Top Naming Companies in the United States
Naming is one of the highest-leverage decisions a company makes and one of the easiest to get wrong. The right name is memorable, defensible (legally and digitally), pronounceable across markets, and aligned with the brand strategy underneath it. The wrong name creates years of friction.
U.S. naming companies bring three things internal teams typically don't have: a structured creative process that generates hundreds of candidates instead of a dozen, linguistic and cultural screening across markets, and rigorous trademark and domain vetting before you fall in love with a name you can't actually own. Clutch helps you compare top U.S. naming agencies through verified client reviews, portfolios, and pricing data. Filter by budget and scope, and explore related directories:
• Naming Companies in Los Angeles
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$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
$10,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in brand naming, trademarking, and logo design. The firm has received overwhelmingly positive feedback, with 100% of reviewers highlighting their strategic approach and exceptional project management. Clients consistently praise the company for its deep strategic thinking, trademark discipline, and high responsiveness, citing a partnership-like experience and outstanding creative outcomes aligned with corporate branding needs.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, particularly name creation and brand strategy. Across their reviews, 100% of clients praised their creativity and project management, noting their ability to deliver unique, well-researched brand names and visual identities within tight deadlines. Approximately 90% highlighted their strong communication skills and alignment with company values, while some suggested minor improvements in name selection focus.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency focused on brand identity development, brand strategy, and corporate branding. Across their reviews, 100% of clients praised their analytical approach and expertise in aligning brand names with strategic goals. They excel in project management and client collaboration, consistently delivering on time and exceeding expectations in creating memorable and strategically sound brand identities.
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$1,000+$25 - $49 / hr2 - 9Alpharetta, GA
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DevJangos is a branding firm. They offer Branding and Search Engine Optimization and were founded in 2015. The firm is located in Lancashire, England and Alpharetta, Georgia.
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$25,000+$50 - $99 / hr50 - 249San Francisco, CA
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See all 1 projectswebkeyz specializes in UX design, offering services like loyalty program design with a strong emphasis on consumer engagement. The feedback highlights their prompt project management and structured communication, with 100% of reviewers noting their understanding of business requirements. However, suggestions for improvement include expanding options for color palettes and icon designs.
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$5,000+$100 - $149 / hr2 - 9Dallas, TX
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Advertising company Black Eye: Design and Marketing Communications was founded in 1997. The team offers Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9San Diego, CA
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Established in 1987, Visual Asylum is an Advertising company. The firm focuses on Advertising and Branding.
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$5,000+$150 - $199 / hr2 - 9Pasadena, CA
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Farm Design is a branding company. The Pasadena, California-based firm was launched in 2000. Their team focuses on Branding and Web Design.
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$1,000+$100 - $149 / hr2 - 9Detroit, MI
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See all 10 projectsHexagon Creative offers services in brand development, logo design, and corporate identity, as well as website redesign and marketing strategy. Reviews highlight their strong project management, effective communication, and ability to understand and execute client visions. Clients appreciate their hands-on approach and expertise, resulting in successful project outcomes such as trademark progress and increased web traffic.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Catalyst Group Marketing, a branding agency, is headquartered in Indianapolis, Indiana. Founded in 2010, the team offers Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Decatur, AL
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Red Sage Communications, Inc. Is an Advertising company. The agency is in Decatur, Alabama. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Urbandale, IA
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Branding company McLellan Marketing Group is in Urbandale, Iowa. The team provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Fort Collins, CO
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Located in Fort Collins, Colorado, Scomo Design Co. Is a small graphic design agency. The team offers Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Fort Collins, CO
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One Tribe Creative is a Marketing Strategy company. They offer Marketing Strategy and Branding and were established in 1985.
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UndisclosedUndisclosed2 - 9Sioux City, IA
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Launched in 1973, Bass Advertising, a small Logo company, is based in Sioux City, Iowa. Their services include Logo and Branding.
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UndisclosedUndisclosed2 - 9Fort Collins, CO
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Established in 2010, Ramplify is a Marketing Strategy company. The team specializes in Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Des Moines, IA
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The Motion Refinery is a video production company launched in 2015. The firm focuses on Video Production and Branding, and is small.
