Top Naming Companies in the United States
Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.
U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:
• Naming Companies in Los Angeles
3,714 Companies
List of the Top United States Naming Firms
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
85% Branding15% LogoFocus Areas
70% Naming10% Brand messaging10% Brand strategy +110% Corporate identitySee all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
4 of 4 reviews are 5 stars3 new reviews for Branding services$10,000 – $49,000 avg. project costRead 4 Recent ReviewsReviewed 4 times in the past 6 months
Recent reviews of Taillight highlight a strong positive sentiment, showcasing their effective brand positioning and design capabilities. Clients praised their collaborative approach and deep industry understanding, resulting in significant growth metrics, such as doubled website traffic and enhanced brand clarity. Specific feedback noted Taillight's impressive project management and ability to exceed expectations, with one client emphasizing their seamless integration as part of the team. Overall, Taillight is viewed as a valuable partner with a commitment to client success.Was this helpful?
12 of 12 Naming reviews are 5 stars3 new reviews for Naming in past 6 months$10,000 – $49,000 avg. project costNaming Experience
Taillight has received overwhelmingly positive feedback for their Naming services, with 90% of reviewers noting improvements in brand visibility and identity. Key themes highlight their expertise in creating defensible and memorable names, such as 'Interport' and the cohesive brand narrative 'The Infinite Grid.' Clients commend their collaborative approach and project management, with 95% praising timely and organized delivery. Overall, Taillight's impact is reflected in substantial growth metrics and enhanced client satisfaction, making them a trusted partner in naming and branding.
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Industry Experience
Taillight has demonstrated strong expertise across various industries, particularly in Information Technology, Energy, Healthcare, and Retail. Clients consistently highlight their ability to enhance brand positioning, visual identity, and communication strategies. In the IT and Energy sectors, feedback emphasizes their innovative approach and impact on market visibility. In Healthcare and Retail, their strategies have led to improved client engagement and brand recognition. Overall, Taillight is well-suited for organizations seeking to strengthen their brand identity and market position.
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Other industries Arts, entertainment & music Consulting Software Chemicals & Biotechnology Sports Manufacturing Real estate Hospitality & leisure Retail Wellness & Fitness Financial services Advertising & marketing Beauty & Cosmetics Engineering Food & Beverage Legal Energy & natural resources Information technology InsuranceWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praised Taillight for their exceptional value for money, often highlighting their competitive pricing and high-quality deliverables. One client noted that Taillight's pricing 'fit our budget' while another remarked on receiving 'top-notch expertise for a fraction of the cost.' Overall sentiment indicates satisfaction with the cost-effectiveness of their services, as multiple reviews emphasize the strong alignment between the investment made and the substantial results achieved, reinforcing Taillight's reputation for providing good value.Was this helpful?
$10,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
100% BrandingFocus Areas
100% NamingSee all 84 projectsRiver + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.
Reviews mention Patient
Overall sentiment regarding River + Wolf highlights their exceptional patience and responsiveness during the project. Clients noted their ability to work collaboratively, with one stating, 'We really appreciated their patience and their willingness to share their own ideas.' This positive feedback reflects a strong appreciation for the company's approach to project management and client interaction, contributing to a successful engagement.-
Naming for Nail Care & Spa Package Company
5.0 Aug 22, 2018They worked as part of our internal team. We really appreciated their patience and their willingness to share their own ideas.
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69 of 73 Branding reviews are 5 stars4 new reviews for Branding in past 6 months$10,000 – $49,000 avg. project costRead 73 ReviewsBranding PROJECT HIGHLIGHT
Naming for Jewelry Co
5.0 — River + Wolf provided naming services for a jewelry company. The team devised name propositions based on the client's brief and iterated on the suggestions based on the client's feedback. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Client feedback regarding River + Wolf highlights a consistent sentiment of excellent value for money. Clients frequently noted the agency's ability to deliver high-quality names and branding solutions at competitive prices. For instance, one client appreciated the 'good value for cost' and another mentioned the 'incredible level of care' provided, which justified their investment. Overall, clients felt that River + Wolf's expertise and thorough processes significantly contributed to achieving their branding goals, making their services worth the investment.Was this helpful?
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
85% Branding15% LogoFocus Areas
100% NamingSee all 116 projectsCatchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.
Reviews mention Passionate about their work
Clients consistently highlight Catchword's passion for naming and branding, noting their deep immersion in client culture and needs. One CEO remarked on the team's ability to reflect their company's identity, stating, "our team is passionately invested" in the outcomes. A Vice President praised their enthusiasm and energy in every meeting, which made the process enjoyable. Overall, feedback indicates a strong sentiment of appreciation for Catchword's dedication and expertise, making them a preferred partner in naming projects.-
Rebranding Program for Educational Book & Toy Publisher
5.0 Jan 27, 2023Two things really stand out for me. First is the way they immersed themselves in and became passionate advocates for our business. From their upfront research and thoughtful (and thought-provoking!) interviews to their strategy recommendations and creative names and designs, they demonstrated tremendous experience and expertise.
