Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in naming, brand identity development, and corporate branding. The company's reviews highlight their exceptional project management, strategic approach, and ability to deliver distinctive and legally viable brand names. With a 100% satisfaction rate, clients commend their responsiveness, deep strategic thinking, and high-quality outcomes, making them a preferred choice for brand development and visual identity design.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, including creative brand naming, corporate branding, and visual identity design. Across their reviews, 100% of clients praised their creativity and strategic approach. They were consistently noted for delivering on time, with strong project management and excellent communication, emphasizing personalized solutions that align with company values and target market needs.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency specializing in brand identity development, brand positioning, and naming strategy. Their reviews reveal a consistent theme of strong alignment with clients' values and strategic objectives, with 100% positive feedback highlighting their analytical approach and collaborative process. Approximately 70% of reviewers emphasize their ability to facilitate decision-making and provide clear, strategic naming solutions that resonate with target audiences.
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UndisclosedUndisclosed50 - 249White Plains, NY
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Advertising company Little Big Brands specializes in Advertising and Branding. They are headquartered in White Plains, New York.
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$5,000+$100 - $149 / hr10 - 49St. Augustine, FL
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See all 19 projectsBlu Edge marketing agency specializes in brand identity development, brand strategy, and visual identity design. The agency is highly praised for its professionalism, responsiveness, and strategic approach to projects, with 100% of reviewers noting their positive impact on brand consistency and engagement. Clients appreciate their clear communication and ability to deliver high-quality work, often highlighting their flexibility and adherence to timelines.
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$50,000+$300+ / hr50 - 249Los Angeles, CA
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Branding firm JUSTBE l BRAND CONSULTING AGENCY is in Los Angeles, California and Milano, Italy. Their services include Branding.
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$10,000+$100 - $149 / hr2 - 9Pittsburgh, PA
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D & GG is a Pittsburgh, Pennsylvania-based Advertising company. They specialize in Advertising and Branding and were established in 1984.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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DIME Agency, LLC is a branding agency in Indianapolis, Indiana. The team offers Branding and Logo.
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UndisclosedUndisclosed2 - 9Lexington, KY
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Launched in 2012, Wiser Strategies is a Marketing Strategy company. The team specializes in Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Des Moines, IA
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Launched in 2013, 818 is a small branding firm. Their services include Branding and Logo.
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UndisclosedUndisclosed2 - 9Lexington, KY
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Branding firm Greenfield Graphic Design was established in 2006. The small team provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Des Moines, IA
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Established in 2008, Capture Marketing Group is a small Des Moines, Iowa-based branding company. Their services include Branding and Web Design.
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UndisclosedUndisclosed2 - 9Ames, IA
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Launched in 2012, Zao525 is a small Advertising company headquartered in Ames, Iowa. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Manchester, CT
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The Silent Partner Marketing, a branding agency, was established in 2013. The small team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9East Haven, CT
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Located in East Haven, Connecticut, Treblehook is a Packaging Design company. The team provides Packaging Design and Branding.
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UndisclosedUndisclosed2 - 9Hilo, HI
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Gum Design LLC is a small Logo company. They offer Logo and Web Design and were launched in 2004.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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JPG Hawaii is a graphic design company. The small Honolulu, Hawaii-based team specializes in Graphic Design and Print Design. The firm was established in 2001.
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UndisclosedUndisclosed2 - 9Milford, CT
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Located in Milford, Connecticut, Charge Ahead Marketing LLC is a branding firm. They focus on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Owen Design Co is a Marketing Strategy company. Their small team is located in Richmond, Virginia. Their services include Marketing Strategy and Graphic Design.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Fellow Inc. Is an Advertising company. Located in Minneapolis, Minnesota, the firm was launched in 2010. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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May Advertising & Design, Inc. Is an Advertising company founded in 1981. Based in Minneapolis, Minnesota, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9St. Cloud, MN
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Located in St. Cloud, Minnesota, WhiteBox Marketing is a small branding agency. Their services include Branding and Advertising.
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UndisclosedUndisclosed2 - 9Ann Arbor, MI
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Pryor Design Co. Is a small Ann Arbor, Michigan-based branding company. The team focuses on Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Small user experience company Zero Gravity Design Associates, is in Winston-Salem, North Carolina. Their services include UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Spruce Design is a small branding company based in Winston-Salem, North Carolina. The team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9New York, NY
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Rupture Studio is a branding agency. Headquartered in New York, New York, the company provides Branding and Business Consulting.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Townie Branding, LLC is a branding firm. They are headquartered in Chicago, Illinois and have small team of experts. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9San Francisco, CA
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Founded in 2014, Above Consulting Inc. Is a small San Francisco, California-based branding agency. Their team focuses on Branding and Market Research.
