Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in naming, brand identity development, and corporate branding. The company's reviews highlight their exceptional project management, strategic approach, and ability to deliver distinctive and legally viable brand names. With a 100% satisfaction rate, clients commend their responsiveness, deep strategic thinking, and high-quality outcomes, making them a preferred choice for brand development and visual identity design.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, including creative brand naming, corporate branding, and visual identity design. Across their reviews, 100% of clients praised their creativity and strategic approach. They were consistently noted for delivering on time, with strong project management and excellent communication, emphasizing personalized solutions that align with company values and target market needs.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency specializing in brand identity development, brand positioning, and naming strategy. Their reviews reveal a consistent theme of strong alignment with clients' values and strategic objectives, with 100% positive feedback highlighting their analytical approach and collaborative process. Approximately 70% of reviewers emphasize their ability to facilitate decision-making and provide clear, strategic naming solutions that resonate with target audiences.
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UndisclosedUndisclosed2 - 9Syracuse, NY
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Branding company Congruent - Syracuse specializes in Branding and Digital Strategy. They are located in Syracuse, New York.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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Caprola Squad, a small Advertising company, is located in St. Louis, Missouri. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Irvine, CA
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Ink Refuge is a web design agency launched in 2008. The agency focuses on Web Design and Branding.
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UndisclosedUndisclosed2 - 9Rancho Cucamonga, CA
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Launched in 2017, LISTA DESIGN STUDIO, INC., a small Advertising company, is located in Rancho Cucamonga, California. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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Branding firm Gulliver Films/Visionarists was launched in 2016. The small team focuses on Branding and Corporate Photography.
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UndisclosedUndisclosed2 - 9New York, NY
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Launched in 1984, MGDK Architects is an Architectural Design company. The firm focuses on Architectural Design and Branding.
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UndisclosedUndisclosed2 - 9Colorado Springs, CO
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Gonzo Strategy Austin, LLC, a small branding agency, is in Colorado Springs, Colorado. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Elizabeth City, NC
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VIFS Solutions, Inc., a branding agency, is headquartered in Elizabeth City, North Carolina. The team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Lake Forest, IL
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Small branding firm GITA & ASSOCIATES PUBLIC RELATIONS, is headquartered in Lake Forest, Illinois. Their services include Branding and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Denver, CO
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FJG Advertising, an Advertising company, was launched in 2017. Located in Denver, Colorado, the team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Leander, TX
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Launched in 2012, Fokus Firm is a branding company. Their services include Branding and Product Design.
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UndisclosedUndisclosed2 - 9Washington, DC
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Launched in 2016, Trill Multicultural, LLC is a branding firm. The company specializes in Branding and Marketing Strategy, and is small.
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UndisclosedUndisclosed2 - 9Merriam, KS
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Branding agency Circle Sideways is headquartered in Merriam, Kansas. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Kansas City, MO
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HuttWorks Digital Marketing Agency is a small Kansas City, Missouri-based branding firm. The team focuses on Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Leadgen Legends, a branding agency, was established in 2017. The agency provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Houston, TX
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Alpha Local Marketing Agency Houston is a branding agency. They were founded in 2023, and their services include Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Kansas City, KS
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Launched in 2019, Brand Caddy is a branding agency. Their services include Branding and Logo.
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$1,000+$25 - $49 / hr10 - 49Middletown, DE
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DIGITAL WISE FZ LLC is a social media marketing agency. In Al Jazirah Al Hamra, United Arab Emirates and Cairo, Egypt, their team provides Social Media Marketing and E-Commerce Development.
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$1,000+$100 - $149 / hrFreelancerSan Diego, CA
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April May June Communications, a branding company, is based in San Diego, California. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Conway, AR
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Silverlake Design Studio is a small branding company in Conway, Arkansas. Their services include Branding and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9San Francisco, CA
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Elite Vivant, a branding agency, was established in 2016. They specializes in Branding and Web Design.
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$10,000+Undisclosed2 - 9Upland, CA
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Panoramic is a branding firm. The Upland, California-based firm provides Branding and Advertising.
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UndisclosedUndisclosed2 - 9Middleton, WI
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Branding agency Chrysalis Design Works was established in 2001. The firm provides Branding and Graphic Design, and is small.
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UndisclosedUndisclosed10 - 49Belgrade, MT
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Established in 2009, Tuscola Branding is a small branding firm and graphic design company. Their team specializes in Branding and Graphic Design.
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$1,000+Undisclosed10 - 49Sugar Land, TX
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Branding company White Coat Web is based in Sugar Land, Texas. Their services include Branding and Search Engine Optimization.
