We help brands grow through human storytelling.

We are a creative agency.

We help brands grow through human storytelling.

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London, United Kingdom
other locations
  • San Francisco CA
    San Francisco , CA 94105
    United States
  • 410 North Bridge Road
    Singapore 188726


Key clients: 

Google, Youtube, Tensorflow, Xiaomi, Deepmind, X The Moonshot Factory, One Smart, UN Global Goals, Lyft, Rosewood, Malala Fund, Girl Effect, Unicef, Lendlease, Taboola, Scoop

Contrary to common thought, Alzheimer’s isn’t an incurable disease. But a cure will only be found if there’s more funding. To tackle misconceptions and to enable people to empathise with those living with the disease, we created this film ofr Alzheimer's Research UK - a short documentary about Vicky & Martin, a formidable couple, beating all obstacles in their way.


The Invitation

The Invitation

YouTube Social Impact came to us with a special ask — to tell an engaging and empowering story about Indian women in STEM for International Women’s Day.

We saw it as an opportunity to help change the narrative and show a new perspective on parent-daughter relationships in India through a heartwarming short film.

Driving change with Rolling Study Halls

Rolling Study Halls is a Google for Education initiative to provide wifi devices and onboard educators on school bus routes across rural America.

This allows children to maximise their school day and get their homework done on long cross-country commutes. It’s especially useful in communities where kids might not have access to the internet at home.

This is the second film we’ve made to showcase the work of

Rolling Study Halls in America. This time our video was narrated by the local bus drivers in Talledega County Alabama, who have witnessed the benefits of this programme first hand.   

Box Fort - Google DataStudio

Google Data Studio helps marketers create rich, interactive data reports by pulling from live data sources. So reports that would typically take days to create can now be designed and published in a fraction of the time.

To promote Data Studio for a YouTube audience, we created a TrueView ad that finds humour in the everyday by showing what's possible when you have too much time on your hands.

Every year, hundreds of children are lost on the streets of Bangkok and can't find their way home. At 7 years old, Aum ran away. Unable to read or write, he gave up hope of ever getting back to his family. 15 years later, he accidentally discovered Google Voice Search and it changed his life.

Working with Google Thailand’s brand team, ATP spent 6 months developing and producing this emotionally charged hero film

that shows what’s possible when the human spirit joins forces with breakthrough technology.

Opinion Rewards - Google

At face value, a customer survey app is not exactly the easiest sell for your typical iPhone user. So instead, we sold them the idea that they’re smart - and that when they share their (valuable) opinions, it pays off. This thinking led to the campaign strapline, ‘It Pays To Share Your Opinion’, neatly tying back to the product truth that you get paid by Google for answering questions.

The result? Over 17 million views

of an ad which is quickly driving app downloads across the US.

Teaching with Tatiek - YouTube Go

Tatiek’s forward-thinking teaching style incorporates educational videos into the classroom, but in Indonesia, patchy signals and expensive data makes watching videos a frustrating obstacle.
Tatiek downloads videos via YouTube Go, allowing her to show them to students at any time whilst keeping control over her data.

The film was shown at Google for Indonesia, the annual summit where YouTube Go was launched.

Hello, we are Across the Pond

Stand Up For Fit, Triumph

Discover your perfect fit at www.triumph.com/fit Calling all ladies! Join us on on our mission to help women all around the country find their perfect fit. #StandUpForFit.

Convenient & Enjoyable Carpooling, Scoop


Scoop is a dramatically improved commute experience, giving co-workers and neighbors a convenient and enjoyable way to carpool.

How do you create cut-through at Christmas, undoubtedly the most cluttered time of year for advertising, on a shoestring budget? That was our challenge when working with Lily Silk, a silkwear brand looking to make its mark. This series of relatable ads was based on making the audience feel smarter for not falling into those familiar gifting traps, and generated a brand uplift of 82%.