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UndisclosedUndisclosed2 - 9Redding, CT
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Fresh Tracks Marketing is a branding company. The team is based in Redding, Connecticut, and their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Greenwich, CT
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Danika Communications is a branding company. The Greenwich, Connecticut-based company offers Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Darien, CT
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Established in 1988, Images & Details, Inc. Is a public relations company. Their services include Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Graphic design agency Clarence Lee Design & Associates was launched in 1966. The agency provides Graphic Design and Branding, and is small.
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UndisclosedUndisclosed2 - 9Ankeny, IA
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RPS Creative Group is a branding company. The team specializes in Branding and Web Design and is in Ankeny, Iowa.
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UndisclosedUndisclosed2 - 9West Hartford, CT
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Founded in 2012, FourteenG Creative Marketing Agency is a branding company. The team provides Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Richmond, VA
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903 Creative, LLC is a Logo company. They are headquartered in Richmond, Virginia. Their team specializes in Logo and Branding.
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UndisclosedUndisclosed2 - 9Madison, WI
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Headquartered in Madison, Wisconsin, Bizzy Bizzy is a branding company. The team offers Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9San Antonio, TX
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305 Communications and Events is a branding agency. They provide Branding and Event Marketing and were founded in 2006. The company is located in San Antonio, Texas.
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UndisclosedUndisclosed2 - 9Virginia Beach, VA
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Two17 Marketing is a branding agency. They focus on Branding and Email Marketing and are located in Virginia Beach, Virginia.
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UndisclosedUndisclosed2 - 9Little Rock, AR
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Media & More, a branding agency, was established in 2013. The small team focuses on Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
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Rialto Partners is a small Albuquerque, New Mexico-based branding company. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Rochester, MN
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Branding firm Strut is in Rochester, Minnesota. The team specializes in Branding and Print Design.
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UndisclosedUndisclosed2 - 9Glen Ellyn, IL
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Rage Agency is a branding firm. Established in 2014, the team provides Branding and Digital Strategy. The agency is based in Glen Ellyn, Illinois.
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UndisclosedUndisclosed2 - 9Fargo, ND
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Nüpolitan is a branding company launched in 2013. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Chattanooga, TN
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The Lovelace Group is a branding agency. In Chattanooga, Tennessee, their team focuses on Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Chattanooga, TN
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Located in Chattanooga, Tennessee, Grid Principles is a small branding agency. The team offers Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Melbourne, FL
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Push Marketing is a small branding company in Melbourne, Florida. The team focuses on Branding and Web Design.
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UndisclosedUndisclosed2 - 9Camden, NJ
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BriDaw Apps is an Advertising company. They are located in Camden, New Jersey and have small team. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9San Carlos, CA
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Arami Design is a branding company. Headquartered in San Carlos, California, their small team focuses on Branding and Graphic Design. The firm was established in 1992.
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UndisclosedUndisclosed2 - 9Lancaster, PA
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Pushingink LLC, an Advertising company, is headquartered in Lancaster, Pennsylvania. They provide Advertising and Branding and were founded in 2010.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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JC Thomas Marketing Communications is a branding agency launched in 1987. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9South Jordan, UT
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NEWT DIGITAL MARKETING is a branding agency. They are located in South Jordan, Utah and have small team. Their services include Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Spanish Fork, UT
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Established in 2009, Bluspok is a branding agency. Headquartered in Spanish Fork, Utah, the team offers Branding and Pay Per Click.
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UndisclosedUndisclosed2 - 9Syracuse, NY
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Twin Oaks Agency Group is a small branding company headquartered in Syracuse, New York. Their services include Branding and Market Research.
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UndisclosedUndisclosed2 - 9Syracuse, NY
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Branding company Congruent - Syracuse specializes in Branding and Digital Strategy. They are located in Syracuse, New York.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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Caprola Squad, a small Advertising company, is located in St. Louis, Missouri. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Irvine, CA
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Ink Refuge is a web design agency launched in 2008. The agency focuses on Web Design and Branding.
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UndisclosedUndisclosed2 - 9Rancho Cucamonga, CA
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Launched in 2017, LISTA DESIGN STUDIO, INC., a small Advertising company, is located in Rancho Cucamonga, California. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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Branding firm Gulliver Films/Visionarists was launched in 2016. The small team focuses on Branding and Corporate Photography.
