Top Naming Companies in the United States
Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.
U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:
• Naming Companies in Los Angeles
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
$10,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.
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UndisclosedUndisclosed2 - 9Bellingham, WA
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Ketchup+Mustard is a branding company located in Bellingham, Washington. They specialize in Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Lincoln, RI
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Technology Therapy is a branding firm. Their small team is headquartered in Lincoln, Rhode Island and specializes in Branding and Marketing Strategy. The company was established in 1997.
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UndisclosedUndisclosed2 - 9Santa Monica, CA
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Launched in 1987, AkarStudios, a small Architectural Design company, is headquartered in Santa Monica, California. Their team focuses on Architectural Design and Branding.
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UndisclosedUndisclosed2 - 9Kissimmee, FL
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The Cult Branding Company, a small branding company, is headquartered in Kissimmee, Florida. The team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Tuscaloosa, AL
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Branding agency dgroupe focuses on Branding and Advertising. They were launched in 2003.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Joyce is an UX company. They are in Minneapolis, Minnesota, and their services include UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Nordeast Marketing Group, a small branding agency, is in Minneapolis, Minnesota. Their services include Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9New Brighton, MN
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Small Advertising company Footeprint Marketing & Advertising, is headquartered in New Brighton, Minnesota. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Launched in 1961, Anderson Madison Advertising is a small Advertising company. Their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Release The Hounds is a branding firm. They are headquartered in Richmond, Virginia, and their services include Branding and Advertising.
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UndisclosedUndisclosed2 - 9Jacksonville, NC
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17blue Digital Marketing is a branding agency. Based in Jacksonville, North Carolina, the company was launched in 2000. Their team specializes in Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Cornelius, NC
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Ginger Griffin Marketing & Design is a small Advertising company launched in 1997. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Greensboro, NC
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Branding firm Thompson Creative Inc focuses on Branding and Direct Marketing. They are headquartered in Greensboro, North Carolina.
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UndisclosedUndisclosed2 - 9Salem, OH
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Sourballpython is a branding company. Their team is based in Salem, Ohio. The company focuses on Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Norfolk, VA
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The KBD Group, LLC, a small PR company, is based in Norfolk, Virginia. The team provides Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Southborough, MA
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Branding firm AnnManion.com is based in Southborough, Massachusetts and South Kingstown, Rhode Island. They specialize in Branding and Corporate Photography and were founded in 1996.
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UndisclosedUndisclosed2 - 9Provo, UT
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Branding agency and Digital Strategy company Art+War was founded in 2017. The small team offers Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Elephant In The Room is a branding firm. In Winston-Salem, North Carolina, the firm specializes in Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Carlsbad, CA
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Branding agency Innoventure Consulting Group was founded in 2015. The team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Brooklyn, NY
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Studio Loutsis is a branding firm and graphic design company. The Brooklyn, New York-based company was launched in 2017. Their team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Kings Mills, OH
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Thinkhaus Idea Factory is a branding company. They are headquartered in Kings Mills, Ohio, and their services include Branding and Graphic Design.
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$10,000+$150 - $199 / hr10 - 49Sandy Springs, GA
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DENMARK is a branding agency. Their team is in Sandy Springs, Georgia. The company offers Branding and Public Relations.
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$5,000+$100 - $149 / hr10 - 49San Francisco, CA
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Founded in 1987, The M-Line is a branding agency. The company focuses on Branding and Advertising.
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$10,000+$100 - $149 / hr10 - 49New York, NY
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Founded in 2010, VMG Creative is a Market Research company. The team specializes in Market Research and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Chicago, IL
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Established in 2003, Bark Design is a branding agency. Their services include Branding and Content Marketing.
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$10,000+$200 - $300 / hr10 - 49San Antonio, TX
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Established in 2005, Boss Creative Agency is a branding company. The team specializes in Branding and Advertising.
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UndisclosedUndisclosed10 - 49Indianapolis, IN
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Cabello Associates is a small public relations firm. Established in 2002, the team specializes in Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Overland Park, KS
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Premier Sports Management is a Marketing Strategy company. Located in Overland Park, Kansas, the firm focuses on Marketing Strategy and Branding.
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UndisclosedUndisclosed10 - 49Richmond, VA
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Circle S studio is a Marketing Strategy company. The team is based in Richmond, Virginia, and their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Forest, VA
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Prototype Advertising is a graphic design company. Launched in 2001, the team offers Graphic Design and Advertising. The agency is headquartered in Forest, Virginia and Flower Mound, Texas.
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UndisclosedUndisclosed10 - 49Brooklyn, NY
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MARKZEFF is an Architectural Design company. In Brooklyn, New York, the firm provides Architectural Design and Interior Design.
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UndisclosedUndisclosed10 - 49Provo, UT
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Inclan Interactive is a small UX design agency located in Provo, Utah. The team focuses on UX/UI Design and Branding.
