Top Naming Companies in the United States
Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.
U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:
• Naming Companies in Los Angeles
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
$10,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.
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UndisclosedUndisclosed2 - 9Milford, CT
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Located in Milford, Connecticut, Charge Ahead Marketing LLC is a branding firm. They focus on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Owen Design Co is a Marketing Strategy company. Their small team is located in Richmond, Virginia. Their services include Marketing Strategy and Graphic Design.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Fellow Inc. Is an Advertising company. Located in Minneapolis, Minnesota, the firm was launched in 2010. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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May Advertising & Design, Inc. Is an Advertising company founded in 1981. Based in Minneapolis, Minnesota, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9St. Cloud, MN
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Located in St. Cloud, Minnesota, WhiteBox Marketing is a small branding agency. Their services include Branding and Advertising.
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UndisclosedUndisclosed2 - 9Ann Arbor, MI
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Pryor Design Co. Is a small Ann Arbor, Michigan-based branding company. The team focuses on Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Small user experience company Zero Gravity Design Associates, is in Winston-Salem, North Carolina. Their services include UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Spruce Design is a small branding company based in Winston-Salem, North Carolina. The team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9New York, NY
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Rupture Studio is a branding agency. Headquartered in New York, New York, the company provides Branding and Business Consulting.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Townie Branding, LLC is a branding firm. They are headquartered in Chicago, Illinois and have small team of experts. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9San Francisco, CA
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Founded in 2014, Above Consulting Inc. Is a small San Francisco, California-based branding agency. Their team focuses on Branding and Market Research.
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UndisclosedUndisclosed2 - 9Olive Branch, MS
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PreFocus Solutions is a branding company. Their team is based in Olive Branch, Mississippi and specializes in Branding and Business Consulting.
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UndisclosedUndisclosed2 - 9Melville, NY
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Unique Sports Management International is a branding agency. They provide Branding and Corporate Training & Coaching and are based in Melville, New York.
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UndisclosedUndisclosed2 - 9Dallas, TX
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Progage is a Sports Marketing company. Based in Dallas, Texas, their team offers Sports Marketing and Branding.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Greenlit Agency is a branding firm. They specialize in Branding and Market Research and were established in 2017.
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UndisclosedUndisclosed2 - 9Valdosta, GA
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Ascend Strategy & Design, a SEO agency, was launched in 2015. The team offers Search Engine Optimization and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Costa Mesa, CA
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Brandmonger, a branding company, was launched in 2018. The firm provides Branding and Logo, and is small.
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$10,000+$150 - $199 / hr50 - 249San Francisco, CA
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Toaster is an Advertising company established in 2010. The company focuses on Advertising and Branding, and is midsize.
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$1,000+$150 - $199 / hr2 - 9Jersey City, NJ
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Mind Stitch is a branding company. They provide Branding and are in Jersey City, New Jersey.
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$25,000+$150 - $199 / hr10 - 49Houston, TX
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See all 15 projects5+8 is a distinguished branding and marketing agency known for its comprehensive services in brand development, brand strategy, and corporate identity. Approximately 95% of reviews highlight the agency's commitment to understanding client needs and delivering meaningful, strategic branding solutions. Clients commend their impressive project management and consistent delivery within budget and timelines, with over 90% expressing satisfaction with their responsive and creative approach.
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UndisclosedUndisclosed10 - 49Carmel, IN
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Branding company Magnitude was established in 2011. The team specializes in Branding and Logo and is headquartered in Carmel, Indiana.
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UndisclosedUndisclosed10 - 49Fort Wayne, IN
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Ferguson Advertising is a branding agency. The agency is located in Fort Wayne, Indiana. Their team provides Branding and Public Relations.
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UndisclosedUndisclosed10 - 49South Bend, IN
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Villing & Company Inc. Is a PR firm. The company is based in South Bend, Indiana. Their team focuses on Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Le Claire, IA
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MindFire Communications, a branding company, was established in 2007. Based in Le Claire, Iowa, the team specializes in Branding and Market Research.
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UndisclosedUndisclosed10 - 49Louisville, KY
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Established in 2009, Wingspan Integrated Marketing is a media planning and buying company. The team focuses on Media Planning & Buying and Branding.
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UndisclosedUndisclosed10 - 49Louisville, KY
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Horizon Insight is a Market Research company founded in 1982. The agency specializes in Market Research and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Sioux City, IA
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Blue Earth Marketing, a Marketing Strategy company, was founded in 2004. The small team focuses on Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Little Rock, AR
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The Markham Group, a PR firm, is in Little Rock, Arkansas. The team specializes in Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Honolulu, HI
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CommPac is a public relations firm. Established in 1969, the agency is headquartered in Honolulu, Hawaii. Their team specializes in Public Relations and Branding.
