Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in naming, brand identity development, and corporate branding. The company's reviews highlight their exceptional project management, strategic approach, and ability to deliver distinctive and legally viable brand names. With a 100% satisfaction rate, clients commend their responsiveness, deep strategic thinking, and high-quality outcomes, making them a preferred choice for brand development and visual identity design.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, including creative brand naming, corporate branding, and visual identity design. Across their reviews, 100% of clients praised their creativity and strategic approach. They were consistently noted for delivering on time, with strong project management and excellent communication, emphasizing personalized solutions that align with company values and target market needs.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency specializing in brand identity development, brand positioning, and naming strategy. Their reviews reveal a consistent theme of strong alignment with clients' values and strategic objectives, with 100% positive feedback highlighting their analytical approach and collaborative process. Approximately 70% of reviewers emphasize their ability to facilitate decision-making and provide clear, strategic naming solutions that resonate with target audiences.
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UndisclosedUndisclosed10 - 49Des Moines, IA
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Established in 1999, AdEasel is a branding company. The team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Little Rock, AR
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Arkansas Graphics Inc is a Direct Marketing company. They were established in 1974, and their services include Direct Marketing and Graphic Design.
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UndisclosedUndisclosed10 - 49Southington, CT
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Advertising company Signature Brand Factory was established in 1990. The team offers Advertising and Branding and is in Southington, Connecticut.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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64North, an Architectural Design company, offers Architectural Design and Branding. The agency is located in Los Angeles, California.
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UndisclosedUndisclosed10 - 49Saint Paul, MN
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Scales Advertising is a small Advertising company based in Saint Paul, Minnesota. The team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49North Andover, MA
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TR Design is an Advertising company launched in 1986. The company specializes in Advertising and Branding, and is small.
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UndisclosedUndisclosed10 - 49San Antonio, TX
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AMAEzing Marketing Group is a branding company headquartered in San Antonio, Texas. Established in 2004, the team focuses on Branding and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49West Palm Beach, FL
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Ideabar is an Advertising company. They offer Advertising and Branding and are headquartered in West Palm Beach, Florida and Dunwoody, Georgia.
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UndisclosedUndisclosed10 - 49Chuluota, FL
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Anchored Digital Marketing, a branding agency, was established in 2016. Based in Chuluota, Florida, the team provides Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Tallahassee, FL
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The Taproot Agency is a branding company established in 2005. The company focuses on Branding and Advertising.
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UndisclosedUndisclosed10 - 49New York, NY
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Sopexa USA, a small branding company, is located in New York, New York. Their services include Branding and Market Research.
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UndisclosedUndisclosed10 - 49Nashville, TN
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Jive! - A Printworks Studio is a branding firm. They are in Nashville, Tennessee. Their team offers Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Honolulu, HI
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NMG Network is an Advertising company. They are located in Honolulu, Hawaii and have small team. They provide Advertising and Branding.
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UndisclosedUndisclosed10 - 49New York, NY
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MELD Creative is an Advertising company. Located in New York, New York, their team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49El Paso, TX
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In El Paso, Texas and The Woodlands, Texas, Lopez PR & Marketing Group is a small branding agency. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49York, PA
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AbSketches is a branding company launched in 2009. Their services include Branding and Product Design.
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UndisclosedUndisclosed10 - 49Lewes, DE
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800 Digital, LLC., an Advertising company, was launched in 2015. In Lewes, Delaware, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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Metaleap Creative, a branding agency, was established in 2002. The firm offers Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Ames, IA
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Model Farm Creative Services Agency, a small branding firm, is in Ames, Iowa. The team provides Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Topeka, KS
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Established in 2013, Sprout Creative is a small Advertising company. Their team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Oklahoma City, OK
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Nominee is a branding company based in Oklahoma City, Oklahoma. The team offers Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49South Bend, IN
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Founded in 2016, Code Works is a small South Bend, Indiana-based branding firm. Their team focuses on Branding and UX/UI Design.
