Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 87 projectsRiver + Wolf is a branding agency specializing in brand naming, strategy, and corporate identity development. With a 100% positive feedback rate, clients consistently praise their linguistic expertise, creative depth, and meticulous approach to trademark viability and branding. Approximately 70% of reviewers highlight their exceptional project management and ability to deliver on time, often exceeding client expectations.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 72 projectsTUNGSTEN is a branding and corporate identity development company specializing in brand strategy, logo design, and visual identity design. The company consistently receives positive feedback for their professionalism, creativity, and responsiveness, with 100% of reviews praising their ability to deliver timely and impressive results. Clients particularly appreciate TUNGSTEN's alignment with company values and their collaborative approach in creating memorable brand identities.
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UndisclosedUndisclosed2 - 9Washington, CT
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Launched in 2013, Sheepdog Creative Group is a small Washington, Connecticut-based Advertising company. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Monroe, WA
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Launched in 1981, effective design studio is an Advertising company. The team offers Advertising and Branding and is headquartered in Monroe, Washington.
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UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Voom Creative is an Advertising company. Launched in 2014, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Pocatello, ID
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Advertising company Steele Branding is based in Pocatello, Idaho. They provide Advertising and Branding.
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UndisclosedUndisclosed2 - 9Richfield, MN
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Sproute Creative is a branding firm. Established in 2009, the company is located in Richfield, Minnesota. Their team provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9La Crosse, WI
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The BLU Group - Advertising & Marketing is a branding firm headquartered in La Crosse, Wisconsin. Launched in 2004, the team provides Branding and Advertising.
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UndisclosedUndisclosed2 - 9Melbourne, FL
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Look Marketing is a Digital Strategy company. The team is headquartered in Melbourne, Florida, and their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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WilsonMcGuire Creative is an Advertising company. The company is in Winston-Salem, North Carolina. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Cannabis Business Exchange is a branding company launched in 2017. Located in Los Angeles, California, the team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Park City, UT
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Circle Creatives is a branding firm. Their small team is headquartered in Park City, Utah. Their team provides Branding and Web Design.
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UndisclosedUndisclosed2 - 9Harrisonburg, VA
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Cobalt Communications, Inc. Is a small Advertising company. Launched in 2005, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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Established in 2013, Foossa is a branding company. The small team specializes in Branding and UX/UI Design.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Truffl Branding Agency is a branding agency founded in 2013. The team provides Branding and Content Marketing.
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$1,000+$150 - $199 / hr2 - 9Jersey City, NJ
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Mind Stitch is a branding company. They provide Branding and are in Jersey City, New Jersey.
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$50,000+$300+ / hr50 - 249Los Angeles, CA
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Branding firm JUSTBE l BRAND CONSULTING AGENCY is in Los Angeles, California and Milano, Italy. Their services include Branding.
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UndisclosedUndisclosed2 - 9Waukesha, WI
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Dot Ten Creative is a branding company. They were founded in 2013, and their services include Branding and Advertising.
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UndisclosedUndisclosed2 - 9Eau Claire, WI
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Established in 2014, Draft Design House is a small web design agency headquartered in Eau Claire, Wisconsin. Their team focuses on Web Design and Branding.
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$10,000+$150 - $199 / hr10 - 49Santa Monica, CA
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Enso, a small branding firm, is located in Santa Monica, California. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Indianapolis, IN
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Fishhook, a branding agency, provide Branding and Email Marketing. They were launched in 2003.
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UndisclosedUndisclosed10 - 49Indianapolis, IN
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Xtreme Graphics is a small Indianapolis, Indiana-based graphic design company. Their services include Graphic Design and Logo.
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UndisclosedUndisclosed10 - 49Des Moines, IA
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Straub Marketing is a branding firm launched in 1971. Their team focuses on Branding and Event Marketing.
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UndisclosedUndisclosed10 - 49Louisville, KY
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Katie Bush Design is a video production agency. The Louisville, Kentucky-based company was launched in 2000. Their team focuses on Video Production and Branding.
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UndisclosedUndisclosed10 - 49Des Moines, IA
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Established in 1999, AdEasel is a branding company. The team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Little Rock, AR
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Arkansas Graphics Inc is a Direct Marketing company. They were established in 1974, and their services include Direct Marketing and Graphic Design.
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UndisclosedUndisclosed10 - 49Southington, CT
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Advertising company Signature Brand Factory was established in 1990. The team offers Advertising and Branding and is in Southington, Connecticut.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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64North, an Architectural Design company, offers Architectural Design and Branding. The agency is located in Los Angeles, California.
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UndisclosedUndisclosed10 - 49Saint Paul, MN
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Scales Advertising is a small Advertising company based in Saint Paul, Minnesota. The team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49North Andover, MA
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TR Design is an Advertising company launched in 1986. The company specializes in Advertising and Branding, and is small.
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UndisclosedUndisclosed10 - 49San Antonio, TX
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AMAEzing Marketing Group is a branding company headquartered in San Antonio, Texas. Established in 2004, the team focuses on Branding and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49West Palm Beach, FL
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Ideabar is an Advertising company. They offer Advertising and Branding and are headquartered in West Palm Beach, Florida and Dunwoody, Georgia.
