Top Naming Companies in the United States
Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.
U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:
• Naming Companies in Los Angeles
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
$10,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.
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UndisclosedUndisclosed2 - 9Brooklyn, NY
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Oak Studios, LLC, a small branding company, is located in Brooklyn, New York. Their services include Branding and Product Design.
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$1,000+$50 - $99 / hr10 - 49Atlanta, GA
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Gobii One is a web design company. Launched in 2022, their team focuses on Web Design and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Severn, MD
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Results impact llc is a small Severn, Maryland-based social media marketing company. The team provides Social Media Marketing and Branding.
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$5,000+$100 - $149 / hrFreelancerNew York, NY
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Puree Fantastico is a small branding agency launched in 2008. Their team specializes in Branding and Marketing Strategy.
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$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
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Gassman Creative is an Advertising company. The team provides Advertising and Branding and is located in Los Angeles, California.
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$1,000+Undisclosed10 - 49Grayslake, IL
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See all 2 projectsThe Design Firm (TDF) is a branding and marketing company specializing in logo design, corporate identity, and brand development. Notably, 100% of reviewers praise TDF for their professionalism and responsiveness, with clients highlighting their ability to create visually impressive branding and websites that align with the client's vision.
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$1,000+$100 - $149 / hr2 - 9Brooklyn, NY
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True Storie, LLC is an Email Marketing company established in 2021. The company offers Email Marketing and Branding.
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$25,000+$200 - $300 / hr2 - 9Austin, TX
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Established in 2022, Nova Design is a Product Design company. The team offers Product Design and Branding.
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$5,000+$50 - $99 / hr2 - 9Detroit, MI
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Idea39 is a graphic design company. Headquartered in Detroit, Michigan, the team provides Graphic Design and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Aurora, IL
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Emanu Agency , a web design agency, was established in 2022. The team provides Web Design and Branding.
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$1,000+$50 - $99 / hr2 - 9Parker, CO
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Marketing Strategy company Island Pond Marketing Group, LLC provides Marketing Strategy and Social Media Marketing. They were established in 2009.
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$1,000+$50 - $99 / hr2 - 9New York, NY
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Magic Marketing Consulting, a Marketing Strategy company, was launched in 2023. The team provides Marketing Strategy and Branding and is located in New York, New York.
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UndisclosedUndisclosed10 - 49Des Moines, IA
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In Des Moines, Iowa, J. Sayles Design Company is a branding company. They specialize in Branding and Logo.
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UndisclosedUndisclosed10 - 49Richmond, VA
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Bergman Group is a Richmond, Virginia-based Advertising company. They provide Advertising and Branding.
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UndisclosedUndisclosed10 - 49Roanoke, VA
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Access Advertising & Public Relations is an Advertising company. Founded in 1996, the team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Norfolk, VA
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Brite Brand Illumination is a Marketing Strategy company. They were founded in 2004, and their services include Marketing Strategy and Branding.
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UndisclosedUndisclosed10 - 49Washington, DC
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Bendure Communications Inc, a public relations firm, is based in Washington, District of Columbia and Middleburg, Virginia. Their services include Public Relations and Branding.
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$1,000+$100 - $149 / hr2 - 9San Diego, CA
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Redideo Studio - Creative Agency San Diego, a branding agency, is headquartered in San Diego, California. They specialize in Branding and Video Production.
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$5,000+$50 - $99 / hr2 - 9Boston, MA
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Founded in 2002, Pinkergreen is a branding firm. Their services include Branding and Advertising.
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UndisclosedUndisclosed2 - 9Louisville, KY
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Lemonade PR is a Louisville, Kentucky-based public relations company. Launched in 2017, the team focuses on Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Colorado Springs, CO
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Fixer Design, a small branding company and graphic design agency, is in Colorado Springs, Colorado. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Boston, MA
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Clapp Design is a branding firm launched in 2008. The company offers Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Milwaukee, WI
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Established in 1995, Retailworks, Inc. Is a branding firm and Interior Design company. The agency focuses on Branding and Interior Design.
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UndisclosedUndisclosed2 - 9Billings, MT
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Logotype Promotions is an Advertising and branding company. Founded in 2016, the firm focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Portland, OR
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Suite Ink Design is a branding agency. Established in 2007, their team focuses on Branding and Packaging Design.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Launched in 2013, POOLHOUSE is an Advertising company. The firm offers Advertising and Branding, and is small.
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UndisclosedUndisclosed2 - 9Burlington, VT
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Studio J Creative LLC is a branding agency and web design agency launched in 2005. The team focuses on Branding and Web Design and is in Burlington, Vermont.