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UndisclosedUndisclosed2 - 9New York, NY
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Launched in 1984, MGDK Architects is an Architectural Design company. The firm focuses on Architectural Design and Branding.
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UndisclosedUndisclosed2 - 9Colorado Springs, CO
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Gonzo Strategy Austin, LLC, a small branding agency, is in Colorado Springs, Colorado. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Elizabeth City, NC
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VIFS Solutions, Inc., a branding agency, is headquartered in Elizabeth City, North Carolina. The team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Lake Forest, IL
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Small branding firm GITA & ASSOCIATES PUBLIC RELATIONS, is headquartered in Lake Forest, Illinois. Their services include Branding and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Denver, CO
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FJG Advertising, an Advertising company, was launched in 2017. Located in Denver, Colorado, the team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Leander, TX
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Launched in 2012, Fokus Firm is a branding company. Their services include Branding and Product Design.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.1/40.018/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
38.5/40.019.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding10% Naming20% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Branding10% Naming50% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
A full-service naming agency typically offers services encompassing:
- Strategy and brief development — clarifying brand positioning, audience, and the role the name needs to play
- Creative generation — producing a wide pool of candidate names (often hundreds) across naming categories: descriptive, suggestive, abstract, founder-derived, invented
- Linguistic screening — checking pronunciation, connotation, and unintended meaning across relevant languages and markets
- Trademark prescreening — initial searches to identify clear conflicts before legal review
- Domain and digital availability — confirming the name can actually live online
- Recommendation and rationale — narrowing to a shortlist with the strategic case for each finalist
The deliverable is rarely a single name; it's a defensible shortlist your legal team can clear, and your leadership can choose from.
Based on Clutch pricing data, clients can expect rates to go:
- Tactical product or feature naming: $5,000 – $25,000
- Full company or brand naming engagement: $25,000 – $100,000
- Strategic naming with positioning work attached: $75,000 – $250,000+
- Enterprise-scale naming systems (architecture for a portfolio of products): $150,000 – $500,000+
Moreover, trademark legal review is typically billed separately and runs $2,000 – $10,000+, depending on jurisdictions and complexity. Some agencies include preliminary trademark screening in their fee; others don't. Confirm your project’s scope before signing any contracts.
According to data we’ve gathered through different client reviews and case studies, typical timelines go for:
- Tactical product naming: 3–6 weeks
- Full company or brand naming: 6–12 weeks
- Naming with strategy work attached: 10–16 weeks
The slowest part is usually internal — naming requires decision-makers who can commit, and stakeholder indecision is the most common cause of timeline slippage. Identify your decision-maker before you start, and confirm legal review capacity is lined up for the back end of the engagement.
Start by outlining your project’s specific requirements first, then filter your options through portfolio depth, process rigor, and chemistry with the lead:
- Portfolio depth means the firm has shipped names that are still in the market, not just unaired pitches.
- Process rigor means they have a documented methodology for generation, screening, and recommendation, not "we're creative, trust us."
- Chemistry matters because naming is contentious work; you'll be in working sessions defending and rejecting candidates, and a good lead reads the room and pushes back productively.
Also ask: how many names do they typically generate before narrowing, what's their process for trademark prescreening, and have they ever had a finalist fail legal reviews.
- No mention of the trademark process. Generating names without screening for legal conflicts is a waste of money. The first one you fall in love with will likely be unavailable.
- Tiny candidate pools. A firm that pitches 10 names total has underexplored the space.
- No linguistic screening for relevant markets. If you operate in or plan to enter non-English markets, names need to be checked. Skipping this step creates expensive rework.
- Reluctance to share past finalists that didn't get chosen. Naming is iterative; a firm that only shows you "winners" is editing the work, not showing the process.
- Promising "the perfect name." Naming is about defensible tradeoffs, not perfection. A firm that pitches certainty hasn't done many of these.
Don’t underestimate these red flags, even if some of them feel inconsequential at first. The U.S. is home to many exceptional naming agencies, so there’s no need to settle for less.