Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 85 projectsRiver + Wolf is a branding agency offering services such as brand naming, brand strategy, and trademark assistance. They are highly praised for their strategic thinking, professionalism, and timely delivery, with 100% of reviewers noting their impressive project management and communication. Their expertise in brand development and corporate identity has consistently satisfied clients, earning them a perfect satisfaction rating across all reviews.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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UndisclosedUndisclosed10 - 49Kansas City, MO
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Crux KC is a branding agency. Their small team is based in Kansas City, Missouri. Their services include Branding and Public Relations.
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UndisclosedUndisclosed10 - 49Springville, UT
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Small branding firm REDKOR, is in Springville, Utah. The team focuses on Branding and Product Design.
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UndisclosedUndisclosed10 - 49Lexington, KY
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Bolt Marketing, an Advertising company, was established in 2018. The team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Towson, MD
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Advertising company Maryland Local Marketing was launched in 2014. The team specializes in Advertising and Branding and is located in Towson, Maryland.
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UndisclosedUndisclosed10 - 49Joplin, MO
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Small Advertising company Zimmer Marketing, is headquartered in Joplin, Missouri. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Albuquerque, NM
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Raiden Marketing Agency is an Advertising company. Founded in 2015, the company is in Albuquerque, New Mexico. Their team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Glendale, CA
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The Sheppard is a branding company. The Glendale, California-based agency was established in 2007. Their team focuses on Branding and AR/VR development.
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UndisclosedUndisclosed10 - 49Wayzata, MN
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Line Modern is a branding agency. Headquartered in Wayzata, Minnesota and Brooklyn, New York, their team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49New York, NY
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MBK Sports Management Group LLC is a branding company launched in 2015. The team specializes in Branding and Corporate Training & Coaching.
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UndisclosedUndisclosed10 - 49Batavia, IL
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Sports Marketing company All Sports Marketing, Inc. Specializes in Sports Marketing and Branding. They were established in 1990.
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UndisclosedUndisclosed10 - 49San Francisco, CA
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Main St. Group®, a branding company, was launched in 1974. They focuses on Branding and Market Research.
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UndisclosedUndisclosed10 - 49Marietta, GA
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524 Creative is a small branding agency established in 2005. Their team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49La Motte, IA
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Founded in 2013, The Buzz Creative Group is an Advertising company. The team offers Advertising and Branding and is in La Motte, Iowa.
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UndisclosedUndisclosed10 - 49Nashville, TN
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Fresh Creative Studios is a branding agency. The firm is based in Nashville, Tennessee. Their team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Shrewsbury, MO
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Notion, LLC is a branding firm. Their small team is based in Shrewsbury, Missouri. Their services include Branding and Video Production.
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UndisclosedUndisclosed10 - 49Costa Mesa, CA
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Crème Collective is a Costa Mesa, California-based branding company. They provide Branding and CRM consulting and SI and were established in 2013.
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UndisclosedUndisclosed10 - 49New York, NY
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SoMad Partners is a branding agency. Their small team is based in New York, New York. Their team offers Branding and Fractional CMO Services.
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UndisclosedUndisclosed10 - 49Bridgeport, CT
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The Mags & Marrelli Agency is a small Advertising company launched in 2019. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Tampa, FL
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Guac Digital, a branding company, focuses on Branding and Search Engine Optimization. The firm is located in Tampa, Florida and Tel Aviv-Yafo, Israel.
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UndisclosedUndisclosed10 - 49Brewster, MA
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Launched in 2013, Ailie Inc is a branding agency. The company specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Muskegon, MI
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Launched in 2020, Kindred Marketing is a branding company. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Denver, CO
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Located in Denver, Colorado, Mile High Graphics is a small branding company. The team provides Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Birmingham, AL
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Mindvolt, a branding agency, is based in Birmingham, Alabama. They specialize in Branding and Marketing Strategy and were founded in 1999.
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$10,000+$150 - $199 / hr2 - 9Charlotte, NC
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Social Design House is a branding company launched in 2010. The team provides Branding and Logo and is located in Charlotte, North Carolina.
