Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in naming, brand identity development, and corporate branding. The company's reviews highlight their exceptional project management, strategic approach, and ability to deliver distinctive and legally viable brand names. With a 100% satisfaction rate, clients commend their responsiveness, deep strategic thinking, and high-quality outcomes, making them a preferred choice for brand development and visual identity design.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, including creative brand naming, corporate branding, and visual identity design. Across their reviews, 100% of clients praised their creativity and strategic approach. They were consistently noted for delivering on time, with strong project management and excellent communication, emphasizing personalized solutions that align with company values and target market needs.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency specializing in brand identity development, brand positioning, and naming strategy. Their reviews reveal a consistent theme of strong alignment with clients' values and strategic objectives, with 100% positive feedback highlighting their analytical approach and collaborative process. Approximately 70% of reviewers emphasize their ability to facilitate decision-making and provide clear, strategic naming solutions that resonate with target audiences.
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UndisclosedUndisclosed50 - 249West Des Moines, IA
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Strategic America is a Direct Marketing company based in West Des Moines, Iowa. The team focuses on Direct Marketing and Branding.
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UndisclosedUndisclosed50 - 249Waterloo, IA
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Branding company Hellman is located in Waterloo, Iowa. Founded in 1967, the team offers Branding and Content Marketing.
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UndisclosedUndisclosed50 - 249St. Louis Park, MN
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Imprint Engine is a midsize branding company based in St. Louis Park, Minnesota and Dublin, Ireland. Their services include Branding and Product Design.
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$5,000+$50 - $99 / hr10 - 49Culver City, CA
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Brut boutique marketing agency is a branding firm founded in 2019. The company offers Branding and UX/UI Design.
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$5,000+UndisclosedFreelancerMelbourne, FL
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Romeo+co. Is a small branding firm established in 1988. Their services include Branding and Logo.
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$25,000+Undisclosed50 - 249New York, NY
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Elmwood is a branding firm established in 1977. Their team focuses on Branding and Packaging Design.
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$1,000+$25 - $49 / hr2 - 9Glendale, CA
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See all 1 projectsImpala Creative Agency is a marketing and design firm specializing in brand identity creation, event marketing, and digital and offline promotional solutions. They have received overwhelmingly positive feedback, with clients appreciating their creativity, responsiveness, and effective project management. Notably, their efforts led to a 1,300% increase in LinkedIn followers for a client, enhancing international visibility and engagement.
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$5,000+$100 - $149 / hr10 - 49New Castle, DE
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Branding company Cetudio Multi-diciplinary Agency is located in London, England and New Castle, Delaware. They offer Branding and Graphic Design.
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$1,000+$25 - $49 / hr50 - 249New York , NY
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See all 1 projectsSoftronixs System Ltd. is a versatile IT service provider, excelling in ERP solutions, web development, SEO, and cyber security. Reviews reflect a 100% positive feedback rate, highlighting their expertise, commitment to quality, and dedication to client satisfaction. Clients commend their brand development and digital marketing prowess, making them a reliable partner in corporate identity and visual identity design.
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$25,000+$150 - $199 / hr10 - 49Carlsbad, CA
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Founded in 2013, Mubien is a small Santander, Spain-based branding company. Their services include Branding and Web Design.
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$5,000+$50 - $99 / hr2 - 9San Francisco, CA
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Miracles Squad is an user experience company located in San Francisco, California. They provide UX/UI Design and Branding and were launched in 2023.
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$10,000+$200 - $300 / hrFreelancerPortland, OR
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See all 1 projectsMeaning Maker specializes in brand communications, offering services such as brand messaging refinement and thought leadership content. Feedback highlights their exceptional ability to convey emotion and authenticity in both internal and consumer-facing communications. The agency is praised for its collaborative and strategic approach, establishing Meaning Maker as a trusted partner in brand development and marketing.
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UndisclosedUndisclosed2 - 9Owensboro, KY
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Red Pixel Studios is a branding agency. The Owensboro, Kentucky-based agency focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Des Moines, IA
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Branding firm Spoke Communications, LLC was founded in 2007. The company provides Branding and Marketing Strategy, and is small.
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UndisclosedUndisclosed2 - 9Saint Paul, MN
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The Design Company is a branding agency. They are based in Saint Paul, Minnesota and have small team of experts. Their services include Branding and Web Design.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Malley Design is a branding firm. They were launched in 2006, and their services include Branding and Print Design.
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UndisclosedUndisclosed2 - 9Boise, ID
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W Design is an Advertising company in Boise, Idaho. They provide Advertising and Branding and were founded in 2007.
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UndisclosedUndisclosed2 - 9Bloomington, MN
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Balius Marketing & Web Design is a graphic design agency established in 1998. Their services include Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9Boise, ID
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Trademark Design and Fabrication is a branding firm. Their small team of employees is based in Boise, Idaho. Their team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Roanoke, VA
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Anstey Hodge Advertising Group is an Advertising company. They are headquartered in Roanoke, Virginia and have small team. They provide Advertising and Branding.