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Multi-Product Naming for Diagnostics Company
5.0 Jun 6, 2022They did a wonderful job of explaining the thinking behind the names they presented to us, and it was here that their passion for what they do really shone through as well, and it was clear that they love what they do. We also very much appreciated how they were able to bring some fun and levity to every meeting.
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Product Naming for Professional Services Network
5.0 Mar 21, 2022Their passion for naming is unparalleled. Catchword always over-delivers, and often send hundreds of names simply because they love to name. It's refreshing to work with them.
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Naming for Market Research Firm
5.0 Mar 2, 2021Aside from their extensive process that melds science and creativity, their people are just incredible to work with. They are passionate and bright, but also fun and kind. It makes working with them so easy.
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Naming Product Offerings for Corning
5.0 Jun 4, 2015The Catchword team members that I have worked with are truly experts in the field of naming and have a passion for linguistics, naming, and marketing that is evidenced by every interaction I have with them. They truly love what they do.
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21 of 23 Naming reviews are 5 stars$10,000 – $49,000 avg. project costNaming Experience
Catchword has received overwhelmingly positive feedback for its naming services, with 90% of reviews highlighting their creativity and strategic approach. Clients appreciated the extensive name options provided, often exceeding 600 names, and the thorough vetting process, including trademark evaluations. Notably, 85% of reviewers mentioned the effectiveness of Catchword's project management, citing timely delivery and excellent communication. Overall, clients feel Catchword's expertise significantly impacts their branding success, creating memorable and fitting names that resonate with target audiences.
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111 of 114 Branding reviews are 5 stars1 new review for Branding in past 6 months$10,000 – $49,000 avg. project costRead 114 ReviewsBranding PROJECT HIGHLIGHT
Branding Identity Solutions for Private Equity Firm
5.0 — Catchword developed a brand name and identity for a private equity firm. The team was responsible for conceptualizing the brand's logo and name and overhauling the client's design portfolio. Read moreWas this helpful?
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UndisclosedUndisclosed2 - 9Serves United StatesServices provided
100% BrandingFocus Areas
85% Naming15% Brand strategySee all 24 projectsThe Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.
Reviews mention Accessible
Clients have consistently praised The Naming Group (TNG) for their accessibility and responsiveness throughout projects. One client noted the 'quick, professional, and very effective' communication, which was crucial given the expedited timelines. Additionally, clients appreciated TNG's ability to accommodate shifting strategies, ensuring continuous alignment and support. Overall, the sentiment reflects a strong endorsement of TNG's accessibility, highlighting their role as a valuable partner in navigating complex branding challenges.-
Naming Consultation for Computer Manufacturer
5.0 Nov 24, 2020The workflow, communication, and accessibility between HP and TNG/HoW was quick, professional, and very effective. This was key as the projects were on an expedited timeline and needed instant turnaround for feedback, updates to name candidates, and decisions.
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4 of 4 reviews are 5 stars4 new reviews for Branding services$50,000 – $199,999 avg. project costRead 4 Recent ReviewsReviewed 4 times in the past 6 months
In the last six months, clients have expressed high satisfaction with The Naming Group's structured and strategic approach to naming projects. One client highlighted the successful alignment of their leadership team on a new name, while another praised the creation of a comprehensive naming architecture that improved internal processes. Clients noted the team's responsiveness and ability to facilitate complex decision-making, with one remarking on the emotional impact of the names developed. Overall, sentiment is overwhelmingly positive, with no significant areas for improvement identified.Was this helpful?
22 of 22 Branding reviews are 5 stars4 new reviews for Branding in past 6 months$50,000 – $199,999 avg. project costRead 22 ReviewsBranding PROJECT HIGHLIGHT
Branding Services for Food-Tech Company
5.0 — Just before product launch, The Naming Group was hired to come up with a name for a sugar substitute. They considered brand strategy and trademark screening before undergoing a systematic naming Read moreWas this helpful?
Industry Experience
The Naming Group has demonstrated expertise in various industries, including Information Technology, Beauty, Agriculture, and Food & Beverage. Feedback highlights their strengths in creating strategic naming frameworks, fostering collaboration among stakeholders, and delivering tailored naming solutions that resonate with target audiences. Overall sentiment across industries is positive, emphasizing their analytical approach and ability to align creative outputs with client objectives, making them a suitable partner for organizations seeking impactful branding and naming strategies.
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Beauty Information technology Consulting Agriculture Healthcare Engineering Real estate Research Arts, entertainment & music IT Services Advertising & marketing Food & Beverages Chemicals & Biotechnology Software Media Other industries Food & BeverageWas this helpful?
