Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in naming, brand identity development, and corporate branding. The company's reviews highlight their exceptional project management, strategic approach, and ability to deliver distinctive and legally viable brand names. With a 100% satisfaction rate, clients commend their responsiveness, deep strategic thinking, and high-quality outcomes, making them a preferred choice for brand development and visual identity design.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, including creative brand naming, corporate branding, and visual identity design. Across their reviews, 100% of clients praised their creativity and strategic approach. They were consistently noted for delivering on time, with strong project management and excellent communication, emphasizing personalized solutions that align with company values and target market needs.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency specializing in brand identity development, brand positioning, and naming strategy. Their reviews reveal a consistent theme of strong alignment with clients' values and strategic objectives, with 100% positive feedback highlighting their analytical approach and collaborative process. Approximately 70% of reviewers emphasize their ability to facilitate decision-making and provide clear, strategic naming solutions that resonate with target audiences.
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UndisclosedUndisclosed10 - 49Tallahassee, FL
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Established in 1980, Kidd Group is a small branding company. Their services include Branding and Advertising.
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UndisclosedUndisclosed10 - 49Neenah, WI
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Appleton Sign Company, a graphic design company, is based in Neenah, Wisconsin. They specialize in Graphic Design and Advertising.
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UndisclosedUndisclosed10 - 49Las Vegas, NV
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Las Vegas Premier Marketing, a small Advertising company, is headquartered in Las Vegas, Nevada. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Boonton, NJ
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Advertising company Progressive Marketing Dynamics was established in 2003. Based in Boonton, New Jersey, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Malvern, PA
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Tipping Point Media is a branding agency. In Malvern, Pennsylvania, their small team offers Branding and Digital Strategy. The agency was founded in 2003.
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UndisclosedUndisclosed10 - 49New York, NY
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Sports Marketing company Aggregate Sports was founded in 2020. The team offers Sports Marketing and Branding.
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UndisclosedUndisclosed10 - 49Milwaukee, WI
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Monarch Creative, Inc. Is a Milwaukee, Wisconsin-based branding agency. They specialize in Branding and Public Relations and were launched in 2000.
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UndisclosedUndisclosed10 - 49Miami, FL
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Security Token Market is a Miami, Florida-based Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Sebastopol, CA
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In Sebastopol, California and Santa Cruz, California, 1stWave Interactive is a branding company. Founded in 2010, the team specializes in Branding and UX/UI Design.
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UndisclosedUndisclosed10 - 49San Francisco, CA
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Across the Pond is an Advertising company. They specialize in Advertising and Branding and were founded in 2008. The agency is based in London, England and San Francisco, California.
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$5,000+$100 - $149 / hr50 - 249Provo, UT
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EKR is a branding firm. The team specializes in Branding and Graphic Design and is located in Provo, Utah and San Francisco, California.
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UndisclosedUndisclosed50 - 249Indianapolis, IN
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MSK Advertising is a Digital Strategy company. Launched in 1968, the company is based in Indianapolis, Indiana. Their team specializes in Digital Strategy and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Honolulu, HI
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Based in Honolulu, Hawaii, 6 Pillars Marketing is a midsize Event Marketing company. The team provides Event Marketing and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Union, NJ
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JL Media is a midsize media planning and buying company based in Union, New Jersey. Their services include Media Planning & Buying and Branding.
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UndisclosedUndisclosed50 - 249Lincoln, NE
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Advertising company Archrival - Lincoln was launched in 1997. The company offers Advertising and Branding.
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UndisclosedUndisclosed50 - 249Birmingham, MI
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Midsize Advertising company McCann Detroit, is located in Birmingham, Michigan. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed50 - 249New York, NY
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Serino Coyne is an Advertising company. The team offers Advertising and Branding and is in New York, New York.
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UndisclosedUndisclosed50 - 249Tysons, VA
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Davis Carter Scott / DCS Design is a branding agency. They provide Branding and Architectural Design and are located in Tysons, Virginia and Middleburg, Virginia.
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UndisclosedUndisclosed50 - 249Seattle, WA
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Advertising company DNA is based in Seattle, Washington. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249New York, NY
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Cogent World is a New York, New York-based branding company. They provide Branding and Public Relations.
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$5,000+$100 - $149 / hr2 - 9San Francisco, CA
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HDSF is a branding agency. Established in 2003, the team focuses on Branding and Advertising. The agency is headquartered in San Francisco, California.
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UndisclosedUndisclosed2 - 9Lexington, KY
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Founded in 1986, By Design, LLC. Is a graphic design company. The agency specializes in Graphic Design and Advertising, and is small.
