Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 85 projectsRiver + Wolf is a branding agency offering services such as brand naming, brand strategy, and trademark assistance. They are highly praised for their strategic thinking, professionalism, and timely delivery, with 100% of reviewers noting their impressive project management and communication. Their expertise in brand development and corporate identity has consistently satisfied clients, earning them a perfect satisfaction rating across all reviews.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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$5,000+$150 - $199 / hr2 - 9Lakeway, TX
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Established in 2004, Three Lakes Marketing is a small branding agency. Their team specializes in Branding and Web Design.
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UndisclosedUndisclosed2 - 9Chicago, IL
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NiKnack Marketing, a branding agency, was launched in 2017. Headquartered in Chicago, Illinois, the team specializes in Branding and Event Marketing.
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$1,000+$50 - $99 / hr2 - 9Blue Island, IL
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Rosemint Media is a branding firm. Launched in 2013, their team specializes in Branding and Web Design.
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$5,000+$150 - $199 / hr2 - 9Olympia, WA
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Omicle is an Other Marketing company located in Olympia, Washington. Established in 2002, the team focuses on Other Marketing and Branding.
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$1,000+$50 - $99 / hr2 - 9Rockville, MD
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Founded in 2007, Actualize Studio is a branding company. The firm focuses on Branding and Web Design.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
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Branding agency ADBD is headquartered in Los Angeles, California. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Alton, IA
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Destination Graphic is a web design company. Their small team is headquartered in Alton, Iowa. Their services include Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Louisville, KY
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Reflex Graphics Inc is a graphic design agency. The firm is in Louisville, Kentucky. Their team offers Graphic Design and Advertising.
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UndisclosedUndisclosed2 - 9Boulder, CO
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Graphic design agency Oblique Design provides Graphic Design and Packaging Design. They are based in Boulder, Colorado.
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UndisclosedUndisclosed2 - 9Kahului, HI
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Gilbert & Associates Advertising, a public relations agency, is located in Kahului, Hawaii. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Des Moines, IA
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Neapolitan Labs, a web development company, was founded in 2004. The team specializes in Web Development and Marketing Strategy.
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UndisclosedUndisclosed2 - 9San Antonio, TX
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Digivinco is an Email Marketing company. They are based in San Antonio, Texas, and their services include Email Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Scranton, PA
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Deb Stone Interiors is an Interior Design company founded in 2005. The agency provides Interior Design and Branding.
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UndisclosedUndisclosed2 - 9York, PA
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The Spot Media Group, LLC, an UX design agency, is headquartered in York, Pennsylvania. Their services include UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9Milwaukee, WI
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Catch-22 Creative is a branding agency established in 2003. The agency offers Branding and Email Marketing, and is small.
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UndisclosedUndisclosed2 - 9Greensboro, NC
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King's English, an Advertising company, was launched in 1994. The firm specializes in Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Lubbock, TX
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TabTech Design, a graphic design agency, is based in Lubbock, Texas. The team offers Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Syracuse, NY
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Cowley Associates is a branding agency. Located in Syracuse, New York, their team specializes in Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Jamestown, NC
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Spin a Web Designs is a small Jamestown, North Carolina-based branding firm. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Tallahassee, FL
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UnderStory, LLC is a Tallahassee, Florida-based branding firm. They provide Branding and Search Engine Optimization and were established in 2016.
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UndisclosedUndisclosed2 - 9New York, NY
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MGA Media Group is a small social media marketing agency established in 2014. Their team provides Social Media Marketing and Video Production.
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UndisclosedUndisclosed2 - 9Bloomfield Hills, MI
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WAXX is a branding firm established in 2019. The team provides Branding and Public Relations and is located in Bloomfield Hills, Michigan.
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UndisclosedUndisclosed2 - 9Bedford, NH
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Downtown Marketing is a branding agency. They offer Branding and Event Marketing and were founded in 2019. The agency is in Bedford, New Hampshire.