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UndisclosedUndisclosed2 - 9Cedar Rapids, IA
Services provided
100% BrandingFocus Areas
20% Naming40% Brand messaging20% Brand strategy +120% Product brandingCreative Gene is a small branding agency based in Cedar Rapids, Iowa. Their services include Branding.
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UndisclosedUndisclosed2 - 9Huntsville, AL
Services provided
20% Branding15% Graphic Design15% Print Design +415% Web Design15% Web Development10% Corporate Photography10% Video ProductionFocus Areas
100% NamingRed Brick Strategies, Inc. (HSV), a branding firm, is based in Huntsville, Alabama. The team focuses on Branding and Graphic Design.
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$25,000+$200 - $300 / hr2 - 9Del Mar, CA
Services provided
80% Branding15% Web Design5% LogoFocus Areas
20% Naming30% Brand messaging20% Brand strategy +220% Corporate identity10% Product brandingSee all 3 projectsLa Jolla Design Group - Out of Business was a branding and design company focused on corporate identity, brand development, and brand strategy. The feedback highlights their expertise in transforming client ideas into concise and modern brand identities. Their approach, described as "true wordsmiths," received 100% positive feedback, emphasizing the team's dedication to quality and congruency in their deliverables.
1 of 1 Branding reviews are 5 stars$10,000 – $49,000 avg. project costRead 1 ReviewBranding PROJECT HIGHLIGHT
Branding and Web Design for Consulting Firm
5.0 — After a discovery call, La Jolla Design Group developed a messaging strategy that included a tagline and key marketing notes that reflect the brand. They’re now working on a website, also creating Read moreWas this helpful?
Industry Experience
La Jolla Design Group has garnered positive feedback across various industries, including Consulting, Manufacturing, and Other Services. Clients noted their expertise in branding, website design, and user experience, emphasizing their strong communication and dedication to understanding business objectives. In Consulting, they excelled in creating impactful branding strategies, while in Manufacturing, they significantly improved lead generation through effective e-commerce solutions. Overall, their commitment to client success and collaborative approach positions them as a valuable partner in these sectors.
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Other Industry Consulting ManufacturingWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients generally perceive La Jolla Design Group as providing strong value for money, with one client noting their transparency regarding budget constraints and effective communication. Another emphasized the company's expertise and ethics, highlighting a significant return on investment after implementing their recommendations. Overall, the sentiment is positive, with clients appreciating the dedication and quality of work delivered, although some suggested potential improvements in project management and phase structuring.Was this helpful?
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UndisclosedUndisclosed2 - 9Blaine, MN
Services provided
20% Branding20% Email Marketing20% Graphic Design +220% Social Media Marketing20% Web DesignFocus Areas
100% NamingQuist Marketing, a branding agency, provide Branding and Email Marketing. They were founded in 2001.
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UndisclosedUndisclosed2 - 9Dayton, OH
Services provided
100% BrandingFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingHeadquartered in Dayton, Ohio, Green Nature Marketing is a small branding agency. Their services include Branding.
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UndisclosedUndisclosed2 - 9Alexandria, VA
Services provided
70% Branding20% Media Planning & Buying10% LogoFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingFORGE Branding is a branding agency. The Alexandria, Virginia-based company focuses on Branding and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Chicago, IL
Services provided
100% BrandingFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product branding529 Management LLC is a branding agency. Established in 2017, the team focuses on Branding.
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UndisclosedUndisclosed2 - 9Chicago, IL
Services provided
20% Branding40% Graphic Design20% Content Marketing +120% Print DesignFocus Areas
100% NamingMake & Co. Is a graphic design agency launched in 2011. The agency specializes in Graphic Design and Branding.
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$1,000+$100 - $149 / hrFreelancerChicago, IL
Services provided
10% Branding20% Graphic Design20% Web Design +715% E-Commerce Development10% Logo5% Email Marketing5% Print Design5% Search Engine Optimization5% Social Media Marketing5% Video ProductionFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingBased in Chicago, Illinois and , Lux Productions is a graphic design company. They offer Graphic Design and Web Design and were founded in 1999.
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$1,000+$100 - $149 / hr2 - 9Hightstown, NJ
Services provided
10% Branding20% Content Marketing10% Digital Strategy +610% Email Marketing10% Graphic Design10% Marketing Strategy10% Pay Per Click10% Public Relations10% Social Media MarketingFocus Areas
15% Naming30% Brand messaging30% Corporate identity +215% Brand strategy10% Product brandingAlchemy Media is a Content Marketing company. They provide Content Marketing and Branding and were founded in 2016.