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UndisclosedUndisclosed10 - 49Fresh Meadows, NY
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Established in 2008, ELIOT BRANDING is a small Fresh Meadows, New York-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Indianapolis, IN
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Flatland Kitchen is a branding agency. Their small team is located in Indianapolis, Indiana. Their services include Branding and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49New York, NY
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See all 5 projectsStudiomade is a branding and marketing agency known for its expertise in brand identity development and strategy. With a strong emphasis on brand messaging and digital brand expression, 100% of reviews praise their exemplary project management and alignment with client values. Clients highlight Studiomade's ability to deliver on time and provide targeted, effective brand solutions.
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UndisclosedUndisclosed2 - 9New York, NY
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Iconiotics, a branding firm, was founded in 2010. They focuses on Branding and Web Design.
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$10,000+$200 - $300 / hrFreelancerManchester-by-the-Sea, MA
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B.brand Agency, Inc. Is a Marketing Strategy company. Launched in 2012, the team offers Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Located in Indianapolis, Indiana, Thunderlight Studios, Inc is a small branding agency. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Le Claire, IA
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Frontera Marketing Group is an Advertising company launched in 2010. The team focuses on Advertising and Graphic Design and is based in Le Claire, Iowa.
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UndisclosedUndisclosed2 - 9Iowa City, IA
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Branding firm Creative Mellen is in Iowa City, Iowa. They provide Branding and Packaging Design and were founded in 2012.
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UndisclosedUndisclosed2 - 9Ankeny, IA
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Advertising company julsdesign was founded in 1992. The team offers Advertising and Branding and is in Ankeny, Iowa.
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UndisclosedUndisclosed2 - 9Fort Collins, CO
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Linden Marketing is a branding agency. In Fort Collins, Colorado, the team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Boise, ID
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CSF Design is a small graphic design company headquartered in Boise, Idaho. The team focuses on Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Wailuku, HI
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Established in 1997, Sae Design is a small Wailuku, Hawaii-based Advertising company. Their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Located in Honolulu, Hawaii, Jon Duarte Design Group is a branding firm. They provide Branding and Graphic Design and were founded in 1996.
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UndisclosedUndisclosed2 - 9Wailuku, HI
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Kauhane Inc is a public relations company founded in 2002. The company specializes in Public Relations and Branding.
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UndisclosedUndisclosed2 - 9North Charleston, SC
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KARST is a Product Design company established in 1996. The company offers Product Design and Branding.
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UndisclosedUndisclosed2 - 9Charlottesville, VA
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Convoy, LLC VA is a Logo company. Launched in 2012, the company is headquartered in Charlottesville, Virginia. Their team provides Logo and Branding.
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UndisclosedUndisclosed2 - 9Mount Pleasant, SC
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Outline - South Carolina is a branding agency. Their small team is located in Mount Pleasant, South Carolina. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Waterbury, CT
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BMA Marketing is a Waterbury, Connecticut-based Advertising company. Launched in 2007, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Charleston, SC
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South City Public Relations is a small branding firm founded in 2013. Their team specializes in Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Providence, RI
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Headquartered in Providence, Rhode Island, New Harbor Group is a small branding agency. Their services include Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Orlando, FL
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Branding agency Orlando Content Marketing was founded in 2014. In Orlando, Florida, the team provides Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Coralville, IA
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Brand Driven Digital is a Marketing Strategy company located in Coralville, Iowa. They focus on Marketing Strategy and Branding and were established in 2011.
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UndisclosedUndisclosed2 - 9Portland, OR
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Spot Color is a small Portland, Oregon-based branding agency. The team specializes in Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Portland, OR
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TheEvaSite, LLC, a branding firm, was launched in 2010. Headquartered in Portland, Oregon, the team specializes in Branding and Print Design.
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UndisclosedUndisclosed2 - 9Greensboro, NC
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Brixx Media is a web design agency. They are based in Greensboro, North Carolina and have small team. Their services include Web Design and Branding.
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UndisclosedUndisclosed2 - 9Melbourne, FL
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Longbow, a small branding firm, is in Melbourne, Florida. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Melbourne, FL
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Branding firm Go To Market Solutions was launched in 2017. The team offers Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Melbourne, FL
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McBride Marketing Group is an Advertising company based in Melbourne, Florida. Founded in 2001, the team provides Advertising and Branding.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.2/40.019.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.