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UndisclosedUndisclosed2 - 9Cedar Rapids, IA
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Founded in 2013, Robertson Marketing & Branding is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Fayetteville, AR
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The Artist Evolution LLC is a Fayetteville, Arkansas-based Marketing Strategy company. Their services include Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9Southington, CT
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Joseph Cekauskas Marketing Communications is a branding agency. They are headquartered in Southington, Connecticut and have small team. Their team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Washington, CT
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Launched in 2013, Sheepdog Creative Group is a small Washington, Connecticut-based Advertising company. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Monroe, WA
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Launched in 1981, effective design studio is an Advertising company. The team offers Advertising and Branding and is headquartered in Monroe, Washington.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Voom Creative is an Advertising company. Launched in 2014, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Pocatello, ID
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Advertising company Steele Branding is based in Pocatello, Idaho. They provide Advertising and Branding.
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UndisclosedUndisclosed2 - 9Richfield, MN
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Sproute Creative is a branding firm. Established in 2009, the company is located in Richfield, Minnesota. Their team provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9La Crosse, WI
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The BLU Group - Advertising & Marketing is a branding firm headquartered in La Crosse, Wisconsin. Launched in 2004, the team provides Branding and Advertising.
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UndisclosedUndisclosed2 - 9Melbourne, FL
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Look Marketing is a Digital Strategy company. The team is headquartered in Melbourne, Florida, and their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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WilsonMcGuire Creative is an Advertising company. The company is in Winston-Salem, North Carolina. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Cannabis Business Exchange is a branding company launched in 2017. Located in Los Angeles, California, the team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Park City, UT
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Circle Creatives is a branding firm. Their small team is headquartered in Park City, Utah. Their team provides Branding and Web Design.
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UndisclosedUndisclosed2 - 9Harrisonburg, VA
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Cobalt Communications, Inc. Is a small Advertising company. Launched in 2005, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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Established in 2013, Foossa is a branding company. The small team specializes in Branding and UX/UI Design.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Truffl Branding Agency is a branding agency founded in 2013. The team provides Branding and Content Marketing.
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$5,000+Undisclosed10 - 49Chicago, IL
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Add Chapter is a branding company. Founded in 2010, the company is located in Chicago, Illinois and Dubai, United Arab Emirates. Their services include Branding and Advertising.
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$1,000+$50 - $99 / hrFreelancerLos Angeles, CA
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See all 1 projectsLuisSebastian.NET provides logo design and digital content creation services, specializing in creating aesthetically aligned branding materials. Reviews highlight the company's responsiveness, strong communication, and ability to deliver high-quality results despite unforeseen delays. Clients appreciate the collaborative approach and attention to detail, which ensures their expectations are met satisfactorily.
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UndisclosedUndisclosed1,000 - 9,999Mineola, NY
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See all 1 projectsSybrid Private Limited is a digital services company specializing in e-commerce support, digital marketing, and SEO. Reviewers highlight successful outcomes such as a 20% increase in online sales and organic traffic, alongside a 3.2x return on ad spend. Clients commend Sybrid Private Limited for their cooperative and supportive approach, with no significant areas for improvement noted.
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UndisclosedUndisclosed2 - 9Waukesha, WI
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Dot Ten Creative is a branding company. They were founded in 2013, and their services include Branding and Advertising.
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$10,000+$100 - $149 / hr2 - 9Muskego, WI
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See all 5 projectsmadebynorth is a versatile technology company specializing in web development, e-commerce solutions, and scalable IoT architectures. Based on reviews, 100% of clients commend their professionalism, responsiveness, and adherence to deadlines. Their active participation and attention to detail are consistently highlighted as key strengths, with no significant areas for improvement noted by reviewers.
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$10,000+Undisclosed10 - 49LOS RANCHOS DE ABQ, NM
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See all 2 projectsQue Cálido® Food Brand Studio specializes in comprehensive brand identity development, offering services such as brand strategy, visual identity design, and corporate branding. Their feedback is overwhelmingly positive, with a 100% satisfaction rate highlighting their creative approach and ability to craft original, authentic branding that resonates emotionally with audiences, ultimately enhancing market presence and engagement.
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UndisclosedUndisclosed2 - 9Eau Claire, WI
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Established in 2014, Draft Design House is a small web design agency headquartered in Eau Claire, Wisconsin. Their team focuses on Web Design and Branding.
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$10,000+$150 - $199 / hr10 - 49Santa Monica, CA
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Enso, a small branding firm, is located in Santa Monica, California. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Indianapolis, IN
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Fishhook, a branding agency, provide Branding and Email Marketing. They were launched in 2003.
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UndisclosedUndisclosed10 - 49Indianapolis, IN
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Xtreme Graphics is a small Indianapolis, Indiana-based graphic design company. Their services include Graphic Design and Logo.
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UndisclosedUndisclosed10 - 49Des Moines, IA
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Straub Marketing is a branding firm launched in 1971. Their team focuses on Branding and Event Marketing.
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UndisclosedUndisclosed10 - 49Louisville, KY
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Katie Bush Design is a video production agency. The Louisville, Kentucky-based company was launched in 2000. Their team focuses on Video Production and Branding.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
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39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
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38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.2/40.019.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
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39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
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37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.