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$1,000+Undisclosed2 - 9Tulsa, OK
Services provided
13% Branding15% Digital Strategy12% Broadcast Video +512% Pay Per Click12% Search Engine Optimization12% Social Media Marketing12% Video Production12% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingRoca media is a Digital Strategy company launched in 2020. The firm offers Digital Strategy and Branding, and is small.
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Undisclosed$150 - $199 / hr2 - 9San Diego, CA
Services provided
15% Branding15% Advertising15% Content Marketing +515% Digital Strategy15% Marketing Strategy10% Print Design10% Web Design5% Email MarketingFocus Areas
10% Naming25% Brand messaging25% Brand strategy +225% Corporate identity15% Product brandingBased in San Diego, California, iQe is an Advertising company. The team focuses on Advertising and Branding.
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$1,000+Undisclosed2 - 9White Plains, NY
Services provided
10% Branding25% Graphic Design10% Logo +810% Other Application Development10% UX/UI Design10% Web Design5% E-Commerce Development5% Email Marketing5% Packaging Design5% Product Design5% Social Media MarketingFocus Areas
15% Naming35% Brand messaging25% Corporate identity +220% Product branding5% Brand strategyKRISDODA is a White Plains, New York-based graphic design company. They focus on Graphic Design and Branding and were founded in 2018.
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Undisclosed$50 - $99 / hr2 - 9Knightdale, NC
Services provided
15% Branding40% Advertising25% Social Media Marketing +210% Market Research10% Marketing StrategyFocus Areas
10% Naming45% Brand messaging25% Brand strategy +210% Corporate identity10% Product brandingLaunched in 2022, Ads Cause Sensation is a small Advertising company based in Knightdale, North Carolina. Their team offers Advertising and Social Media Marketing.
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$1,000+$200 - $300 / hr2 - 9East Lyme, CT
Services provided
10% Branding50% Pay Per Click15% Marketing Strategy +310% Conversion Optimization10% Market Research5% Search Engine OptimizationFocus Areas
10% Naming50% Brand strategy20% Product branding +210% Brand messaging10% Corporate identityPay per click agency Blitz Networks Agency was founded in 2003. The agency focuses on Pay Per Click and Marketing Strategy, and is small.
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$1,000+$100 - $149 / hr2 - 9Athens, GA
Services provided
10% Branding20% Advertising20% Pay Per Click +420% Search Engine Optimization10% Digital Strategy10% Marketing Strategy10% Media Planning & BuyingFocus Areas
10% Naming50% Brand messaging15% Brand strategy +215% Corporate identity10% Product brandingLocal Eye Media is an Advertising company headquartered in Athens, Georgia. Established in 2016, the team focuses on Advertising and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Canton, OH
Services provided
10% Branding35% Web Design20% Social Media Marketing +510% Print Design10% Search Engine Optimization7% Logo5% Graphic Design3% Email MarketingFocus Areas
10% Naming25% Brand messaging25% Corporate identity +220% Brand strategy20% Product brandingStandOut Design & Marketing is a web design agency. The Canton, Ohio-based firm was founded in 2015. Their team provides Web Design and Social Media Marketing.
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$5,000+$150 - $199 / hr2 - 9Fresno, CA
Services provided
10% Branding20% Digital Strategy20% Marketing Strategy +615% Web Design10% Business Consulting10% Social Media Marketing5% Content Marketing5% Search Engine Optimization5% Video ProductionFocus Areas
10% Naming40% Corporate identity20% Brand messaging +220% Brand strategy10% Product brandingNUCONET.com, a Digital Strategy company, was founded in 2010. In Fresno, California and Villanueva de la Serena, Spain, the team offers Digital Strategy and Marketing Strategy.
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$1,000+$150 - $199 / hr2 - 9New York, NY
Services provided
10% Branding20% Digital Strategy15% Marketing Strategy +910% Business Consulting10% Search Engine Optimization5% AI Development5% Custom Software Development5% Email Marketing5% Pay Per Click5% Social Media Marketing5% Web Design5% Web DevelopmentFocus Areas
10% Naming40% Brand strategy20% Brand messaging +220% Corporate identity10% Product brandingTIBINT is a small Digital Strategy company launched in 2016. Their services include Digital Strategy and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Jersey City, NJ
Services provided
10% Branding10% Email Marketing10% Event Marketing +710% Graphic Design10% Logo10% Market Research10% Marketing Strategy10% Print Design10% Social Media Marketing10% Web DesignFocus Areas
10% Naming30% Brand strategy20% Brand messaging +220% Corporate identity20% Product brandingSmall branding firm In Creative Company, is in Jersey City, New Jersey. The team focuses on Branding and Email Marketing.
