Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
15 Leaders 15 Contenders
3,728 Companies
List of the Top United States Naming Firms
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
100% BrandingFocus Areas
100% NamingSee all 84 projectsRiver + Wolf is a branding agency specializing in naming, brand identity development, and corporate branding. The company's reviews highlight their exceptional project management, strategic approach, and ability to deliver distinctive and legally viable brand names. With a 100% satisfaction rate, clients commend their responsiveness, deep strategic thinking, and high-quality outcomes, making them a preferred choice for brand development and visual identity design.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
85% Branding15% LogoFocus Areas
100% NamingSee all 116 projectsCatchword is a branding agency specializing in brand identity development, including creative brand naming, corporate branding, and visual identity design. Across their reviews, 100% of clients praised their creativity and strategic approach. They were consistently noted for delivering on time, with strong project management and excellent communication, emphasizing personalized solutions that align with company values and target market needs.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
100% BrandingFocus Areas
85% Naming15% Brand strategySee all 24 projectsThe Naming Group is a branding agency specializing in brand identity development, brand positioning, and naming strategy. Their reviews reveal a consistent theme of strong alignment with clients' values and strategic objectives, with 100% positive feedback highlighting their analytical approach and collaborative process. Approximately 70% of reviewers emphasize their ability to facilitate decision-making and provide clear, strategic naming solutions that resonate with target audiences.
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$1,000+$100 - $149 / hr2 - 9Albuquerque, NM
Services provided
15% Branding25% Social Media Marketing15% Business Consulting +415% Marketing Strategy10% Low/No Code Development10% Search Engine Optimization10% Web DesignFocus Areas
10% Naming40% Brand strategy35% Brand messaging +115% Product brandingFounded in 2020, Ouro Development Group is a small social media marketing company in Albuquerque, New Mexico. Their team provides Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Chicago, IL
Services provided
15% Branding50% Custom Software Development25% IT Strategy Consulting +110% UX/UI DesignFocus Areas
10% Naming30% Corporate identity25% Brand strategy +225% Product branding10% Brand messagingDCoding Labs is a small custom software development company established in 2022. Their services include Custom Software Development and IT strategy consulting.
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$1,000+$100 - $149 / hr2 - 9St. Petersburg, FL
Services provided
10% Branding20% Graphic Design20% Pay Per Click +320% Social Media Marketing20% Web Design10% Search Engine OptimizationFocus Areas
15% Naming30% Brand strategy25% Brand messaging +215% Corporate identity15% Product brandingNew Society Media is a social media marketing company. Their small team of employees is headquartered in St. Petersburg, Florida. Their team provides Social Media Marketing and Pay Per Click.
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$1,000+$200 - $300 / hr2 - 9Seattle, WA
Services provided
15% Branding15% Advertising15% Business Consulting +415% Content Marketing15% Social Media Marketing15% Web Design10% Search Engine OptimizationFocus Areas
10% Naming30% Corporate identity20% Brand messaging +220% Brand strategy20% Product brandingReflection Marketing is an Advertising company. They offer Advertising and Branding and were established in 2024. The company is based in Seattle, Washington.
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$5,000+$200 - $300 / hr2 - 9Hanover, MA
Services provided
10% Branding10% Advertising10% Business Consulting +710% Content Marketing10% Digital Strategy10% Fractional CMO Services10% Market Research10% Marketing Strategy10% Social Media Marketing10% Web DesignFocus Areas
15% Naming35% Brand messaging35% Brand strategy +210% Corporate identity5% Product brandingCLUTCH Workshop LLC is a small Advertising company. Launched in 2017, the team specializes in Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Charlotte, NC
Services provided
15% Branding15% Advertising15% Marketing Strategy +810% Account-Based Marketing10% Content Marketing10% Digital Strategy8% Social Media Marketing6% Email Marketing5% Performance Marketing3% Event Marketing3% Mobile & App MarketingFocus Areas
10% Naming35% Brand strategy35% Corporate identity +215% Brand messaging5% Product brandingThompson & Co Collective, an Advertising company, provides Advertising and Branding. The firm is headquartered in Charlotte, North Carolina.
