Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 87 projectsRiver + Wolf is a branding agency specializing in brand naming, strategy, and corporate identity development. With a 100% positive feedback rate, clients consistently praise their linguistic expertise, creative depth, and meticulous approach to trademark viability and branding. Approximately 70% of reviewers highlight their exceptional project management and ability to deliver on time, often exceeding client expectations.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 72 projectsTUNGSTEN is a branding and corporate identity development company specializing in brand strategy, logo design, and visual identity design. The company consistently receives positive feedback for their professionalism, creativity, and responsiveness, with 100% of reviews praising their ability to deliver timely and impressive results. Clients particularly appreciate TUNGSTEN's alignment with company values and their collaborative approach in creating memorable brand identities.
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UndisclosedUndisclosed2 - 9Kearney, NE
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Branding company Hollman Media, LLC was founded in 2000. The small team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Omaha, NE
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Trezenbold is a branding agency. The Omaha, Nebraska-based company specializes in Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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UndisclosedUndisclosed2 - 9Helena, MT
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Edge Marketing + Design - Montana is a small branding company. They focus on Branding and Logo and were founded in 2010.
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UndisclosedUndisclosed2 - 9Lincoln, NE
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Agency 877 is a branding agency. The team specializes in Branding and Corporate Photography, and the company is headquartered in Lincoln, Nebraska.
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UndisclosedUndisclosed2 - 9Doylestown, PA
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BrownDogDesign is an Advertising company based in Doylestown, Pennsylvania. They specialize in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Thiensville, WI
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Established in 1992, Becker Design is a small Advertising company in Thiensville, Wisconsin. Their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Austin, TX
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Launched in 2002, Raconteur Media is a small Austin, Texas-based branding agency. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Coralville, IA
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Meld Marketing, a branding agency, was founded in 1999. The company provides Branding and Corporate Photography, and is small.
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UndisclosedUndisclosed2 - 9Santa Fe, NM
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Established in 2013, Trafficdeveloper is a branding firm. Their services include Branding and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Ann Arbor, MI
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RezSocial is a social media marketing company. Their small team of employees is headquartered in Ann Arbor, Michigan. Their team specializes in Social Media Marketing and Branding.
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UndisclosedUndisclosed2 - 9Greensboro, NC
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KDI Group LLC is a branding agency. The team provides Branding and Fulfillment, and the company is in Greensboro, North Carolina.
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UndisclosedUndisclosed2 - 9Camden, NJ
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Advertising company 360 Marketing & PR is based in Camden, New Jersey. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Dayton, OH
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Established in 2017, Jetpack is a web design agency. The team specializes in Web Design and Branding.
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UndisclosedUndisclosed2 - 9Huber Heights, OH
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Web design company i3studios was established in 1999. The team offers Web Design and Branding.
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UndisclosedUndisclosed2 - 9Dayton, OH
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Silver Phoenix Design is a small Dayton, Ohio-based web design agency. The team provides Web Design and Branding.
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UndisclosedUndisclosed2 - 9Alameda, CA
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Founded in 1988, Jan Mergel & Associates is an Advertising company. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Greensboro, NC
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Tigermoth Creative, LLC is a small Advertising company established in 2015. Their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Stuart, FL
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B B Jones Communications Inc is a PR company. Located in Stuart, Florida, the firm was launched in 1994. Their team offers Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Satellite Beach, FL
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MTN Advertising, a branding agency, is headquartered in Satellite Beach, Florida. They focus on Branding and Digital Strategy and were founded in 1986.
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UndisclosedUndisclosed2 - 9St. Petersburg, FL
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Phoenix3 Marketing, LLC is a branding company. The St. Petersburg, Florida-based company was launched in 2008. Their team specializes in Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Syracuse, NY
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Epoch Advertising Agency is an Advertising company. They are headquartered in Syracuse, New York and have small team. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Webster Groves, MO
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Naked branding, a small branding company, is in Webster Groves, Missouri. The team provides Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Pittsford, NY
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IDU Creative is a branding company. They specialize in Branding and Graphic Design and were founded in 1997.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Small branding agency Concentrics Communications, is based in Winston-Salem, North Carolina. The team focuses on Branding and Advertising.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Advisory 83 is a Corporate Training & Coaching company. Their small team is based in Nashville, Tennessee. Their team specializes in Corporate Training & Coaching and Business Consulting.
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UndisclosedUndisclosed2 - 9Riverside, OH
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Located in Riverside, Ohio, Menya Communications Ltd. Is a Cybersecurity company. They specialize in Cybersecurity and Branding and were established in 2000.
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UndisclosedUndisclosed2 - 9Dallas, TX
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Established in 1999, Passport Media Works is a small branding agency. Their team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Avila Creative, a branding firm, was launched in 2011. They offers Branding and Advertising.
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UndisclosedUndisclosed2 - 9Milwaukee, WI
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Branding Hatch, a branding firm, is based in Milwaukee, Wisconsin. They focus on Branding and Graphic Design and were launched in 2015.