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$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
Services provided
10% Branding10% Digital Strategy10% Graphic Design +1210% Marketing Strategy10% Public Relations5% Content Marketing5% Ecommerce Marketing5% Email Marketing5% Event Marketing5% Logo5% Market Research5% Media Planning & Buying5% Packaging Design5% Print Design5% Social Media MarketingFocus Areas
10% Naming45% Brand messaging25% Brand strategy +210% Corporate identity10% Product brandingTake One Daily Media is a branding company. The team specializes in Branding and Public Relations, and the firm is headquartered in Los Angeles, California.
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$1,000+$100 - $149 / hr2 - 9Ketchikan, AK
Services provided
10% Branding30% Web Design20% Graphic Design +415% Logo10% Pay Per Click10% Search Engine Optimization5% AdvertisingFocus Areas
10% Naming35% Corporate identity25% Brand strategy +220% Product branding10% Brand messagingBold Marketing & Design is a web design company established in 2019. The team focuses on Web Design and Graphic Design and is headquartered in Ketchikan, Alaska.
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$25,000+$200 - $300 / hr2 - 9Los Angeles, CA
Services provided
10% Branding35% Marketing Strategy30% Market Research +310% Corporate Training & Coaching10% Product Design5% Generative AIFocus Areas
10% Naming45% Brand messaging35% Brand strategy +25% Corporate identity5% Product brandingSmall Marketing Strategy company RedSky Strategy, is in New York, New York and Los Angeles, California. Their services include Marketing Strategy and Market Research.
Read moreSee All Locations (2)Los Angeles, CA
1725 Grafton Street
Los Angeles, CA 900262 - 5
3109093484
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UndisclosedUndisclosed10 - 49Boise, ID
Services provided
50% Branding20% Graphic Design15% Marketing Strategy +115% Print DesignFocus Areas
25% Naming25% Brand messaging25% Brand strategy +125% Product brandingLumen Creative is a branding agency. Headquartered in Boise, Idaho, the agency was launched in 1987. Their team focuses on Branding and Graphic Design.
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$1,000+$50 - $99 / hr10 - 49Austin, TX
Services provided
12% Branding25% Search Engine Optimization25% Web Design +315% Web Development12% Logo11% Mobile App DevelopmentFocus Areas
15% Naming30% Brand strategy25% Corporate identity +220% Brand messaging10% Product brandingCubicyte is a web design company. Launched in 2024, the agency is based in Austin, Texas. Their services include Web Design and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Dublin, CA
Services provided
10% Branding30% Web Design10% Digital Strategy +710% Logo10% Social Media Marketing10% UX/UI Design5% Content Marketing5% Public Relations5% Search Engine Optimization5% Video ProductionFocus Areas
10% Naming30% Brand strategy30% Corporate identity +220% Product branding10% Brand messagingWeb design agency Yaadvi Brand Creators Inc. Was established in 2020. The team provides Web Design and Branding and is headquartered in Dublin, California.
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$5,000+$100 - $149 / hr10 - 49Pompano Beach, FL
Services provided
10% Branding13% Social Media Marketing12% Ecommerce Marketing +811% Low/No Code Development11% Product Design10% UX/UI Design10% Web Design8% Packaging Design7% Email Marketing5% Content Marketing3% Commercial FinancingFocus Areas
10% Naming30% Corporate identity25% Brand messaging +220% Brand strategy15% Product brandingUser experience company Onset Studio was launched in 2012. The company offers UX/UI Design and Web Design.
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$5,000+$25 - $49 / hr10 - 49Los Angeles, CA
Services provided
70% Branding30% Packaging DesignFocus Areas
10% Naming30% Brand strategy20% Brand messaging +220% Corporate identity20% Product brandingSee all 21 projectsThe Turtle Story is a branding and design agency known for its expertise in brand identity development, logo design, and corporate branding. The agency consistently receives positive feedback, with themes of creativity, professionalism, and excellent communication noted by 100% of reviewers. Many clients highlight their ability to translate complex brand concepts into compelling visual identities, with over 80% noting their unique and empathetic approach.
Industry Experience
The Turtle Story has garnered positive feedback across multiple industries, including Home Services, Retail, Design, Non-profit, Beauty & Cosmetics, and Financial Services. Clients commend their expertise in branding, design, and marketing collateral, with particular strengths in delivering projects on time and adapting to client needs. Notable successes include effective exhibition designs in Retail and impactful branding for Beauty products. Overall sentiment reflects strong satisfaction, suggesting a good fit for projects requiring creative branding and design solutions.
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Home Services Retail Design Non-profit Beauty & Cosmetics Consulting Financial services Consumer ProductsWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praise The Turtle Story for providing excellent value for money and delivering high-quality services within budget. Feedback highlights their responsiveness and ability to meet tight deadlines, with one client noting, "They provided more than what was asked for" and another stating, "The final outcome was great and delivered within budget." Overall sentiment reflects satisfaction with the cost-effectiveness of their offerings, with multiple clients emphasizing the alignment of service quality with pricing.Was this helpful?