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$1,000+< $25 / hr2 - 9Sheridan, WY
Services provided
15% Branding50% Pay Per Click20% Advertising +115% Ecommerce MarketingFocus Areas
10% Naming35% Brand strategy30% Product branding +125% Corporate identityTes X Services, a pay per click company, was founded in 2021. They specializes in Pay Per Click and Advertising.
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$1,000+$25 - $49 / hr2 - 9Los Angeles, CA
Services provided
15% Branding30% Web Design25% Email Marketing +215% AI Consulting15% Marketing StrategyFocus Areas
10% Naming30% Brand strategy30% Corporate identity +130% Product brandingMy Brand Alchemy is a small Los Angeles, California-based web design agency. The team specializes in Web Design and Email Marketing.
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$5,000+$150 - $199 / hr10 - 49Atlanta, GA
Services provided
11% Branding20% Marketing Strategy15% Search Engine Optimization +615% Social Media Marketing10% Content Marketing10% Digital Strategy8% Media Planning & Buying8% Public Relations3% Email MarketingFocus Areas
10% Naming35% Brand messaging20% Brand strategy +220% Product branding15% Corporate identityMBM Digital is a Marketing Strategy company. They are located in Atlanta, Georgia, and their services include Marketing Strategy and Search Engine Optimization.
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Undisclosed$100 - $149 / hrFreelancerKansas City, MO
Services provided
15% Branding15% Graphic Design15% Web Design +710% Email Marketing10% Logo10% Print Design10% Web Development5% Marketing Strategy5% Mobile App Development5% Packaging DesignFocus Areas
20% Naming40% Corporate identity20% Brand messaging +120% Brand strategyThe Creative Department is a branding company. They are located in Kansas City, Missouri, and their services include Branding and Web Design.
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UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
20% Branding20% Advertising20% Product Design +315% Market Research15% Marketing Strategy10% Business ConsultingFocus Areas
15% Naming45% Brand strategy15% Brand messaging +215% Product branding10% Corporate identitySee all 1 projectsBrightfield Group is a data insight agency specializing in market research, particularly within the cannabis industry. Clients praise their professionalism and comprehensive data insights, with 100% positive feedback highlighting their ability to reveal market opportunities and consumer preferences. Their research aids in strategic decision-making, such as product line targeting and branding, demonstrating a thorough understanding of industry dynamics.
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$1,000+$100 - $149 / hr10 - 49New York, NY
Services provided
30% Branding40% UX/UI Design15% Web Development +210% Graphic Design5% Digital StrategyFocus Areas
10% Naming30% Product branding20% Brand messaging +220% Brand strategy20% Corporate identitySee all 7 projectsiytro creative studio specializes in branding, including brand strategy, brand identity development, and corporate branding. While one review highlighted communication challenges and dissatisfaction with the deliverables, another praised the studio for exceeding expectations with its brand platform and website, which received accolades. The feedback is mixed, with approximately 50% positive, particularly regarding brand strategy and visual identity design.
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$25,000+$150 - $199 / hr10 - 49San Francisco, CA
Services provided
30% Branding30% UX/UI Design10% Conversion Optimization +310% Market Research10% Packaging Design10% Web DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingSee all 6 projectsDigital Ego is a branding and corporate identity agency known for its comprehensive brand strategy, logo design, and visual identity development. With 100% positive feedback, clients commend their ability to transform brand images into cohesive and professional entities. Reviewers frequently highlight their attention to detail, creativity, and commitment to understanding the client's vision, resulting in successful project outcomes that align with client expectations.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
Services provided
50% Branding50% Event ManagementFocus Areas
30% Naming35% Brand messaging35% Brand strategyFalls Agency is a small branding company and Event Management company. They provide Branding and Event Management and were established in 1982.
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UndisclosedUndisclosed2 - 9Syracuse, NY
Services provided
60% Branding40% Graphic DesignFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingUrban Earth Graphics, a branding firm, specializes in Branding and Graphic Design. The company is located in Syracuse, New York.
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UndisclosedUndisclosed2 - 9Brooklyn, NY
Services provided
20% Branding20% Product Design10% Graphic Design +510% Logo10% Marketing Strategy10% UX/UI Design10% Web Design10% Web DevelopmentFocus Areas
60% Naming20% Brand strategy20% Product brandingOak Studios, LLC, a small branding company, is located in Brooklyn, New York. Their services include Branding and Product Design.
