Top Naming Companies in the United States
Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.
U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:
• Naming Companies in Los Angeles
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
$10,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.
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UndisclosedUndisclosed2 - 9Saint Paul, MN
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The Design Company is a branding agency. They are based in Saint Paul, Minnesota and have small team of experts. Their services include Branding and Web Design.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Malley Design is a branding firm. They were launched in 2006, and their services include Branding and Print Design.
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UndisclosedUndisclosed2 - 9Boise, ID
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W Design is an Advertising company in Boise, Idaho. They provide Advertising and Branding and were founded in 2007.
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UndisclosedUndisclosed2 - 9Bloomington, MN
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Balius Marketing & Web Design is a graphic design agency established in 1998. Their services include Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9Boise, ID
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Trademark Design and Fabrication is a branding firm. Their small team of employees is based in Boise, Idaho. Their team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Roanoke, VA
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Anstey Hodge Advertising Group is an Advertising company. They are headquartered in Roanoke, Virginia and have small team. They provide Advertising and Branding.
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UndisclosedUndisclosed2 - 9Melbourne, FL
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Founded in 2012, Effex Agency is a small e-commerce development firm headquartered in Melbourne, Florida. Their team offers E-Commerce Development and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Melbourne, FL
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Located in Melbourne, Florida, Extremedia Group is a small SEO agency. The team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Charlottesville, VA
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Mountain High Media, LLC, a small Advertising company, is in Charlottesville, Virginia and Asheville, North Carolina. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Port St. Lucie, FL
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MH Web Design is a web design agency. Their small team is in Port St. Lucie, Florida. Their team focuses on Web Design and Branding.
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UndisclosedUndisclosed2 - 9Norfolk, VA
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Istoria is a Norfolk, Virginia-based Digital Strategy company. They specialize in Digital Strategy and Branding.
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UndisclosedUndisclosed2 - 9Provo, UT
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Branding company Ooblec Design Studio is in Provo, Utah. They specialize in Branding and Product Design.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Pixelstrike Creative LLC is a graphic design company. They offer Graphic Design and Branding and were founded in 2015.
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UndisclosedUndisclosed2 - 9Robinson, TX
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Founded in 2003, Creative Man Studio is a small web design company. Their services include Web Design and Branding.
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UndisclosedUndisclosed2 - 9Little Rock, AR
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Headquartered in Little Rock, Arkansas, WORKlove is a branding company. The team specializes in Branding and UX/UI Design.
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UndisclosedUndisclosed2 - 9Somerville, MA
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The Hired Pens is a branding agency in Somerville, Massachusetts. They focus on Branding and Social Media Marketing and were founded in 2001.
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$5,000+$50 - $99 / hr10 - 49Chicago, IL
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Bad Monkey Circus is a branding company headquartered in Chicago, Illinois. They provide Branding and Social Media Marketing and were established in 2001.
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UndisclosedUndisclosed10 - 49Lexington, KY
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Founded in 2010, Shatterbox is a Marketing Strategy company. The team specializes in Marketing Strategy and Branding.
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UndisclosedUndisclosed10 - 49Chicago, IL
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Marketing Strategy company Avenue B2B Marketing Strategy and Activation was launched in 2002. Headquartered in Chicago, Illinois, the team focuses on Marketing Strategy and Branding.
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UndisclosedUndisclosed10 - 49West Des Moines, IA
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Bing Bang, a small branding agency, is based in West Des Moines, Iowa. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Hiawatha, IA
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Advertising company North Forty was launched in 2003. Based in Hiawatha, Iowa, the team specializes in Advertising and Event Marketing.
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UndisclosedUndisclosed10 - 49Little Rock, AR
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Eric Rob & Isaac is an Advertising company. They are in Little Rock, Arkansas and have small team of experts. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Westport, CT
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Business Consulting company The New England Consulting Group provides Business Consulting and Branding. They were founded in 1981.
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UndisclosedUndisclosed10 - 49Duluth, MN
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In Duluth, Minnesota, Giant Voices, Inc. Is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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Located in Minneapolis, Minnesota, Friends & Neighbors is an user experience agency. The team specializes in UX/UI Design and Branding.
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UndisclosedUndisclosed10 - 49Bozeman, MT
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SCS Wraps is an Advertising company. They are based in Bozeman, Montana and have small team. Their team provides Advertising and Out of Home Design.
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UndisclosedUndisclosed10 - 49Albuquerque, NM
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K2MD, an Advertising company, was established in 1988. The small team provides Advertising and Branding.
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UndisclosedUndisclosed250 - 999Columbia, SC
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PM Digital is a midsize Market Research company. Established in 1990, the team focuses on Market Research and Affiliate Marketing.
