Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
-
Featured
What are Featured Providers?
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
Focus Areas
See all 87 projectsRiver + Wolf is a branding agency specializing in brand naming, strategy, and corporate identity development. With a 100% positive feedback rate, clients consistently praise their linguistic expertise, creative depth, and meticulous approach to trademark viability and branding. Approximately 70% of reviewers highlight their exceptional project management and ability to deliver on time, often exceeding client expectations.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
Focus Areas
See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
Focus Areas
See all 72 projectsTUNGSTEN is a branding and corporate identity development company specializing in brand strategy, logo design, and visual identity design. The company consistently receives positive feedback for their professionalism, creativity, and responsiveness, with 100% of reviews praising their ability to deliver timely and impressive results. Clients particularly appreciate TUNGSTEN's alignment with company values and their collaborative approach in creating memorable brand identities.
-
UndisclosedUndisclosed10 - 49Spokane, WA
Services provided
Focus Areas
Chapter & Verse is a branding agency. The Spokane, Washington-based team specializes in Branding and Market Research.
Read more -
UndisclosedUndisclosed10 - 49Nashotah, WI
Services provided
Focus Areas
Composure Graphics, a branding agency, is in Nashotah, Wisconsin. Launched in 2004, the team focuses on Branding and Graphic Design.
Read more -
Featured
What are Featured Providers?
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
Focus Areas
See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
-
UndisclosedUndisclosed10 - 49San Francisco, CA
Services provided
Focus Areas
Small Architectural Design company INTERSTICE Architects, is headquartered in San Francisco, California. The team provides Architectural Design and Branding.
Read more -
UndisclosedUndisclosed10 - 49Hartland, WI
Services provided
Focus Areas
Straight Up Inc is a branding agency and graphic design company. Founded in 1994, the firm is headquartered in Hartland, Wisconsin. Their team focuses on Branding and Graphic Design.
Read more -
UndisclosedUndisclosed10 - 49Greensboro, NC
Services provided
Focus Areas
Stealing Share is a small Greensboro, North Carolina-based branding firm. The team specializes in Branding and Corporate Training & Coaching.
Read more -
UndisclosedUndisclosed10 - 49Greensboro, NC
Services provided
Focus Areas
Emisare, Inc. Is a branding company located in Greensboro, North Carolina. They offer Branding and Advertising and were established in 2002.
Read more -
UndisclosedUndisclosed10 - 49Charlottesville, VA
Services provided
Focus Areas
Still Point Design Studio is a graphic design company. In Charlottesville, Virginia, the company was launched in 2003. Their team focuses on Graphic Design and Branding.
Read more -
UndisclosedUndisclosed10 - 49Tallahassee, FL
Services provided
Focus Areas
BowStern Marketing Communications is a branding company. The team focuses on Branding and Advertising, and the firm is located in Tallahassee, Florida and Jacksonville, Florida.
Read more -
UndisclosedUndisclosed10 - 49Tampa, FL
Services provided
Focus Areas
InPlace Marketing, a branding company, was established in 1971. The small team provides Branding and Event Marketing.
Read more -
UndisclosedUndisclosed10 - 49Fort Worth, TX
Services provided
Focus Areas
Advertising company PytchBlack is headquartered in Fort Worth, Texas. Established in 2001, the team focuses on Advertising and UX/UI Design.
Read more -
UndisclosedUndisclosed10 - 49New York, NY
Services provided
Focus Areas
Launched in 2000, Red Thread Productions, Inc. - New York is a branding firm and video production company. The team provides Branding and Video Production.
Read more -
UndisclosedUndisclosed10 - 49Milwaukee, WI
Services provided
Focus Areas
Launched in 1940, Omnivore is a branding company. The team provides Branding and Pay Per Click.
Read more -
UndisclosedUndisclosed10 - 49Portland, OR
Services provided
Focus Areas
Thread is a Portland, Oregon-based Content Writing Services company. Launched in 2006, the team focuses on Content Writing Services and Branding.
Read more -
UndisclosedUndisclosed10 - 49New York, NY
Services provided
Focus Areas
Launched in 2008, Applied Design is a branding company. The team offers Branding and Content Marketing.
Read more -
$1,000+$25 - $49 / hr2 - 9Fort Smith, AR
Services provided
Focus Areas
LRM RiverValley Marketing is a social media marketing company established in 2016. The small team specializes in Social Media Marketing and Web Design.
Read more -
UndisclosedUndisclosed2 - 9Indianapolis, IN
Services provided
Focus Areas
Beltrame Leffler Advertising is an Advertising company founded in 1999. Their services include Advertising and Digital Strategy.
Read more -
$1,000+$100 - $149 / hr2 - 9Columbus, OH
Services provided
Focus Areas
Conspire, a branding firm, focus on Branding and Graphic Design. They were launched in 2013.
Read more -
UndisclosedUndisclosed2 - 9Idaho Falls, ID
Services provided
Focus Areas
MCS Advertising is a media planning & buying company. Established in 1989, the agency is based in Idaho Falls, Idaho. Their services include Media Planning & Buying and Graphic Design.