More responsive than most other service providers
Get in TouchThe Turtle Story is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
See All Locations (2)Los Angeles, CA
22165 West Teri Court
Los Angeles, CA 913042 - 5
+18184513316
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$1,000+$150 - $199 / hr2 - 9San Francisco, CA
Services provided
20% Branding20% Social Media Marketing15% Market Research +415% Marketing Strategy10% Business Consulting10% Email Marketing10% Financial ConsultingFocus Areas
10% Naming30% Brand messaging30% Brand strategy +220% Product branding10% Corporate identityMosaic Black is a branding agency. Headquartered in San Francisco, California, their team focuses on Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Ashland, OH
Services provided
20% Branding20% Marketing Strategy15% Business Consulting +315% Content Marketing15% Digital Strategy15% Social Media MarketingFocus Areas
10% Naming25% Brand strategy25% Product branding +220% Brand messaging20% Corporate identityBranding firm CAG Marketing was established in 2022. Based in Ashland, Ohio, the team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Cheyenne, WY
Services provided
10% Branding40% Social Media Marketing10% Business Consulting +510% Content Marketing10% Digital Strategy10% Marketing Strategy5% Affiliate Marketing5% Ecommerce MarketingFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingBlueHUT MEDIA, a social media marketing company, is based in Cheyenne, Wyoming. They focus on Social Media Marketing and Branding and were launched in 2020.
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$5,000+$100 - $149 / hr2 - 9Phoenix, AZ
Services provided
10% Branding70% Video Production10% Corporate Photography +25% Advertising5% Audio ProductionFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingW HOUSE FILMS LLC is a small video production agency. Established in 2021, the team focuses on Video Production and Branding.
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$1,000+$100 - $149 / hr2 - 9Schaumburg, IL
Services provided
10% Branding10% Digital Strategy10% E-Commerce Development +710% Logo10% Other Design10% Print Design10% Product Design10% Search Engine Optimization10% Social Media Marketing10% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingSnapcreativ is a branding firm. Their team is headquartered in Schaumburg, Illinois. The agency offers Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Loon Lake, WA
Services provided
20% Branding50% Business Consulting20% Marketing Strategy +110% Financial ConsultingFocus Areas
10% Naming50% Brand strategy15% Brand messaging +215% Product branding10% Corporate identityBusiness Consulting company White Pine Business Solutions, LLC was established in 2023. The company specializes in Business Consulting and Branding, and is small.
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$1,000+$150 - $199 / hr2 - 9Davie, FL
Services provided
10% Branding20% Web Design20% Web Development +615% Graphic Design10% E-Commerce Development10% Social Media Marketing5% Advertising5% Content Marketing5% Packaging DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingWeb design company Excalibur Marketing is in Davie, Florida. Their services include Web Design and Web Development.
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$1,000+$100 - $149 / hr2 - 9Middlebury, IN
Services provided
10% Branding10% Conversion Optimization10% Digital Strategy +710% Email Marketing10% IT Staff Augmentation10% Pay Per Click10% Search Engine Optimization10% UX/UI Design10% Web Design10% Web DevelopmentFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingSmall branding firm Dowden Consulting LLC, is headquartered in Middlebury, Indiana. The team provides Branding and Digital Strategy.
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$5,000+$50 - $99 / hr2 - 9St. Petersburg, FL
Services provided
15% Branding50% Video Production15% Marketing Strategy +210% Broadcast Video10% Corporate PhotographyFocus Areas
15% Naming35% Product branding25% Corporate identity +215% Brand strategy10% Brand messagingEmpire Pictures is a video production company. Launched in 2020, the agency is based in St. Petersburg, Florida and Atlanta, Georgia. Their services include Video Production and Branding.
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$5,000+$50 - $99 / hr2 - 9Plano, TX
Services provided
10% Branding10% Conversion Optimization10% Digital Strategy +710% E-Commerce Development10% Logo10% Mobile App Development10% Pay Per Click10% Search Engine Optimization10% Web Design10% Web DevelopmentFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingBold Online Solutions is a branding company. Established in 2022, the team focuses on Branding and Digital Strategy. The agency is in Plano, Texas.
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$1,000+$150 - $199 / hr2 - 9Henderson, NV
Services provided
10% Branding10% Graphic Design10% Logo +1310% Web Design5% Advertising5% Digital Strategy5% Direct Marketing5% Marketing Strategy5% Media Planning & Buying5% Out of Home Design5% Packaging Design5% Print Design5% Product Design5% Product Marketing5% Social Media Marketing5% Web DevelopmentFocus Areas
20% Naming25% Corporate identity20% Brand strategy +220% Product branding15% Brand messagingOFF THE HOUSE is a branding agency founded in 2024. The small team specializes in Branding and Web Design.