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UndisclosedUndisclosed10 - 49West Haven, CT
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Pinpoint Promotions is a branding agency headquartered in West Haven, Connecticut. They offer Branding and Email Marketing.
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UndisclosedUndisclosed10 - 49Albuquerque, NM
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Consumer51, a branding firm, provide Branding and E-Commerce Development. They were founded in 2011.
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UndisclosedUndisclosed10 - 49Fort Lauderdale, FL
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Latin2Latin Marketing + Communications, LLC. Is a branding agency established in 2007. The team provides Branding and Digital Strategy and is in Fort Lauderdale, Florida.
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UndisclosedUndisclosed10 - 49Eden Prairie, MN
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H2O Media Inc. Is an Advertising company. They focus on Advertising and Branding and are based in Eden Prairie, Minnesota.
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UndisclosedUndisclosed10 - 49Lansing, MI
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MConnexions is a Digital Strategy company. They offer Digital Strategy and Content Marketing and were launched in 2017.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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Eleven Design Co. Is a small branding company located in Minneapolis, Minnesota. Their services include Branding and Web Design.
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UndisclosedUndisclosed10 - 49Melbourne, FL
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Advertising company Transworld Advertising is based in Melbourne, Florida. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Orem, UT
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Digital Strategy company Sprint Marketing was launched in 2012. The team provides Digital Strategy and Branding.
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UndisclosedUndisclosed10 - 49Tallahassee, FL
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Established in 1980, Kidd Group is a small branding company. Their services include Branding and Advertising.
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UndisclosedUndisclosed10 - 49Neenah, WI
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Appleton Sign Company, a graphic design company, is based in Neenah, Wisconsin. They specialize in Graphic Design and Advertising.
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$25,000+$150 - $199 / hr10 - 49Denton, TX
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See all 14 projectsLinnik & Linnik Branding Agency specializes in brand development and corporate branding, offering comprehensive services including logo design, visual identity design, and corporate identity creation. With a 100% positive feedback rate, clients consistently praise their professional project management, effective communication, and adaptability to feedback. Noteworthy aspects include their ability to connect branding with client identities and their impressive portfolio.
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UndisclosedUndisclosed10 - 49Las Vegas, NV
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Las Vegas Premier Marketing, a small Advertising company, is headquartered in Las Vegas, Nevada. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Boonton, NJ
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Advertising company Progressive Marketing Dynamics was established in 2003. Based in Boonton, New Jersey, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Malvern, PA
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Tipping Point Media is a branding agency. In Malvern, Pennsylvania, their small team offers Branding and Digital Strategy. The agency was founded in 2003.
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UndisclosedUndisclosed10 - 49New York, NY
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Sports Marketing company Aggregate Sports was founded in 2020. The team offers Sports Marketing and Branding.
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UndisclosedUndisclosed10 - 49Milwaukee, WI
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Monarch Creative, Inc. Is a Milwaukee, Wisconsin-based branding agency. They specialize in Branding and Public Relations and were launched in 2000.
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UndisclosedUndisclosed10 - 49Miami, FL
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Security Token Market is a Miami, Florida-based Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Sebastopol, CA
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In Sebastopol, California and Santa Cruz, California, 1stWave Interactive is a branding company. Founded in 2010, the team specializes in Branding and UX/UI Design.
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UndisclosedUndisclosed10 - 49San Francisco, CA
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Across the Pond is an Advertising company. They specialize in Advertising and Branding and were founded in 2008. The agency is based in London, England and San Francisco, California.
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$5,000+$100 - $149 / hr50 - 249Provo, UT
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EKR is a branding firm. The team specializes in Branding and Graphic Design and is located in Provo, Utah and San Francisco, California.
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UndisclosedUndisclosed50 - 249Indianapolis, IN
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MSK Advertising is a Digital Strategy company. Launched in 1968, the company is based in Indianapolis, Indiana. Their team specializes in Digital Strategy and Marketing Strategy.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.1/40.018/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
38.5/40.019.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding10% Naming20% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding10% Naming50% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
A full-service naming agency typically offers services encompassing:
- Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
- Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
- Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
- Trademark prescreening — initial searches to identify clear conflicts before legal review
- Domain and digital availability — confirming the name can actually live online
- Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist
The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.
Based on Clutch pricing data, clients can expect rates to go:
- Tactical product or feature naming: $5,000 – $25,000
- Full company or brand naming engagement: $25,000 – $100,000
- Strategic naming with positioning work attached: $75,000 – $250,000+
- Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+
Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.
According to data we’ve gathered through different client reviews and case studies, typical timelines go for:
- Tactical product naming: 3–6 weeks
- Full company or brand naming: 6–12 weeks
- Naming with strategy work attached: 10–16 weeks
The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.
Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:
- Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
- Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
- Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.
Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.
- No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
- Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
- No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
- Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
- Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.
Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.