Read more -
$1,000+Undisclosed2 - 9Austin, TX
Services provided
Focus Areas
Coban Marketing is a small Digital Strategy company. Established in 2018, the team provides Digital Strategy and Content Marketing.
Read more -
$1,000+$100 - $149 / hr2 - 9Lexington, KY
Services provided
Focus Areas
Social media marketing agency SAGE Marketing LLC specializes in Social Media Marketing and Branding. They were established in 2017.
Read more -
$1,000+$150 - $199 / hr2 - 9Muskegon, MI
Services provided
Focus Areas
New School is a Digital Strategy company. The small Muskegon, Michigan-based team specializes in Digital Strategy and Web Design. The agency was founded in 2016.
Read more -
$1,000+$25 - $49 / hr2 - 9Miami, FL
Services provided
Focus Areas
IvisionX is an Advertising company based in Miami, Florida. They focus on Advertising and Search Engine Optimization and were founded in 2014.
Read more -
Undisclosed$50 - $99 / hr2 - 9Coral Springs, FL
Services provided
Focus Areas
Brandiket is an Advertising company. They specialize in Advertising and Search Engine Optimization and were established in 2015.
Read more -
$1,000+$100 - $149 / hr2 - 9Austin, TX
Services provided
Focus Areas
Rank Sinatra is a small SEO company in Austin, Texas. Their services include Search Engine Optimization and Branding.
Read more -
$1,000+$150 - $199 / hr2 - 9Allentown, PA
Services provided
Focus Areas
Frshlabs is a small New York, New York-based branding agency. The team offers Branding and Marketing Strategy.
Read more -
$25,000+$50 - $99 / hr2 - 9Montgomery, TX
Services provided
Focus Areas
Trulove Webworks is a Conversion Optimization company in Montgomery, Texas. Their services include Conversion Optimization and Search Engine Optimization.
Read more -
$1,000+$100 - $149 / hr2 - 9Lancaster, PA
Services provided
Focus Areas
Gumption Design Co., A Pennsylvania LLC., a branding firm, was established in 2021. They specializes in Branding and Digital Strategy.
Read more -
$5,000+$200 - $300 / hr2 - 9Las Vegas, NV
Services provided
Focus Areas
BREATHE! Exp is a branding firm. In Las Vegas, Nevada, the firm was founded in 2022. Their services include Branding and Market Research.
Read more -
$1,000+$100 - $149 / hr2 - 9Englewood, CO
Services provided
Focus Areas
Established in 2007, Brand Premise is a small branding agency. Their services include Branding and Public Relations.
Read more -
$5,000+$100 - $149 / hr2 - 9Chicago, IL
Services provided
Focus Areas
Established in 2017, Homade is a small branding company in Chicago, Illinois. Their team offers Branding and Web Design.
Read more -
$25,000+$200 - $300 / hr2 - 9Orange, CA
Services provided
Focus Areas
Reform Studio is a small Orange, California-based branding firm. The team focuses on Branding and Marketing Strategy.
Read more -
$1,000+Undisclosed2 - 9North Las Vegas, NV
Services provided
Focus Areas
WA Construct is a North Las Vegas, Nevada-based branding company. Founded in 2015, the team focuses on Branding and Digital Strategy.
Read more -
Undisclosed$50 - $99 / hr2 - 9Honolulu, HI
Services provided
Focus Areas
Small web design company Tomawi Studio, is headquartered in Honolulu, Hawaii. The team specializes in Web Design and Branding.
Read more -
$100,000+$150 - $199 / hr1,000 - 9,999Culver City, CA
Services provided
Focus Areas
See all 1 projectsSid Lee is a marketing agency specializing in email marketing, optimization, and A/B testing services. Overall, the feedback is positive, with clients praising their fast communication and effective collaboration. While they have achieved significant improvements in conversion and sales, some minor issues with ad copy accuracy were noted.
-
$1,000+$100 - $149 / hr2 - 9West Lake Hills, TX
Services provided
Focus Areas
TruBrand Marketing is a branding company. They offer Branding and Digital Strategy and are headquartered in West Lake Hills, Texas.
Read more -
$1,000+$50 - $99 / hr2 - 9Portland, OR
Services provided
Focus Areas
Launched in 2012, Midas Marketing is a web design company. The team provides Web Design and Search Engine Optimization and is located in Portland, Oregon.
Read more -
$5,000+$50 - $99 / hr2 - 9San Antonio, TX
Services provided
Focus Areas
See all 2 projectsSharkmatic offers comprehensive Branding, Marketing, and Website Development services, with a notable expertise in SEO and Social Media Marketing. Reviews consistently highlight the company's dedication to client success, responsiveness, and alignment with client values. Clients appreciate their ability to challenge outdated ideas and deliver measurable outcomes, including live promotions and increased returns.
