Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 85 projectsRiver + Wolf is a branding agency offering services such as brand naming, brand strategy, and trademark assistance. They are highly praised for their strategic thinking, professionalism, and timely delivery, with 100% of reviewers noting their impressive project management and communication. Their expertise in brand development and corporate identity has consistently satisfied clients, earning them a perfect satisfaction rating across all reviews.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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UndisclosedUndisclosed10 - 49Fort Worth, TX
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Advertising company PytchBlack is headquartered in Fort Worth, Texas. Established in 2001, the team focuses on Advertising and UX/UI Design.
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UndisclosedUndisclosed10 - 49New York, NY
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Launched in 2000, Red Thread Productions, Inc. - New York is a branding firm and video production company. The team provides Branding and Video Production.
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UndisclosedUndisclosed10 - 49Milwaukee, WI
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Launched in 1940, Omnivore is a branding company. The team provides Branding and Pay Per Click.
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UndisclosedUndisclosed10 - 49Portland, OR
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Thread is a Portland, Oregon-based Content Writing Services company. Launched in 2006, the team focuses on Content Writing Services and Branding.
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UndisclosedUndisclosed10 - 49New York, NY
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Launched in 2008, Applied Design is a branding company. The team offers Branding and Content Marketing.
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Undisclosed$100 - $149 / hr2 - 9Haddon Township, NJ
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Social Vizion Media is a Digital Strategy company based in Haddon Township, New Jersey. The team focuses on Digital Strategy and Graphic Design.
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$10,000+$100 - $149 / hr2 - 9Rochester Hills, MI
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Sidekick, Inc is a web design agency. The team focuses on Web Design and Digital Strategy, and the firm is located in Rochester Hills, Michigan.
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$1,000+$100 - $149 / hr2 - 9Springfield, PA
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The On Fire Group, a web design agency, was founded in 2021. The small team offers Web Design and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Marietta, GA
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AscendPad Agency is a branding agency. Headquartered in Marietta, Georgia, their team focuses on Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Jensen Beach, FL
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Research Biz is a Market Research company. Located in Jensen Beach, Florida, their small team provides Market Research and Marketing Strategy. The company was launched in 2020.
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$1,000+$100 - $149 / hr2 - 9Albuquerque, NM
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Founded in 2020, Ouro Development Group is a small social media marketing company in Albuquerque, New Mexico. Their team provides Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Chicago, IL
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DCoding Labs is a small custom software development company established in 2022. Their services include Custom Software Development and IT strategy consulting.
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$1,000+$100 - $149 / hr2 - 9St. Petersburg, FL
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New Society Media is a social media marketing company. Their small team of employees is headquartered in St. Petersburg, Florida. Their team provides Social Media Marketing and Pay Per Click.
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$1,000+$200 - $300 / hr2 - 9Seattle, WA
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Reflection Marketing is an Advertising company. They offer Advertising and Branding and were established in 2024. The company is based in Seattle, Washington.
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$5,000+$200 - $300 / hr2 - 9Hanover, MA
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CLUTCH Workshop LLC is a small Advertising company. Launched in 2017, the team specializes in Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Charlotte, NC
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Thompson & Co Collective, an Advertising company, provides Advertising and Branding. The firm is headquartered in Charlotte, North Carolina.
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$1,000+< $25 / hr2 - 9Sheridan, WY
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Tes X Services, a pay per click company, was founded in 2021. They specializes in Pay Per Click and Advertising.
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$1,000+$25 - $49 / hr2 - 9Los Angeles, CA
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My Brand Alchemy is a small Los Angeles, California-based web design agency. The team specializes in Web Design and Email Marketing.
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$5,000+$150 - $199 / hr10 - 49Atlanta, GA
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MBM Digital is a Marketing Strategy company. They are located in Atlanta, Georgia, and their services include Marketing Strategy and Search Engine Optimization.
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Undisclosed$100 - $149 / hrFreelancerKansas City, MO
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The Creative Department is a branding company. They are located in Kansas City, Missouri, and their services include Branding and Web Design.
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UndisclosedUndisclosed10 - 49Chicago, IL
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See all 1 projectsBrightfield Group is a data insight agency specializing in market research, particularly within the cannabis industry. Clients praise their professionalism and comprehensive data insights, with 100% positive feedback highlighting their ability to reveal market opportunities and consumer preferences. Their research aids in strategic decision-making, such as product line targeting and branding, demonstrating a thorough understanding of industry dynamics.
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$1,000+$100 - $149 / hr10 - 49New York, NY
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See all 7 projectsiytro creative studio specializes in branding, including brand strategy, brand identity development, and corporate branding. While one review highlighted communication challenges and dissatisfaction with the deliverables, another praised the studio for exceeding expectations with its brand platform and website, which received accolades. The feedback is mixed, with approximately 50% positive, particularly regarding brand strategy and visual identity design.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Falls Agency is a small branding company and Event Management company. They provide Branding and Event Management and were established in 1982.
