Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in naming, brand identity development, and corporate branding. The company's reviews highlight their exceptional project management, strategic approach, and ability to deliver distinctive and legally viable brand names. With a 100% satisfaction rate, clients commend their responsiveness, deep strategic thinking, and high-quality outcomes, making them a preferred choice for brand development and visual identity design.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, including creative brand naming, corporate branding, and visual identity design. Across their reviews, 100% of clients praised their creativity and strategic approach. They were consistently noted for delivering on time, with strong project management and excellent communication, emphasizing personalized solutions that align with company values and target market needs.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency specializing in brand identity development, brand positioning, and naming strategy. Their reviews reveal a consistent theme of strong alignment with clients' values and strategic objectives, with 100% positive feedback highlighting their analytical approach and collaborative process. Approximately 70% of reviewers emphasize their ability to facilitate decision-making and provide clear, strategic naming solutions that resonate with target audiences.
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$1,000+$150 - $199 / hrFreelancerOxon Hill, MD
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See all 1 projectsOctober Moon Branding Agency is a branding and marketing firm specializing in brand identity development, corporate branding, and visual identity design. Feedback from clients is overwhelmingly positive, with 100% praising their personal touch, attention to detail, and alignment with client values. Their work is described as a "huge success," with no noted areas for improvement.
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$1,000+$50 - $99 / hr2 - 9Riverside, CA
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Free Logic is a web design company in Riverside, California. They provide Web Design and Branding and were launched in 2018.
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$5,000+$100 - $149 / hr10 - 49Carlisle, MA
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Design and Co. Is a Carlisle, Massachusetts-based branding agency. Established in 2001, the team specializes in Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Lexington, KY
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Event Marketing company Hammond Communications Group is located in Lexington, Kentucky. Their services include Event Marketing and Branding.
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UndisclosedUndisclosed10 - 49Topeka, KS
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Bajillion Agency is a small branding agency. They focus on Branding and Marketing Strategy and were launched in 2015.
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UndisclosedUndisclosed10 - 49Darien, IL
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JAK Creative Design is a graphic design agency. Headquartered in Darien, Illinois, the company was founded in 1995. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed10 - 49New York, NY
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Publiq Group, Inc is a branding agency. Founded in 2014, their team specializes in Branding and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Berkeley, CA
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Trinity Brand Group is a branding firm. Their team is in Berkeley, California and Greystones, Ireland. The firm offers Branding and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49Pittsburgh, PA
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Elliance is a Pittsburgh, Pennsylvania-based branding agency. The team provides Branding.
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UndisclosedUndisclosed10 - 49Brooklyn, NY
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GCNY Marketing is a small Brooklyn, New York-based branding firm. Their services include Branding and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49Baltimore, MD
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North Charles Street Design Organization, a branding firm, was founded in 1972. The firm focuses on Branding.
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$5,000+$100 - $149 / hr10 - 49Denver, CO
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Peak Creative, an Advertising company, is based in Denver, Colorado. They specialize in Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Cincinnati, OH
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Located in Cincinnati, Ohio, Deskey is a branding firm. Launched in 1929, the team provides Branding and Packaging Design.
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UndisclosedUndisclosed10 - 49Charlotte, NC
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Choice Translating, Inc. Is a Translation company. They specialize in Translation and Branding and were established in 1995. The company is based in Charlotte, North Carolina.
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UndisclosedUndisclosed10 - 49Winston-Salem, NC
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Small branding company ImageWorks Display, is located in Winston-Salem, North Carolina. Their services include Branding and Product Design.
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$5,000+$25 - $49 / hr10 - 49Lewes, DE
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MCI Agency, a social media marketing agency, was established in 2013. The team focuses on Social Media Marketing and Conversion Optimization.
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$10,000+$100 - $149 / hr10 - 49new york , NY
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Web & digits, a web design company, is located in new york , New York. The team offers Web Design and Digital Strategy.
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Undisclosed$25 - $49 / hr10 - 49Lisle, IL
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Owl Digitech, a SEO agency, was founded in 2022. The agency provides Search Engine Optimization and Web Design, and is small.
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$1,000+$100 - $149 / hrFreelancerMinneapolis, MN
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Headquartered in Minneapolis, Minnesota, Rank On Top Online is a small SEO agency. The team provides Search Engine Optimization and Advertising.
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$1,000+$50 - $99 / hrFreelancerWaunakee, WI
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See all 1 projectsRedstone Marketing offers website redesign services, demonstrating expertise in creating relevant and professional digital solutions. Overall feedback highlights their thoroughness, professionalism, and effective project management. Clients are impressed with the team's knowledge, experience, and the successful outcomes delivered ahead of schedule and under budget. Redstone Marketing receives strong recommendations for their outstanding work.
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$1,000+$100 - $149 / hr2 - 9Baton Rouge, LA
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Founded in 2021, Adjunct Creative, a small branding firm, is located in Baton Rouge, Louisiana. Their services include Branding and Graphic Design.
