Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 85 projectsRiver + Wolf is a branding agency offering services such as brand naming, brand strategy, and trademark assistance. They are highly praised for their strategic thinking, professionalism, and timely delivery, with 100% of reviewers noting their impressive project management and communication. Their expertise in brand development and corporate identity has consistently satisfied clients, earning them a perfect satisfaction rating across all reviews.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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UndisclosedUndisclosed2 - 9Waterbury, CT
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BMA Marketing is a Waterbury, Connecticut-based Advertising company. Launched in 2007, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Charleston, SC
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South City Public Relations is a small branding firm founded in 2013. Their team specializes in Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Providence, RI
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Headquartered in Providence, Rhode Island, New Harbor Group is a small branding agency. Their services include Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Orlando, FL
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Branding agency Orlando Content Marketing was founded in 2014. In Orlando, Florida, the team provides Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Coralville, IA
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Brand Driven Digital is a Marketing Strategy company located in Coralville, Iowa. They focus on Marketing Strategy and Branding and were established in 2011.
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UndisclosedUndisclosed2 - 9Portland, OR
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Spot Color is a small Portland, Oregon-based branding agency. The team specializes in Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Portland, OR
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TheEvaSite, LLC, a branding firm, was launched in 2010. Headquartered in Portland, Oregon, the team specializes in Branding and Print Design.
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UndisclosedUndisclosed2 - 9Greensboro, NC
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Brixx Media is a web design agency. They are based in Greensboro, North Carolina and have small team. Their services include Web Design and Branding.
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UndisclosedUndisclosed2 - 9Melbourne, FL
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Longbow, a small branding firm, is in Melbourne, Florida. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Melbourne, FL
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Branding firm Go To Market Solutions was launched in 2017. The team offers Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Melbourne, FL
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McBride Marketing Group is an Advertising company based in Melbourne, Florida. Founded in 2001, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Alexandria, VA
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Goris Communications, a branding firm, was established in 1984. The team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9St. Petersburg, FL
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Marca is a branding agency. Their team is in St. Petersburg, Florida and offers Branding and Logo.
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UndisclosedUndisclosed2 - 9Cleveland, TN
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Established in 2011, Fantacular Designs is a small social media marketing firm. Their services include Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Medford, OR
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Paper & String is a branding agency. They are based in Medford, Oregon and have small team of experts. Their services include Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Creative Edge Design, Inc. - NC is a branding company. They are based in Winston-Salem, North Carolina and have small team of experts. Their services include Branding and Web Development.
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UndisclosedUndisclosed2 - 9Alexandria, VA
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Meraki Communications Group, LLC is a branding firm. They provide Branding and Social Media Marketing and are located in Alexandria, Virginia.
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UndisclosedUndisclosed2 - 9New York, NY
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Turner+Valladares is a branding agency. Their small team of employees is located in New York, New York. Their team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9North Bethesda, MD
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Established in 2009, NOKKAM Inc. Is a small branding agency in North Bethesda, Maryland. Their team provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Allendale, NJ
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The White Agency, Inc. Is an Allendale, New Jersey-based branding company. They specialize in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Armonk, NY
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Launched in 2013, Equity Sports Partners is a Sports Marketing company. The agency specializes in Sports Marketing and Branding.
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UndisclosedUndisclosed2 - 9Zeeland, MI
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David & Brook is a Zeeland, Michigan-based Advertising company. They provide Advertising and Branding and were founded in 2020.
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UndisclosedUndisclosed2 - 9Cincinnati, OH
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RDG – Ruttle Design Group is a branding company. Their team is located in Cincinnati, Ohio and focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Philadelphia, PA
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Linden Ave. Studio is a small branding agency located in Philadelphia, Pennsylvania. The team offers Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9San Francisco, CA
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Launched in 2006, The Next Us is a small San Francisco, California-based branding firm. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Armonk, NY
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Branding company Create and Associates, Inc is based in Armonk, New York. The team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Waconia, MN
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Branding company Creature Works was established in 1995. The firm focuses on Branding and Web Design, and is small.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Tasty Marketing Group LLC is a small Advertising company established in 2019. Their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Riverwoods, IL
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Varsity Time LLC is a branding company established in 2017. The agency provides Branding and Social Media Marketing.
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$5,000+$300+ / hr2 - 9Buckeye, AZ
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The Newton Agency, a branding firm, was established in 2023. The agency provides Branding and Web Design, and is small.