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$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Services provided
10% Branding40% Web Design20% Social Media Marketing +310% Content Marketing10% Email Marketing10% Search Engine OptimizationFocus Areas
10% Naming35% Brand strategy30% Corporate identity +125% Brand messagingGobii One is a web design company. Launched in 2022, their team focuses on Web Design and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Severn, MD
Services provided
10% Branding30% Social Media Marketing10% Call Center Services +810% Content Marketing10% Sales Outsourcing5% Back Office Outsourcing5% Customer Service Outsourcing5% Digital Strategy5% Marketing Strategy5% Pay Per Click5% Search Engine OptimizationFocus Areas
10% Naming30% Product branding20% Brand messaging +220% Brand strategy20% Corporate identityResults impact llc is a small Severn, Maryland-based social media marketing company. The team provides Social Media Marketing and Branding.
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$5,000+$100 - $149 / hrFreelancerNew York, NY
Services provided
65% Branding10% Marketing Strategy10% Packaging Design +210% Web Design5% Other DesignFocus Areas
25% Naming30% Corporate identity25% Brand messaging +120% Brand strategyPuree Fantastico is a small branding agency launched in 2008. Their team specializes in Branding and Marketing Strategy.
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$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
Services provided
12% Branding12% Advertising10% Video Production +126% Broadcast Video6% Content Marketing6% Graphic Design6% Logo6% Marketing Strategy6% Other Design6% Out of Home Design6% Packaging Design6% Print Design6% Social Media Marketing3% Digital Strategy3% Email MarketingFocus Areas
10% Naming30% Brand strategy25% Brand messaging +225% Corporate identity10% Product brandingGassman Creative is an Advertising company. The team provides Advertising and Branding and is located in Los Angeles, California.
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$1,000+Undisclosed10 - 49Grayslake, IL
Services provided
20% Branding30% Search Engine Optimization25% Social Media Marketing +125% Web DevelopmentFocus Areas
15% Naming30% Corporate identity25% Product branding +215% Brand messaging15% Brand strategySee all 2 projectsThe Design Firm (TDF) is a branding and marketing company specializing in logo design, corporate identity, and brand development. Notably, 100% of reviewers praise TDF for their professionalism and responsiveness, with clients highlighting their ability to create visually impressive branding and websites that align with the client's vision.
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$1,000+$100 - $149 / hr2 - 9Brooklyn, NY
Services provided
10% Branding25% Email Marketing10% Digital Strategy +810% Marketing Strategy10% Public Relations10% Web Design5% Graphic Design5% Logo5% Pay Per Click5% Print Design5% UX/UI DesignFocus Areas
10% Naming40% Brand messaging20% Brand strategy +220% Corporate identity10% Product brandingTrue Storie, LLC is an Email Marketing company established in 2021. The company offers Email Marketing and Branding.
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$25,000+$200 - $300 / hr2 - 9Austin, TX
Services provided
10% Branding40% Product Design10% Business Consulting +410% Logo10% UX/UI Design10% Web Design10% Web DevelopmentFocus Areas
10% Naming30% Product branding25% Brand messaging +225% Brand strategy10% Corporate identityEstablished in 2022, Nova Design is a Product Design company. The team offers Product Design and Branding.
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$5,000+$50 - $99 / hr2 - 9Detroit, MI
Services provided
10% Branding25% Graphic Design15% Social Media Marketing +710% Advertising10% Print Design10% Web Design5% Content Marketing5% Marketing Strategy5% Media Planning & Buying5% Packaging DesignFocus Areas
10% Naming40% Brand strategy30% Brand messaging +210% Corporate identity10% Product brandingIdea39 is a graphic design company. Headquartered in Detroit, Michigan, the team provides Graphic Design and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Aurora, IL
Services provided
10% Branding60% Web Design10% Content Marketing +210% Graphic Design10% Search Engine OptimizationFocus Areas
10% Naming50% Brand messaging30% Brand strategy +110% Product brandingEmanu Agency , a web design agency, was established in 2022. The team provides Web Design and Branding.