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Undisclosed$50 - $99 / hr2 - 9Redmond, WA
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Bombastic Web Design and Marketing is a web design agency. They offer Web Design and Branding and are in Redmond, Washington.
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$1,000+$50 - $99 / hr2 - 9Grand Rapids, MI
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Dog Ear Marketing is a branding firm. The Grand Rapids, Michigan-based firm was established in 2017. Their team offers Branding and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9Houston, TX
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StarWorx Services is a web design agency. The team is located in Houston, Texas, and their services include Web Design and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Waukesha, WI
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FitTech Hosting is a web design company. The Waukesha, Wisconsin-based firm provides Web Design and Branding.
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$1,000+$100 - $149 / hr2 - 9Lubbock, TX
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Speedsquare is a small web development firm founded in 2019. Their services include Web Development and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Spicewood, TX
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FineView Marketing is a Digital Strategy company. They were established in 2016 and provide Digital Strategy and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Eugene, OR
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Formula Design, a web design company, was launched in 1997. The agency focuses on Web Design and Graphic Design, and is small.
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$50,000+$200 - $300 / hr2 - 9Portland, OR
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CreateGood is a small Advertising company launched in 2020. Their team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr250 - 999Atascadero, CA
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Objectiva is a midsize app development company. They focus on Mobile App Development and E-Commerce Development and were founded in 2001.
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$5,000+$100 - $149 / hr2 - 9Healdsburg, CA
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Catch Creative, a Packaging Design company, was launched in 2005. The team provides Packaging Design and Branding.
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$1,000+$50 - $99 / hr2 - 9Colorado Springs, CO
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NamePlan, a Digital Strategy company, focuses on Digital Strategy and Social Media Marketing. The company is headquartered in Colorado Springs, Colorado.
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UndisclosedUndisclosed2 - 9New London, CT
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Branding firm PubliCreatives provides Branding and Digital Strategy. They were launched in 2018.
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$1,000+$100 - $149 / hr2 - 9Brandon, FL
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Launched in 2016, Jason the Designer is a small UX company. Their services include UX/UI Design and Mobile App Development.
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$1,000+$50 - $99 / hr2 - 9Santa Monica, CA
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Marketing Strategy company Victoria Hous is based in Santa Monica, California. The team provides Marketing Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Indianapolis, IN
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Write Mind Media is a SEO services firm established in 2016. The company provides Search Engine Optimization and Branding, and is small.
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$5,000+$300+ / hr2 - 9Asheville, NC
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Hypervative is a web design agency. The team offers Web Design and Branding and is in Asheville, North Carolina.
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$1,000+Undisclosed2 - 9Westerville, OH
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Boundless Marketing is a Westerville, Ohio-based branding agency. The team focuses on Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Charlotte, NC
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Nolia Media, Inc., a Marketing Strategy company, is headquartered in Charlotte, North Carolina. Founded in 2017, the team provides Marketing Strategy and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Lehi, UT
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Headquartered in Lehi, Utah, Adventure Wing is a branding company. Their services include Branding and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Bolingbrook, IL
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Groupfam Agency is a small Bolingbrook, Illinois-based branding firm. The team offers Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Sacramento, CA
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Established in 2021, Capmov, a small branding agency, is located in Sacramento, California. Their services include Branding and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Casper, WY
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Intenda Studio, a branding agency, is in Casper, Wyoming and Casablanca, Morocco. They provide Branding and Web Development and were founded in 2025.
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$1,000+< $25 / hr10 - 49Walnut, CA
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AnyFunnels is a Marketing Strategy company. Their team is headquartered in Walnut, California and specializes in Marketing Strategy and Market Research.
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$5,000+$100 - $149 / hr10 - 49Roseland, NJ
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Hunter's Cove Productions is a Direct Marketing company. Their small team is based in Roseland, New Jersey and focuses on Direct Marketing and Broadcast Video. The firm was founded in 2020.
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UndisclosedUndisclosed10 - 49Tampa, FL
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Web n Logo Pros is a SEO services firm launched in 2018. The team provides Search Engine Optimization and Web Design and is located in Tampa, Florida.
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$1,000+Undisclosed10 - 49Memphis, TN
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Launched in 2021, Ambitiously Unique Administrative Assistant Team , a small Advertising company, is located in Memphis, Tennessee. Their team provides Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49Wekiwa Springs, FL
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Source Your Staff is a Customer Service Outsourcing company. They were established in 2023, and their services include Customer Service Outsourcing and Back Office Outsourcing.
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$1,000+$50 - $99 / hr10 - 49Dallas, TX
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American Publishing Studios is a Content Writing Services company. In Dallas, Texas, their team offers Content Writing Services and Content Marketing.
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$1,000+$150 - $199 / hr10 - 49Houston, TX
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Restaurant Brand Builders: A Restaurant Marketing Agency is a branding agency. Located in Houston, Texas, the company focuses on Branding and Marketing Strategy.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
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39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
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38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
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38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.2/40.019.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
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37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.