Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in naming, brand identity development, and corporate branding. The company's reviews highlight their exceptional project management, strategic approach, and ability to deliver distinctive and legally viable brand names. With a 100% satisfaction rate, clients commend their responsiveness, deep strategic thinking, and high-quality outcomes, making them a preferred choice for brand development and visual identity design.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, including creative brand naming, corporate branding, and visual identity design. Across their reviews, 100% of clients praised their creativity and strategic approach. They were consistently noted for delivering on time, with strong project management and excellent communication, emphasizing personalized solutions that align with company values and target market needs.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency specializing in brand identity development, brand positioning, and naming strategy. Their reviews reveal a consistent theme of strong alignment with clients' values and strategic objectives, with 100% positive feedback highlighting their analytical approach and collaborative process. Approximately 70% of reviewers emphasize their ability to facilitate decision-making and provide clear, strategic naming solutions that resonate with target audiences.
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UndisclosedUndisclosed250 - 999Arlington, VA
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Fors Marsh Group is an Advertising company. The Arlington, Virginia-based team provides Advertising and Branding.
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UndisclosedUndisclosed250 - 999Santa Rosa, CA
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PBHS is a web design company. Established in 1977, the team offers Web Design and Video Marketing. The firm is in Santa Rosa, California.
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$25,000+$100 - $149 / hr50 - 249Brooklyn, NY
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See all 9 projectsAthlon: Global Design Company is a branding and design studio that excels in brand identity development, visual identity design, and brand strategy. Overall feedback is overwhelmingly positive, with approximately 90% of reviews highlighting their exceptional project management and commitment to client vision. Around 85% of reviewers appreciate their flexibility and professionalism, making them a standout choice for corporate branding and brand development projects.
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$5,000+$100 - $149 / hr2 - 9Wilmington, DE
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22 Pixels is a branding company headquartered in Wilmington, Delaware. They provide Branding and Pay Per Click and were launched in 2020.
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$5,000+$150 - $199 / hr2 - 9Chicago, IL
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Established in 2011, PKG, a small branding agency, is headquartered in Chicago, Illinois. Their team focuses on Branding and Packaging Design.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Q7 Marketing and Design, a small Marketing Strategy company, is based in Indianapolis, Indiana. The team provides Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Lexington, KY
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Group CJ is a Marketing Strategy company based in Lexington, Kentucky. The team offers Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9Louisville, KY
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Olio Event Group is an Event Marketing company. The Louisville, Kentucky-based team provides Event Marketing and Branding.
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UndisclosedUndisclosed2 - 9Ames, IA
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Established in 2010, Rippke Design, a small branding agency, is headquartered in Ames, Iowa. Their team focuses on Branding and Web Design.
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UndisclosedUndisclosed2 - 9Fayetteville, AR
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Red Rooster Design, a branding firm, was launched in 2000. The team offers Branding and Graphic Design and is located in Fayetteville, Arkansas.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Located in Honolulu, Hawaii, OrangeRoc is a branding agency. Established in 2006, the team provides Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Launched in 2008, Mix Plate Media is a Marketing Strategy company. The team specializes in Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Kaneohe, HI
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Koa Creatives is a graphic design agency. They are located in Kaneohe, Hawaii and have small team of experts. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Small Logo company Palindrome Creative Co., is based in Richmond, Virginia. Their services include Logo and Branding.
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UndisclosedUndisclosed2 - 9Richmond, VA
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PR company Commonwealth Public Relations was founded in 2009. The firm focuses on Public Relations and Branding, and is small.
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UndisclosedUndisclosed2 - 9Bellingham, WA
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Ketchup+Mustard is a branding company located in Bellingham, Washington. They specialize in Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Lincoln, RI
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Technology Therapy is a branding firm. Their small team is headquartered in Lincoln, Rhode Island and specializes in Branding and Marketing Strategy. The company was established in 1997.
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UndisclosedUndisclosed2 - 9Santa Monica, CA
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Launched in 1987, AkarStudios, a small Architectural Design company, is headquartered in Santa Monica, California. Their team focuses on Architectural Design and Branding.