Read more -
$5,000+Undisclosed2 - 9Hialeah, FL
Services provided
20% Branding40% Content Marketing15% Digital Strategy +215% Marketing Strategy10% Social Media MarketingFocus Areas
10% Naming35% Brand messaging35% Brand strategy +210% Corporate identity10% Product brandingCipion Marketing is a small Content Marketing company established in 2022. Their services include Content Marketing and Branding.
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Undisclosed< $25 / hr2 - 9Houston, TX
Services provided
15% Branding20% Social Media Marketing15% Content Marketing +415% Email Marketing15% Search Engine Optimization10% Content Writing Services10% Digital StrategyFocus Areas
15% Naming35% Brand strategy30% Brand messaging +210% Corporate identity10% Product brandingCreative Connect is a social media marketing company. In Dhaka, Bangladesh and Astoria, New York, their small team focuses on Social Media Marketing and Branding. The company was founded in 2024.
Read moreSee All Locations (3)Houston, TX
Fulton Street
Houston, TX 770091
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$5,000+$50 - $99 / hr2 - 9Austin, TX
Services provided
10% Branding50% UX/UI Design20% Product Design +120% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingSee all 1 projectsDesign Subscriptions For Everyone Web & Mobile App Design Website Design (including landing pages) UI/UX Design Logo & Branding Social Media Graphics Presentations & Pitch
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UndisclosedUndisclosed2 - 9Sarasota, FL
Services provided
10% Branding10% Content Marketing10% Digital Strategy +710% Email Marketing10% Graphic Design10% Logo10% Marketing Strategy10% Product Marketing10% Social Media Marketing10% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingEgo Co. Is a branding agency. The small Sarasota, Florida-based team provides Branding and Marketing Strategy. The firm was established in 2026.
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UndisclosedUndisclosed10 - 49Warrenton, VA
Services provided
20% Branding30% Graphic Design10% Advertising +410% Packaging Design10% Print Design10% Web Design10% Web DevelopmentFocus Areas
30% Naming35% Brand messaging35% Brand strategySee all 1 projectsAllen Wayne Design Studio is a branding and marketing agency specializing in corporate identity and brand strategy. The company receives consistently positive feedback, with reviewers praising their project management and value for cost. Notably, 100% of reviewers express satisfaction with their interactions, highlighting the personable approach of company president Robert Pace.
1 of 1 Branding reviews are 5 starsLess than $10,000 avg. project costRead 1 ReviewBranding PROJECT HIGHLIGHT
Digital Strategy for Video Memoir Platform
5.0 — Allen Wayne Design Studio provided digital marketing services for a video memoir platform. They revamped the client's launch strategy. Read moreWas this helpful?
Industry Experience
Allen Wayne Design Studio has demonstrated expertise primarily in the media industry, where they have successfully assisted clients in enhancing sales and marketing strategies and website optimization. Feedback indicates a strong culture fit and high client satisfaction regarding project management, with a focus on delivering valuable insights and support. Overall, the sentiment from clients in this sector reflects confidence in achieving positive outcomes through their guidance, making them a suitable choice for similar media-related projects.
Read All ReviewsSelect Industry to see insights
MediaWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently regard Allen Wayne Design Studio as offering good value for money, noting high-quality service at a reasonable cost. One client highlighted their selection of the studio due to 'good value for cost,' while another emphasized satisfaction with project management and responsiveness. Overall sentiment reflects confidence in the studio's ability to deliver effective solutions, with clients feeling assured in their investment and the potential for positive outcomes.Was this helpful?
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$5,000+$100 - $149 / hr2 - 9Miami, FL
Services provided
35% Branding35% Public Relations30% Marketing StrategyFocus Areas
50% Naming50% Brand strategyAifos Agency, a branding agency, is headquartered in Miami, Florida. They provide Branding and Public Relations and were founded in 2010.
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$10,000+$50 - $99 / hr10 - 49College Station, TX
Services provided
20% Branding20% Social Media Marketing20% Web Design +315% Advertising15% Content Marketing10% CRM Consulting and SIFocus Areas
25% Naming40% Corporate identity25% Brand strategy +110% Brand messagingSee all 2 projectsAltorise // Marketing and Design Agency specializes in brand strategy, marketing, and visual identity design. The company received overwhelmingly positive feedback, with 100% of reviewers praising their innovative approach and technical expertise. A key highlight is their significant impact on brand growth, with a 200% increase in social media engagement and a 700% reduction in cost per lead.
1 of 1 Branding reviews are 5 stars$200,000 – $999,999 avg. project costRead 1 ReviewBranding PROJECT HIGHLIGHT
Digital, Email Marketing, Web Dev & Design for Nonprofit Org
5.0 — Altorise // Creative and Design Agency provides digital marketing services for a nonprofit organization. The team has also assisted the client with email marketing and developed and designed Read moreWas this helpful?
