Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 87 projectsRiver + Wolf is a branding agency specializing in brand naming, strategy, and corporate identity development. With a 100% positive feedback rate, clients consistently praise their linguistic expertise, creative depth, and meticulous approach to trademark viability and branding. Approximately 70% of reviewers highlight their exceptional project management and ability to deliver on time, often exceeding client expectations.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 72 projectsTUNGSTEN is a branding and corporate identity development company specializing in brand strategy, logo design, and visual identity design. The company consistently receives positive feedback for their professionalism, creativity, and responsiveness, with 100% of reviews praising their ability to deliver timely and impressive results. Clients particularly appreciate TUNGSTEN's alignment with company values and their collaborative approach in creating memorable brand identities.
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UndisclosedUndisclosed10 - 49Westport, CT
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Business Consulting company The New England Consulting Group provides Business Consulting and Branding. They were founded in 1981.
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UndisclosedUndisclosed10 - 49Duluth, MN
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In Duluth, Minnesota, Giant Voices, Inc. Is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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Located in Minneapolis, Minnesota, Friends & Neighbors is an user experience agency. The team specializes in UX/UI Design and Branding.
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UndisclosedUndisclosed10 - 49Bozeman, MT
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SCS Wraps is an Advertising company. They are based in Bozeman, Montana and have small team. Their team provides Advertising and Out of Home Design.
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UndisclosedUndisclosed10 - 49Albuquerque, NM
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K2MD, an Advertising company, was established in 1988. The small team provides Advertising and Branding.
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$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
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Gassman Creative is an Advertising company. The team provides Advertising and Branding and is located in Los Angeles, California.
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UndisclosedUndisclosed250 - 999Columbia, SC
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PM Digital is a midsize Market Research company. Established in 1990, the team focuses on Market Research and Affiliate Marketing.
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UndisclosedUndisclosed250 - 999New York, NY
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Excel Sports Management, a Sports Marketing company, was launched in 2002. The company provides Sports Marketing and Branding, and is midsize.
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$10,000+$150 - $199 / hr50 - 249Atlanta, GA
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Founded in 2000, Melt Sports & Entertainment is a midsize Atlanta, Georgia-based Advertising company. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed50 - 249Lexington, KY
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Adcolor Inc is an Advertising company. The company is located in Lexington, Kentucky. Their services include Advertising and Out of Home Design.
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UndisclosedUndisclosed50 - 249Provo, UT
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Launched in 2011, Lancera, a midsize custom software development company, is located in Provo, Utah. Their services include Custom Software Development and UX/UI Design.
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UndisclosedUndisclosed50 - 249Millcreek, UT
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The Lightwurx is a midsize Millcreek, Utah-based branding firm. The team focuses on Branding and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249San Diego, CA
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Havas Formula, a public relations firm, was founded in 1992. Based in San Diego, California and New York, New York, the team specializes in Public Relations and Branding.
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UndisclosedUndisclosed50 - 249Cleveland, OH
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Stern Advertising, a branding firm, is located in Cleveland, Ohio. They specialize in Branding and Public Relations.
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UndisclosedUndisclosed50 - 249New York, NY
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Based in New York, New York, Forefront Communications Group Inc. Is a branding agency. They provide Branding and Public Relations.
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UndisclosedUndisclosed50 - 249White Plains, NY
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Advertising company Little Big Brands specializes in Advertising and Branding. They are headquartered in White Plains, New York.
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$1,000+$25 - $49 / hr50 - 249New York , NY
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See all 1 projectsSoftronixs System Ltd. is a versatile IT service provider offering ERP solutions, web development, SEO, and digital marketing. The reviews suggest 100% positive feedback, highlighting their expertise across multiple domains, commitment to client satisfaction, and global reach. Their focus on quality and exceptional results in brand development and marketing make them a reliable partner.
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$5,000+$100 - $149 / hr10 - 49New Castle, DE
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Branding company Cetudio Multi-diciplinary Agency is located in London, England and New Castle, Delaware. They offer Branding and Graphic Design.
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$5,000+$50 - $99 / hr10 - 49Culver City, CA
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Brut boutique marketing agency is a branding firm founded in 2019. The company offers Branding and UX/UI Design.
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$5,000+UndisclosedFreelancerMelbourne, FL
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Romeo+co. Is a small branding firm established in 1988. Their services include Branding and Logo.
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$1,000+$100 - $149 / hr2 - 9Brooklyn, NY
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True Storie, LLC is an Email Marketing company established in 2021. The company offers Email Marketing and Branding.
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$25,000+$200 - $300 / hr2 - 9Austin, TX
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Established in 2022, Nova Design is a Product Design company. The team offers Product Design and Branding.
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$5,000+$50 - $99 / hr2 - 9Detroit, MI
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Idea39 is a graphic design company. Headquartered in Detroit, Michigan, the team provides Graphic Design and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Aurora, IL
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Emanu Agency , a web design agency, was established in 2022. The team provides Web Design and Branding.