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UndisclosedUndisclosed2 - 9Melbourne, FL
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Founded in 2012, Effex Agency is a small e-commerce development firm headquartered in Melbourne, Florida. Their team offers E-Commerce Development and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Melbourne, FL
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Located in Melbourne, Florida, Extremedia Group is a small SEO agency. The team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Charlottesville, VA
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Mountain High Media, LLC, a small Advertising company, is in Charlottesville, Virginia and Asheville, North Carolina. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Port St. Lucie, FL
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MH Web Design is a web design agency. Their small team is in Port St. Lucie, Florida. Their team focuses on Web Design and Branding.
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UndisclosedUndisclosed2 - 9Norfolk, VA
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Istoria is a Norfolk, Virginia-based Digital Strategy company. They specialize in Digital Strategy and Branding.
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UndisclosedUndisclosed2 - 9Provo, UT
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Branding company Ooblec Design Studio is in Provo, Utah. They specialize in Branding and Product Design.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Pixelstrike Creative LLC is a graphic design company. They offer Graphic Design and Branding and were founded in 2015.
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UndisclosedUndisclosed2 - 9Robinson, TX
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Founded in 2003, Creative Man Studio is a small web design company. Their services include Web Design and Branding.
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UndisclosedUndisclosed2 - 9Little Rock, AR
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Headquartered in Little Rock, Arkansas, WORKlove is a branding company. The team specializes in Branding and UX/UI Design.
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UndisclosedUndisclosed2 - 9Somerville, MA
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The Hired Pens is a branding agency in Somerville, Massachusetts. They focus on Branding and Social Media Marketing and were founded in 2001.
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$5,000+$50 - $99 / hr10 - 49Chicago, IL
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Bad Monkey Circus is a branding company headquartered in Chicago, Illinois. They provide Branding and Social Media Marketing and were established in 2001.
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UndisclosedUndisclosed10 - 49Lexington, KY
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Founded in 2010, Shatterbox is a Marketing Strategy company. The team specializes in Marketing Strategy and Branding.
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UndisclosedUndisclosed10 - 49Chicago, IL
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Marketing Strategy company Avenue B2B Marketing Strategy and Activation was launched in 2002. Headquartered in Chicago, Illinois, the team focuses on Marketing Strategy and Branding.
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UndisclosedUndisclosed10 - 49West Des Moines, IA
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Bing Bang, a small branding agency, is based in West Des Moines, Iowa. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Hiawatha, IA
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Advertising company North Forty was launched in 2003. Based in Hiawatha, Iowa, the team specializes in Advertising and Event Marketing.
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UndisclosedUndisclosed10 - 49Little Rock, AR
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Eric Rob & Isaac is an Advertising company. They are in Little Rock, Arkansas and have small team of experts. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Westport, CT
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Business Consulting company The New England Consulting Group provides Business Consulting and Branding. They were founded in 1981.
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UndisclosedUndisclosed10 - 49Duluth, MN
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In Duluth, Minnesota, Giant Voices, Inc. Is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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Located in Minneapolis, Minnesota, Friends & Neighbors is an user experience agency. The team specializes in UX/UI Design and Branding.
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UndisclosedUndisclosed10 - 49Bozeman, MT
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SCS Wraps is an Advertising company. They are based in Bozeman, Montana and have small team. Their team provides Advertising and Out of Home Design.
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UndisclosedUndisclosed10 - 49Albuquerque, NM
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K2MD, an Advertising company, was established in 1988. The small team provides Advertising and Branding.
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UndisclosedUndisclosed250 - 999Columbia, SC
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PM Digital is a midsize Market Research company. Established in 1990, the team focuses on Market Research and Affiliate Marketing.
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UndisclosedUndisclosed250 - 999New York, NY
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Excel Sports Management, a Sports Marketing company, was launched in 2002. The company provides Sports Marketing and Branding, and is midsize.
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$10,000+$150 - $199 / hr50 - 249Atlanta, GA
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Founded in 2000, Melt Sports & Entertainment is a midsize Atlanta, Georgia-based Advertising company. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed50 - 249Lexington, KY
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Adcolor Inc is an Advertising company. The company is located in Lexington, Kentucky. Their services include Advertising and Out of Home Design.
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UndisclosedUndisclosed50 - 249Provo, UT
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Launched in 2011, Lancera, a midsize custom software development company, is located in Provo, Utah. Their services include Custom Software Development and UX/UI Design.
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UndisclosedUndisclosed50 - 249Millcreek, UT
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The Lightwurx is a midsize Millcreek, Utah-based branding firm. The team focuses on Branding and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249San Diego, CA
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Havas Formula, a public relations firm, was founded in 1992. Based in San Diego, California and New York, New York, the team specializes in Public Relations and Branding.
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UndisclosedUndisclosed50 - 249Cleveland, OH
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Stern Advertising, a branding firm, is located in Cleveland, Ohio. They specialize in Branding and Public Relations.
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UndisclosedUndisclosed50 - 249New York, NY
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Based in New York, New York, Forefront Communications Group Inc. Is a branding agency. They provide Branding and Public Relations.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
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39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
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38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.2/40.019.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
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39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
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37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.