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UndisclosedUndisclosed2 - 9Olive Branch, MS
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PreFocus Solutions is a branding company. Their team is based in Olive Branch, Mississippi and specializes in Branding and Business Consulting.
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UndisclosedUndisclosed2 - 9Melville, NY
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Unique Sports Management International is a branding agency. They provide Branding and Corporate Training & Coaching and are based in Melville, New York.
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UndisclosedUndisclosed2 - 9Dallas, TX
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Progage is a Sports Marketing company. Based in Dallas, Texas, their team offers Sports Marketing and Branding.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Greenlit Agency is a branding firm. They specialize in Branding and Market Research and were established in 2017.
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UndisclosedUndisclosed2 - 9Valdosta, GA
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Ascend Strategy & Design, a SEO agency, was launched in 2015. The team offers Search Engine Optimization and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Costa Mesa, CA
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Brandmonger, a branding company, was launched in 2018. The firm provides Branding and Logo, and is small.
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$10,000+$150 - $199 / hr50 - 249San Francisco, CA
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Toaster is an Advertising company established in 2010. The company focuses on Advertising and Branding, and is midsize.
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$1,000+$150 - $199 / hr2 - 9Jersey City, NJ
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Mind Stitch is a branding company. They provide Branding and are in Jersey City, New Jersey.
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UndisclosedUndisclosed10 - 49Carmel, IN
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Branding company Magnitude was established in 2011. The team specializes in Branding and Logo and is headquartered in Carmel, Indiana.
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UndisclosedUndisclosed10 - 49Fort Wayne, IN
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Ferguson Advertising is a branding agency. The agency is located in Fort Wayne, Indiana. Their team provides Branding and Public Relations.
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UndisclosedUndisclosed10 - 49South Bend, IN
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Villing & Company Inc. Is a PR firm. The company is based in South Bend, Indiana. Their team focuses on Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Le Claire, IA
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MindFire Communications, a branding company, was established in 2007. Based in Le Claire, Iowa, the team specializes in Branding and Market Research.
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UndisclosedUndisclosed10 - 49Louisville, KY
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Established in 2009, Wingspan Integrated Marketing is a media planning and buying company. The team focuses on Media Planning & Buying and Branding.
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UndisclosedUndisclosed10 - 49Louisville, KY
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Horizon Insight is a Market Research company founded in 1982. The agency specializes in Market Research and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Sioux City, IA
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Blue Earth Marketing, a Marketing Strategy company, was founded in 2004. The small team focuses on Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Little Rock, AR
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The Markham Group, a PR firm, is in Little Rock, Arkansas. The team specializes in Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Honolulu, HI
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CommPac is a public relations firm. Established in 1969, the agency is headquartered in Honolulu, Hawaii. Their team specializes in Public Relations and Branding.
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UndisclosedUndisclosed10 - 49West Haven, CT
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Pinpoint Promotions is a branding agency headquartered in West Haven, Connecticut. They offer Branding and Email Marketing.
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UndisclosedUndisclosed10 - 49Albuquerque, NM
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Consumer51, a branding firm, provide Branding and E-Commerce Development. They were founded in 2011.
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UndisclosedUndisclosed10 - 49Fort Lauderdale, FL
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Latin2Latin Marketing + Communications, LLC. Is a branding agency established in 2007. The team provides Branding and Digital Strategy and is in Fort Lauderdale, Florida.
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UndisclosedUndisclosed10 - 49Eden Prairie, MN
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H2O Media Inc. Is an Advertising company. They focus on Advertising and Branding and are based in Eden Prairie, Minnesota.
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UndisclosedUndisclosed10 - 49Lansing, MI
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MConnexions is a Digital Strategy company. They offer Digital Strategy and Content Marketing and were launched in 2017.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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Eleven Design Co. Is a small branding company located in Minneapolis, Minnesota. Their services include Branding and Web Design.
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UndisclosedUndisclosed10 - 49Melbourne, FL
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Advertising company Transworld Advertising is based in Melbourne, Florida. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Orem, UT
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Digital Strategy company Sprint Marketing was launched in 2012. The team provides Digital Strategy and Branding.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
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38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.2/40.019.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.