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UndisclosedUndisclosed250 - 999New York, NY
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Excel Sports Management, a Sports Marketing company, was launched in 2002. The company provides Sports Marketing and Branding, and is midsize.
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$10,000+$150 - $199 / hr50 - 249Atlanta, GA
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Founded in 2000, Melt Sports & Entertainment is a midsize Atlanta, Georgia-based Advertising company. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed50 - 249Lexington, KY
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Adcolor Inc is an Advertising company. The company is located in Lexington, Kentucky. Their services include Advertising and Out of Home Design.
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UndisclosedUndisclosed50 - 249Provo, UT
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Launched in 2011, Lancera, a midsize custom software development company, is located in Provo, Utah. Their services include Custom Software Development and UX/UI Design.
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UndisclosedUndisclosed50 - 249Millcreek, UT
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The Lightwurx is a midsize Millcreek, Utah-based branding firm. The team focuses on Branding and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249San Diego, CA
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Havas Formula, a public relations firm, was founded in 1992. Based in San Diego, California and New York, New York, the team specializes in Public Relations and Branding.
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UndisclosedUndisclosed50 - 249Cleveland, OH
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Stern Advertising, a branding firm, is located in Cleveland, Ohio. They specialize in Branding and Public Relations.
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UndisclosedUndisclosed50 - 249New York, NY
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Based in New York, New York, Forefront Communications Group Inc. Is a branding agency. They provide Branding and Public Relations.
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UndisclosedUndisclosed50 - 249White Plains, NY
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Advertising company Little Big Brands specializes in Advertising and Branding. They are headquartered in White Plains, New York.
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$5,000+$100 - $149 / hr10 - 49St. Augustine, FL
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See all 19 projectsBlu Edge marketing agency is a marketing firm specializing in brand identity development, corporate branding, and social media strategies. Reviews highlight their professionalism, flexibility, and comprehensive approach, with 100% positive feedback. They are praised for effective project management and high standards, with 60% of reviewers noting their impact on brand identity and visual communication.
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$50,000+$300+ / hr50 - 249Los Angeles, CA
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Branding firm JUSTBE l BRAND CONSULTING AGENCY is in Los Angeles, California and Milano, Italy. Their services include Branding.
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$10,000+$100 - $149 / hr2 - 9Pittsburgh, PA
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D & GG is a Pittsburgh, Pennsylvania-based Advertising company. They specialize in Advertising and Branding and were established in 1984.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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DIME Agency, LLC is a branding agency in Indianapolis, Indiana. The team offers Branding and Logo.
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UndisclosedUndisclosed2 - 9Lexington, KY
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Launched in 2012, Wiser Strategies is a Marketing Strategy company. The team specializes in Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Des Moines, IA
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Launched in 2013, 818 is a small branding firm. Their services include Branding and Logo.
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UndisclosedUndisclosed2 - 9Lexington, KY
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Branding firm Greenfield Graphic Design was established in 2006. The small team provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Des Moines, IA
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Established in 2008, Capture Marketing Group is a small Des Moines, Iowa-based branding company. Their services include Branding and Web Design.
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UndisclosedUndisclosed2 - 9Ames, IA
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Launched in 2012, Zao525 is a small Advertising company headquartered in Ames, Iowa. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Manchester, CT
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The Silent Partner Marketing, a branding agency, was established in 2013. The small team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9East Haven, CT
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Located in East Haven, Connecticut, Treblehook is a Packaging Design company. The team provides Packaging Design and Branding.
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UndisclosedUndisclosed2 - 9Hilo, HI
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Gum Design LLC is a small Logo company. They offer Logo and Web Design and were launched in 2004.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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JPG Hawaii is a graphic design company. The small Honolulu, Hawaii-based team specializes in Graphic Design and Print Design. The firm was established in 2001.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.1/40.018/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
38.5/40.019.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding10% Naming20% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding10% Naming50% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
A full-service naming agency typically offers services encompassing:
- Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
- Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
- Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
- Trademark prescreening — initial searches to identify clear conflicts before legal review
- Domain and digital availability — confirming the name can actually live online
- Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist
The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.
Based on Clutch pricing data, clients can expect rates to go:
- Tactical product or feature naming: $5,000 – $25,000
- Full company or brand naming engagement: $25,000 – $100,000
- Strategic naming with positioning work attached: $75,000 – $250,000+
- Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+
Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.
According to data we’ve gathered through different client reviews and case studies, typical timelines go for:
- Tactical product naming: 3–6 weeks
- Full company or brand naming: 6–12 weeks
- Naming with strategy work attached: 10–16 weeks
The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.
Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:
- Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
- Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
- Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.
Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.
- No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
- Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
- No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
- Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
- Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.
Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.