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UndisclosedUndisclosed2 - 9Syracuse, NY
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Urban Earth Graphics, a branding firm, specializes in Branding and Graphic Design. The company is located in Syracuse, New York.
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UndisclosedUndisclosed2 - 9Brooklyn, NY
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Oak Studios, LLC, a small branding company, is located in Brooklyn, New York. Their services include Branding and Product Design.
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$1,000+$50 - $99 / hr10 - 49Atlanta, GA
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Gobii One is a web design company. Launched in 2022, their team focuses on Web Design and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Severn, MD
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Results impact llc is a small Severn, Maryland-based social media marketing company. The team provides Social Media Marketing and Branding.
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$25,000+$150 - $199 / hr10 - 49San Francisco, CA
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See all 6 projectsDigital Ego is a branding agency that excels in brand identity development, brand strategy, and visual identity design. With 100% positive feedback, clients commend their professionalism, creativity, and attention to detail, particularly in logo design and brand positioning. Customers appreciate their ability to deeply understand visions, resulting in coherent and impactful brand transformations.
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$5,000+$100 - $149 / hrFreelancerNew York, NY
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Puree Fantastico is a small branding agency launched in 2008. Their team specializes in Branding and Marketing Strategy.
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$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
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Gassman Creative is an Advertising company. The team provides Advertising and Branding and is located in Los Angeles, California.
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$1,000+Undisclosed10 - 49Grayslake, IL
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See all 2 projectsThe Design Firm (TDF) is a branding and marketing company specializing in logo design, corporate identity, and brand development. Notably, 100% of reviewers praise TDF for their professionalism and responsiveness, with clients highlighting their ability to create visually impressive branding and websites that align with the client's vision.
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$1,000+$100 - $149 / hr2 - 9Brooklyn, NY
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True Storie, LLC is an Email Marketing company established in 2021. The company offers Email Marketing and Branding.
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$25,000+$200 - $300 / hr2 - 9Austin, TX
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Established in 2022, Nova Design is a Product Design company. The team offers Product Design and Branding.
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$5,000+$50 - $99 / hr2 - 9Detroit, MI
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Idea39 is a graphic design company. Headquartered in Detroit, Michigan, the team provides Graphic Design and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Aurora, IL
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Emanu Agency , a web design agency, was established in 2022. The team provides Web Design and Branding.
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$1,000+$50 - $99 / hr2 - 9Parker, CO
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Marketing Strategy company Island Pond Marketing Group, LLC provides Marketing Strategy and Social Media Marketing. They were established in 2009.
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$1,000+$50 - $99 / hr2 - 9New York, NY
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Magic Marketing Consulting, a Marketing Strategy company, was launched in 2023. The team provides Marketing Strategy and Branding and is located in New York, New York.
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UndisclosedUndisclosed10 - 49Des Moines, IA
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In Des Moines, Iowa, J. Sayles Design Company is a branding company. They specialize in Branding and Logo.
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UndisclosedUndisclosed10 - 49Richmond, VA
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Bergman Group is a Richmond, Virginia-based Advertising company. They provide Advertising and Branding.
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UndisclosedUndisclosed10 - 49Roanoke, VA
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Access Advertising & Public Relations is an Advertising company. Founded in 1996, the team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Norfolk, VA
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Brite Brand Illumination is a Marketing Strategy company. They were founded in 2004, and their services include Marketing Strategy and Branding.
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UndisclosedUndisclosed10 - 49Washington, DC
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Bendure Communications Inc, a public relations firm, is based in Washington, District of Columbia and Middleburg, Virginia. Their services include Public Relations and Branding.
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$1,000+$100 - $149 / hr2 - 9San Diego, CA
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Redideo Studio - Creative Agency San Diego, a branding agency, is headquartered in San Diego, California. They specialize in Branding and Video Production.
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$5,000+$50 - $99 / hr2 - 9Boston, MA
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Founded in 2002, Pinkergreen is a branding firm. Their services include Branding and Advertising.
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UndisclosedUndisclosed2 - 9Louisville, KY
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Lemonade PR is a Louisville, Kentucky-based public relations company. Launched in 2017, the team focuses on Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Colorado Springs, CO
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Fixer Design, a small branding company and graphic design agency, is in Colorado Springs, Colorado. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Boston, MA
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Clapp Design is a branding firm launched in 2008. The company offers Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Milwaukee, WI
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Established in 1995, Retailworks, Inc. Is a branding firm and Interior Design company. The agency focuses on Branding and Interior Design.
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UndisclosedUndisclosed2 - 9Billings, MT
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Logotype Promotions is an Advertising and branding company. Founded in 2016, the firm focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Portland, OR
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Suite Ink Design is a branding agency. Established in 2007, their team focuses on Branding and Packaging Design.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
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38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.2/40.018/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.9/40.018.8/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
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35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.6/40.018.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
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36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.6/40.017.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.4/40.017/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.