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UndisclosedUndisclosed2 - 9Boulder, CO
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Small user experience agency Minds Over Media, is based in Boulder, Colorado. The team provides UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9Sarasota, FL
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Fistbump Media is a branding firm established in 2012. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Margate, FL
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Brand Brokers is an Advertising company. Based in Margate, Florida, their small team specializes in Advertising and Branding. The company was launched in 2016.
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UndisclosedUndisclosed2 - 9Woodbridge, VA
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Imagen Corp. Is a small Woodbridge, Virginia-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Dallas, TX
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Proximity to Power is a branding firm. The team offers Branding and Marketing Strategy and is based in Dallas, Texas.
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UndisclosedUndisclosed2 - 9Tustin, CA
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DAWN is a small Tustin, California-based Advertising company. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Stockbridge, GA
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Small branding agency Starbound PR, is in Stockbridge, Georgia. Their services include Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Tamarac, FL
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Thcreativhous is a small branding company located in Tamarac, Florida. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Muskogee, OK
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EV Marketing Solutions is a branding agency. Their small team is in Muskogee, Oklahoma. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Lansing, MI
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Established in 2019, OrganizingTogether Consultancy Group, L.L.C. Is a small Lansing, Michigan-based branding company. Their team focuses on Branding and Market Research.
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UndisclosedUndisclosed2 - 9Portland, ME
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Established in 2019, Local Image Co. Is a branding agency. The small team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Chevy Chase, MD
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Nomboo Marketing, a branding company, was established in 2018. The agency offers Branding and Market Research, and is small.
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UndisclosedUndisclosed2 - 9New York, NY
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Launched in 2008, LeadOff Sports is a small New York, New York-based branding company. Their team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Dallas, TX
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Merger Sports is a Dallas, Texas-based Sports Marketing company. The team specializes in Sports Marketing and Branding.
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UndisclosedUndisclosed2 - 9Tampa, FL
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Branding agency Knox Sports Marketing is headquartered in Tampa, Florida. They provide Branding and Marketing Strategy and were launched in 1997.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Stromberg Sport is a branding agency. The small Chicago, Illinois-based team specializes in Branding and Marketing Strategy. The firm was founded in 2012.
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UndisclosedUndisclosed2 - 9Edina, MN
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GameDay Sports Media & Marketing, a Sports Marketing company, is headquartered in Edina, Minnesota. They specialize in Sports Marketing and Branding and were launched in 2001.
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UndisclosedUndisclosed2 - 9Lake Elmo, MN
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Based in Lake Elmo, Minnesota, Uncle Charlie Marketing Co. Is a small branding company. The team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9San Diego, CA
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Gravitate Sports Marketing, a Sports Marketing company, was founded in 2010. The team provides Sports Marketing and Branding.
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UndisclosedUndisclosed2 - 9San Diego, CA
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Founded in 2013, Huckle is a small San Diego, California-based Sports Marketing company. Their services include Sports Marketing and Branding.
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UndisclosedUndisclosed2 - 9Jefferson City, MO
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High 5 Communications is a Market Research company. Headquartered in Jefferson City, Missouri, their small team provides Market Research and Advertising. The company was established in 2006.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
38.5/40.019.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
36.8/40.020/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
90% Branding70% Naming10% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
35.4/40.019.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9Raleigh, NC
Ability to deliver
33.9/40.017.6/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.8/40.019/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Branding10% Naming70% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding25% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
32/40.018/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.9/40.019.2/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
31.7/40.016.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
32.3/40.016.6/20 Reviews9.8/10 Clients & Experience6/10 Market PresenceService focus
60% Branding100% Naming40% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
30.6/40.016.2/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
100% Branding100% Naming -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
40% Branding10% Naming60% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.3/40.016.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
60% Branding20% Naming40% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
29.9/40.016.2/20 Reviews9.2/10 Clients & Experience4.5/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
33.5/40.018.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
75% Branding15% Naming25% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
31.1/40.016.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
32.8/40.017.2/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+Undisclosed2 - 9Mill Valley, CA
Ability to deliver
29.2/40.016.2/20 Reviews10/10 Clients & Experience3/10 Market PresenceService focus
80% Branding80% Naming20% Other -
$5,000+Undisclosed50 - 249Miami, FL
Ability to deliver
29.1/40.016.2/20 Reviews8.5/10 Clients & Experience4.4/10 Market PresenceService focus
70% Branding80% Naming30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.1/40.018.4/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr2 - 9Berkeley, CA
Ability to deliver
28.7/40.016.2/20 Reviews8.6/10 Clients & Experience3.9/10 Market PresenceService focus
100% Branding80% Naming -
$25,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
32.3/40.018.4/20 Reviews9.8/10 Clients & Experience4.1/10 Market PresenceService focus
60% Branding15% Naming40% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.