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UndisclosedUndisclosed2 - 9Chattanooga, TN
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PixelWatt is a branding company. They are in Chattanooga, Tennessee and have small team. Their team offers Branding and IT managed services.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Stacey Leong Design is a small Honolulu, Hawaii-based branding company and graphic design agency. The team specializes in Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9West Palm Beach, FL
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Citizen Yard is a branding company. They offer Branding and Content Marketing and were founded in 2018.
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UndisclosedUndisclosed2 - 9Lexington, KY
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COOMER is an Advertising and branding firm. They focus on Advertising and Branding and were established in 2019.
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UndisclosedUndisclosed2 - 9Oakland, CA
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Nanda Creative, a small web design agency, is based in Oakland, California. The team specializes in Web Design and Branding.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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Richardson | Danner Golf Course Architects is a branding firm. The Phoenix, Arizona-based company was launched in 1988. Their team offers Branding and Architectural Design.
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UndisclosedUndisclosed2 - 9Birmingham, AL
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Perdue Inc. Is a branding firm and PR company. The small Birmingham, Alabama-based team specializes in Branding and Public Relations. The company was launched in 2010.
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$10,000+$100 - $149 / hr250 - 999New York, NY
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Hearts & Science is a media planning & buying company established in 2016. The team specializes in Media Planning & Buying and Content Marketing.
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UndisclosedUndisclosed250 - 999Arlington, VA
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Fors Marsh Group is an Advertising company. The Arlington, Virginia-based team provides Advertising and Branding.
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UndisclosedUndisclosed250 - 999Santa Rosa, CA
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PBHS is a web design company. Established in 1977, the team offers Web Design and Video Marketing. The firm is in Santa Rosa, California.
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$25,000+$100 - $149 / hr50 - 249Brooklyn, NY
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See all 9 projectsAthlon: Global Brand & Design Studio is a versatile branding agency specializing in brand development, corporate identity, and visual identity design. Across reviews, 100% of clients praise their professionalism, creativity, and strategic guidance, noting an impressive capability in delivering cohesive brand solutions and effective project management. Their commitment to inclusivity and client collaboration is frequently highlighted as a significant strength.
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$5,000+$100 - $149 / hr2 - 9Wilmington, DE
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22 Pixels is a branding company headquartered in Wilmington, Delaware. They provide Branding and Pay Per Click and were launched in 2020.
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$5,000+$150 - $199 / hr2 - 9Chicago, IL
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Established in 2011, PKG, a small branding agency, is headquartered in Chicago, Illinois. Their team focuses on Branding and Packaging Design.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Q7 Marketing and Design, a small Marketing Strategy company, is based in Indianapolis, Indiana. The team provides Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Lexington, KY
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Group CJ is a Marketing Strategy company based in Lexington, Kentucky. The team offers Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9Louisville, KY
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Olio Event Group is an Event Marketing company. The Louisville, Kentucky-based team provides Event Marketing and Branding.
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UndisclosedUndisclosed2 - 9Ames, IA
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Established in 2010, Rippke Design, a small branding agency, is headquartered in Ames, Iowa. Their team focuses on Branding and Web Design.
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UndisclosedUndisclosed2 - 9Fayetteville, AR
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Red Rooster Design, a branding firm, was launched in 2000. The team offers Branding and Graphic Design and is located in Fayetteville, Arkansas.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Located in Honolulu, Hawaii, OrangeRoc is a branding agency. Established in 2006, the team provides Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Launched in 2008, Mix Plate Media is a Marketing Strategy company. The team specializes in Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Kaneohe, HI
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Koa Creatives is a graphic design agency. They are located in Kaneohe, Hawaii and have small team of experts. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Small Logo company Palindrome Creative Co., is based in Richmond, Virginia. Their services include Logo and Branding.
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UndisclosedUndisclosed2 - 9Richmond, VA
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PR company Commonwealth Public Relations was founded in 2009. The firm focuses on Public Relations and Branding, and is small.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.1/40.018/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
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37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
38.5/40.019.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding10% Naming20% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding10% Naming50% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
A full-service naming agency typically offers services encompassing:
- Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
- Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
- Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
- Trademark prescreening — initial searches to identify clear conflicts before legal review
- Domain and digital availability — confirming the name can actually live online
- Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist
The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.
Based on Clutch pricing data, clients can expect rates to go:
- Tactical product or feature naming: $5,000 – $25,000
- Full company or brand naming engagement: $25,000 – $100,000
- Strategic naming with positioning work attached: $75,000 – $250,000+
- Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+
Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.
According to data we’ve gathered through different client reviews and case studies, typical timelines go for:
- Tactical product naming: 3–6 weeks
- Full company or brand naming: 6–12 weeks
- Naming with strategy work attached: 10–16 weeks
The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.
Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:
- Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
- Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
- Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.
Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.
- No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
- Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
- No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
- Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
- Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.
Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.