The Naming Group

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Communications Manager of an agriculture company

Describe what your company does in a single sentence.

We engage in the development, registration, sales and marketing of integrated technological solutions for crop production and pest management that deliver value for our customers and stakeholders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Naming Group to accomplish?

• Develop the brand name for a new product

SOLUTION

How did you find The Naming Group?

• Online Search
• Industry Publication (Print)

Why did you select The Naming Group over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from The Naming Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Naming Group collaborated with key stakeholders to assess priorities, completed competitor reviews, linguistic analysis and preliminary trademark research in the process of developing brand name options for a new product.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Name development, competitive assessment

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Naming Group team exceeded expectations in process, communication and execution. They pushed our stakeholders to think critically, be aware of personal bias without excluding individual expertise, and guided us through the considerations for product naming on a large stage.

What was your primary form of communication with The Naming Group?

• Virtual Meeting

What did you find most impressive or unique about this company?

The Naming Group came to the table as true collaborators, building on their skill as facilitators with a strong effort to know our industry, challenges and opportunities. We look forward to working with them again in the future.

Are there any areas for improvement or something The Naming Group could have done differently?

We were very pleased with their process and service.

BACKGROUND

Please describe your company and position.

I am the Senior Advisor of alt+b

Describe what your company does in a single sentence.

A marketing advisory practice helping startups establish and activate their brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Naming Group to accomplish?

• Name a Mobile Gaming Ad Platform Business

SOLUTION

How did you find The Naming Group?

• Past Experience

Why did you select The Naming Group over others?

• Great Past Experience

How many teammates from The Naming Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop a name for mobile ad platform company, including: the refinement of criteria and strategy, long list of names, evaluation proccess, briefing to design team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Naming Group delivered at each stage: a clear strategy & criteria which was aligned with all stakeholders, a long list of names of which we were able to select several to take forward to trademark. We were able to align on a name from that short list and move forward with it, with all stakeholders feeling like we have a great name.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time, above expectations. Responsive.

What was your primary form of communication with The Naming Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Naming is hard. Many marketers have nightmares about it. I have learned that with The Naming Group it doesn't have to be painful. The Naming Group is both strategic and creative, and I think that is their secret. Figuring out what we are looking for, and then executing against it with flair. They are the best naming agency I have worked with.

Are there any areas for improvement or something The Naming Group could have done differently?

no

BACKGROUND

Please describe your company and your position there.

A Web3 Studio. Owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Naming Group, and what were your goals?

We were launching a new project and not only did we want to find the perfect name for the collection -- we wanted to make sure it fit all aspects of our future growth and branding strategy.

SOLUTION

How did you select this vendor?

Extensive research online. Narrowed down to 5 companies to interview, and Nina was the most thoughtful and insightful.

Describe the scope of their work in detail, including any steps and the final deliverables.

Getting to know the exact core of my product; my business plan; my thought processes; and philosophy about the product and company -- then taking that information to craft the perfect name from a consumer branding perspective.

How many people from the vendor's team worked with you, and what were their positions?

One. Owner. Nina.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Nina figured out the heart and soul of what I was trying to create.

Describe their project management style, including communication tools and timeliness.

Very communicative. Very on time. My project was one that had to be handled quickly, and she moved mountains to accommodate.

What did you find most impressive or unique about this company?

Nina's ability to get to the core of what my business needs were.

Are there any areas for improvement or something they could have done differently?

No!