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UndisclosedUndisclosed10 - 49Neenah, WI
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Spark Advertising is an Advertising company. The company is headquartered in Neenah, Wisconsin. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Orlando, FL
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Launched in 2020, Think Integrated LLC is a branding company. The team provides Branding and Social Media Marketing and is based in Orlando, Florida.
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UndisclosedUndisclosed10 - 49Hoffman Estates, IL
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Located in Hoffman Estates, Illinois, Identity Dental Marketing is a small social media marketing company. The team offers Social Media Marketing and Search Engine Optimization.
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$10,000+$100 - $149 / hr50 - 249San Francisco, CA
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Founded in 1997, Nice & Company is a midsize branding firm based in San Francisco, California. Their team provides Branding and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249West Des Moines, IA
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Strategic America is a Direct Marketing company based in West Des Moines, Iowa. The team focuses on Direct Marketing and Branding.
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UndisclosedUndisclosed50 - 249Waterloo, IA
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Branding company Hellman is located in Waterloo, Iowa. Founded in 1967, the team offers Branding and Content Marketing.
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UndisclosedUndisclosed50 - 249St. Louis Park, MN
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Imprint Engine is a midsize branding company based in St. Louis Park, Minnesota and Dublin, Ireland. Their services include Branding and Product Design.
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$5,000+$50 - $99 / hr10 - 49Culver City, CA
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Brut boutique marketing agency is a branding firm founded in 2019. The company offers Branding and UX/UI Design.
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$5,000+UndisclosedFreelancerMelbourne, FL
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Romeo+co. Is a small branding firm established in 1988. Their services include Branding and Logo.
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$25,000+Undisclosed50 - 249New York, NY
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Elmwood is a branding firm established in 1977. Their team focuses on Branding and Packaging Design.
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$5,000+$100 - $149 / hr10 - 49New Castle, DE
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Branding company Cetudio Multi-diciplinary Agency is located in London, England and New Castle, Delaware. They offer Branding and Graphic Design.
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$1,000+$25 - $49 / hr50 - 249New York , NY
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See all 1 projectsSoftronixs System Ltd. is a versatile IT service provider, excelling in ERP solutions, web development, SEO, and cyber security. Reviews reflect a 100% positive feedback rate, highlighting their expertise, commitment to quality, and dedication to client satisfaction. Clients commend their brand development and digital marketing prowess, making them a reliable partner in corporate identity and visual identity design.
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$25,000+$150 - $199 / hr10 - 49Carlsbad, CA
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Founded in 2013, Mubien is a small Santander, Spain-based branding company. Their services include Branding and Web Design.
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$5,000+$50 - $99 / hr2 - 9San Francisco, CA
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Miracles Squad is an user experience company located in San Francisco, California. They provide UX/UI Design and Branding and were launched in 2023.
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$10,000+$200 - $300 / hrFreelancerPortland, OR
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See all 1 projectsMeaning Maker specializes in brand communications, offering services such as brand messaging refinement and thought leadership content. Feedback highlights their exceptional ability to convey emotion and authenticity in both internal and consumer-facing communications. The agency is praised for its collaborative and strategic approach, establishing Meaning Maker as a trusted partner in brand development and marketing.
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$1,000+$25 - $49 / hr2 - 9Glendale, CA
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See all 1 projectsImpala Creative Agency is a marketing and design firm specializing in brand identity creation, event marketing, and digital and offline promotional solutions. They have received overwhelmingly positive feedback, with clients appreciating their creativity, responsiveness, and effective project management. Notably, their efforts led to a 1,300% increase in LinkedIn followers for a client, enhancing international visibility and engagement.
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UndisclosedUndisclosed2 - 9Owensboro, KY
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Red Pixel Studios is a branding agency. The Owensboro, Kentucky-based agency focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Des Moines, IA
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Branding firm Spoke Communications, LLC was founded in 2007. The company provides Branding and Marketing Strategy, and is small.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
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39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
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38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
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39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.1/40.018/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
38.5/40.019.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding10% Naming20% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding10% Naming50% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
A full-service naming agency typically offers services encompassing:
- Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
- Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
- Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
- Trademark prescreening — initial searches to identify clear conflicts before legal review
- Domain and digital availability — confirming the name can actually live online
- Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist
The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.
Based on Clutch pricing data, clients can expect rates to go:
- Tactical product or feature naming: $5,000 – $25,000
- Full company or brand naming engagement: $25,000 – $100,000
- Strategic naming with positioning work attached: $75,000 – $250,000+
- Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+
Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.
According to data we’ve gathered through different client reviews and case studies, typical timelines go for:
- Tactical product naming: 3–6 weeks
- Full company or brand naming: 6–12 weeks
- Naming with strategy work attached: 10–16 weeks
The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.
Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:
- Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
- Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
- Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.
Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.
- No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
- Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
- No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
- Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
- Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.
Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.