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$1,000+$50 - $99 / hr2 - 9Parker, CO
Services provided
10% Branding15% Marketing Strategy15% Social Media Marketing +810% Content Writing Services10% Digital Strategy10% Email Marketing10% Product Marketing10% Web Design5% Video Marketing3% Event Marketing2% Business ConsultingFocus Areas
10% Naming50% Brand strategy20% Product branding +210% Brand messaging10% Corporate identityMarketing Strategy company Island Pond Marketing Group, LLC provides Marketing Strategy and Social Media Marketing. They were established in 2009.
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$1,000+$50 - $99 / hr2 - 9New York, NY
Services provided
10% Branding35% Marketing Strategy10% Digital Strategy +710% Product Marketing10% Social Media Marketing5% Business Consulting5% Content Marketing5% Conversion Optimization5% Other Marketing5% Search Engine OptimizationFocus Areas
10% Naming40% Brand strategy30% Corporate identity +210% Brand messaging10% Product brandingMagic Marketing Consulting, a Marketing Strategy company, was launched in 2023. The team provides Marketing Strategy and Branding and is located in New York, New York.
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UndisclosedUndisclosed10 - 49Des Moines, IA
Services provided
40% Branding20% Logo20% Packaging Design +120% Print DesignFocus Areas
25% Naming50% Product branding25% Brand strategyIn Des Moines, Iowa, J. Sayles Design Company is a branding company. They specialize in Branding and Logo.
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UndisclosedUndisclosed10 - 49Richmond, VA
Services provided
15% Branding20% Advertising15% Media Planning & Buying +415% Public Relations15% Web Design10% Graphic Design10% Web DevelopmentFocus Areas
50% Naming50% Brand messagingBergman Group is a Richmond, Virginia-based Advertising company. They provide Advertising and Branding.
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UndisclosedUndisclosed10 - 49Roanoke, VA
Services provided
15% Branding20% Advertising15% Market Research +415% Media Planning & Buying15% Public Relations10% Web Design10% Web DevelopmentFocus Areas
50% Naming50% Brand messagingAccess Advertising & Public Relations is an Advertising company. Founded in 1996, the team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Norfolk, VA
Services provided
15% Branding20% Marketing Strategy15% Media Planning & Buying +415% Public Relations15% Web Design10% Search Engine Optimization10% Social Media MarketingFocus Areas
50% Naming50% Brand messagingBrite Brand Illumination is a Marketing Strategy company. They were founded in 2004, and their services include Marketing Strategy and Branding.
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UndisclosedUndisclosed10 - 49Washington, DC
Services provided
15% Branding30% Public Relations15% Email Marketing +315% Market Research15% Mobile & App Marketing10% Search Engine OptimizationFocus Areas
50% Naming50% Brand messagingBendure Communications Inc, a public relations firm, is based in Washington, District of Columbia and Middleburg, Virginia. Their services include Public Relations and Branding.
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$1,000+$100 - $149 / hr2 - 9San Diego, CA
Services provided
30% Branding30% Video Production15% Search Engine Optimization +215% Web Design10% AdvertisingFocus Areas
35% Naming35% Brand strategy20% Brand messaging +110% Corporate identityRedideo Studio - Creative Agency San Diego, a branding agency, is headquartered in San Diego, California. They specialize in Branding and Video Production.
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$5,000+$50 - $99 / hr2 - 9Boston, MA
Services provided
55% Branding20% Advertising5% Corporate Photography +45% Graphic Design5% Packaging Design5% Social Media Marketing5% Video ProductionFocus Areas
20% Naming20% Brand messaging20% Brand strategy +220% Corporate identity20% Product brandingFounded in 2002, Pinkergreen is a branding firm. Their services include Branding and Advertising.
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UndisclosedUndisclosed2 - 9Louisville, KY
Services provided
25% Branding40% Public Relations25% Logo +110% Event ManagementFocus Areas
50% Naming50% Brand messagingLemonade PR is a Louisville, Kentucky-based public relations company. Launched in 2017, the team focuses on Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Colorado Springs, CO
Services provided
50% Branding50% Graphic DesignFocus Areas
25% Naming25% Brand messaging25% Brand strategy +125% Product brandingFixer Design, a small branding company and graphic design agency, is in Colorado Springs, Colorado. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Boston, MA
Services provided
25% Branding25% Graphic Design25% Web Design +125% Web DevelopmentFocus Areas
50% Naming50% Brand strategyClapp Design is a branding firm launched in 2008. The company offers Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Milwaukee, WI
Services provided
50% Branding50% Interior DesignFocus Areas
25% Naming25% Brand messaging25% Brand strategy +125% Product brandingEstablished in 1995, Retailworks, Inc. Is a branding firm and Interior Design company. The agency focuses on Branding and Interior Design.