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$1,000+$100 - $149 / hr2 - 9Casper, WY
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See all 1 projectsBécanvas Creative Agency offers a comprehensive suite of services, including Branding, SEO optimization, social media marketing, mobile app marketing, and creative web design. Reviews highlight their effective brand development and responsive project management, leading to increased web traffic, enhanced social media engagement, and improved conversion rates. The agency is praised for its alignment with client values and systematic, timely delivery.
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$5,000+$200 - $300 / hr2 - 9Detroit, MI
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Established in 2022, Bishop Linville is a Fractional CMO Services company. The team specializes in Fractional CMO Services and Branding.
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$25,000+$200 - $300 / hr10 - 49Miami, FL
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See all 1 projectsScalto is a branding agency specializing in brand strategy and corporate identity, offering services such as packaging design and visual identity design. The company is praised for its creativity and dedication to client needs, delivering projects promptly. With 100% positive feedback, clients appreciate their cost-effective and aligned values approach.
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$5,000+$100 - $149 / hr50 - 249Miami, FL
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AB&A Advertising is an Advertising company located in Miami, Florida. The team provides Advertising and Branding.
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UndisclosedUndisclosed50 - 249New York, NY
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Snøhetta is an Architectural Design company. The Oslo, Norway-based team focuses on Architectural Design and Interior Design.
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UndisclosedUndisclosed50 - 249Syracuse, NY
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Pinckney Hugo Group is a Syracuse, New York-based branding agency. They provide Branding and Marketing Strategy.
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$1,000+$100 - $149 / hr10 - 49Ada, MI
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Pal is a branding firm. Established in 1980, their team focuses on Branding and Logo.
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UndisclosedUndisclosed2 - 9Bellingham, WA
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Branding agency Kernel Naming was launched in 2023. The team offers Branding.
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UndisclosedUndisclosed10 - 49Salem, MA
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Sperling Interactive is a branding firm. The team offers Branding and Logo and is headquartered in Salem, Massachusetts.
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Undisclosed$100 - $149 / hr2 - 9Asheville, NC
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Crooked Tree Creative is a branding company. Their small team of employees is headquartered in Asheville, North Carolina. Their team focuses on Branding and Web Design.
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$10,000+Undisclosed50 - 249Bentonville, AR
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Sun Branding is a Packaging Design company. They were launched in 1925, and their services include Packaging Design and Branding.
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UndisclosedUndisclosed1,000 - 9,999Atlanta, GA
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See all 2 projectsDefinition 6 (Now Bridgenext) is a digital content management and public relations company known for its comprehensive web design and branding services. Their reviews indicate strong performance in design and public relations, with 75% of feedback highlighting their effective communication and global market understanding. However, 25% of reviewers experienced challenges with copywriting and service responsiveness. Overall, they are praised for their creativity and strategic approach.
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UndisclosedUndisclosed10 - 49Boston, MA
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Sametz Blackstone Associates, a branding firm, is in Boston, Massachusetts. Launched in 1979, the team provides Branding and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Berkeley, CA
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UZIMEDIA Brand identity & Web design is a branding firm founded in 2008. The team provides Branding and Web Design and is headquartered in Berkeley, California.
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$1,000+$200 - $300 / hr10 - 49Miami, FL
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Advertising company DGO pp&mkt was established in 2016. The team provides Advertising and Branding and is located in Miami, Florida and Sao Paulo, Brazil.
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$10,000+$150 - $199 / hr10 - 49Chicago, IL
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Pressley Johnson Design, an Advertising company, was launched in 2012. The agency specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Atlanta, GA
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Small PR company communications 21, is based in Atlanta, Georgia. The team offers Public Relations and Branding.
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$10,000+$150 - $199 / hr10 - 49Dallas, TX
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Black Book Ink is an Advertising company based in Dallas, Texas and Brooklyn, New York. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Tucson, AZ
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Headquartered in Tucson, Arizona, Cirrus Visual Communication is a branding agency. They offer Branding and Graphic Design.
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$10,000+$100 - $149 / hr10 - 49St. Petersburg, FL
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Hype Group, a branding firm, was launched in 2009. The team provides Branding and Public Relations.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.2/40.018/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.9/40.018.8/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
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38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
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35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.6/40.018.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.6/40.017.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.4/40.017/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.