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UndisclosedUndisclosed10 - 49Chuluota, FL
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Anchored Digital Marketing, a branding agency, was established in 2016. Based in Chuluota, Florida, the team provides Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Tallahassee, FL
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The Taproot Agency is a branding company established in 2005. The company focuses on Branding and Advertising.
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UndisclosedUndisclosed10 - 49New York, NY
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Sopexa USA, a small branding company, is located in New York, New York. Their services include Branding and Market Research.
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UndisclosedUndisclosed10 - 49Nashville, TN
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Jive! - A Printworks Studio is a branding firm. They are in Nashville, Tennessee. Their team offers Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Honolulu, HI
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NMG Network is an Advertising company. They are located in Honolulu, Hawaii and have small team. They provide Advertising and Branding.
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UndisclosedUndisclosed10 - 49New York, NY
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MELD Creative is an Advertising company. Located in New York, New York, their team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49El Paso, TX
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In El Paso, Texas and The Woodlands, Texas, Lopez PR & Marketing Group is a small branding agency. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49York, PA
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AbSketches is a branding company launched in 2009. Their services include Branding and Product Design.
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UndisclosedUndisclosed10 - 49Lewes, DE
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800 Digital, LLC., an Advertising company, was launched in 2015. In Lewes, Delaware, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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Metaleap Creative, a branding agency, was established in 2002. The firm offers Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Ames, IA
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Model Farm Creative Services Agency, a small branding firm, is in Ames, Iowa. The team provides Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Topeka, KS
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Established in 2013, Sprout Creative is a small Advertising company. Their team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Oklahoma City, OK
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Nominee is a branding company based in Oklahoma City, Oklahoma. The team offers Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49South Bend, IN
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Founded in 2016, Code Works is a small South Bend, Indiana-based branding firm. Their team focuses on Branding and UX/UI Design.
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UndisclosedUndisclosed10 - 49Fresh Meadows, NY
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Established in 2008, ELIOT BRANDING is a small Fresh Meadows, New York-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Indianapolis, IN
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Flatland Kitchen is a branding agency. Their small team is located in Indianapolis, Indiana. Their services include Branding and Marketing Strategy.
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$10,000+$100 - $149 / hr2 - 9Muskego, WI
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See all 5 projectsmadebynorth is a versatile technology company specializing in web development, e-commerce solutions, and scalable IoT architectures. Based on reviews, 100% of clients commend their professionalism, responsiveness, and adherence to deadlines. Their active participation and attention to detail are consistently highlighted as key strengths, with no significant areas for improvement noted by reviewers.
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$10,000+Undisclosed10 - 49LOS RANCHOS DE ABQ, NM
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See all 2 projectsQue Cálido® Food Brand Studio is a branding agency specializing in brand identity development, brand strategy, and visual identity design. Their clients commend their strategic thinking and bold creativity, with 100% positive feedback highlighting their ability to create fresh, original, and authentic brand identities that resonate emotionally with audiences and increase market presence.
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$5,000+$50 - $99 / hr10 - 49San Francisco, CA
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See all 1 projectsWhat if Design is a branding and marketing agency specializing in brand strategy, visual identity design, and ongoing marketing support. Reviewers highlight a 30% increase in inbound opportunities and career applicants, noting the company's flexibility and alignment with client values, though a need for more proactive engagement was mentioned.
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UndisclosedUndisclosed1,000 - 9,999Mineola, NY
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See all 1 projectsSybrid Private Limited is a digital services company specializing in e-commerce support, digital marketing, and SEO. Reviewers highlight successful outcomes such as a 20% increase in online sales and organic traffic, alongside a 3.2x return on ad spend. Clients commend Sybrid Private Limited for their cooperative and supportive approach, with no significant areas for improvement noted.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
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38.5/40.019.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
36.8/40.020/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Branding70% Naming10% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
35.4/40.019.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9Raleigh, NC
Ability to deliver
34.1/40.017.8/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.8/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Branding10% Naming70% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding25% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
32/40.018/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.9/40.019.2/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
31.7/40.016.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Austin, TX
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32.3/40.016.6/20 Reviews9.8/10 Clients & Experience6/10 Market PresenceService focus
60% Branding100% Naming40% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
30.6/40.016.2/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
100% Branding100% Naming -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
40% Branding10% Naming60% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.3/40.016.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
60% Branding20% Naming40% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
29.9/40.016.2/20 Reviews9.2/10 Clients & Experience4.5/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
75% Branding15% Naming25% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
31.1/40.016.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
32.8/40.017.2/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+Undisclosed2 - 9Mill Valley, CA
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29.2/40.016.2/20 Reviews10/10 Clients & Experience3/10 Market PresenceService focus
80% Branding80% Naming20% Other -
$5,000+Undisclosed50 - 249Miami, FL
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29.1/40.016.2/20 Reviews8.5/10 Clients & Experience4.4/10 Market PresenceService focus
70% Branding80% Naming30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.1/40.018.4/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr2 - 9Berkeley, CA
Ability to deliver
28.7/40.016.2/20 Reviews8.6/10 Clients & Experience3.9/10 Market PresenceService focus
100% Branding80% Naming -
$25,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
32.3/40.018.4/20 Reviews9.8/10 Clients & Experience4.1/10 Market PresenceService focus
60% Branding15% Naming40% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.