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UndisclosedUndisclosed2 - 9Billings, MT
Services provided
50% Branding50% AdvertisingFocus Areas
25% Naming25% Brand messaging25% Brand strategy +125% Product brandingLogotype Promotions is an Advertising and branding company. Founded in 2016, the firm focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Portland, OR
Services provided
25% Branding25% Packaging Design25% Print Design +125% Web DesignFocus Areas
50% Naming25% Brand messaging25% Corporate identitySuite Ink Design is a branding agency. Established in 2007, their team focuses on Branding and Packaging Design.
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UndisclosedUndisclosed2 - 9Richmond, VA
Services provided
25% Branding25% Advertising25% Public Relations +125% Video ProductionFocus Areas
50% Naming50% Brand messagingLaunched in 2013, POOLHOUSE is an Advertising company. The firm offers Advertising and Branding, and is small.
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UndisclosedUndisclosed2 - 9Burlington, VT
Services provided
50% Branding50% Web DesignFocus Areas
25% Naming25% Brand messaging25% Brand strategy +125% Product brandingStudio J Creative LLC is a branding agency and web design agency launched in 2005. The team focuses on Branding and Web Design and is in Burlington, Vermont.
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UndisclosedUndisclosed2 - 9Chattanooga, TN
Services provided
25% Branding25% IT Managed Services25% Web Design +125% Web DevelopmentFocus Areas
50% Naming50% Product brandingPixelWatt is a branding company. They are in Chattanooga, Tennessee and have small team. Their team offers Branding and IT managed services.
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UndisclosedUndisclosed2 - 9Honolulu, HI
Services provided
50% Branding50% Graphic DesignFocus Areas
25% Naming25% Brand messaging25% Brand strategy +125% Product brandingStacey Leong Design is a small Honolulu, Hawaii-based branding company and graphic design agency. The team specializes in Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9West Palm Beach, FL
Services provided
50% Branding25% Business Consulting25% Content MarketingFocus Areas
25% Naming25% Brand messaging25% Brand strategy +125% Product brandingCitizen Yard is a branding company. They offer Branding and Content Marketing and were founded in 2018.
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UndisclosedUndisclosed2 - 9Lexington, KY
Services provided
50% Branding50% AdvertisingFocus Areas
25% Naming25% Brand messaging25% Brand strategy +125% Product brandingCOOMER is an Advertising and branding firm. They focus on Advertising and Branding and were established in 2019.
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UndisclosedUndisclosed2 - 9Oakland, CA
Services provided
25% Branding50% Web Design25% Graphic DesignFocus Areas
50% Naming50% Brand messagingNanda Creative, a small web design agency, is based in Oakland, California. The team specializes in Web Design and Branding.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
Services provided
25% Branding25% Architectural Design25% Commercial Development +125% Interior DesignFocus Areas
50% Naming25% Brand messaging25% Brand strategyRichardson | Danner Golf Course Architects is a branding firm. The Phoenix, Arizona-based company was launched in 1988. Their team offers Branding and Architectural Design.
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UndisclosedUndisclosed2 - 9Birmingham, AL
Services provided
50% Branding50% Public RelationsFocus Areas
25% Naming25% Brand messaging25% Brand strategy +125% Product brandingPerdue Inc. Is a branding firm and PR company. The small Birmingham, Alabama-based team specializes in Branding and Public Relations. The company was launched in 2010.
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$10,000+$100 - $149 / hr250 - 999New York, NY
Services provided
10% Branding20% Content Marketing20% Media Planning & Buying +510% Market Research10% Marketing Strategy10% Pay Per Click10% Social Media Marketing10% Sports MarketingFocus Areas
25% Naming25% Brand messaging25% Brand strategy +125% Product brandingHearts & Science is a media planning & buying company established in 2016. The team specializes in Media Planning & Buying and Content Marketing.
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Ability to Deliver considers three criteria:
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.2/40.019.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.
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