Industry Experience
Altorise // Marketing and Design Agency has demonstrated strong expertise in the Information Technology and Non-Profit sectors. In IT, they effectively enhanced brand positioning through social media campaigns, resulting in increased website traffic. In the Non-Profit sector, Altorise drove significant improvements in applicant quality and engagement, showcasing their capacity for brand growth and innovative marketing strategies. Overall, they are well-regarded for their hands-on approach, timely deliverables, and alignment with client values.
Read All ReviewsSelect Industry to see insights
Information technology Non-profitWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight Altorise's exceptional value for money, noting that their pricing aligns well with budgets while delivering high-quality results. One client emphasized the 'good value for cost' and the significant improvements achieved, including a 700% reduction in cost per lead. Another client praised the agency for exceeding expectations and fitting their budget, reinforcing the sentiment that Altorise offers excellent service relative to its pricing.Was this helpful?
See All Locations (2)College Station, TX
502 Southwest Parkway
College Station, TX 778402 - 5
+1 310 299 2779
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$5,000+$150 - $199 / hr250 - 999Chicago, IL
Services provided
20% Branding20% Advertising20% Market Research +220% Marketing Strategy20% Packaging DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingArc Worldwide is an Advertising company founded in 2004. The team offers Advertising and Branding and is in Chicago, Illinois.
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UndisclosedUndisclosed250 - 999Indianapolis, IN
Services provided
20% Branding20% Marketing Strategy15% Advertising +415% Email Marketing10% Pay Per Click10% Search Engine Optimization10% Social Media MarketingFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingStarMedia, A Gannett Company is a branding agency established in 1903. The midsize team offers Branding and Marketing Strategy.
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$100,000+$150 - $199 / hr1,000 - 9,999Culver City, CA
Services provided
20% Branding20% Marketing Strategy15% Advertising +415% Digital Strategy10% Content Marketing10% Web Design10% Web DevelopmentFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingSee all 1 projectsSid Lee is a marketing agency specializing in email marketing, optimization, and A/B testing services. Overall, the feedback is positive, with clients praising their fast communication and effective collaboration. While they have achieved significant improvements in conversion and sales, some minor issues with ad copy accuracy were noted.
Industry Experience
Sid Lee has garnered positive feedback particularly in the manufacturing industry, where they excelled in email marketing campaigns, resulting in improved conversion rates and sales. Clients note their strong communication and collaborative workflow as key strengths. Although minor errors in ad copy were mentioned, the overall sentiment reflects satisfaction with their expertise and effectiveness in driving results. Potential clients in manufacturing can expect impactful outcomes from their services.
Read All ReviewsSelect Industry to see insights
ManufacturingWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients have generally expressed satisfaction with Sid Lee's cost and value for money, noting effective collaboration and swift communication. One client highlighted significant improvements in conversion rates and sales, indicating a good return on investment. However, some feedback pointed to minor issues, such as mistakes in ad copies, suggesting potential areas for enhancement. Overall, clients perceive Sid Lee as delivering solid value relative to their pricing.Was this helpful?
Culver City, CA
3585 Hayden Ave
Culver City, CA 9023231 - 40
212.257.4743
See All Locations (8)Culver City, CA
9046 Lindblade Street Culver City,
Culver City, CA 9023250 - 75
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$1,000+$50 - $99 / hr2 - 9Grand Island, NE
Services provided
10% Branding10% Content Marketing10% Corporate Photography +710% E-Commerce Development10% Graphic Design10% Packaging Design10% Print Design10% Video Production10% Web Design10% Web DevelopmentFocus Areas
10% Naming35% Brand strategy20% Brand messaging +220% Product branding15% Corporate identityFostersloft Creative is a branding company founded in 2007. The team provides Branding and Content Marketing and is headquartered in Grand Island, Nebraska and Grand Island, Nebraska.
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Ability to Deliver considers three criteria:
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.1/40.018/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
38.5/40.019.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding10% Naming20% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding10% Naming50% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
A full-service naming agency typically offers services encompassing:
- Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
- Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
- Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
- Trademark prescreening — initial searches to identify clear conflicts before legal review
- Domain and digital availability — confirming the name can actually live online
- Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist
The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.
Based on Clutch pricing data, clients can expect rates to go:
- Tactical product or feature naming: $5,000 – $25,000
- Full company or brand naming engagement: $25,000 – $100,000
- Strategic naming with positioning work attached: $75,000 – $250,000+
- Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+
Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.
According to data we’ve gathered through different client reviews and case studies, typical timelines go for:
- Tactical product naming: 3–6 weeks
- Full company or brand naming: 6–12 weeks
- Naming with strategy work attached: 10–16 weeks
The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.
Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:
- Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
- Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
- Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.
Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.
- No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
- Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
- No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
- Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
- Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.
Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.
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