-
Undisclosed$150 - $199 / hr10 - 49Chicago, IL
Services provided
Focus Areas
Advertising company 88 Brand Partners is located in Chicago, Illinois. They specialize in Advertising and Branding.
Read more -
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PA
Services provided
Focus Areas
Drift2 Solutions is an Advertising company in Pittsburgh, Pennsylvania. They specialize in Advertising and Custom Software Development.
Read more -
$10,000+$150 - $199 / hr10 - 49Charlotte, NC
Services provided
Focus Areas
The Plaid Penguin is a branding agency established in 2007. The firm provides Branding and Public Relations, and is small.
Read more -
$25,000+$100 - $149 / hr10 - 49Bellevue, WA
Services provided
Focus Areas
See all 2 projectsSeattle Advertising, Inc offers comprehensive SEO services, including on-page and off-page optimization, web design, and Google Maps advertising. The overall feedback highlights their effective content marketing, impressive project outcomes, and dedicated customer service. Clients appreciate their ability to deliver measurable results, particularly in improving search rankings and visibility on Google Maps.
-
$1,000+$100 - $149 / hr10 - 49Fort Collins, CO
Services provided
Focus Areas
A-Train Marketing is a Marketing Strategy company. They are headquartered in Fort Collins, Colorado and Denver, Colorado. Their team focuses on Marketing Strategy and Advertising.
Read more -
UndisclosedUndisclosed10 - 49Denver, CO
Services provided
Focus Areas
PufCreativ is an Advertising company located in Denver, Colorado. They offer Advertising and Branding and were established in 2017.
Read more -
$10,000+$100 - $149 / hr10 - 49Denver, CO
Services provided
Focus Areas
LEMONĀDE is a small Denver, Colorado-based Digital Strategy company. The team provides Digital Strategy and Web Design.
Read more -
$1,000+$200 - $300 / hr2 - 9Doral, FL
Services provided
Focus Areas
REYA Communications is a public relations agency. Located in Doral, Florida, the firm was launched in 2019. Their team provides Public Relations and Business Consulting.
Read more -
UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
Focus Areas
See all 1 projectsBrightfield Group is a data insight agency specializing in market research, particularly within the cannabis industry. Clients praise their professionalism and comprehensive data insights, with 100% positive feedback highlighting their ability to reveal market opportunities and consumer preferences. Their research aids in strategic decision-making, such as product line targeting and branding, demonstrating a thorough understanding of industry dynamics.
-
$5,000+$150 - $199 / hr2 - 9Rocklin, CA
Services provided
Focus Areas
Mod Girl Marketing is a Digital Strategy company. Their small team is in Rocklin, California. Their services include Digital Strategy and Content Marketing.
Read more -
UndisclosedUndisclosed2 - 9Minneapolis, MN
Services provided
Focus Areas
Falls Agency is a small branding company and Event Management company. They provide Branding and Event Management and were established in 1982.
Read more -
UndisclosedUndisclosed2 - 9Syracuse, NY
Services provided
Focus Areas
Urban Earth Graphics, a branding firm, specializes in Branding and Graphic Design. The company is located in Syracuse, New York.
Read more -
UndisclosedUndisclosed2 - 9Brooklyn, NY
Services provided
Focus Areas
Oak Studios, LLC, a small branding company, is located in Brooklyn, New York. Their services include Branding and Product Design.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies and their real-time quotes in minutes.
Get My QuotesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 United States Naming Firms
-
$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
38.5/40.019.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
36.8/40.020/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Branding70% Naming10% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
35.4/40.019.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9Raleigh, NC
Ability to deliver
34.1/40.017.8/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.8/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Branding10% Naming70% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding25% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
32/40.018/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.9/40.019.2/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
31.7/40.016.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
32.3/40.016.6/20 Reviews9.8/10 Clients & Experience6/10 Market PresenceService focus
60% Branding100% Naming40% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
30.6/40.016.2/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
100% Branding100% Naming -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
40% Branding10% Naming60% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.3/40.016.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
60% Branding20% Naming40% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
29.9/40.016.2/20 Reviews9.2/10 Clients & Experience4.5/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
75% Branding15% Naming25% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
31.1/40.016.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
32.8/40.017.2/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+Undisclosed2 - 9Mill Valley, CA
Ability to deliver
29.2/40.016.2/20 Reviews10/10 Clients & Experience3/10 Market PresenceService focus
80% Branding80% Naming20% Other -
$5,000+Undisclosed50 - 249Miami, FL
Ability to deliver
29.1/40.016.2/20 Reviews8.5/10 Clients & Experience4.4/10 Market PresenceService focus
70% Branding80% Naming30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.1/40.018.4/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr2 - 9Berkeley, CA
Ability to deliver
28.7/40.016.2/20 Reviews8.6/10 Clients & Experience3.9/10 Market PresenceService focus
100% Branding80% Naming -
$25,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
32.3/40.018.4/20 Reviews9.8/10 Clients & Experience4.1/10 Market PresenceService focus
60% Branding15% Naming40% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.