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$1,000+$50 - $99 / hr2 - 9Parker, CO
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Founded in 2009, Island Pond Group is a Marketing Strategy company. Based in Parker, Colorado, the team specializes in Marketing Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9New York, NY
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Magic Marketing Consulting, a Marketing Strategy company, was launched in 2023. The team provides Marketing Strategy and Branding and is located in New York, New York.
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$10,000+$100 - $149 / hr2 - 9Pittsburgh, PA
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D & GG is a Pittsburgh, Pennsylvania-based Advertising company. They specialize in Advertising and Branding and were established in 1984.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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DIME Agency, LLC is a branding agency in Indianapolis, Indiana. The team offers Branding and Logo.
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UndisclosedUndisclosed2 - 9Lexington, KY
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Launched in 2012, Wiser Strategies is a Marketing Strategy company. The team specializes in Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Des Moines, IA
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Launched in 2013, 818 is a small branding firm. Their services include Branding and Logo.
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UndisclosedUndisclosed2 - 9Lexington, KY
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Branding firm Greenfield Graphic Design was established in 2006. The small team provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Des Moines, IA
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Established in 2008, Capture Marketing Group is a small Des Moines, Iowa-based branding company. Their services include Branding and Web Design.
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UndisclosedUndisclosed2 - 9Ames, IA
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Launched in 2012, Zao525 is a small Advertising company headquartered in Ames, Iowa. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Manchester, CT
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The Silent Partner Marketing, a branding agency, was established in 2013. The small team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9East Haven, CT
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Located in East Haven, Connecticut, Treblehook is a Packaging Design company. The team provides Packaging Design and Branding.
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UndisclosedUndisclosed2 - 9Hilo, HI
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Gum Design LLC is a small Logo company. They offer Logo and Web Design and were launched in 2004.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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JPG Hawaii is a graphic design company. The small Honolulu, Hawaii-based team specializes in Graphic Design and Print Design. The firm was established in 2001.
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UndisclosedUndisclosed2 - 9Milford, CT
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Located in Milford, Connecticut, Charge Ahead Marketing LLC is a branding firm. They focus on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Owen Design Co is a Marketing Strategy company. Their small team is located in Richmond, Virginia. Their services include Marketing Strategy and Graphic Design.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Fellow Inc. Is an Advertising company. Located in Minneapolis, Minnesota, the firm was launched in 2010. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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May Advertising & Design, Inc. Is an Advertising company founded in 1981. Based in Minneapolis, Minnesota, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9St. Cloud, MN
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Located in St. Cloud, Minnesota, WhiteBox Marketing is a small branding agency. Their services include Branding and Advertising.
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UndisclosedUndisclosed2 - 9Ann Arbor, MI
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Pryor Design Co. Is a small Ann Arbor, Michigan-based branding company. The team focuses on Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Small user experience company Zero Gravity Design Associates, is in Winston-Salem, North Carolina. Their services include UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Spruce Design is a small branding company based in Winston-Salem, North Carolina. The team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9New York, NY
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Rupture Studio is a branding agency. Headquartered in New York, New York, the company provides Branding and Business Consulting.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Townie Branding, LLC is a branding firm. They are headquartered in Chicago, Illinois and have small team of experts. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9San Francisco, CA
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Founded in 2014, Above Consulting Inc. Is a small San Francisco, California-based branding agency. Their team focuses on Branding and Market Research.
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UndisclosedUndisclosed2 - 9Olive Branch, MS
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PreFocus Solutions is a branding company. Their team is based in Olive Branch, Mississippi and specializes in Branding and Business Consulting.
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UndisclosedUndisclosed2 - 9Melville, NY
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Unique Sports Management International is a branding agency. They provide Branding and Corporate Training & Coaching and are based in Melville, New York.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
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38.5/40.019.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
36.8/40.020/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Branding70% Naming10% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
35.4/40.019.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9Raleigh, NC
Ability to deliver
34.1/40.017.8/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.8/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Branding10% Naming70% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding25% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
32/40.018/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.9/40.019.2/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
31.7/40.016.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Austin, TX
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32.3/40.016.6/20 Reviews9.8/10 Clients & Experience6/10 Market PresenceService focus
60% Branding100% Naming40% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
30.6/40.016.2/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
100% Branding100% Naming -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
40% Branding10% Naming60% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.3/40.016.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
60% Branding20% Naming40% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
29.9/40.016.2/20 Reviews9.2/10 Clients & Experience4.5/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
75% Branding15% Naming25% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
31.1/40.016.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
32.8/40.017.2/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+Undisclosed2 - 9Mill Valley, CA
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29.2/40.016.2/20 Reviews10/10 Clients & Experience3/10 Market PresenceService focus
80% Branding80% Naming20% Other -
$5,000+Undisclosed50 - 249Miami, FL
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29.1/40.016.2/20 Reviews8.5/10 Clients & Experience4.4/10 Market PresenceService focus
70% Branding80% Naming30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.1/40.018.4/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr2 - 9Berkeley, CA
Ability to deliver
28.7/40.016.2/20 Reviews8.6/10 Clients & Experience3.9/10 Market PresenceService focus
100% Branding80% Naming -
$25,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
32.3/40.018.4/20 Reviews9.8/10 Clients & Experience4.1/10 Market PresenceService focus
60% Branding15% Naming40% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.