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$1,000+$25 - $49 / hr2 - 9Alpharetta, GA
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DevJangos is a branding firm. They offer Branding and Search Engine Optimization and were founded in 2015. The firm is located in Lancashire, England and Alpharetta, Georgia.
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$25,000+$50 - $99 / hr50 - 249San Francisco, CA
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See all 1 projectswebkeyz specializes in UX design, offering services like loyalty program design with a strong emphasis on consumer engagement. The feedback highlights their prompt project management and structured communication, with 100% of reviewers noting their understanding of business requirements. However, suggestions for improvement include expanding options for color palettes and icon designs.
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$5,000+$100 - $149 / hr2 - 9Dallas, TX
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Advertising company Black Eye: Design and Marketing Communications was founded in 1997. The team offers Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9San Diego, CA
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Established in 1987, Visual Asylum is an Advertising company. The firm focuses on Advertising and Branding.
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$5,000+$150 - $199 / hr2 - 9Pasadena, CA
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Farm Design is a branding company. The Pasadena, California-based firm was launched in 2000. Their team focuses on Branding and Web Design.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Catalyst Group Marketing, a branding agency, is headquartered in Indianapolis, Indiana. Founded in 2010, the team offers Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Decatur, AL
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Red Sage Communications, Inc. Is an Advertising company. The agency is in Decatur, Alabama. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Urbandale, IA
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Branding company McLellan Marketing Group is in Urbandale, Iowa. The team provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Fort Collins, CO
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Located in Fort Collins, Colorado, Scomo Design Co. Is a small graphic design agency. The team offers Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Fort Collins, CO
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One Tribe Creative is a Marketing Strategy company. They offer Marketing Strategy and Branding and were established in 1985.
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UndisclosedUndisclosed2 - 9Sioux City, IA
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Launched in 1973, Bass Advertising, a small Logo company, is based in Sioux City, Iowa. Their services include Logo and Branding.
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UndisclosedUndisclosed2 - 9Fort Collins, CO
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Established in 2010, Ramplify is a Marketing Strategy company. The team specializes in Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Des Moines, IA
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The Motion Refinery is a video production company launched in 2015. The firm focuses on Video Production and Branding, and is small.
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UndisclosedUndisclosed2 - 9Redding, CT
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Fresh Tracks Marketing is a branding company. The team is based in Redding, Connecticut, and their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Greenwich, CT
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Danika Communications is a branding company. The Greenwich, Connecticut-based company offers Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Darien, CT
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Established in 1988, Images & Details, Inc. Is a public relations company. Their services include Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Graphic design agency Clarence Lee Design & Associates was launched in 1966. The agency provides Graphic Design and Branding, and is small.
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UndisclosedUndisclosed2 - 9Ankeny, IA
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RPS Creative Group is a branding company. The team specializes in Branding and Web Design and is in Ankeny, Iowa.
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UndisclosedUndisclosed2 - 9West Hartford, CT
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Founded in 2012, FourteenG Creative Marketing Agency is a branding company. The team provides Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Richmond, VA
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903 Creative, LLC is a Logo company. They are headquartered in Richmond, Virginia. Their team specializes in Logo and Branding.
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UndisclosedUndisclosed2 - 9Madison, WI
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Headquartered in Madison, Wisconsin, Bizzy Bizzy is a branding company. The team offers Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9San Antonio, TX
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305 Communications and Events is a branding agency. They provide Branding and Event Marketing and were founded in 2006. The company is located in San Antonio, Texas.
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UndisclosedUndisclosed2 - 9Virginia Beach, VA
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Two17 Marketing is a branding agency. They focus on Branding and Email Marketing and are located in Virginia Beach, Virginia.
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UndisclosedUndisclosed2 - 9Little Rock, AR
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Media & More, a branding agency, was established in 2013. The small team focuses on Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
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Rialto Partners is a small Albuquerque, New Mexico-based branding company. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Rochester, MN
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Branding firm Strut is in Rochester, Minnesota. The team specializes in Branding and Print Design.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.2/40.018/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.9/40.018.8/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.6/40.018.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.6/40.017.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.4/40.017/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.