / hrFreelancerFort Worth, TX
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See all 1 projectsUmlaut Agency is a branding company specializing in brand identity and visual identity design, offering services like brand strategy and website creation. Clients appreciate their professionalism and value, with 100% positive feedback highlighting their ability to meet deadlines and articulate brand messaging effectively. Their expertise in brand development and corporate identity has been consistently praised by reviewers.
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$1,000+$50 - $99 / hr2 - 9Needham, MA
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Verus Design is a branding firm. The Needham, Massachusetts-based company offers Branding and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Rock Hill, SC
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137 North is a Rock Hill, South Carolina-based graphic design company. They specialize in Graphic Design and Print Design and were launched in 2014.
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Undisclosed$100 - $149 / hr2 - 9Cincinnati, OH
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Advertising company Pop Design was founded in 1999. The small team provides Advertising and Branding.
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$1,000+Undisclosed2 - 9Los Angeles, CA
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Moore:good public relations is a small PR company founded in 2018. Their team offers Public Relations and Event Marketing.
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$5,000+$100 - $149 / hr2 - 9Austin, TX
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Branding company Mindset Creative Agency was founded in 2009. Headquartered in Austin, Texas, the team focuses on Branding and Web Design.
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$5,000+$100 - $149 / hr2 - 9Chattanooga, TN
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Workshop is a branding agency. The Chattanooga, Tennessee-based firm was founded in 2019. Their services include Branding and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Houston, TX
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Mountech is a social media marketing company. Their small team is located in Houston, Texas. Their team focuses on Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Columbus, OH
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The Iconic Expressions is a web development firm. Established in 2015, their team specializes in Web Development and Branding.
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$1,000+$25 - $49 / hr2 - 9Santa Fe, NM
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Pay per click agency Aero Marketing provides Pay Per Click and Branding. They are in Santa Fe, New Mexico.
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$10,000+$200 - $300 / hr2 - 9Berkeley, CA
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Launched in 2009, Sky Dojo Media is a video production company. In Berkeley, California, the team focuses on Video Production and Corporate Photography.
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$1,000+< $25 / hr2 - 9Denton, TX
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Branding company STAR WEB LLC is headquartered in Denton, Texas. The team provides Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Saint Paul, MN
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Established in 2022, Mellowlark Labs, a small branding firm, is in Saint Paul, Minnesota. Their team offers Branding and Marketing Strategy.
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$5,000+$50 - $99 / hr2 - 9Itasca, IL
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Lunara Digital is a Digital Strategy company. Established in 2020, the company is headquartered in Itasca, Illinois. Their team specializes in Digital Strategy and Branding.
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$5,000+$100 - $149 / hr2 - 9Urbana, OH
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In Urbana, Ohio and Brunswick, Ohio, Frankly Design Co is an e-commerce development company. They focus on E-Commerce Development and Branding.
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$1,000+$25 - $49 / hr2 - 9Ashburn, VA
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Liberty International Partners is a branding firm. Founded in 2018, the agency is in Ashburn, Virginia. Their team focuses on Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Las Vegas, NV
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See all 1 projectsSEARCH & SEO - SEO Near Me specializes in enhancing online visibility and improving search engine rankings for businesses. Reviews highlight their effective strategies, excellent communication, and personalized service, resulting in improved Google rankings and increased customer bases. Clients commend their transparency and dedication, noting a consistently positive and collaborative experience with no significant areas for improvement.
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$5,000+$100 - $149 / hr2 - 9Sarasota, FL
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Dinko Design LLC is a branding company headquartered in Sarasota, Florida. They offer Branding and Web Development.
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$5,000+$25 - $49 / hr2 - 9Albuquerque, NM
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Lightingale Solutions is an Albuquerque, New Mexico-based graphic design agency. They offer Graphic Design and Branding.
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$1,000+< $25 / hr2 - 9Sheridan, WY
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GMB Daddy is a SEO services firm. The team focuses on Search Engine Optimization and Branding, and the agency is in Sheridan, Wyoming.
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$1,000+$150 - $199 / hrFreelancerOxon Hill, MD
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See all 1 projectsOctober Moon Branding Agency is a branding and marketing firm specializing in brand identity development, corporate branding, and visual identity design. Feedback from clients is overwhelmingly positive, with 100% praising their personal touch, attention to detail, and alignment with client values. Their work is described as a "huge success," with no noted areas for improvement.
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$1,000+$50 - $99 / hr2 - 9Riverside, CA
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Free Logic is a web design company in Riverside, California. They provide Web Design and Branding and were launched in 2018.
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$5,000+$100 - $149 / hr10 - 49Carlisle, MA
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Design and Co. Is a Carlisle, Massachusetts-based branding agency. Established in 2001, the team specializes in Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Lexington, KY
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Event Marketing company Hammond Communications Group is located in Lexington, Kentucky. Their services include Event Marketing and Branding.
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UndisclosedUndisclosed10 - 49Topeka, KS
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Bajillion Agency is a small branding agency. They focus on Branding and Marketing Strategy and were launched in 2015.
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UndisclosedUndisclosed10 - 49Darien, IL
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JAK Creative Design is a graphic design agency. Headquartered in Darien, Illinois, the company was founded in 1995. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed10 - 49New York, NY
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Publiq Group, Inc is a branding agency. Founded in 2014, their team specializes in Branding and Content Marketing.
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$25,000+$200 - $300 / hr10 - 49Miami, FL
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See all 19 projectsPanamera is a branding agency that excels in brand strategy, corporate identity, logo design, and visual identity design. With a consistent record of client satisfaction, approximately 95% of reviewers highlight their professionalism, creativity, and ability to translate visions into compelling brand identities. Panamera's adept project management and tailored branding solutions have resulted in measurable successes, including increased sales, brand recognition, and expanded market presence.
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$5,000+$100 - $149 / hr10 - 49Berkeley, CA
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Trinity Brand Group is a branding firm. Their team is in Berkeley, California and Greystones, Ireland. The firm offers Branding and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49Pittsburgh, PA
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Elliance is a Pittsburgh, Pennsylvania-based branding agency. The team provides Branding.
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UndisclosedUndisclosed10 - 49Brooklyn, NY
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GCNY Marketing is a small Brooklyn, New York-based branding firm. Their services include Branding and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49Baltimore, MD
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North Charles Street Design Organization, a branding firm, was founded in 1972. The firm focuses on Branding.
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$5,000+$100 - $149 / hr10 - 49Denver, CO
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Peak Creative, an Advertising company, is based in Denver, Colorado. They specialize in Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Cincinnati, OH
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Located in Cincinnati, Ohio, Deskey is a branding firm. Launched in 1929, the team provides Branding and Packaging Design.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.1/40.018/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
38.5/40.019.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding10% Naming20% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding10% Naming50% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
A full-service naming agency typically offers services encompassing:
- Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
- Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
- Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
- Trademark prescreening — initial searches to identify clear conflicts before legal review
- Domain and digital availability — confirming the name can actually live online
- Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist
The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.
Based on Clutch pricing data, clients can expect rates to go:
- Tactical product or feature naming: $5,000 – $25,000
- Full company or brand naming engagement: $25,000 – $100,000
- Strategic naming with positioning work attached: $75,000 – $250,000+
- Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+
Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.
According to data we’ve gathered through different client reviews and case studies, typical timelines go for:
- Tactical product naming: 3–6 weeks
- Full company or brand naming: 6–12 weeks
- Naming with strategy work attached: 10–16 weeks
The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.
Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:
- Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
- Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
- Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.
Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.
- No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
- Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
- No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
- Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
- Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.
Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.