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UndisclosedUndisclosed2 - 9Medfield, MA
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Kido Communications, LLC is an Event Marketing company. They were established in 2007, and their services include Event Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Costa Mesa, CA
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Truss Creative is a Costa Mesa, California-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Birmingham, AL
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Social media marketing company AMD Creative is headquartered in Birmingham, Alabama. Established in 2017, the team provides Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Chattanooga, TN
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HiveThink Media, an Advertising company, was established in 2021. The company offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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F1000 Media Inc is a branding firm. The Las Vegas, Nevada-based team offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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SQUEEZ is a small Las Vegas, Nevada-based branding firm. The team offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Annapolis, MD
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Branding firm Pugh & Tiller specializes in Branding and Public Relations. They were founded in 2008.
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$5,000+$50 - $99 / hr10 - 49Austin, TX
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Located in Austin, Texas, Masonry is a branding agency. They focus on Branding and Public Relations.
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$5,000+$100 - $149 / hr10 - 49San Antonio, TX
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Small branding firm Toolbox Studios, is headquartered in San Antonio, Texas. Their services include Branding and Market Research.
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$5,000+$100 - $149 / hr10 - 49Broken Arrow, OK
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EXpect3 is an Advertising company. Their team is in Broken Arrow, Oklahoma and offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49New York, NY
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VP+C is a branding agency in New York, New York. They offer Branding and Public Relations.
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UndisclosedUndisclosed10 - 49Rexburg, ID
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Delorum - Branding & Design is a graphic design company launched in 2005. The small team focuses on Graphic Design and Packaging Design.
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$5,000+Undisclosed2 - 9Bentonville, AR
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Blue Zoo Creative is a Bentonville, Arkansas-based Marketing Strategy company. They offer Marketing Strategy and Graphic Design and were established in 2008.
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UndisclosedUndisclosed10 - 49Plano, TX
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Launched in 2002, Trilogy Marketing is a small Plano, Texas-based branding company. Their team provides Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Columbia, SC
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Trevett's is a graphic design company. The team focuses on Graphic Design and Print Design, and the firm is located in Columbia, South Carolina.
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UndisclosedUndisclosed10 - 49Columbia, SC
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Carter Todd Associates, an Advertising company, was founded in 1998. The company offers Advertising and Public Relations, and is small.
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UndisclosedUndisclosed10 - 49Cayce, SC
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Established in 1993, Genesis Studios is a media planning & buying company. The small team focuses on Media Planning & Buying and Video Production.
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UndisclosedUndisclosed10 - 49Greenville, SC
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Traveling Storytellers is a media planning and buying company founded in 2012. The team focuses on Media Planning & Buying and Advertising and is headquartered in Greenville, South Carolina.
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UndisclosedUndisclosed10 - 49Myrtle Beach, SC
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LHWH Advertising & PR is an Advertising company. The Myrtle Beach, South Carolina-based firm was launched in 1987. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Columbia, SC
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The Adams Group - South Carolina, a media planning & buying agency, was established in 1983. Based in Columbia, South Carolina, the team focuses on Media Planning & Buying and Public Relations.
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UndisclosedUndisclosed10 - 49Topeka, KS
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Based in Topeka, Kansas, HTK Architects is an Architectural Design company. The team specializes in Architectural Design and Interior Design.
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$5,000+$100 - $149 / hr10 - 49Towson, MD
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Redstart Creative is a small web design company based in Towson, Maryland. Their services include Web Design and Branding.
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UndisclosedUndisclosed10 - 49Shillington, PA
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William Fox Munroe, Inc. (WFM) is a Shillington, Pennsylvania-based Packaging Design company. They focus on Packaging Design and Graphic Design and were launched in 1972.
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UndisclosedUndisclosed10 - 49Greensboro, NC
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E-commerce development company Atlantic Webworks is located in Greensboro, North Carolina. Their services include E-Commerce Development and Email Marketing.
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UndisclosedUndisclosed10 - 49Denver, CO
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Launched in 2015, 3C – Comprehensive Cannabis Consulting is a small Denver, Colorado-based Business Consulting company. Their services include Business Consulting and Advertising.
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UndisclosedUndisclosed10 - 49Largo, FL
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ColorAmerica is a branding company established in 1997. The company specializes in Branding and Advertising.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Launched in 2011, Ruiz Strategies is a social media marketing agency. The company focuses on Social Media Marketing and Content Marketing, and is small.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
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38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
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37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.2/40.018/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.9/40.018.8/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.6/40.018.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
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36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.6/40.017.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.4/40.017/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.