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UndisclosedUndisclosed2 - 9Kissimmee, FL
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The Cult Branding Company, a small branding company, is headquartered in Kissimmee, Florida. The team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Tuscaloosa, AL
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Branding agency dgroupe focuses on Branding and Advertising. They were launched in 2003.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Joyce is an UX company. They are in Minneapolis, Minnesota, and their services include UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Nordeast Marketing Group, a small branding agency, is in Minneapolis, Minnesota. Their services include Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9New Brighton, MN
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Small Advertising company Footeprint Marketing & Advertising, is headquartered in New Brighton, Minnesota. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Launched in 1961, Anderson Madison Advertising is a small Advertising company. Their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Release The Hounds is a branding firm. They are headquartered in Richmond, Virginia, and their services include Branding and Advertising.
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UndisclosedUndisclosed2 - 9Jacksonville, NC
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17blue Digital Marketing is a branding agency. Based in Jacksonville, North Carolina, the company was launched in 2000. Their team specializes in Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Cornelius, NC
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Ginger Griffin Marketing & Design is a small Advertising company launched in 1997. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Greensboro, NC
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Branding firm Thompson Creative Inc focuses on Branding and Direct Marketing. They are headquartered in Greensboro, North Carolina.
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UndisclosedUndisclosed2 - 9Salem, OH
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Sourballpython is a branding company. Their team is based in Salem, Ohio. The company focuses on Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Norfolk, VA
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The KBD Group, LLC, a small PR company, is based in Norfolk, Virginia. The team provides Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Southborough, MA
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Branding firm AnnManion.com is based in Southborough, Massachusetts and South Kingstown, Rhode Island. They specialize in Branding and Corporate Photography and were founded in 1996.
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UndisclosedUndisclosed2 - 9Provo, UT
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Branding agency and Digital Strategy company Art+War was founded in 2017. The small team offers Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Elephant In The Room is a branding firm. In Winston-Salem, North Carolina, the firm specializes in Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Carlsbad, CA
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Branding agency Innoventure Consulting Group was founded in 2015. The team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Brooklyn, NY
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Studio Loutsis is a branding firm and graphic design company. The Brooklyn, New York-based company was launched in 2017. Their team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Kings Mills, OH
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Thinkhaus Idea Factory is a branding company. They are headquartered in Kings Mills, Ohio, and their services include Branding and Graphic Design.
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$10,000+$150 - $199 / hr10 - 49Sandy Springs, GA
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DENMARK is a branding agency. Their team is in Sandy Springs, Georgia. The company offers Branding and Public Relations.
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$5,000+$100 - $149 / hr10 - 49San Francisco, CA
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Founded in 1987, The M-Line is a branding agency. The company focuses on Branding and Advertising.
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$10,000+$100 - $149 / hr10 - 49New York, NY
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Founded in 2010, VMG Creative is a Market Research company. The team specializes in Market Research and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Chicago, IL
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Established in 2003, Bark Design is a branding agency. Their services include Branding and Content Marketing.
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$10,000+$200 - $300 / hr10 - 49San Antonio, TX
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Established in 2005, Boss Creative Agency is a branding company. The team specializes in Branding and Advertising.
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UndisclosedUndisclosed10 - 49Indianapolis, IN
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Cabello Associates is a small public relations firm. Established in 2002, the team specializes in Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Overland Park, KS
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Premier Sports Management is a Marketing Strategy company. Located in Overland Park, Kansas, the firm focuses on Marketing Strategy and Branding.
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UndisclosedUndisclosed10 - 49Richmond, VA
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Circle S studio is a Marketing Strategy company. The team is based in Richmond, Virginia, and their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Forest, VA
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Prototype Advertising is a graphic design company. Launched in 2001, the team offers Graphic Design and Advertising. The agency is headquartered in Forest, Virginia and Flower Mound, Texas.
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UndisclosedUndisclosed10 - 49Brooklyn, NY
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MARKZEFF is an Architectural Design company. In Brooklyn, New York, the firm provides Architectural Design and Interior Design.
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UndisclosedUndisclosed10 - 49Provo, UT
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Inclan Interactive is a small UX design agency located in Provo, Utah. The team focuses on UX/UI Design and Branding.
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UndisclosedUndisclosed10 - 49Neenah, WI
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Spark Advertising is an Advertising company. The company is headquartered in Neenah, Wisconsin. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Orlando, FL
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Launched in 2020, Think Integrated LLC is a branding company. The team provides Branding and Social Media Marketing and is based in Orlando, Florida.
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$10,000+$100 - $149 / hr50 - 249San Francisco, CA
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Founded in 1997, Nice & Company is a midsize branding firm based in San Francisco, California. Their team provides Branding and Media Planning & Buying.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
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38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.2/40.019.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.