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UndisclosedUndisclosed250 - 999Berwyn, PA
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Midsize Sports Marketing company Playfly Sports, is located in Berwyn, Pennsylvania. The team focuses on Sports Marketing and Branding.
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$1,000+$50 - $99 / hrFreelancerOrange, CT
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DJP Design LLC is a graphic design company. In Orange, Connecticut, their team focuses on Graphic Design and Logo.
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$5,000+$200 - $300 / hr2 - 9Oakland, CA
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FEARLESS BRANDING is a branding company founded in 2001. The team focuses on Branding and Business Consulting and is in Oakland, California.
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$10,000+$100 - $149 / hr50 - 249Santa Ana, CA
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Truth., an Advertising company, is based in Santa Ana, California and England. They focus on Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249New York, NY
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In New York, New York and Atlanta, Georgia, UniWorld Group is a branding agency. They provide Branding and Public Relations.
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$5,000+$100 - $149 / hr50 - 249Omaha, NE
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Ervin & Smith is an Omaha, Nebraska-based branding firm. The team provides Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr50 - 249Virginia Beach, VA
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Vista Graphics is a midsize Advertising company in Virginia Beach, Virginia. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249Greenville, SC
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Located in Greenville, South Carolina, Jackson Marketing, Motorsports & Events is an Event Marketing company. The team specializes in Event Marketing and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
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Architectural Design company Selbert Perkins Design was launched in 1988. The midsize team specializes in Architectural Design and Graphic Design.
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UndisclosedUndisclosed50 - 249Woodbridge, CA
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Splash Factory LLC is a Woodbridge, California-based custom software development company. They offer Custom Software Development and UX/UI Design and were founded in 2015.
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UndisclosedUndisclosed50 - 249San Francisco, CA
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VMG Partners is a midsize Commercial Financing company founded in 2005. Their services include Commercial Financing and Funding & Investment.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
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Electriq, a midsize Business Consulting company, is headquartered in Los Angeles, California. The team specializes in Business Consulting and Branding.
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$1,000+$50 - $99 / hrFreelancerWinter Garden, FL
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Daoud Label Media Production is a branding firm. They are based in Winter Garden, Florida, and their services include Branding and Graphic Design.
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$1,000+$50 - $99 / hrFreelancerRockland, ME
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Wilderbydesign is a branding agency. Headquartered in Rockland, Maine, the company was established in 2006. Their team specializes in Branding and Graphic Design.
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$5,000+$100 - $149 / hr10 - 49Chesapeake, VA
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See all 6 projectsBuzz Interactive is a versatile web development and digital marketing company that offers a wide range of services, including web design, e-commerce solutions, SEO, and social media management. Overall, 80% of reviewers praise their responsiveness, delivery, and project management skills, with particular emphasis on their team’s talent and client-focused approach. While some feedback highlights minor communication challenges, the general sentiment remains positive, with most clients expressing satisfaction with their outcomes and ongoing collaboration.
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$25,000+Undisclosed2 - 9Seattle, WA
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Dulce Design Co. Is a branding agency. The Seattle, Washington-based firm was founded in 1998. Their team focuses on Branding and Advertising.
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UndisclosedUndisclosed2 - 9Fairhope, AL
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5A Multimedia, a web design agency, provide Web Design and Graphic Design. They were launched in 2007.
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$10,000+$150 - $199 / hr10 - 49New York, NY
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Walrus, an Advertising company, provide Advertising and Branding. They were founded in 2005.
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$10,000+$100 - $149 / hr10 - 49Portland, OR
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Harlo Agency is a small branding agency. Established in 2004, the team provides Branding and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49Chicago, IL
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Advertising company Norton Agency is in Chicago, Illinois. They focus on Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Denver, CO
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Decibel Blue is an Advertising company. Their team is based in Denver, Colorado and Tempe, Arizona and specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Oklahoma City, OK
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Funnel Design Group is a SEO services firm. The Oklahoma City, Oklahoma-based team focuses on Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Des Moines, IA
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Marketing Strategy company ZLR Ignition was launched in 1987. The firm provides Marketing Strategy and Branding.
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UndisclosedUndisclosed10 - 49Austin, TX
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Established in 2009, Ignited Local is a small Austin, Texas-based web design agency. Their services include Web Design and Email Marketing.
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UndisclosedUndisclosed10 - 49Orlando, FL
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Marketing Nutz is an Advertising company established in 2012. The team provides Advertising and Social Media Marketing.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
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38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
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38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
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37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.2/40.019.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
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37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.